The opportunity to participate in an iconic precinct
EXPRESSIONS OF INTEREST Queenland Rugby Union (QRU) is one of the largest sports governing bodies in Australia with more that 350,000+ participants and members The QRU is seeking precinct partners to realise its vision of delivering a world class community recreation, education, high performance and stadium precinct at Queensland s renowned Ballymore precinct.
PARTNERSHIP OBJECTIVES RECREATION SPORTS HEALTH, EDUCATION & ADMINISTRATION STADIUM & FIELDS HIGH PERFORMANCE COMMUNITY Establish Ballymore as the premier destination in South East Queensland for outdoor recreation, high quality leisure and fitness activities and short term accommodation facilities. World leading sports health, education, administration and research hub in partnership with universities, government and the private sector. Boutique, easily accessible, inner city stadium and fields optimised via year round activation by Rugby and other rectangular grass sports, non-sporting events and community use. World leading elite Rugby training and recovery facilities that also attracts other national and international users, including other sporting codes. Increased utilisation via the creation of optimal community Rugby facilities, programmes and activities to promote greater Rugby participation across Queensland.
An Iconic Destination Ballymore is a name synonymous with Rugby Union, an iconic name around the world, like Twickenham, Eden Park and Murrayfield. Queensland Rugby Union, as a governing body for Rugby in Queensland, has a vision to ensure that Ballymore transitions from an iconic and historic stadium to a world class precinct. 1966 1967 1968 1973 1992 1993 1994 2004 2012/2016 The QRU set up headquarters at Ballymore. The ground is officially opened with an A-grade match between Wests v Teachers followed by Brothers v University. The first interstate matches between Queensland and New South Wales and Victoria are held at Ballymore. The McLean stand is opened (named in 1980) by the then Governer Sir Alan Mansfield and celebrated with a double header of Wests v GPS and Brothers v University The QRU is granted the land in perpetuity by the State Government under a Deed of Grant in Trust The Eastern Stand is opened 26,000 people watched the Wallabies play South Africa - exceeding ground capacity First match is played under lights The Reds move to Suncorp Stadium however Ballymore remains the training ground for the Reds and is used for hundreds of games during the year, from Queensland Premier Rugby finals to the Junior State Championships grand finals. Development Approval & extension granted for the development of the Ballymore Precinct
QRU REACH & DEMAND QRU REACH The key demand drivers for the Ballymore Development are underpinned by the market that, as a governing body, the QRU already has, including: 350,000+ Rugby participation and membership base Ownership of the Reds Super Rugby team and two National Rugby Competition Teams City and Country Strong relationships with all levels of government and interest from a social benefit perspective (education and health focus) Sports administration including commercial and marketing teams that can be utilised for the promotion of Ballymore Communication reach with an Electronic Direct Marketing open rate of up to 40% with members (industry average 17%) Current partnerships with corporate sponsors and an Australian university
CURRENT VISITATIONS POST-DEVELOPMENT VISITATIONS 100,000+ Current annual visitors Made up of.. 5,000 Community users (including club games and fundraisers) 200,000 Day visitors pa 37,000 Overnight visitors pa 1,000 Corporate sponsor event participants 1,000 Education course participants 70,000 100 37,500 Elite training and competition users Indigenous programme participants Youth and school participants 23,000 Capacity stadium 350,000 Participants & members 200,000+ pa Post-development visitation
DEVELOPMENT & PARTNERSHIP OPPORTUNITIES Developers Owners Operators Tenants Investors Programme Providers Community & Sporting Groups Sports Medical Centre Sports Related Education & Meeting Facilities Recreation Facilities including a Club, Gymnasium and Pool facilities for teams and the community Sports Related Offices Additional & Enhanced High Performance Facilities Boutique Stadium (up to 23,000 capacity) and high quality fields catering for both sporting and non-sporting events and community use Short Term Accommodation Function, Conference, Meeting & Corporate Facilities
ABOUT THE AREA SOUTH EAST QUEENSLAND Set to reach a population of 4,000,000 does not have a boutique stadium, sporting and leisure precinct that provides investment and access opportunities for business and the community, collocated with a state governing body. in 2023 Source: Australian Bureau of Statistics
ABOUT THE AREA BRISBANE Brisbane is Australia s New World City and the fastest GROWING CITY in the world...has Australia s fast growing Airport - 21 million people arrive annually. has a GDP of $135billion 48% of Queensland s total GDP has an average annual temperature range of 16 to 27 degrees Celsius Source: Brisbane City Centre Master Plan 2014, Brisbane City Council Weatherzone.
ABOUT THE AREA BALLYMORE PRECINCT BALLYMORE PRECINCT TO THE AIRPO RT is located 10 minutes (4km) from the Brisbane CBD and less than 15 minutes to many of Brisbane s greatest attractions Kelvin rove G Herston Bowen Hills Fortitude Valley is easily accessed by car, rail and bus links...is 16 minutes from the domestic and international airports Milton Paddington Spring Hill City Cent re 6.2 New Farm INDICATIVE CITYGLIDER NETWORK is strategically located between the Royal Brisbane and Women s Hospital and QUT Kelvin Grove Urban Village W est End South Brisbane W oolloongabba Kangaroo Point Legend Health hub Knowledge hub Dutton Park Cultural hub Government University of Queensland A connected inner city Source: Brisbane City Centre Master Plan 2014, Brisbane City Council
ABOUT THE AREA - ACCESSIBILITY Wilston Train Station 13 min walk to Ballymore Windsor Train Station 15 min walk to Ballymore Enoggera Creek Pedestrian/Bikeway AL Potential Connection BREAKFAST CREEK Clem 7 Tunnel M7 4 min drive 17 min walk 5 min drive 20 min walk Royal Brisbane Women s Hospital Herston Quarter Northern Busway 7 minutes to CBD QUT Busway Station Herston Busway Station Queensland University of Technology M3 Inner City Bypass Victoria Park Golf Complex LW Legacy Way Tunnel
Being a Stadium in the Park separates Ballymore from other Stadium Sports Precincts creating a unique opportunity. 12Ha 4km north of the Brisbane CBD, located strategically between major social and transport infrastructure Current Development Approval Controlled in perpetuity by the QRU under a Deed of Grant in Trust (granted 1973) Home of the QRU Administration and the St.George Queensland Reds Super Rugby Team Existing assets include the McLean, East and Northern Stands, the Reds High Performance Areas and the QRU s administration building Easily accessible by the local community for recreation purposes Will attract over 200,000 day visitors and 37,000 overnight visitors per annum Only boutique stadium, sporting and community precinct available for investment partnership with one of Australia s largest state governing bodies
QRU is seeking quality partners in the creation of the Ballymore Precinct If you are interested in aligning your brand with this iconic precinct and to obtain expression of interest documentation please contact: Margaret White Procurement & Facilities Manager Queensland Rugby Union 0408 151 447 (07) 3354 9350 margaret.white@redsrugby.com.au