NATIONAL SENIOR CERTIFICATE GRADE 12

Transcription

1 GR 12 NTIONL SENIOR ERTIFITE GRE 12 TOURISM FERURY/MRH 2016 MRKS: 200 TIME: 3 hours This question paper consists of 26 pages.

2 Tourism 2 E/Feb. Mar INSTRUTIONS N INFORMTION Read the instructions carefully before answering the questions This question paper consists of FIVE sections. nswer LL the questions. Start EH question on a NEW page. In QUESTION 3.3, round off your answer to TWO decimal places. Show LL calculations where required. You may use a non-programmable calculator. Use the mark allocation at each question as a guide to the length of your answer. Write neatly and legibly. The table below is a guide to help you allocate your time according to each section. SETION TOPI MRKS TIME (minutes) Short Questions Map Work and Tour Planning; Foreign Exchange Tourism ttractions; ulture and Heritage Tourism; Marketing Tourism Sectors; Sustainable and Responsible Tourism E omestic, Regional and International Tourism; ommunication and ustomer are TOTL

3 Tourism 3 E/Feb. Mar SETION : SHORT QUESTIONS QUESTION Four options are provided as possible answers to the following questions. hoose the answer and write only the letter ( ) next to the question number ( ) in the NSWER OOK, for example The 2015 Rugby World up held in England was an example of a global summit. non-sporting global event. global political event. global sporting event tourist will follow the green channel on arrival at an international airport when he/she has something to declare. nothing to declare. prescription drugs to declare. travel documentation to present To ensure that passengers comply with customs regulations at an international airport when they go through the green channel, customs officers will randomly scan all hand luggage. run a personal security check on all passengers disembarking from an aircraft. conduct a body search of passengers. conduct random searches of passengers and their checked luggage uty-free goods are not taxed because taxes are allowed at airports. shops at the national airports are exempt from taxes. the tax is already included in VT. shopping is done in international territory South frican outbound international tourist who wants to visit hina will apply at the. for a holiday visa. epartment of Home ffairs National epartment of Tourism sian Embassy hinese Embassy

4 Tourism 4 E/Feb. Mar The picture below shows a world-famous icon. The Pyramids uschwitz The Swiss lps The lgarve will contribute to a positive experience for tourists at an attraction. Introducing interactive smartphone activities Increasing the entrance fees Increasing the distance between tourists and the items on display Withholding interesting facts about the attraction The main sponsor of the Getaway Show: travel insurance company travel publication travel agent travel souvenir shop The main role of South frican Tourism: To employ new role players To develop an attraction To introduce tourism laws To market South frica riterion 1 of UNESO's World Heritage riteria states that a World Heritage Site must represent a masterpiece of human creative genius. This site meets riterion 1 for its excellent examples of San rock art: ukahlamba rakensberg Park Mapungubwe ultural Landscape Robben Island radle of Humankind

5 Tourism 5 E/Feb. Mar UNESO stopped the plans to install a cable car to transport tourists to Machu Picchu. This decision supports the pillar of sustainable tourism. social environmental economic corporate social Environmentally friendly tourists are tourists who are interested in extreme sporting activities. escape city life to go 4x4 driving on the beach. engage in responsible travel that conserves the environment. learn as much as possible about their destination's customs, geography and culture n employee who is promoted to a new position within the same company, may be required to sign a new contract of employment and an application for annual leave. an application for annual leave and a code of conduct. a new contract of employment and a code of conduct. an application for annual leave and a termination of service form Information on overtime can be found in the section of the contract of employment. leave and deductions travel benefits uniform allowances working hours South frican outbound international tourist would apply to the... for a transit visa when changing flights at Heathrow International irport in London. epartment of Economic ffairs ritish Embassy epartment of Home ffairs merican Embassy

