April 25-26, 2018, BEC, Mumbai September 06-08, 2018, HITEX, Hyderabad
Contents Why India? The Opportunity About: analytica anacon India & India Lab Expo Market Study 2017 Why Mumbai? Why Hyderabad? Overview of marketing activities 2
Why India? The Opportunity Positive economic factors 7.4% economic growth rate in 2016-2017, inflation rate <5% Fastest growing economy over the next 10 years with a projected annual growth rate of 7% 3 rd largest economy after USA and China (as per buying power) Largest generic market in the world 2 nd largest food producer in the world 3 rd largest biotech industry in Asia-Pacific Make in India is the initiative taken by Indian Government to transform India into a global manufacturing hub: This paves way for a lot of international players to enter in to Joint Ventures, sell technologies and more to co-manufacture and co-develop products in and for India. All industries from Agriculture to Automobiles, Hardware to Software, Satellites to Submarines, Television to Movies, Bridges to Biotechnology, Paper Clips to Power Plants, Roads to Cities can benefit out of this initiative. Messe Muenchen India Connecting Global Competence
Indian Market Overview 2020 Largest generic market in the world 3 rd largest market by 2020 (as per incremental growth) 8 th largest producer worldwide Exports 50% of its current production Messe Muenchen India Connecting Global Competence Ranks 34 th worldwide in research & development R&D services account for 22% of global market 2 nd largest food producer in the world 42 mega food parks being set up 3 rd largest biotech industry in Asia-Pacific Ranks 2 nd in highest number of USFDA (United States Food & Drug Administration), after USA Highest number of medical & nursing colleges Cost of medical treatment is one-tenth compared to US & Europe
Contents Why India? The Opportunity About: analytica anacon India & India Lab Expo Market Study 2017 Why Mumbai? Why Hyderabad? Overview of marketing activities 5
Facts and Figures 2017 259 exhibitors from 11 countries 10,500 square meters of exhibition space 7,714 visitors from 16 countries Country Pavilions from China, Japan, Singapore & and Germany Supported by the Ministry of Science and Technology, Government of India Co-organized by IAIA Indian Analytical Instruments Association Supporting Associations: Bulk Drugs Manufacturers Association BDMA Ambala Scientific Instruments Manufacturers Association ASIMA Federation of the Small and Medium Enterprises - FSME The Federation of Telangana and Andhra Pradesh Chambers of Commerce and Industry - FTAPCCI Indian Chemical Council - ICC Indian Drug Manufacturers Association - IDMA Telangana Chambers of Commerce an Industry - TECCI Pharmexcil Messe Muenchen India Connecting Global Competence
Year on Year Growth: Exhibitors 300 Exhibitor Growth - YoY 250 200 150 209 232 217 232 259 259 100 50 0 2014 2015 2016 2017 More international Pavilions 2016 Germany and China 2017 Germany, China, Singapore, Japan Messe Muenchen India Connecting Global Competence
The Exhibition Profile: Analytica Anacon India & India Lab Expo analytica Anacon India and India Lab Expo are together the biggest trade fair in laboratory technology, analysis and biotechnology in India. It is the perfect platform which covers the entire range of topics that pertain to laboratories in research and industry. The trade fair is supported by the Ministry of Science & Technology. Key Exhibitor Segments Analysis Biotechnology Laboratory Equipment Quality Control / Measuring and Testing Medical and Diagnostic Messe Muenchen India Connecting Global Competence
The entire range of analysis & laboratory related topics Messe Muenchen India Connecting Global Competence
The Visitor Industries Visitor Segments Pharmaceutical Food and Beverage Processing Advance Material Biotechnology Chemical and Dye Oil. Fats & Oleo Chemicals Material Testing & Inspection Healthcare & Diagnostic Gems and jewellery Textiles Petroleum & Petrochemicals Pollution Control Research Laboratories Universities & Colleges Waste & Water Management Government Agencies Clinical Research Labs Contracted Laboratories Winery Polymer Cosmetics and many more Messe Muenchen India Connecting Global Competence
