Team motivation, recognition and awards. The Flagship Awards for the Scottish Hotel Industry

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1 Encouraging, recognising & rewarding excellence in hospitality JOIN SCOTLAND S LEADING INDEPENDENT HOTEL AWARDS Your opportunity to win in 32 hotel and 24 people categories Inspiring your team, promoting your business, boosting your bookings in association with Scotland Scottish Hotel Awards: facebook.com/ ScottishHotelAwards.com SHA_Brochure_6pp_A4_visual.indd 1 03/07/ :54

2 What are the Scottish Hotel Awards? The Scottish Hotel Awards, founded in 2003 to recognise, reward and encourage hospitality excellence in Scotland, are known as the national Hotel Oscars. As Scotland s leading independent Hotel awards, they are the only independently assessed recognition programme for both hotels and people of excellence. The awards generate significant exposure for hotel winners, and provide customers with an informed choice of the best that Scotland has to offer. The Flagship Awards for the Scottish Hotel Industry Why join the Scottish Hotel Awards There are 32 hotel award categories, providing tourists and visitors with an independent guide to the best that Scotland has to offer. Established as Scotland s first hotel awards and the first body to recognise people of excellence, they are the credible and authentic compass for the industry and consumers alike. Former First Minister, Alex Salmond, MSP We are delighted to have been awarded regional winners for these categories. It s fantastic for our team to have been recognised for the phenomenal efforts that went into what was a very busy Who can join the Scottish Hotel Awards The Scottish Hotel Awards are open to any hotel rated three star equivalent or above looking to acknowledge their hotel s excellence and their staff s contribution. Each hotel receives year round marketing to assist with boosting their brand and generating commission-free bookings. Dalhousie Castle General, James Little Team motivation, recognition and awards "Ardtorna was thrilled to receive a beautiful engraved crystal trophy as national winners for Scotland s Best B&B This made us extremely proud, making it the sixth time Ardtorna has been crowned Scotland s Best B&B in the past seven." Exceptional hospitality comes from exceptional people. Twice annually (September and December), staff can be nominated in one of 24 categories for the People of. These individuals are then short-listed for the annual, industry-wide People Awards presented at the April Gala Dinner. These awards give Member hotels the opportunity to recognise and reward individuals within their team who go above and beyond. Ardtorna B & B We were delighted to be announced 'Events Hotel of the Year 2017'. This is a fantastic reflection of the team s dedication to providing fantastic and unique weddings and corporate events. Our Head Chef was awarded Executive Chef of the Year We are thrilled his superb menus and seasonal fare have received this award. Loch Lomond Arms Hotel Bookings for the next 180 days showed a rise of 1,200 room nights on the same period of last year. Auchrannie Resort Our entire brigade was so very honoured to receive the award for Scotland's National Hotel of the Year. The award was something which so many people spent year after year working towards...and it has helped heighten our awareness nationally and internationally. Balbirnie House 2 SHA_Brochure_6pp_A4_visual.indd 2 03/07/ :54

