Azamara Brand Positioning
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2 Azamara Brand Positioning Discover exotic destinations, up close and personal, throughout the hidden corners of the world. Immersive and unique excursions Exceptional and personalized on-board service Exquisite dining options which rival land based restaurants
3 What s in a Name? The name Azamara is a coined term, rooted in Romance language references to blue ( aza ), the sea ( mar ), and a lesser-known word, acamar, which, in Classical times, was the southernmost bright star that could be seen from the latitude of Greece. Azamara Cruises is viewed as a bright star on the deep blue sea.
4 Azamara Journey and Azamara Quest Ship Facts Ships Code JR & QS Ships Registry Malta Total # of Staterooms 355 Double Occupancy Capacity 710 guests 3rd and 4th guest Capacity 54 guests Guest Decks 9 Crew Size 390 Guest to Staff Ratio 2:1+ Tonnage 30,277 tons Length 593 feet Where Built St. Nazaire, France JR Date Entered Service (as Renaissance R6) May 2000 QS Date Entered Service (as Renaissance R7) November 2000
5 The Azamara Experience Unparalled service standards and amenities Exquisite dining experiences Spa and relaxation concentration Unique destinations and shore excursions
6 Unparalleled Service Standards & Amenities Signature Elements on JR/QS Martini Bar AquaSpa by Elemis Cova Café Cova to Go Michael s Club Casino European Bedding Boutique C econnections (Internet Café) Acupuncture at Sea
7 Unparalleled Service Standards & Amenities All Staterooms will offer concierge-style amenities including: 1 night complimentary specialty dining Plasma TV s Elemis bath amenities Amenity bars, upgraded selections Complimentary use of Frette cotton robes 1 Complimentary bottle of Evian water Fresh-cut flowers All staterooms will have Butler service In-room dining arrangements Appointment scheduling (spa, shore excursions, specialty dining, etc.) Shoe-shine service
8 Unparalleled Service Standards & Amenities Suites will have enhanced amenities and services Welcome bottle of champagne 2 nights complimentary specialty dining Complimentary garment pressing Complimentary in-stateroom nonalcoholic specialty coffees & soda Dining preference for all restaurants Bathtub DVD/CD player Daily evening hors d oeuvres Spa treatments Senior Butler service (more experienced, lower ratio per guest) Priority check-in and departure Unpacking /packing of luggage
9 Unparalleled Service Standards & Amenities Stateroom Experiences packages also available: Romance Indulgence ($65) Music, chocolate covered strawberries, sparkling wine Movie Time ($9.95) Pop-corn, candy, soda, soft-baked pretzel 40 Winks Bedtime Ritual ($39) Sleep CD, Aromatherapy, journal and pen Serenity Package ($25) Cool gel eye mask, music, smoothie Special Occasion ($70) Sparkling wine, gourmet cake, flowers Offered as extension of room service
10 Exquisite dining experiences No formal attire required Main Dining Room Two Specialty Restaurants Sushi Café Outdoor Grill Casual Dining in Lido 24-hour Room Service
11 Exquisite dining experiences Main Dining Room: (Discoveries) Breakfast, lunch and dinner Upgraded menus expanding upon bests of current dining offerings Seating approximately 375 Lido Dining: (Windows Café ) Breakfast, lunch and teatime buffets 350 seats (150 inside; outside) Casual Dinner Dining: (Breeza) American bistro style Waiter service
12 Exquisite dining experiences Specialty Dining Options: Aqualina French/Italian/Mediterranean regional cuisine Extensive and unique wines supporting the menus 90 Seats Reservations Required Prime C Steak & Seafood restaurant Prime quality meat, poultry and seafood Extensive wine selection Upgraded choices for additional up charge 82 seats/reservations required
13 Exquisite dining experiences Specialty Dining Cover Charges: Aqualina Standard menu (four courses) - $20.00 "Tastings" menu (seven courses) - $30.00 "Tastings" menu with wine pairings - $60.00 Prime C Standard menu - $25.00 * Please note that all prices are per person and are inclusive of gratuity
14 Spa and Relaxation Concentration A complete approach to Spa and Relaxation A new suite of exclusive Elemis treatments Evening spa packages Outdoor spa relaxation lounge Aesthetics suite Acupuncture facials, microdermabrasion, laser treatments Men's barber services Healthy dining choices In dining areas and room service All new cardio equipment Sunset Yoga and pilates Spa Retail
15 Unique destinations & shore excursions Focus on upscale, more exclusive, off-the-beaten-path shore excursions and tour options Shore-ex manager will be the Excursion Expert Provide expert talks and private consultations Ensure guest s days are tailored to their specific interests Tours accentuated with on-board experiences including: Photo, enrichment lectures, retail, and TV programming integrated with on-shore activities and tours Seven new excursions developed for Bermuda Ñ Examples include a Private Island Cruise and a Barrier Reef Luxury Catamaran Expedition Golf Concierge Program Shore Ex Golf Concierge accompanies guests to golf courses Golf fitness program Golf club storage, golf club and golf shoe cleaning, club rentals available