Participation from Key Exhibitors in 2017 Messe München India Connecting Global Competence
Some of the Key Visitors by branches: Pharma, Chemical & Food industry Messe Muenchen India Connecting Global Competence
Buyer Seller Forum Registered exhibitors submit list of potential buyers/companies VIP buyers are contacted and invited from exhibitor requests and in-house database Meetings are scheduled depending on the availability of the buyer Meeting schedule shared with buyers and exhibitors On an average of 4 meetings a day per exhibitor. 13
Buyer Seller Forum 852 meetings in 2017 767.5cr business negotiated in 2017 14
Participation from Key Buyers in 2017 Messe München India Connecting Global Competence
Accompanying Program 2018 Live Labs 3rd edition Food and Pharma Analysis: In a real live laboratory set up in a designated area exhibitors can showcase their products and perform live experiments in front of the audience. International Conference on Pharmacuetical Industry: Organised by IAIA and Messe Muenchen India 16
Live Lab 2017 17
Contents Why India? The Opportunity About: analytica anacon India & India Lab Expo Market Study 2017 Why Mumbai? Why Hyderabad? Overview of marketing activities 18
Market Study 2017 19
Market Study 2017 Indian analytical instrument industry is expected to grow from 0.5 bln EUR to 2.4 bln EUR between 2012-20 having CAGR of 17%; Currently stands at 4% of global market Analytical instrument industry is majorly import driven with 83% share in 2016, expected to come down to 74% by 2020 having CAGR 22% between 2012-2020 Government and Academia are the largest buyers 40% followed by Research and Pharmaceutical Industry India s pharma sector valued at 33.4 bln EUR, is estimated to grow at 11% CAGR reaching 50 bln 20
Contents About: analytica anacon India & India Lab Expo Accompanying programs Market Study 2017 Why Mumbai? Overview of marketing activities 21
One Show, Two Key Markets Messe München India Connecting Global Competence
Business prospects in west India 23
Some of the potential Industries MAHARASHTRA Biotechnology Maharashtra is a leader in biotechnology because of its diverse strengths such as superior human resources, excellent private & public institutions, superb infrastructure and proactive Government policies. Bhabha Atomic Research Centre (BARC); Indian Institute of Technology (IIT); Tata Institute of Fundamental Research (TIFR); National Chemical Laboratory (NCL); National Centre For Cell Science (NCCS); National Institute of Virology (NIV); National AIDS Research Institute (NARI); Agharkar Research Institute (ARI); National Environmental Engineering Research Institute (NEERI); etc. are some of the leading institutions in Mumbai and Pune doing pioneering research work in the field of biotechnology. In addition, some defence research establishments in the State are conducting cutting edge research in biomedicals, bioinformatics and biotechnology. Chemicals, Petrochemicals, Oil & Gas The state has a strong presence in the chemicals, petrochemicals and oil & gas sector. It contributes 27.4 per cent of the country's chemicals, petrochemicals and oil & gas output. All major domestic and number of global chemicals & petrochemicals players have a presence in the state. These include Hindustan Petroleum, Bharat Petroleum, Reliance Industries, Indo-Rama Synthetics, Rohm & Haas and Dow Corning. 24
Some of the potential Industries MAHARASHTRA Pharmaceuticals The state accounts for 40 per cent of the country's pharmaceuticals output. The state's competitive strengths in the sector include low costs, strong manufacturing base, welldeveloped laboratory and R&D infrastructure and a strong resource pool. The backward linkage with the well-developed chemicals and petrochemicals sector is an added advantage. The major players present in the state are GlaxoSmithkline, Johnson & Johnson, Novartis, Nicholas Piramal, Cipla and Wockhardt to name a few. Textiles Maharashtra has an excellent infrastructure to play a key role in the growth of the textiles industry. It accounts for about 65 million kg of cotton production which is 25% of the country's total. The textile industry of the State holds a strategic importance in the country as it is the single largest employer and contributes around 27% of India's total exports. he State Government is also taking steps to strengthen the textile industry in the state by establishing textile parks at Nagpur, Dhule and Ambernath. The key players in the state include Bombay Dyeing, Century Textiles and Raymond. 25