3 Scottish Hotel Awards Benefits Throughout the year... All Members receive Welcome Pack Including your Scottish Hotel Awards Membership certificate and frame for reception display, Hotel entry form, People of entry form, judging process summary, marketing benefits, memory stick with all logos, dates for your diary and promotional gift. Research Judge Visit A full day and overnight visit conducted from May-November by our Research Judge, an experienced, successful hotel GM. They meet with the hotel manager and provide peer to peer objective feedback and follow up with a detailed hotel report for your property. Online Hotel Profile Your individual ScottishHotelAwards.com profile sourced from the editorial review from your research visit (with photographs and map with links to your website to drive commission-free bookings). Reaching 132,000 tourists and visitors, and with 1.5 million page views, the Scottishhotelawards.com are an essential source for consumers researching where to stay. Marketing Editorial: - Regular inclusion in the scottishhotelawards.com news column - Feedback and Nomination reports about your hotel E- newsletters weekly to: - Scottish Hotel Awards online sign-ups: 1,100 - ScotlandMag.com online sign-ups: 12,000 - Scotland Magazine live subscribers: 14,500 - Whisky Magazine live subscribers: 5,500 Social Media: - Monthly Facebook post on the Scottish Hotel Awards Facebook page: more than 2,200 likes and average audience reach of 20,000 / week - Monthly Facebook post on the Scotland Magazine Facebook page: 10,000 likes and average audience reach of 100,000 / week - 2 Tweets: 3,000 Scottish Hotel Awards and 1,100 Scotland Magazine Followers - Inclusion in Linked-In updates on your hotel as required Scotland Magazine: - Year-round listing in Scotland Magazine s Where to Stay directory. - Full page advertisement for the Scottish Hotel Awards in Scotland Magazine driving customers to winning hotel web sites for commission-free bookings - Banner advertisement on ScotlandMag.com driving customers to winning hotel web sites for commission-free bookings - Free Copies: every issue of the Scotland Magazine for your lounge and reception - Discounts: 50% off all advertising in Scotland Magazine, Whisky Magazine, ScotlandMag.com and WhiskyMag.com saving 1,000s per annum Premium Members also receive Editorial coverage in an issue of your choice of Scotland Magazine s double page hotel review feature Special Offers included in Scotland Magazine and Scottish Hotel Awards e-newsletters as often as you want Three free 1/4 page advertisements in Scotland Magazine print edition worth 1,665 One free full page advertisement in Scotland Magazine digital edition worth 1,435 Three months banner advertisements on ScotlandMag.com worth 1,485 Copies of every issue of Scotland Magazine for every guest room worth a minimum of 500 per annum Your Awards Night Standard tickets upgraded to VIP at no cost 10% off any Client Services, including print and online design and Scotland Magazine is the international consumer magazine for all those who love Scotland. Published every two months and distributed worldwide to subscribers, on news stands and at events, Scotland Magazine s stunning photography, world class writers and indepth approach to the Scotland of today, yesterday and tomorrow engages an enthusiastic and growing global readership. FACTS & FIGURES 6 editions per year 35,650 copies circulated per issue Readership of 317,285 Global distribution: 21% UK, 70% USA & Canada, 9% Rest of World ScotlandMag.com The online home for Scotland Magazine, scotlandmag.com has more than 11,000 unique visitors per month from around the world. Every Scottish Hotel Awards Member receives year-round listing in the ScotlandMag.com Where to Stay directory and banner advertisements driving consumers to commission-free bookings. FACTS & FIGURES 11,000 unique visitors per month Global distribution: 26% UK, 55% USA & Canada,19% Rest of World 74% of online visitors are planning their next visit to Scotland in the coming year 3 SHA_Brochure_6pp_A4_visual.indd 3 03/07/ :54

