Mt Hotham Sticky Note Text Sheets

Transcription

1 Sticky Note Text Sheets Economic values Government Value Effort Sticky Note Text Economic contribution Minor Health savings to gov. Environment Environment Minor Landscape value Economic contribution Local Service providers -limited opps to support community Economic contribution Indirect spends (purchases on the way supplies service jobs) Economic contribution Local businesses Infrastructure Transport and accessibility Infrastructure Existing dated private infrastructure - not suitable for year round use Jobs Seasonal employment ~700 pax Resort Land Viability Sustainable rates: service costs (site holders) Private investment PPS Governance arrangements Resort Viability Largely self-funded Climate independent tourism Visitation opportunities (Conferences, retreats, etc) Food and beverage tourism White season Jobs Major Diversify snow based recreation opportunities Winter employment -Ability to provide consistent work 1

2 Jobs Major Commercial enterprises should get jobs year round Visitation Major Government Visitation Major Festivals and events, vulnerability to weather/distance State and regional tourism marketing support in Summer to underpin year - round business activity Environment White season Major Snow for alpine 2

3 Social values Value Effort Sticky Note Text Family Minor Family based opportunities Education Major Educational opportunities -community support (families) - wider environmental values Government Regional synergies Government Regional relationships Dinner Plain (Alpine Shire) and Bright Hotham Omeo Gippsland Infrastructure Infrastructure Infrastructure to enable visitor experience facility's Fuel, Playground Town - not resort Government Infrastructure Jobs Wellbeing Government Education Major Government Infrastructure Major Government Infrastructure Major Jobs Major Fire/emergency facilities -safe houses - access arrangements Employment opps -younger gen (18-25) - support skill based hospitality/construction A great place to live and work Education and year-round school Police facilities -consistently! Medical facilities public safety/long distances outside winter Local Employment Opportunities Skill Development 3

4 Resort Jobs Major Local Employment and Skill Development Opportunities (Provider) 4

5 Cultural values Government Environment Value Effort Sticky Note Text Activity-based Activity-based Biking & hiking Heritage Activity-based Minor Minor Minor Minor Environment Hiking Sense of fun Sense of adventure Biking/hiking (less sensitive to climate but requires development commitment by govt/rmb) Alpine history (Indig, cattle, gold, huts) Improved recreation infrastructure (trails/trail heads) events (Festivals, markets and family days) often weather dependent groups such as ski clubs Bushwalking/hiking, connection to nature Resort Hiking Tracks and trails Snow XC Skiing to Major On-mtn residents' knowledge and custodianship. "keeps an eye on the resort" Nature-based Major Nature based recreation opportunities Snow Major Environment Snow Major Alpine skiing Snow (dependent on climate) 5

6 Opportunities Opp Timeframe Sticky Note Text Altitude training Infrastructure High -altitude training Scenic chairlift rides all-year (summit) Environment Infrastructure Engaging interpretation Resort Infrastructure Resort Infrastructure Resort Snow & Snow Making Snow & Snow Making Tourism Investment in Infrastructure -roads/drainage/comms Upgrade airport infrastructure to improve service Mtn Biking XC roller skiing Walking tracks Winter for non-skiers Bring snow play into the centre of the village Diversity of activity/events portfolio (i.e. Mountain biking) Tourism Falls - Hotham Tourism Great Alpine Road experience Tourism Camping on the way through Tourism Tap Asian inbound tourism market Visitation Large drive through traffic that doesn t stop and do things Green season Medium Green season tours and nature based 6

7 Medium Summer toboggan run on big slope (ascend by ski lift) Resort Medium Medium Mountain biking Smooth sealed trails (existing XC trails) Surface suitable for snow holding (not dark) good drainage Multiusers: runners prams roller skis Segway bikes/child trike Services Medium Supermarket and medical services Services Medium Tourism Medium Environment Infrastructure Long Long Government Tourism Long Year-round accommodation food and beverage business Visual/nature based recreation thru improved facilities Better public infrastructure -roads/drainage New activates (hover skis?) State and regional tourism marketing campaign support for summer activity awareness 7

8 Strengths Strength Significance Sticky Note Text Financial capacity Minor Financial capacity (historically) Government Governance Minor Strong oversight Commercial Trails management has preserved landscape conditions Club lodges Environment Environment Strong buy-in to summer by a small group of tenants Environment Location Environment Colder than the Flatlands -attracts guests on hot days Existing (but low-revenue) summer activ ities Commercial Major Opportunity to champion local regional goods (cheese, wine, meat etc) Major Enthusiasm Major Imagination Major Local community passionate about resort Resort Major Knowledge and skill Resort Major Engaged stakeholders Environment Environment Major Environmental resilience Environment Environment Major Unique landscapes and environment - special and rare valued destination Infrastructure Major Existing chairlifts Resort Infrastructure Major Infrastructure -potable water - sewerage -gas 8

9 Resort White season Major Large network of XC trails already in place 9

10 Weaknesses Weakness Significance Sticky Note Text Commercial Minor Poor FBE Segmentation (Everything at Disneyland prices) Staff Minor Uncertainty of staffing req's Commercial Failure to provide contemporary FBE, year round Resort Costs Inflexible rates base Resort Environment Governance Visual amenity of village centre Multiple "owners" visitor confusion as a result Government Governance Statutory obligations severely limit activity growth Government Governance 2 x road authorities (Vic Roads and RMB) differing objectives Investment Grant/funding priorities of govt. Not regional Vic/Alpine resorts? Investment State and fed govt investment Location Distance from major regional centres 10

11 Seasonality Transient populations Resort Costs Major Government Governance Major Government Governance Major Resort Governance Major Resort Governance Major Costs involved in weed management and erosion control Lack of certainty re. Strategic direction Many government departments responsible for variety of services responsibility creates conflict Current governance structure of RMB's - Competitive not collaborative Slow Due to complex r'ship G/W DELWP, land management, RMBs Resort / Governance Major Bureaucratic process Resort Infrastructure Major Reliable telecommunications Investment Major Financial capacity Resort Investment Major Resort Investment Major Ineligibility for most cats, of grant funding Where would funding come from for XC trail surface development? Seasonality Major Lack of summer Resort Seasonality Major Commitment to summer based and diversity via governance structure 11