AirAsia One-Two-Go Orient Thai Airlines Nok Air

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1 LCC LCCLCC Thai AirAsiaOne-Two-GoNok AirThai AirAsia One-Two-GoNok Air LCC LCC LCC HANAOKA, Shinya AirAsia Low Cost CarriersLCC LCC LCC Dresner, etal LCC 9 LCC LCC LCC LCC LCC. 76 Thai Airways International Bangkok Airways PB Air Phuket Airlines Thai AirAsiaOne-Two-GoOrient Thai AirlinesNok Air 7 AOTAirports of Thailand Public Co., Ltd Vol. No. 7 Spring

2 Department of Civil Aviation, DCA 6 Bangkok Airways LCC. LCC LCCBangkok Airways.. Thai AirAsia AirAsia LCC DRB-Hicom Tune Air "Now Everyone Can Fly" LCC Thai AirAsiaAirAsiaSHIN Corporation 689 AirAsia B778A8 5kg7kg LCC Southwest Airlines 5 AirAsia AirAsiaThai AirAsiaIndonesia AirAsia LCC 5 Cost per Available Seat Kilometers.9 Yield per Revenue Passenger Kilometers.595 LCC 7 AirAsia.5 Vol. No. 7 Spring 9

3 AirAsia Thai AirAsia Indonesia AirAsia AWAIR5 Thai AirAsiaIndonesia AirAsia million RM million RM million RM EBITDARmillion RM % RPKmillion ASKmillion Yield per RPKUS cent Cost per ASKUS cent Hours per day One-Two-Go , , ,8,97 7.8,59, ,88,8 77.,77, , ,,69 7.8,88 6, ,6 5 7 Annual Report 5 A B RM68RM C EBITDAR Orient Thai Airlines One-Two-Go LCC Orient Thai AirlinesOrient Express Air One-Two-GoLCC 6 86 B7576MD8766 Ticket To Go 68.. Nok Air Thai AirAsiaOne-Two-Go Nok Air Nok Air B775 ATR7 Nok Plus Nok Plus55 5 5kg Nok Plus kg 6 One-Two-GoATM. LCC LCC Vol. No. 7 Spring

4 LCC Thai AirAsia One-Two-Go Thai AirAsia 9km Thai AirAsia Thai AirAsia 8km 568 One-Two-Go Nor Air Thai AirAsia One Two Go Nok Air A.5 B Nok Air. LCC 999 LCC 9., LCC 9 Thai AirAsia LCC LCC LCC.LCC ,95 6,76 6, 5,77 5,6,785,57 7.6%.6%.88%.8% 9.6%.% LCC,9 6, LCC 9.% 8.5% All Traffic at Domestic Airports 5,66, ,66, ,9,66 887, AOTAir transport statistics of AOT,5,,5, % 6.%.% 75.% 8.% 69.%.7% 9.7% 9.%.5%.% 6.9% 5.% 5 LCC 5 LCC 5 5 Bangkok Airways Bangkok Airways LCC LCC % 9.6% 6.8% 7.%.7%.5% 9.5% 9.% 5.7%.6%.9%.6%.% Vol. No. 7 Spring

5 LCC Thai AirAsia Nok Air LCC 5 Thai AirAsia 6Thai AirAsia Nok AirLCC 5 LCC 6 LCC LCC 57 5 LCC5 Nok Air LCC 5 LCC 5 67,9 56,8 5% Thai AirAsia 6,8 5% One Two Go,7,7 % Nok Air 87,6 8% Phuket Airlines, % 68,56,8,56,85 5,8 7% Thai AirAsia 67,5 % One Two Go 76,69 % Phuket Airlines 6,6,89 % Air Andaman 7,87 7,7 69, 68, 6,5 78,87 6% Thai AirAsia,679 9% One Two Go,8 % Nok Air 85,78 % Phuket Airlines,6 9,5 % 6,5 5,5 595,97 6, 87% Thai AirAsia, % One Two Go 5,5 5,5 All Traffic at Domestic Airports APhuket Airlines BAir Andaman COne-Two-Go5 5 Nok Air Thai AirAsia85 One-Two-Go868Nok Air One-Two-Go.,75 7% 5,85 %, % 79, 5% 9,5 %,98,,8 6%, % 7,7 9% 7,6 5% 8,9 % 5,79 6% 6,6 % 68,68,76 78% 8,6 %,65 86,5 LCC LCC LCC Thai AirAsia Vol. No. 7 Spring

6 Vol. No. 7 Spring 685One-Two-Go 67Nok Air LCC 6 LCC 5 LCC 5 LCC 5 LCC LCC 5 LCC LCC 5 LCC 56Thai AirAsia One-Two-Go 8Nok Air 7 5LCC6 LCC Orient Thai AirAsia One Two Go Nok Air LCC 58.%.8%.%.9%.%.6% 7.% 6.% 6.6% 7.9% 8.5% 9.%.5% 7.9%.7% 8.%.%.% 8.8%.9%.9%.9% 9.%.% 8.%.%.8% 6.9% 8.7%.5%.8% 8.% 9.% 7.9% 5.% 7.9%.% 5.9% 8.%.%.% 9.% 8.7%.% 9.5% 6.7% 5.8%.8%.% 9.6%.% 9.% 8.% 8.8%.% 8.9% 9.7%.5%.%.% 5.%.8%.6% 9.% 6.7%.% 8.7% 5.% 8.5% 5.5%.%.% 8.% 9.6%.5%.%.5%.9% 5.6% 7.% 9.%.% 5.%.6%.% 8.%.%.8% 8.6% 8.6% 9.9%.% 9.% 9.%.% 5.%.%.5% 57.8% 9.% 6.5% 5.% 8.% 5.8%.7% 6.%.6% 8.6%.% 9.9% 7.5%.% 9.% 6.% 5.8% 9.% 7.% 7.8%.% 8.% 5.9%.% 7.7% 8.%.%.%.%.8% 9.6%.% 6.%.9% 6.9% 9.9% 7.% 5.% 5.% 9.9%.% 5.% 9.% 9.7%.6%.% 6.8%.9% 8.5% 6.8% 6.7%.7% 8.% 9.9%.% 8.6%.8% 9.9%.% 5.9%.6%.%.% 7.%.% 8.% 7.%.6% 6.7%.7% 7.7% 5.% 5.% 6.8%.%.% 9.9%.8%.8% 8.8% 6.7% 9.8% 8.5% 7.7% 8.5% 9.6% 5.6% 9.%.7%.%.8% 5.7% 7.9% 5.%.%.% 5.8%.8%.6%.9%.9%.9% 5.6% 9.8% 8.% 6.%