4 After the annual Scottish Hotel Awards dinner Winner Benefits Every winner of a Scottish Hotel Award receives a certificate, with national awards receiving a coveted Scottish Hotel Awards trophy. Each winner, whether regional or national, is then promoted via: Editorial coverage in the Scotland Magazine Regional Winners issue published in February Editorial coverage in the Scotland Magazine National Winners issue published in April Editorial coverage in the NEW Scotland s Best annual publication covering the best places to visit, walk, drink and stay in Scotland Inclusion in every post-awards night e-newsletter to 12,500 named individuals Scottish Hotel Awards winner banner advertisements on ScotlandMag.com driving customers to winning hotel web sites for commission-free bookings All regional winners included in the gala dinner programme Inclusion in PR releases to regional, national and international press and social media. An estimated 500,000 opportunities your news to be presented across all media platforms The Who's Who of Scotland's hotel industry gather for the Scottish Hotel Awards gala dinner Awards presentations Regional Winners Presented in January Held throughout Scotland in a series of Regional Winner presentations, the Scottish Hotel Awards present the regional winners in each of the 32 Hotel categories and 24 People categories. National Winners Presented at The Scottish Hotel Awards Gala Dinner in April Each April all Members gather at our prestigious Awards Night Gala Dinner; an evening that attracts 500 guests from premier establishments from across the country. With a stunning evening of celebrity hosts, entertainment, fine food, drink and of course, the nail-biting award presentations, this is the most eagerly anticipated event of the year. Membership fees There are five bands of annual Membership fee based upon the size of your hotel, ranging from 395 to 1,479. Quarterly payment options are available, with reduced rates for two and three year Membership. The annual gala dinner costs from 130 per ticket. 4 SHA_Brochure_6pp_A4_visual.indd 4 03/07/ :54

5 Scottish Hotel Awards Entry Process and Calendar Your opportunity to win from... HOTELS 9 regional awards in 32 categories, 32 national awards and one Hotel of the Year PEOPLE 9 regional awards in 24 categories and 24 national awards The Scottish Hotel Awards Process Example: [If your hotel is in the Highland region] YOU ENTER YOU WIN UP TO 32 CATEGORIES HOTEL CATEGORY IN YOUR REGION A NATIONAL HOTEL CATEGORY YOU WIN THE HOTEL OF THE YEAR YOU WIN Country House Fine Dining Romantic Highland Fine Dining Hotel of the Year Scottish Fine Dining Hotel of the Year Scottish Hotel of the Year YOUR STAFF IN 1 OF 24 CATEGORIES YOUR EMPLOYEE IS ISSUED WITH A CERTIFICATE THE CATEGORY IN YOUR REGION THE NATIONAL CATEGORY Housekeeper / Hotel Chef Housekeeper of the Year Finalist Highland Housekeeper of the Year Scottish Housekeeper of the Year The People of Process Example: [If your hotel is in the Highland region] The Scottish Hotel Awards judges YOUR EMPLOYEE WINS YOUR EMPLOYEE WINS The Scottish Hotel Awards Calendar There are three stages of independent and qualified judging within the Scottish Hotel Awards: MAY May to November By our Research Judges who are General s with recognised success, strong business acumen and peer professionals JUNE JULY start Hotel entry forms issued Hotel public nominations open online (Autumn) entry forms issued January to March By Specialist Judges who are journalists, hoteliers and hospitality experts with specific sector expertise By Peer Judges who are hoteliers within the Scottish Hotel Awards membership AUGUST (Autumn) entry deadline DECEMBER NOVEMBER complete OCTOBER SEPTEMBER (Winter) certificates awarded (Winter) entry deadline (Winter) entry forms issued (Autumn) certificates awarded Round 1 completes Hotel public nominations close JANUARY FEBRUARY Regional Winners announced at Regional Lunches Round 2 starts with Specialist Judges Round 2 s with Specialist Judges Scotland Magazine publishes Regional Winners April By the Scottish Hotel Awards Judging Panel made up of: o The Chairman of the Scottish Hotel Awards o The Chair of the Scottish Hotel Awards judges o The Special Adviser to the the Scottish Hotel Awards o The Scottish Hotel Awards Research Judges YOU ENTER MARCH APRIL Round 2 ends Awards Dinner Scotland Magazine publishes National Hotel, People and Grand Award winners 5 SHA_Brochure_6pp_A4_visual.indd 5 03/07/ :54