6 Tourism 6 E/Feb. Mar South frican working at the airport receives a tip of 5. The 5 makes a direct contribution to the GP of South frica. a large contribution to TOMS. no contribution to the GP. a 1% contribution to TOMS The Ebola outbreak severely affected people on this continent: Europe frica sia ustralia form of payment that allows for convenient electronic banking from the comfort of your home: ash ank draft TM EFT The number of international tourists visiting the country and their average spending per day determine South frica's... local market share. foreign market share. stock market share. investors' market share Owners of tourism businesses use customer feedback tools to assess the of their company. conditions of employment current image finances conduct of the employers (20 x 1) (20)

7 Tourism 7 E/Feb. Mar Give ONE word(s)/term for each of the following descriptions by choosing a word(s)/term from the list below. Write only the word(s)/term next to the question number ( ) in the NSWER OOK. R; universal access; corporate social investment; radle of Humankind; fringe benefits; SR; levy; labour law; Mapungubwe ultural Landscape The rate used by a bank when converting from local currency to foreign currency factor contributing to the success of a tourist attraction The contribution made by a business to the community in which it operates n example of a cultural World Heritage Site in Gauteng Incentives used to attract and retain employees (5 x 1) (5) 1.3 hoose the correct word(s) from those given in brackets. Write only the word(s) next to the question number ( ) in the NSWER OOK, for example passport The (lue Mosque/ome of the Rock) is located in Istanbul Expenses for transport and accommodation are specified in the (tour itinerary/tour budget) tourist attraction can be considered successful when the actual number of visitors is (smaller/bigger) than the target numbers The IL has an irregular shape to avoid confusion in terms of dates and time for (islands/ships) The (code of conduct/contract of employment) promotes ethical behaviour in the workplace. (5 x 1) (5)

8 Tourism 8 E/Feb. Mar hoose a function of each organisation from OLUMN that matches the logo in OLUMN. Write only the letter ( F) next to the question number ( ) in the NSWER OOK, for example G. OLUMN OLUMN South frican service providing accurate information to promote economic development and growth Promotes sustainable tourism development through capacity building ssists in promoting South frica as a choice destination both locally and internationally The authority responsible for providing leadership on global health matters E Evaluates and assesses sites of global significance, awarding world heritage status to such sites F The organisation that provides information on global travel trends (5 x 1) (5)

9 Tourism 9 E/Feb. Mar Tourists are visiting famous icons across the world. Study the world map below and identify each icon ( ) visited by tourists. Write only the correct answer next to the question number ( ) in the NSWER OOK, for example Machu Picchu. I am visiting One of the most spectacular waterfalls in the world The palace of the Mogul king famous water-based shopping experience The largest natural gorge in the world millionyear-old sacred landmark (5 x 1) (5) TOTL SETION : 40

10 Tourism 10 E/Feb. Mar SETION : MP WORK N TOUR PLNNING; FOREIGN EXHNGE QUESTION 2 Study the World Time Zone Map below and the airline route maps on the next page and answer the questions that follow.

11 Tourism 11 E/Feb. Mar FLIGHT Q6790 FROM SYNEY TO UENOS IRES FLIGHT Q 6790 eparture date: eparture time: 13 June :30 [Source: alculate the arrival time in uenos ires when flight Q6790 departs from Sydney. (4) 2.2 MERIN IRLINES N YLIGHT SVING TIME (ST) NOTE: New York practises ST. *ST: New York Start date: 9 March End date: 2 November *ST: Lima does not practise ST. [dapted from tourist flies with merican irlines, flight 2378, from New York to Lima. He departs from New York at 09:00 on 21 ugust The flying time from New York to Lima is 7 hours 30 minutes. alculate the time and date of his arrival in Lima. (6)