16 Onboard Entertainment Two show times with five vocalists and orchestra Theme nights Dance music offered throughout the ships 7 piece orchestra in the Cabaret Lounge Dance quartet in the Observation Lounge/Poolside Michael's Club pianist/vocalist Harpist in the Martini Bar
17 Onboard Experiences Wine Bar Wine and champagne tasting, seminars Fine wines by the glass or bottle Mini-Pairings with select wines Michael s Club Premium savories and nightly liquor tastings Feature piano or jazz entertainment Enrichment Programs Destination and cultural lectures Technology Information Sessions Casino Monte Carlo décor and ambience
18 Onboard Experiences Retail experience with more premium merchandise and a new retailer: (Harding Brothers) Destination and Azamara Logo Store Resort, active wear Authentic destination merchandise Enrichment events on origins of destination merchandise Fine Jewelry and Watch Store Feature local, high end artisans Fine Jewelry and watches (Boutique C) Liquor, perfume and cosmetics ordered and delivered to stateroom
19 Onboard Experiences Photo Focus on Lifestyle/High End Portraits Destination photography Personal photographs on select shore excursion locations Art Emphasis on quality, not quantity Expand beyond art: oriental carpets, etc. Internet Access econnections internet café Total wireless internet access laptop users with wireless cards Offer expanded curriculum- photography, computer and virtual classes
20 Azamara Journey Itinerary Overview
21 Azamara Journey Itinerary Highlights New, small ship experience visiting the beautiful British island of Bermuda, with new, exciting and exclusive Shore Excursions Visit many exotic South American ports of call throughout Brazil, Argentina, Chile, Antarctica and much more! Experience Carnaval (1/28/08 sailing), 4-days in Rio de Janeiro Tickets for Carnaval Samba Parade included See what few in the world have seen as you experience three of the majestic islands of Antarctica Sail to the majestic British Isles and Norwegian Fjords Delight in the beauty of Scandinavia/Russia and the Western Mediterranean Experience the ancient treasures of Egypt and Israel
22 Azamara Journey Journey will visit these magnificent countries: Scandinavia/Russia Norwegian Fjords British Isles Western Europe Egypt/Israel Western Mediterranean/Morocco Western Mediterranean/Adriatic Coast Itineraries to open for sale on May 18, 2007
23 Azamara Quest Itinerary Overview
24 Azamara Quest Itinerary Highlights Quest will sail the exotic Caribbean/ Panama Canal beginning October 2007 Quest will visit 63 ports of call new to Celebrity Experience the magnificent flora and fauna the Costa Rican rainforest has to offer in both Puerto Limón and Puerto Caldera Enjoy the amazing hiking opportunities and pristine white sand beaches in St. John, U.S. Virgin Islands, one of the many new ports of call for Celebrity Go scuba diving in Grand Turk, Turks & Caicos and admire the untouched 7,000-foot deep coral walls Explore the beautiful sites of the Mediterranean Experience the exotic lands of Northeast and Southeast Asia
25 Azamara Quest Asia Southeast/Northeast Asian itineraries will include exotic destinations such as: Singapore, Kuala Lumpur, Bangkok, Vietnam, Thailand; Pusan, Kyoto, Seoul, Beijing and Shanghai Itineraries to open for sale on May 18, 2007.
26 Azamara World Cruise Over 100 nights, 50 ports of call, 21 countries and numerous overnights departing from the West Coast and traversing exotic locations in the South Pacific, Australia/New Zealand, Asia, Africa, Europe and sailing through the Caribbean before returning to the US on the East Coast. Itinerary will be open for sale later this year. Details will be forthcoming.
27 Azamara Journey and Quest Sales Tools
28 Deck plan and Ship Facts
29 Deck Plan and Ship Facts
30 Key Selling Points Journey and Quest All Staterooms offer Butler service and Concierge-style amenities Guest to Staff service ratio better than 2:1 Two Specialty Restaurants Comfortably sophisticated attire no formal nights 68% Veranda staterooms Stateroom Experiences packages New enhanced and unique spa offerings Retail shops offering more premium merchandise
31 Key Selling Points Journey and Quest Smaller ships provide access to a wider range of exotic destinations JR/QS will visit 209 ports from over 70 countries between Intimate off the beaten path shore excursions, unique to these ships Bermuda Golf Concierge escorted packages, spa treatments fitness classes Overnights in numerous cities in South America, Western & Northern Europe, the Middle East, India and Asia
32 Key Selling Points Journey and Quest Longer itineraries appealing to adult travelers * Inclusive service personnel gratuities** Destination enhanced entertainment and enrichment programs Around the World cruise visiting over 100 nights, 50 ports and 21 countries * Journey and Quest will not offer a formal Youth Program or have a Fun Factory,costs for sitting services are available onboard ** Gratuities added to SeaPass Account at the end of cruise. A daily rate of $12.25 per person per day includes all dining and stateroom staff
33 Target Audience Global Travelers wanting in-depth, indulgent experiences Country Club members, focus on golfing (Bermuda itineraries) Seniors upscale retirement communities Guests who prefer small, upscale resorts, ships, etc.
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