6 Categories The Scottish Hotel Awards promotes, judges and celebrates Scotland s very best hotels, bed and breakfasts, guest houses and serviced apartments, offering year-round benefits to all Members in the following categories. Hotel categories Airport B & B / Guest House Bar Dining Boutique Brand Business Castle City Conference Country House Country Sports Events Family Fine Dining Restaurant Golf Hotel Bar Hotel Breakfast Hotel Lodges Informal Fine Dining Restaurant Informal Restaurant Inn Island Luxury Most Accessible Pet Friendly Romantic Serviced Apartments Small Country Spa Style Town Wedding People of categories Business & Management Deputy Duty / Operations House Revenue Sales & Marketing Chef Hotel Banqueting Chef Hotel Chef Hotel Executive Chef Hotel Sous-Chef Pastry Chef Events & Spa Banqueting Team or Individual Events Team or Individual Spa Team or Therapist Wedding Team or Planner Service Concierge Front of House Team Housekeeper Maintenance & Grounds Receptionist Food & Beverage Drinks Specialist / Mixologist Food & Beverage Food & Beverage Team or Individual Hotel Bar Hotel Restaurant Grand Awards categories Rising Stars Gold Laurels Hotel (Small) Hotel (Large) Hotel Group Hotel Management Company Independent Hotelier Fellowship for Contribution to the Industry Scottish Hotel Awards regions 1. Argyll & Lomond Argyll, Dunbartonshire 2. Borders Peeblesshire, Selkirkshire, Roxburghshire, Berwickshire 3. Central & Fife Stirlingshire, City of Stirling, Clackmannanshire, Kinross-shire, City of Perth, Perthshire, Fife 4. Edinburgh & The Lothians City of Edinburgh, West Lothian, Midlothian, East Lothian 5. Glasgow & Clyde City of Glasgow, Renfrewshire, Lanarkshire CONTACT For further information and to discuss joining the Scottish Hotel Awards, please contact: Membership Moira Gilchrist Tel: Mob: MoiraG@ScottishHotelAwards.com 6. Highland Inverness-shire, Ross-shire, Caithness-shire & Sutherland 7. Islands All islands from the Clyde estuary to Inner Hebrides, Na h-eileanan Siar, Orkney & Shetland Isles 8. North East Nairnshire, Moray, Banffshire, City of Aberdeen, Aberdeenshire, Kincardineshire, Angus, City of Dundee 9. South West Ayrshire, Wigtownshire, Kirkcudbrightshire, Dumfriesshire Scottish Hotel Awards 28 Rutland Square, Edinburgh EH1 2BW ScottishHotelAwards.com O U T E R H E B R I D E S NORTH A TLANTIC OCEAN 7 HARRIS An t-ob NORTH UIST Lochmaddy BENBECULA Dunvegan SOUTH UIST Lochboisdale BARRA Castlebay ISLE Stornoway OF LEWIS I N N E R H E B R I D E S TIREE COLL Uig Portree ISLAND OF SKYE RUM W E S T E R N I S L E S Fort William Kilchoan Tobermory Gairloch ISLE OF MULL Shieldaig N O R T H C H A N N E L Kinlochewe Strathcarron Kyle of Lochalsh Arisaig Scourie Oban 1 Brodick Port Ellen ISLE KINTYRE OF ARRAN Campbeltown Lochinver Ullapool 6 Glencoe Cairnryan Bonar Bridge Dingwall Inverness Invermoriston Invergarry Crianlarich Girvan Stranraer Wigtown Ayr Tongue Lairg Cromarty Newtonmore Aberfeldy 9 3 Cumnock New Galloway Gatehouse of Fleet Whithorn D o r n o c h F i r t h M o r a y F i r t h 5 Sanquhar Thurso Forres Pitlochry Perth ORKNEY ISLANDS Kirkwall HOY Grantownon-Spey Aviemore Dumfries Braemar Moffat S. RONALDSAY 2 8 Ballater Aberdeen Brechin Arbroath Dundee Callander Kirkcaldy Stirling Dunfermline Lochgilphead Dunoon Dumbarton Edinburgh JURA Falkirk ISLAND Glasgow 4 OF Largs ISLAY Kennacraig BUTE Peebles Kilmarnock Biggar Tain Fort Augustas Spean Bridge Brora Helmsdale Kirkcudbright Lossiemouth Elgin John o Groats Wick Dufftown Lockerbie Saint Andrews North Berwick Selkirk Langholm Hawick Banff Aberchirder Banchory Lauder Inverurie Pittenweem Dunbar Duns Jedburgh Peterhead NORTH SEA SHA_Brochure_6pp_A4_visual.indd 6 03/07/ :54