THEME: ADVANCEMENT OF ISLAMIC TOURISM WORLDWIDE In conjunction with the 8th Muslim World BIZ 2017

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1 In conjunction with THEME: ADVANCEMENT OF ISLAMIC TOURISM WORLDWIDE In conjunction with the 8th Muslim World BIZ th SEPTEMBER 2017 Tun Dr Ismail Hall A, Putra World Trade Centre (PWTC) Kuala Lumpur, WITCX2017_byPage.indd 1 17/8/ :20:33 PM

ABOUT THE CONFERENCE With the growing tourism activities across the globe, a trend has emerged within the industry that aims to accommodate the interests

Going global, the halal tourism can be summarized by any object or action in which is permissible to use or engage in tourism industry.

Also, halal travel and tourism is a rapidly growing market sector, as more halal-conscious travellers around the world are becoming aware of the

To summarize, this conference presents insight and solutions and brings together tourism leaders, innovators, investors and stakeholders who all share

In conjunction with Endorsed by WHO SHOULD ATTEND WORLD ISLAMIC TOURISM CONFERENCE & EXPO 2017?

Day Date 20th September 2017 Venue Tun Dr Ismail Hall A, PWTC, Kuala Lumpur Expected Number of Panelist 20 Expected Number of Delegates 250 Organised by

Halal food, but also includes hospitality services that comply with Muslim-friendly facilities.

In according to that, accommodation is a very important factor by choosing a hotel or a place to stay.

Key Focus Area: Increase of Halal Facilities Importance of Halal Food & Beverages New Opportunities in Promoting Muslim-Friendly Accommodation to

2 ABOUT THE CONFERENCE With the growing tourism activities across the globe, a trend has emerged within the industry that aims to accommodate the interests and comforts of the increasing number of Muslim tourists, known as Halal tourism. Going global, the halal tourism can be summarized by any object or action in which is permissible to use or engage in tourism industry. Thus, the halal travel is now an established concept in the tourism industry, providing travel and tourism services in accordance with Muslim practices. Also, halal travel and tourism is a rapidly growing market sector, as more halal-conscious travellers around the world are becoming aware of the facilities it provides. To summarize, this conference presents insight and solutions and brings together tourism leaders, innovators, investors and stakeholders who all share one common aim of understanding and driving the Islamic-friendly travel industry. In conjunction with Endorsed by WHO SHOULD ATTEND WORLD ISLAMIC TOURISM CONFERENCE & EXPO 2017? Travel & Tours Sectors Hotels Airlines Government Agencies Corporate Sectors Education Industry OIC WOMEN SUMMIT 2017 Event Type Conference Duration One Day Date 20th September 2017 Venue Tun Dr Ismail Hall A, PWTC, Kuala Lumpur Expected Number of Panelist 20 Expected Number of Delegates 250 Organised by In cooperation with SESSION 1: SHIFTING TO HALAL TOURISM ACCOMMODATION MUSLIM FRIENDLY AMENITIES Islamic tourism is not just limited to the provision of Halal food, but also includes hospitality services that comply with Muslim-friendly facilities. However, the need of every human is to have a healthy and restful sleep. In according to that, accommodation is a very important factor by choosing a hotel or a place to stay. Thus, Halal tourism is a group of facilities about meeting the accommodation, travel, recreation, transportation etc. needs with Islamic rules. Key Focus Area: Increase of Halal Facilities Importance of Halal Food & Beverages New Opportunities in Promoting Muslim-Friendly Accommodation to Nationwide SESSION 3: RESEARCH COLLOQUIUM SESSION 2: ENHANCING THE TOURISM AIRPORT SERVICE QUALITY The air travel industry has been changing at an extraordinary rates. From A to Z, the airport access, dining, environment, and migration were found to have a significant and positive relationship to tourists general view of airport service quality. The rapid development in travel comfort and innovation have lifted the passengers and also tourists expectations in regards to the airport experiences. Today s air travelers are presented to numerous service attributes that help them distinguish the particular service quality of chosen transportation providers. In order to evaluate their service quality, a large number of airline and airport management companies have measured passengers and tourists perceptions of service provided. Key Focus Area: Service Quality Dimensions Intensive Promotions Stability and Safety Challenges & Obstacles in Improving the Services Incorporating WITCX2017_byPage.indd 2 17/8/ :20:35 PM