12 Tourism 12 E/Feb. Mar There are two travel-related conditions that may be experienced during the two flights in QUESTIONS 2.1 and 2.2, namely jet lag and jet fatigue. State the travel-related condition that may be experienced by the passengers on the two flights. Write only the travel-related condition next to the question number ( ) in the NSWER OOK. FLIGHT TRVEL-RELTE ONITION Q [14] QUESTION Read the information below, study the itinerary and answer the questions that follow. PROJET LOOHOUN [Source: The loodhound team (who aims to break the world land speed record) searched the globe to find the perfect desert to test the fastest car on earth, the ritish-built loodhound SS. fter an intensive search, Hakskeenpan, in the remote reaches of South frica's Northern ape, was selected. Runway testing will be conducted in the United Kingdom and, all being well, the team plans to head to Hakskeenpan in October How to get there and around: Self-drive. Upington is situated in the Northern ape, approximately 800 km from Johannesburg and ape Town, and has a modern airport. Length of stay: Plan to spend several days, as distances are vast. What to pack: lothing for extremely hot weather conditions, cameras, binoculars, walking shoes, drinking water and sun block. Where to stay: The closest town is Upington, approximately 250 km from Hakskeenpan, but the recommended accommodation is!xaus Lodge in the Kgalagadi Transfrontier Park. [Source:

13 Tourism 13 E/Feb. Mar What's happening at!xaus Lodge? ining: In-house dining at the lodge ultural village: rive to the cultural village to see San crafters at work or enjoy their San dancing in traditional San clothing. Hakskeenpan track: loodhound test drives [dapted from Extract from a 5-day itinerary (approximate cost of tour: R7 500) 21/10/2015 ay 3:!Xaus Lodge (Kgalagadi Transfrontier Park) Hired 4x4 vehicles ONE daytime activity involving the local San community and ONE night-time activity 22/10/2015 ay 4:!Xaus Lodge (Kgalagadi Transfrontier Park) to Hakskeenpan Use 4x4 vehicles ttend the loodhound event [dapted from Tourism PT 2015] The itinerary above is poorly written and important elements have been left out Name TWO important elements of an itinerary that have been omitted from ays 3 and 4 above In a paragraph, rewrite and correct ay 3 of the itinerary above, using the format of an itinerary. (8) The distance between Upington and the accommodation in the Kgalagadi Transfrontier Park is approximately 250 km. fter a long-haul flight from London, the ritish team arrives at Upington irport at approximately 17:00. o you think it would be advisable for the ritish team to depart for the Kgalagadi Transfrontier Park on arrival in Upington? Give ONE reason for your answer Give ONE reason why they use 4x4 vehicles on this tour dvise the ritish team on ONE health precaution they should be aware of, especially when visiting this part of the Northern ape in summer iscuss TWO reasons why the loodhound Project is going to advantage the Northern ape as a tourist destination. (4)

14 Tourism 14 E/Feb. Mar Study the domestic tourism market segments and answer the questions that follow. OMESTI TOURISM MRKET SEGMENTS SPONTNEOUS NEW HORIZON MZNZI FMILIES UGET EXPLORERS FMILIES Jodi and arol are 18-year-old adventureseekers with a disposable income of R They enjoy the outdoors and prefer camp-style accommodation. evi and Raj from Gauteng have two children under the age of 12. They enjoy spending quality family time at a coastal destination. They have a disposable income of R Thabo and eauty are both in their mid-forties. They both have a disposable income of R or more. Thabo and eauty enjoy watching car racing and love the outdoors, adventure and culture From the table above, select the most suitable tourist profile for persons that may choose to attend the event at Hakskeenpan Give ONE reason for your choice in QUESTION Study the exchange rate table below and answer the questions that follow. OUNTRY URRENY OE R SR United Kingdom GP loodhound team member has 1 300,00. alculate the amount in rands that he will get for his 1 300,00. (4) ritish tourist pays R550,00 for a loodhound T-shirt. alculate the amount in pounds the tourist will pay for the loodhound T-shirt. (4) iscuss the buying power of the ritish team in South frica, taking into account the exchange rate. (4) [36] TOTL SETION : 50

15 Tourism 15 E/Feb. Mar SETION : TOURISM TTRTIONS; ULTURE N HERITGE TOURISM; MRKETING QUESTION Study the information in the table below and answer the questions that follow. THE POWER OF TOWER Famous towers in the world attract many tourists annually. TOWER TOWER TOWER [dapted from Identify the countries where towers and are located (a) Referring to the above picture, identify the most unusual structural feature of tower. (b) Suggest ONE environmental aspect that has led to this unusual feature Give ONE reason why tourists would pay to use the lifts to go up tower Explain ONE way in which tower makes provision for physically challenged tourists Name tower.

