PARK WORLD MAGAZINE ANALYSIS OF CIRCULATION
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- Claribel Gregory
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1 MEDIA INFORMATION 2017
2 PARK WORLD MAGAZINE ANALYSIS OF CIRCULATION Park World magazine is published 11 times a year, reaching theme park and amusement park operators worldwide. Published in English by Datateam Business Media Ltd in the UK, it is available in both printed and digital formats, with regular updates in between at Packed with easy to read news items, lively features and profiles of parks, attractions and personalities, Park World s content is authoritative, independent and original. Our regular trade show coverage provides honest assessment of the major events that count from around the globe. As one of the original theme park journals, Park World boasts three decades of heritage, with an experienced editorial team that is passionate about the business it serves, joined by regular contributions from industry experts. Editor Owen Ralph has been writing about the market in Europe, the Middle East and Far East for over a decade, while North American Editor Paul Ruben is acknowledged as one of the leading authorities on rollercoasters, with over 50 years experience of theme parks in the Western Hemisphere. Below is an analysis of the current Park World readership, which includes around 13,500 amusement industry professionals each month around the world. OPERATORS READING PARK WORLD MAGAZINE Theme/Amusement Park 57% Family Entertainment Centres 49% Waterparks 18% Animal/Wildlife/Marine Attraction 18% Haunted Attraction 16% Museums/Visitor Centres 15% Hotel/Resorts 14% Casinos/Gaming 7% Farm Attractions 6% State Fairs/Fun Fairs/Carnivals 5% Tropical Gardens 2% Redemption Games Centre 2% Pier Attractions 2% NB: A number of respondents are multi-disciplined OPERATOR SIZE The following data details the annual attendance of attractions operators reading Park World: Up to 500,000 58% 500,000 1 million 21% 1 3 million 10% 3+ million 10% Not specified 1% READER S ROLES Park World s readership includes attraction operators and suppliers with job titles including the following: President/Managing Director Vice President, Director Park Director/Manager Rides Manager Buying Co-Ordinator Director Retail, Food and Beverage Head of Procurement Managing Director: Property and Development Head of Group Purchasing Purchasing Manager Head of Retail Buying Operations Director Catering Manager Buyer Ticketing Developer Consultant Investor
3 PARK WORLD FEATURES LIST 2017 January 2016 WALL PLANNER Bonus distribution: Visitor Attractions Expo, London February issue FLYING THEATRES Bonus distribution: IAAPI Expo, India RAAPA Expo, Moscow March issue MIDDLE EAST MARKET REPORT Bonus distribution: DEAL, Dubai April issue FARM ATTRACTIONS May issue ESCAPE ROOMS Bonus distribution: AALARA Trade Show & Conference, Australia SATE Europe, UK June issue COMPANY PROFILE AVAILABLE Enquire for details Bonus distribution: Asian Attractions Expo, Singapore July issue FAMILY ATTRACTIONS August issue DARK RIDES September issue COMPANY PROFILE AVAILABLE Enquire for details Bonus distribution: Euro Attractions Show, Berlin October issue WATERPARKS Bonus distribution: WWA Show, Florida November issue COMPANY PROFILE AVAILABLE Enquire for details Bonus distribution: IAAPA Attractions Expo, Orlando December issue FEATURE TO BE CONFIRMED The features listed here are included due to their direct commercial opportunities. Each issue of Park World also includes many additional articles on new parks, rides, attractions and industry issues which may be of interest to particular advertisers. Please contact us nearer the relevant publication date for more details of what will be contained within each issue. Features subject to change.
4 Available throughout the year: COMPANY PROFILES Showcase your company s history, new products, sales team etc with a company profile by Park World s own editorial team. We will visit your premises (subject to travel arrangements and time constraints) and interview your key staff for a feature that will carry weight above and beyond a standard advertisement or advertorial. Reprints, PDFs and interactive electronic versions of the finished article can also be offered on request. Company profiles are available to new and existing advertisers, but space in the editorial calendar is limited, so call now to discuss a suitable time and focus for yours. NEW PRODUCTS Our editorial team is always happy to consider new products and services for our regular Ride Guide feature but space prevents us from including them all. Guarantee your product s inclusion in your own words in our separate advertorial section. Competitive