Some of the potential Industries MAHARASHTRA Water Recycling Maharashtra takes a lead in water reforms: the state has launched its water policy with the objective of sustainable development and optimal management of its water resources. Major Players: Aquachem Enviro Engineers, Lars Enviro, Chemtronics Technologies etc Food Processing The main processing industries in the State are in the sectors of sugar, milk, poultry, rice mill, flour mill, meat, edible oil, vanaspati, fruit and vegetable units, milk processing units etc. There exist immense opportunities for modernising food processing units in the State. Cosmetics India's cosmetic market was growing with a CAGR of 17.06% over a period of five years. Industry Sources estimate a rapid growth rate of 20% per annum across different segments of the Cosmetics industry with an increasing demand of all types of beauty & personal care products. Major Players: Nivea, Lakme, Ponds, Loreal etc And many more 26
Contents About: analytica anacon India & India Lab Expo Accompanying programs Market Study 2017 Why Mumbai? Why Hyderabad? Overview of marketing activities 27
Business prospects in South India 28
Venue: Advantage Hyderabad Joint capital of Andhra Pradesh & Telangana, sixth largest agglomeration of India Ranks 3 rd amongst top 20 cities in the world to become Global Mega Hub by 2020 Industries which drives the economic growth of the city are: Pharmaceutical, Biotechnology, Research, IT, ITES Ranks 1 st in manufacturing of bulk drugs and 3 rd in formulations in the country 2500+ Pharma companies, 200+ active Pharmaceutical Ingredients Units 540 Specialty Hospitals and Healthcare Centres make Hyderabad the Health Capital of India Genome Valley a Biopharmaceutical and Contract Research Organization zone Messe Muenchen India Connecting Global Competence
Contents Why India? The Opportunity Indian Market Overview 2020 About: analytica anacon India & India Lab Expo Market Study 2017 Why Mumbai? Why Hyderabad? Overview of marketing activities 30
Overview of Marketing Activities Integrated Marketing Print Activities Online Activities Outdoor Activities Messe Muenchen India follows an integrated marketing strategy that revolves around 5 key areas: Online, print, outdoor, exhibitor and value added activities. Exhibitor Activities Value Added Activities analytica Anacon India strongly focuses on bringing the right buyer to the trade fair. 31
Online Activities Emailers Sector specific emailers For industry news For accompanying program SMS 32
Online Activities Social Media Customized Email Signatures Conference post Live Lab post Quiz 33
Print Activities Printed Visitor Invitations 34
Visitor Communication Application Oriented Magazines Advertisements and promotions in trade magazines: Some of the targeted magazines: The Indian Pharmacist Dyes and Chemical Market Pharma Bio World Express Pharma Life Science Research Pharmabiz Chemical Weekly Medisearch & Scientisearch and many more.. 35 3
Outdoor / Personal Invitation Activities VIP Invitations with onsite badges On-ground activation: Hand delivery of Invitations 36
Tele-marketing Activities Dedicated callings by MM India to their potential visitor database, inviting them to attend the show Focused visitor calling activity was undertaken in local language in South India Dedicated Tele calling by Indiamart/ 10Times.com on their database covering relevant segments 37
Print Activities Newspaper Advertisements Newspaper Release Dates The Times of India 21-Sep-17 Chennai - 14-Sep-17 Economic Times Bangalore - 15-Sep-17 Hyderabad - 20-Sep-17 Eenadu Sakshi The Economic Times 22-Sep-17 21-Sep-17 21-Sep-17 & 22-Sep-17 Radio 38
Worldwide Cluster 39
Thank you For more information please contact: Messe Muenchen India Ms. Avisha Desai Sr. Project Director Email: avisha.desai@mm-india.in Tel: +91-22-42554710