16 Tourism 16 E/Feb. Mar MHU PIHU One million visitors made the trip to Machu Picchu in 2011 for the 100 th anniversary of its 'discovery' by researcher Hiram ingham. uthorities raised concerns about the site's preservation and therefore limited visitor numbers to a day or per year. [dapted from Give TWO reasons why cultural tourists will visit Machu Picchu. (4) Give ONE reason why the authorities of Machu Picchu are limiting visitor numbers. 4.3 Study the picture below and answer the questions that follow. THE RVEST OF THE RVE [Source: Name the European country most famous for bullfights as illustrated in the picture above. (1) Many tourists enjoy watching bullfighting, whilst others are opposed to this activity. In a paragraph, give TWO arguments in favour of OR TWO arguments against this activity for tourists' entertainment. (4)

17 Tourism 17 E/Feb. Mar Refer to the icons below and answer the questions that follow (a) Identify icon. (1) (b) Give ONE fact on the history of icon. (c) Identify icon. (1) (d) Give ONE fact on the history of icon. (e) Identify icon. (1) Identify ONE feature common to icons, and. [32]

18 Tourism 18 E/Feb. Mar QUESTION 5 Study the map below and answer the questions that follow. ROSS-ORER WORL HERITGE SITES IN SOUTH FRI 5.1 Identify the TWO World Heritage Sites labelled and on the map. 5.2 Identify the province that shares a border with both World Heritage Sites and. 5.3 iscuss ONE point of value for the province identified in QUESTION 5.2 of having TWO World Heritage Sites. 5.4 Explain how World Heritage Site was created millions of years ago. 5.5 Explain ONE reason why World Heritage Site is regarded as the origin of man. [10]

19 Tourism 19 E/Feb. Mar QUESTION 6 Study the pie chart below and answer the questions that follow. France hina UK Germany US [dapted from STourism: 2015 nnual Tourism Performance Report] 6.1 From the graph, identify TWO of South frica's largest European markets. 6.2 iscuss ONE reason why marketing to the European countries identified in QUESTION 6.1, is money well spent by South frican Tourism. 6.3 Name the TWO annual marketing events in Europe that contribute to the high visitor numbers to South frica from countries identified in QUESTION Explain how South frican Tourism gets funding for their marketing initiatives for the above five countries. [8] TOTL SETION : 50

20 Tourism 20 E/Feb. Mar SETION : TOURISM SETORS; SUSTINLE N RESPONSILE TOURISM QUESTION 7 Study the car rental advertisements below and answer the questions that follow. While on board an aeroplane, a passenger saw the two advertisements in the in-flight magazine. He plans to hire a car upon arrival at his destination. R RENTL OMPNY We charge the lowest daily rate in the industry... only R4 500 per day. SIMPLY THE HEPEST R RENTL R RENTL OMPNY [Source: SUPREME R R RENTL Everyone Everyone working working here here will will go go the the extra extra mile mile for for you. you. all us now on [dapted from Identify the car rental company whose advertisement does NOT project a professional image and a sense of trust and confidence to a prospective customer. 7.2 iscuss THREE elements from the advertisement to support your answer to QUESTION 7.1. (6) 7.3 Some companies do not consider a professional image as important and concentrate only on profits iscuss TWO negative consequences of such an attitude. (4) Referring to picture, suggest TWO ways how the staff of Supreme ar Rental can contribute to the professional image of the company. (4) [16]

21 Tourism 21 E/Feb. Mar QUESTION The poster below was put up at the entrance to a gorilla sanctuary. Study the poster and answer the questions that follow.. WWF [dapted from Give ONE reason why the international gorilla conservation programme saw the need to design and display this poster to tourists visiting the park.