7 Thai Airlines 99 One-Two-Go Thai AirAsiaNok Air One- Two-Go One-Two-Go Thai AirAsiaNok Air One-Two-Go 6 7 LCC LCC LCC LCC 8 7One-Two-Go Thai AirAsia LCC LCC6 5 LCC Thai AirAsia Thai AirAsia km Thai AirAsia One Two Go Nok Air ,75,6896,5,587,6,899,5, ,89,5785,65,9686,58,5,678) ,8895,57,559,99,969,776, One-Two-GoOne-Two-Go Thai Air Asia5 5 LCCLCC.85 Nok Air.One-Two-Go.9Thai AirAsia LCC LCC LCC LCC Nok Air LCC Vol. No. 7 Spring

8 Ave Thai Airways Thai Air Asia One Two Go Nok Air LCC LCC LCC 8 LCC LCCNok Air One-Two-Go.7 Thai Air Asia.7 5 LCC LCC LCC Thai AirAsia One-Two-Go Nok Air One-Two-GoNok Air Thai AirAsia One-Two-Go Nok Air LCC 5 LCC LCC LCCNok Air One-Two-Go LCCLCC LCC LCCNok AirThai AirAsia LCC LCC Nok AirLCC LCC LCC LCC LCC Vol. No. 7 Spring 5

9 Mr Lilavivat AOT Airports of Thailand Co.,Ltd. frill 6SHIN Corporation9Temasek Holdings Thai AirAsiaSHIN Corporation 5AirAsia 9 Asia AviationThai AirAsia 5Asia AviationSHIN Corporation 95AirAsiaThai AirAsia 9 AirAsiaB77A5 55 AirAsiaOne- Two-GoNok Air ,96 866, Dresner, M., Lin, J.C., and Windle, R.996, "The impact of low-cost carriers on airport and route competition", Journal of Transport Economics and Policy, Vol., pp.9-8. Vowles, T.M., "The "Southwest Effect" in multi-airport regions", Journal of Air Transport Management, Vol.7, pp Francis, G., Fidato, A. and Humphreys, I., "Airport-airline interaction: the impact of low-carriers on two European airports", Journal of Air Transport Management, Vol.9, pp Dobruszkes, F.6, "An analysis of European low-cost airlines and their networks", Journal of Transport Geography,, pp Doganis, R., "The Airline Business in the Twenty-first Century", Routledge. 6Lawton, T.C., "Cleared for Take-Off: Structure and Strategy in the Low Fare Airline Business", Ashgate 7Forsyth, P., "Low-cost carriers in Australia: experiences and impacts", Journal of Air Transport Management, Vol.95, pp Evangelho, F., Huse, C., and Linhares, A.5, "Market entry of a low cost airline and impacts on the Brazilian business travelers", Journal of Air Transport Management, Vol., pp Hooper, P.5, "The environment for Southeast Asia's new and evolving airlines", Journal of Air Transport Management, Vol.5, pp.5-7. Lawton, T.C., and Solomko, S.5, "When being the lowest cost is not enough: Building a successful low-fare airline business model in Asia", Journal of Air Transport Management, 6, pp AirAsia Berhad5, Annual Report 5. Bowne of Singapore, Offering Circular of AirAsia Berhad. National Statistical OfficeNSO6, Household Income, Expenditure and Debt in. The Impact of Low-Cost Carriers Entry and Passengers Attributes in Thailand By Shinya HANAOKA In this study, the characteristics of business model, the impact on demand, and passenger's attributes and their satisfaction levels are analyzed in Thai domestic aviation market where three low-cost carrierslccshave emerged in. Thai AirAsia provides no-frill services, but One-Two-Go and Nok Air give some frill services. According to the based on the route development strategies, Thai AirAsia is increasing route networks, while One-Two-Go focuses to increase frequency on high demand routes only. Nok Air has a code sharing flight and complement flights with Thai Airways. Although passenger's attributes are different between Thai Airways and LCCs, there is low-fare competition among them to attract price-sensitive passengers. The attractive services other than the fare are significant to obtain the passengers for LCCs as well. Key Words : Low cost carriers, Business model, Market entry, Passenger attributes 6 Vol. No. 7 Spring

The Market Study of Low-Cost Airlines Operating in Thailand s Domestic Routes

The Market Study of Low-Cost Airlines Operating in Thailand s Domestic Routes 1 Bhassakorn Chanpayom and 2 Krit Witthawassamrankul 1,2 Kasem Bundit University Abstract : The research aims to study the