3 PROGRAM ITINERARY AM AM AM AM Registration & Morning Coffee Doa Recital Official Launch for World Islamic Tourism Conference & Expo 2017 SESSION 1: SHIFTING TO HALAL TOURISM ACCOMMODATION - MUSLIM FRIENDLY AMENITIES 1. Mr. Sumitro Kar Executive Director, World Travel & Tourism Council, India Initiative (WCTII), India 2. Ms. Karima Bihaki Founder & CEO, BookHalalHomes.com, United Kingdom 3. Mr. Riyanto Sofyan Chairman, Sofyan Hotels, Indonesia 1. Dr. Mansoureh Ebrahimi Senior Lecturer of Faculty of Islamic Civilization, University Technology, AM PM PM Token of Appreciation Session for SESSION 1 Official Launch for OIC Higher Education Fair 2017 & Lunch Break SESSION 2: ENHANCING THE TOURISM AIRPORT SERVICE QUALITY 1. Mr. Peter Brendan Bellew CEO, Airlines Group, 2. Mr. Duncan Bureau Vice President, Global Sales, Air Canada 3. Mr. Kazi Shafiqur Rahman CEO, Firnas Airways, United Kingdom 4. Dato Syed Mohd Razif Al Yahya Group Managing Director, Sri Sutra Travel, 1. Dr. Sedigheh Moghavvemi Senior Lecturer, Faculty of Business & Accountancy, University Malaya, PM PM PM Token of Appreciation Session for SESSION 2 Coffee Break SESSION 3 : RESEARCH COLLOQUIUM 1. Syed Ghazali AQ, AGC & UQ, Brisbane Australia 2. Mohamed Safri Y, Zurina I, UiTM Kelantan 3. Pingki I, Oki Kurniawan, Politeknik NMK & Trilogi U, Indonesia 4. Zurina Ismail, UiTM Kelantan 5. Noor Latiffah A, Nordin AB, Shaharuddin CS, Angela JP, FKSM UiTM Shah Alam 6. Al Amirul Eimer RA, Abdul Kadir O, FBM UiTM Shah Alam 7. Muhamad Izzuddin Z, Faridah HH, KLMU & ihalalmas FBM UiTM Shah Alam Assoc. Prof Dr. Nor'ain Othman, Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM) Puncak Alam Campus PM SESSION 4 : RESEARCH COLLOQUIUM 1. Syed Ghazali AQ, AGC & UQ, Brisbane Australia 2. Mohamed Safri Y, Zurina I, UiTM Kelantan 3. Pingki I, Oki Kurniawan, Politeknik NMK & Trilogi U, Indonesia 4. Zurina Ismail, UiTM Kelantan 5. Noor Latiffah A, Nordin AB, Shaharuddin CS, Angela JP, FKSM UiTM Shah Alam 6. Al Amirul Eimer RA, Abdul Kadir O, FBM UiTM Shah Alam 7. Muhamad Izzuddin Z, Faridah HH, KLMU & ihalalmas FBM UiTM Shah Alam Assoc. Prof Dr. Nor'ain Othman, Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM) Puncak Alam Campus PM PM PM Token of Appreciation Session for SESSION 3 & 4 Closing Speech by CEO of OICIBC END OF CONFERENCE *Panellists are subject to confirmation. ** The itinerary is subject to change at any time without prior notice. WITCX2017_byPage.indd 3 17/8/ :20:35 PM

Travel & Tourism Council, India Initiative

PETER BRENDAN BELLEW CEO, Airlines Group,

4 FEATURED PANELLISTS* MR. SUMITRO KAR Executive Director, World Travel & Tourism Council, India Initiative (WCTII), India MS. KARIMA BIHAKI Founder & CEO, BookHalalHomes. com, United Kingdom MR. RIYANTO SOFYAN Chairman, Sofyan Hotels, Indonesia MR. PETER BRENDAN BELLEW CEO, Airlines Group, MR. DUNCAN BUREAU Vice President, Global Sales, Air Canada MR. KAZI SHAFIQUR RAHMAN CEO, Firnas Airways, United Kingdom DATO SYED MOHD RAZIF AL YAHYA Group Managing Director, Sri Sutra Travel, MODERATOR* DR. MANSOUREH EBRAHIMI Senior Lecturer of Faculty of Islamic Civilization, University Technology, DR. SEDIGHEH MOGHAVVEMI Senior Lecturer, Faculty of Business & Accountancy, University Malaya, ASSOC. PROF DR. NOR'AIN OTHMAN Faculty of Hotel & Tourism Management, Universiti Teknologi MARA (UiTM) Puncak Alam Campus WITCX2017_byPage.indd 4 17/8/ :20:37 PM

5 INCORPORATING HONOURING ORGANISED BY ENDORSED BY AWARD SPONSOR CO ORGANISER IN COOPERATION WITH SUPPORTING ORGANISATION OIC HIGHER EDUCATION SPONSIOR NETWORKING DINNER SPONSOR SUPPORTED BY OFFICIAL INSURANCE OFFICIAL CAR BUSINESS CLASS PARTNER BRONZE SPONSOR SUPPORTING PARTNER PLATINUM SPONSOR STRATEGIC PARTNER OFFICIAL E-PAYMENT PROVIDER OFFICIAL TRAVEL PARTNER KNOWLEDGE PARTNER OFFICIAL RIDE HAILING PARTNER INTERNATIONAL PARTNER OFFICIAL NEWS RELEASE DISTRIBUTION PARTNER CONTACT US OIC INTERNATIONAL BUSINESS CENTRE Suite 1A, Level 24, Menara TH Selborn, 153 Jalan Tun Razak, Kuala Lumpur, Tel: Fax: WITCX2017_byPage.indd 5 17/8/ :20:39 PM

19th & 20th SEPTEMBER 2017 Tun Dr Ismail Hall B, Putra World Trade Centre (PWTC) Kuala Lumpur, Malaysia

In conjunction with OIC-ASIA-AFRICA TRADE & ECONOMIC FORUM 2017 In conjunction with the 8th Muslim World BIZ 2017 19th & 20th SEPTEMBER 2017 Tun Dr Ismail Hall B, Putra World Trade Centre (PWTC) Kuala