22 Tourism 22 E/Feb. Mar Referring to the poster, identify ONE environmental issue that is a concern to the management of the park Give ONE reason why tourists should not use the flash of their cameras when taking photographs of the gorillas Explain ONE reason why tourist groups are given a time limit to spend with gorillas Give ONE course of action the management of the park can take against tourists who do not comply with the poster 'Gorilla Rules'. 8.2 The park practises two of the pillars of the triple bottom line, namely the environmental and economic pillars. State TWO ways in which the park can also incorporate the social pillar into their sustainable tourism practices. (4) [14] TOTL SETION : 30

23 Tourism 23 E/Feb. Mar SETION E: OMESTI, REGIONL N INTERNTIONL TOURISM; OMMUNITION N USTOMER RE QUESTION Read the extract below and answer the questions that follow. FROM G8 SUMMIT TO G7 SUMMIT russels has earned global recognition since hosting the 2014 G7 Summit. ue to recent events in the Ukraine, the planned 2014 G8 Summit in Sochi, Russia, did not take place. Russia was suspended from the summit. Instead, leaders of the G7 nations met in russels, elgium. t the G7 Summit, a variety of pressing issues dealing with the global economy, energy and climate change were discussed. G7 leaders identified economic growth and job creation as 'top priorities'. esides crucial topics under discussion at the summit, the G7 Summit was beneficial for the host country. [dapted from Explain the heading: From G8 Summit to G7 Summit Russia was denied participation at the G8 Summit because of its involvement in the Ukraine. Explain TWO ways in which this lost opportunity for Russia to host the summit affected the country's image and tourism opportunities. (4) In a paragraph, discuss THREE ways in which stakeholders involved in planning the G7 Summit could ensure environmental sustainability in respect of transport during the event. (6) Explain the following statement: The G7 Summit was beneficial for the host country.

24 Tourism 24 E/Feb. Mar Study the picture below and answer the questions that follow. THE JOURNEY OF THE TRVELLER'S HEQUE [dapted from: Interpret the message in the picture above about the use of traveller's cheques Give TWO forms of payment that have replaced traveller's cheques during international travel.

25 Tourism 25 E/Feb. Mar Study the statistics below, indicating foreign arrivals into South frica in 2013, and answer the question that follows. INTERNTIONL RRIVLS INTO SOUTH FRI 2013 ONTINENTS RRIVL NUMERS North merica entral and South merica Europe Middle East sia ustralasia/oceania Indian Ocean Islands frica Grand Total (4,7% up from 2012) [dapted from Foreign tourist arrivals into South frica grew by 4,7% in 2013 compared to 2012, performing far above the global average. Give TWO reasons that contributed to the increasing growth in international inbound tourists to South frica. (4) [22]

26 Tourism 26 E/Feb. Mar QUESTION 10 Study the response of the customer feedback tool used by the Inn Hotel and answer the questions that follow. Inn Hotel We at the Inn Hotel care about what you think of the products and services we provide. Please take a few minutes to give us your thoughts... we value your feedback. Room No.: 1106 ate: 06/11/2015 Name of guest: R Turner Excellent Good Fair Poor Front office staff Restaurant (meals) Housekeeping leanliness of the room Overall hotel rating Guest comments: I think the hotel gives its staff a licence to steal from unsuspecting guests. The hotel staff had no intention of looking for the missing items from my room. The staff was not interested in my loss. We hope you had a splendid time at the Inn Hotel. See you soon! 10.1 It appears that Mr Turner did not have a pleasant stay at the Inn Hotel. Recommend TWO strategies the management of the hotel can implement to address the problems identified by Mr Turner. (4) 10.2 Explain why the staff at the Inn Hotel should pay attention to their guests' comments. (4) [8] TOTL SETION E: 30 GRN TOTL: 200