rates are available. WEB GUIDE Each month, in a regular position inside the magazine, Park World rounds-up a collection of online resources for the amusement industry. From ride manufacturers to show producers, ensure you are included in one of over 15 categories. For a low annual fee we will include your company logo and web address, with live links available in the electronic version of the magazine, Park World Digital, and on our website, Park World Online. Regular features available for sponsorship (every issue unless stated), call for more details: BIG QUESTION Five park managers quizzed every issue UPS & DOWNS What s hot and what s not in the business of fun PARK PATROL Operators survey their park in their words PARK HOPPIN Paul Ruben s monthly travels PARK BLOGGIN Guest columnists PARK LAW With attorney Heather M Eichenbaum (every third issue) PARK FOOD Food and beverage advice with Mike Holtzmann (every third issue) ANALYSIS OF PARK WORLD CIRCULATION BROKEN DOWN BY COUNTRY AND BY REGION TOTAL 7501 COPIES NORTH AMERICA USA and Canada 31.35% EUROPE including: United Kingdom Albania Belgium Croatia Czech Republic Cyprus Slovakia Irish Republic France Germany Gilbratar Greece Hungary Italy Liechtenstein Luxembourg Macedonia Malta Monaco Netherlands Portugal Poland Romania Serbia Slovenia Spain Switzerland Turkey 38.49% NORTH AFRICA Tunisia, Morocco and Spanish North Africa 0.12% CENTRAL AND SOUTH AFRICA Burkina Fasso The Maldives Kenya Gabon Ghana Mauritius Mozambique Nigeria Zimbabwe Togo South Africa 0.51% THE ISLANDS OF THE CARIBBEAN Bahamas Barbados Dominican Republic Costa Rica Netherlands Antilles Puerto Rico Guadeloupe Cayman Islands Anguilla 0.36% SCANDINAVIA Sweden Finland Norway Greenland Denmark 2.7% CENTRAL AND SOUTH AMERICA Guatemala Mexico Panama Argentina Brazil Chile Colombia Equador Guyana Peru Surinam Venezuela 8.13% MIDDLE EAST Egypt Bahrain Iran Israel Jordan Kuwait Oman Qatar Saudi Arabia United Arab Emirates Dubai 3.58% INDIAN SUB CONTINENT India Pakistan Bangladesh Afghanistan 1.18% ANTIPODES Australia New Zealand 2.31% RUSSIA AND THE NEW TERRITORIES Russia Belarus Kyrghistan Estonia Latvia Lithuania Usbekistan Ukraine 2.32% FAR EAST China Hong Kong Indonesia Japan South Korea Malaysia Singapore Taiwan Thailand Vietnam Philippines 9.22%
5 PRODUCT NEWS ADVERTISING RATES ( ) INSERTIONS FULL COLOUR STANDARD RATE x3 x6 x12 Double Page Spread 2,885 2,625 2,360 2,100 Full Page 1,470 1,365 1,205 1,090 Half Page Quarter Page ADVERTISING RATES (EURO) INSERTIONS FULL COLOUR STANDARD RATE x3 x6 x12 Double Page Spread 4,205 3,825 3,445 3,065 Full Page 2,145 1,995 1,760 1,595 Half Page 1, Quarter Page ADVERTISING RATES ($) INSERTIONS FULL COLOUR STANDARD RATE x3 x6 x12 Double Page Spread $5,335 $4,855 $4,365 $3,885 Full Page $2,720 $2,525 $2,230 $2,015 Half Page $1,415 $1,360 $1,200 $1,065 Quarter Page $740 $710 $650 $605 Cover positions are available on request. All prices are subject to VAT at the standard rate SPECIAL PREMIUM POSITIONS and 30 days payment terms. Front Cover 2,500 MECHANICAL DATA Front Covers for Show Preview issues 3,500 (quoted in millimetres, vertical and horizontal) Inside Front Cover 2,000 DOUBLE PAGE SPREAD Back Cover 2,000 Bleed 312 x 468 Trimmed 306 x 458 Type area 278 x 432 FULL PAGE Bleed 312 x 235 Trimmed 306 x 229 Type area 278 x 202 HALF PAGE 1/2 Page Vertical 278 x 98 Horizontal 136 x 202 QUARTER PAGE Vertical 136 x 98 Horizontal 66 x 202 ADVERTORIAL AND ADVERTISEMENT RATES SINGLE PRODUCT ENTRY Includes 1 colour picture & 150 word press release - approx 1/4 page HALF PAGE PRODUCT ENTRY Includes 2 photographs, company logo & up to 200 words SINGLE PAGE PRODUCT ENTRY Includes up to 4 pictures, company logo & up to 400 words DOUBLE PAGE PRODUCT ENTRY Includes up to 8 pictures, company logo and 800 words CLASSIFIED ADVERTISEMENTS INTERNATIONAL RATES ( ) 4 colour 15 per column cm (Recruitment 25) 2 colour 12 per column cm (Recruitment 22) Black & White 9 per column cm (Recruitment 19) INTERNATIONAL RATES (EURO) 4 colour 25 per column cm (Recruitment 41) 2 colour 20 per column cm (Recruitment 36) Black & White 15 per column cm (Recruitment 31) INTERNATIONAL RATES ($) 120 $200 B $700 B $1300 B $2400 B colour $22 per column cm (Recruitment $36) 2 colour $17 per column cm (Recruitment $32) Black & White $13 per column cm (Recruitment $28)
6 CONTACTS: Sales Manager: Mark Burgess Publication Manager: Jacqueline Hunter Publishing Director: Paul Ryder Editor: Owen Ralph North American Editor: Paul Ruben Managing Director: Parvez Kayani Tel: + 44 (0) Fax: + 44 (0) parkworld@datateam.co.uk PARK WORLD MAGAZINE DATATEAM BUSINESS MEDIA LTD, LONDON ROAD, MAIDSTONE, KENT ME16 8LY
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