27 NTIONL SENIOR ERTIFITE GRE 12 TOURISM FERURY/MRH 2016 MEMORNUM MRKS: 200 This memorandum consists of 13 pages.

28 Tourism 2 E/Feb. Mar Memorandum TOPIS IN THE TOURISM PS REVITION Topic 1 Tourism sectors TS Topic 2 Map work and tour planning MTP Topic 3 Tourism attractions T Topic 4 Sustainable and responsible tourism SR Topic 5 omestic, regional and international tourism RI Topic 6 ulture and heritage tourism H Topic 7 Foreign exchange FX Topic 8 ommunication and customer care Topic 9 Marketing M

29 Tourism 3 E/Feb. Mar Memorandum SETION : SHORT QUESTIONS QUESTION MTP MTP MTP MTP MTP T T M M H SR SR TS TS SR RI RI RI (20 x 1) (20) SR (ank selling rate) MTP Universal access T orporate social investment SR radle of Humankind H Fringe benefits (5 x 1) TS (5) lue Mosque T tour budget MTP bigger T islands MTP code of conduct (5 x 1) TS (5) E (5 x 1) (5) Niagara Falls T Taj Mahal T Floating markets T yers Rock /Uluru T Grand anyon (5 x 1) T (5) TOTL SETION : 40

30 Tourism 4 E/Feb. Mar Memorandum SETION : MP WORK N TOUR PLNNING; FOREIGN EXHNGE QUESTION Sydney +10 (10:30) uenos ires (-3) MTP Time ifference =13 hours uenos ires is 13 hours behind Sydney 10:30 13 hours = 21:30 Time in uenos ires is 21:30 12 June 2015 OR 21:30-12 June 2015 (4) 2.2 New York -5 (9:00) Lima (-5) MTP Time difference 0 Flying Time: 9: hours and 30 minutes 16:30 16:30 1 hour ST 15:30 rrival time in Lima is 15:30 21 ugust 2015 (6) OR 15:30-21 ugust Jet lag MTP Jet fatigue MTP [14] QUESTION Factors such as transport pick up points have been left out. Meals: which meals and where they can be obtained has been left out. The information on activities and attraction is very vague. Time uration Optional tours and excursions ate: 21/10/2015 : ay 3 : reakfast is served in the dining area. fter breakfast, with the hired 4x4 vehicle drive to the San ultural Village where you can experience unique San dancing and watch them make bows and arrows. Enjoy lunch at the restaurant in the San Village or along the little cafes on route fternoon at leisure. MTP MTP (8)

31 Tourism 5 E/Feb. Mar Memorandum No, on arrival in Upington they will still need to pick up their hired vehicle and drive approximately 250 km which may be tiresome as well as risky owing to the long haul flight and unfamiliar surroundings. It will be too rushed. OR MTP Yes, if they have a map or GPS it will be easy for them to find their way. They can leave immediately so that they can arrive at Kgalagadi Transfrontier Park and then rest for the evening. It will avoid them having to pay for an extra night s accommodation in Upington They are driving through rough terrain and over the desert which would require vehicles that can go off road as well Sunblock sun can be very hot and they will need protection against sunburn or sunstroke. arry bottled water to prevent dehydration loodhound race gives publicity to the Northern ape s unique landscape for further events such as this. It will increase tourism growth in the area. It will set the multiplier effect in motion/add to the GP. reates job opportunities. Improved infrastructural development. MTP MTP MTP (4) Mzanzi Families It meets the profile of this market segment because they enjoy outdoor adventures, experiencing the loodhound test drive would appeal to them. It is within their income bracket. ultural interests MTP , 00 x 15,66 = R20 358,00 FX OR R20 358,00 (4) R550,00 16,39 = 33,56 FX OR 33,56 (4) The ritish tourists will get more value for their money. The Pound is strong in comparison to the rand. More spending/buying power. FX (4) [36] TOTL SETION : 50

32 Tourism 6 E/Feb. Mar Memorandum SETION : TOURISM TTRTIONS; ULTURE N HERITGE TOURISM; MRKETING QUESTION Italy T France T (a) It leans over It is tilted. It looks like it can fall over. (b) The soil on which it is built is soft or unstable and made it tilt or lean. The foundation of the tower is not solid and the foundation sinking on one side because of the soft soil There is an observation tower from where tourists can view Paris. There are restaurants where tourist can have a meal. Souvenir shops to buy mementoes. hampagne bar at the top of the tower to celebrate. Gustav Eiffel s office in the tower can be visited (museum) Universal accessibility Elevators/lifts raille signage Sign language guides Wheel chair ramps ig en is the name commonly used for the clock in the tower. ig en is the name of the biggest of five bells in the clock tower It is the ruins of an ancient Inca city high on the ndes mountains. It represents the architecture and lifestyle of the ancient Inca civilization. sacred Inca site It is a World Heritage Site Limiting the number of visits ensures the site can be sustainably maintained for future generations. The risk of the site getting damaged by too many tourists visiting is reduced. It will increase the value as only limited numbers are allowed to visit; it becomes more exclusive and sought after. T T T T T T T (4)

33 Tourism 7 E/Feb. Mar Memorandum Spain T (1) In favour of: Tourists are attracted to participate in cultural activities that are not found in their own countries. Many tourists view bull fighting as an exciting experience Some people do not find it offensive for their entertainment purposes. T OR gainst: Many tourists view bull fighting as cruelty to animals and will not support the activity. There is an international movement calling for the banning of bull fighting. Tourists are not insured for any injuries sustained during this activity. Staged event that dilutes the cultural reason for bull fighting. Tourists visit Spain and its other attractions despite boycotting bull fighting, so it does not have much entertainment value to tourists, as it is mainly attended by locals, and not many tourists. T (4) (a) The olosseum T (1) (b) uilt as graves for the Pharaohs, Egyptian Kings. Many workers died during the building of the pyramids. T (c) The Statue of Liberty T (1) (d) uilt by the French and donated as a gift to the US to celebrate the 100 th anniversary of the merican eclaration of Independence. T (e) The Taj Mahal T (1) Seven Wonders of the World ancient architecture T [32]

34 Tourism 8 E/Feb. Mar Memorandum QUESTION The radle of Humankind The Vredefort ome H 5.2 North West H 5.3 Increases the marketability of the TWO attractions and North West as a destination. These TWO sites become primary attractions with secondary attractions also visited during the trip. More tourists are interested in visiting these two sites because it is of importance to all humanity, increasing demand for tourism in the North West. Increase in tourism revenue and local benefits as souvenirs and other products and services are in demand. More jobs are created to handle the higher influx of tourists in the North West and in the areas where the World Heritage Sites are located. Tourism development of these rural border areas. ross-border benefits for North West from tourists to these World Heritage Sites in Gauteng and the Free State. 5.4 Meteorite hit the earth thousands of years ago creating the largest meteorite impact site in the world. Inner and outer circles as a ripple effect from such force from outer space (a meteorite) smashing into the surface of the earth. 5.5 Earliest forms of fossilised human remains were discovered thousands of years later in underground caves. H H H [10]

35 Tourism 9 E/Feb. Mar Memorandum QUESTION UK and Germany M 6.2 The word-of-mouth from over tourists make others in the country very receptive for marketing efforts. ll of these countries have more than double the number of tourists than the 4th and 5th ranked markets, so the number that would return for repeat visits bringing others along, would be a better return on investment when marketing in these top 3 markets. Our top 3 income generating markets must be maintained as it provides the bulk of our tourism spend. It will further increase the volumes from these markets. It will further increase the awareness of South frica as a travel destination. 6.3 World Travel Market held in London, UK IT held in erlin, Germany 6.4 1% tourism levy is collected by TOMS from tourism businesses to be used by South frican Tourism for marketing South frica as a tourist destination. M M M [8] TOTL SETION : 50

36 Tourism 10 E/Feb. Mar Memorandum SETION : TOURISM SETORS ; SUSTINLE N RESPONSILE TOURISM QUESTION ar rental company Simply the heapest ar Rental TS 7.2 ar rental company does not project a professional image because the person in the advertisement is not professionally dressed in a uniform normally associated with car rental companies. an older model car with damages and is possibly not road worthy, leaving the customer stranded. the company is misleading the consumer with false promises of value for money. The company s advertisement does not contain any contact details ustomers will support the opposition. Negative word of mouth may result in fewer customers. ecreasing profit margins Loss of employees Possible closure of the business QUESTION y dressing appropriately for work. elivering excellent customer service. y grooming themselves appropriately. cquiring excellent communication skills. eing knowledgeable. Participating in corporate social responsibility programmes of the company. TS TS TS (6) (4) (4) [16] To educate tourists on responsible behaviour when visiting the park. to educate tourists and stimulate pro-environmental behaviour. SRT Littering Removal of plants and wildlife from its natural habitat. Smoking in the park. riving and use of cell phones o not visit the gorilla sanctuary when ill. Wandering off alone in the park. SRT

37 Tourism 11 E/Feb. Mar Memorandum Gorillas will get scared, feel threatened and may attack. Lose their sense of fear and encroach on human space Too many people around the gorillas may scare them. Reduce human-animal interaction Reduce human familiarity To allow gorillas to function in the wild They can receive a warning from park management. They can be given a fine. They can be removed from the park. They can be requested to do voluntary work in the park. SRT SRT 8.2 The park can employ local people to work in the park. Local people can be given a venue and the opportunity to sell their locally made goods to tourists and to showcase their cultures. (4) SRT The park can buy locally produced goods. To train and develop the local people on how to work with the gorillas [14] TOTL SETION : 30

38 Tourism 12 E/Feb. Mar Memorandum SETION E: OMESTI, REGIONL N INTERNTIONL TOURISM; OMMUNITION N USTOMER RE QUESTION summit is a meeting of heads of state. G8 because Russia was initially included, however because of political reasons Russia dropped out hence G The situation caused unpredictability/negative perceptions and images of Russia. Loss in tourist numbers which in turn led to loss in revenue to the country Use mass modes of transport such as buses, coaches, trains to minimise the use of too many vehicles. reate park and ride facilities or shuttle services which will also minimise the use of too many vehicles Use of energy saving and fuel efficient vehicles such as electric cars to reduce O2 emissions. lternate modes of transport such as bicycles Staying within close proximity to the venue and walking to the venue. Use of car pools void the use of private aircrafts instead use large airlines. void using car rentals, instead use the alternate modes provided by the conference organisers. Provision of road and route maps showing the shortest distances to be travelled y russels hosting the G7 Summit it stimulated economic, social and environmental growth for the present and for the future. Foreign income earner/investment/job creation Increased publicity/positive image Infrastructural development Skills development Transparency on global issues RI RI RI RI (4) (6) There is no longer a demand for traveller s cheques leading to its withdrawal by trading dealers in South frica. The travellers cheque are no longer used. RI Preloaded foreign currency debit cards ebit cards redit cards Foreign currency Moneygram SWIFT RI

39 Tourism 13 E/Feb. Mar Memorandum 9.3 Hospitable and friendly people Good service standards Favourable rand exchange rate Good infrastructure Hosting global events like the FIF 2014 makes South frica a favourable destination Offers diverse experiences Many business opportunities Get to experience the variety of cultures and heritage reath-taking scenery Famous S people QUESTION 10 RI (4) [22] 10.1 ddress the findings with the relevant departments where displeasure was experienced by the Mr Turner. Send staff on training courses to improve their capacity in delivering quality service in the future. Staff training involving practical experiences will encourage methods of solving problems/complaints experienced with customers at the hotel. Honesty of the staff is of importance 10.2 ssist in making the hotel operation even more successful by identifying areas needing improvement within the hotel. Helps in building better relationships with the customers uilds a better business. Improves customer satisfaction and encourages repeat visits. (4) (4) [8] TOTL SETION E: 30 GRN TOTL: 200