Meeting title / subject: Travel Behaviours & Cycling Group Date: 11 th February 2015 Venue: Heathrow Academy Attendees: Name Derek Lawrence (Chairman) AOC Theo Panayi HAL Bridie Sullivan HAL Organisation Iain Taylor Heathrow Cycle Hub Amarita Dosanjh HAL Catherine Warwick-Wilson GSK Apologies: Gary Meades BA Geeta Odedra Heathrow Commuter Bob Castelijn Hillingdon Ian Macbeth TFL 1.) Introduction, apologies & minutes of previous meeting Derek Lawrence (AOC) welcomed everyone to the meeting and asked that they introduced themselves. Apologies were given and noted as above. Previous meeting notes were discussed for accuracy. The group accepted the minutes of the previous meeting as a true record of the meeting. It was noted that Theo Panayi s (HAL) action to present a 2014 end of year summary report would be carried onto the next meeting. 2.) Main Tunnel Update This item was also deferred till the next meeting as there was no update. Derek explained there would be a publication of tunnel opening dates, however as of yet these were not available. ACTION: Theo Panayi to investigate Heathrow landside Ops position on safety and potential reopening date. 1
ACTION: Bridie Sullivan to chase meeting internally with stakeholders on the main tunnel project to gain further insights. 3.)HATF Review Theo gave a brief recap of the agreement that was made to initiate a project to undertake a review of the Heathrow Area Transport Forum. He reminded the group that a survey was emailed out to all working group members and then went onto explaining the various results. This included that a large percentage of attendees were attending on behalf the organisation they worked for- the actual decision makers did not attend. The average attendance was 3 out of the 4 meetings held every year, which 90% believed quarterly meetings was the right frequency. It was made clear that it was important to have a clear link of all the working groups with each other but also other committee s and forums such as HACC. Theo informed the group that they would be undertaking a review of the HATF Terms of Reference for both the Steering group as well as the Working groups to reflect what members are seeking to gain from these meetings. The scope of work included addressing issues relating to leadership and the organisation/structure of the working groups. Theo emphasised the importance of making the HATF meetings more meaningful which would have a positive effect on the attendance to these meetings. Theo then went onto discussing the Steering Group organisation. 100% of those who responded to the survey agreed that the Steering Group should continue to have a chairman which is selected be the group members. It was noted that the general consensus was that an independent non- HAL member should chair the Steering Group and should serve for at least 2 3 years. The results indicated that the Steering Group primary function should be supporting the long term Airport Surface Access Strategy (ASAS) as well as monitoring the Sustainable Transport Plan (STP). It was emphasised that HATF Steering Group should be strategic, focusing on developmental issues rather than operational issues. To conclude, the main actions from this review were to: Recruit an independent Steering Group Chairman Review The Terms of Reference Develop the new website for the HATF Theo informed the group that an advert had been placed for an independent chairman in the trade press and that the process of applying involved emailing a CV to Theo. The deadline to do this is 7 th March 2015. It was noted that Derek Lawrence will be on the interview panel. It was noted that Derek Lawrence (AOC) recommended a news element in the website as he is the champion of this for the AOC version. ACTION: Theo to share the wire frames of the admin website development at the next meeting. ACTION: Theo to send Catherine Warwick-Wilson the advert details for the Steering Group chairman position 4.) LCC Audit Theo informed the group of the two phases. The first phase involved asking London Cycle Campaign to cycle the across the campus and review the provision at Heathrow. They found the environment to be car centric. For example, they found the infrastructure was poor as cyclists were often forced to dismount. They found that there was little to no way finding however, facilities such as showers and lockers were better than average as they were found in every terminal alongside a good provision of parking. The second phase involved connections to and from the airport. Theo explained that Heathrow were currently in the process of developing a cycle strategy for Heathrow. It was noted that Hillingdon were considering the use of the canals for their cycling strategy. TFL confirmed that the Cycle Super Highway would not reach Heathrow but instead stop at Bell Corner, Hounslow in the absence of a business case or assurance of safety. However, this allowed for potential road space re-allocation instead. ACTION: Theo to share the final LCC report with the group and for LCC to present this at the next meeting. ACTION: Derek/Theo to raise the findings to date with the Heathrow Roadway Planning Forum. 2
Theo discussed Heathrow s strategy which involved Landside Operations to make this cycling safer. He explained they were looking to create a cycle strategy which would connect Heathrow to a wider remit. 5.)2015 Plan Copies of the Plan were distributed to the group. Theo informed the group of the long term strategy which included having a significant drop in the number of car use to Heathrow and establishing a baseline of counts for today. The Sustainable Transport Plan (STP) has 32 deliverables, some of which Theo discussed. This included: Maintaining Passenger Public Transport mode share above 40% that involved Real-time solutions and Campus Connectivity. Sustaining ASQ (Airport Service Quality) score for ground transport above 3.99 out of 5. This included looking at quick wins and Way finding. To reduce the number of single occupancy staff cars that commute to work by 5% Reduce Heathrow s impact on the local community (HGV parking, private hire vehicles) It was noted that Hatton Cross was being considered for a cycle hub of parking. ACTION: Bridie to share Catherine Warwick-Wilson s suggestion to engage local companies in the Private Hire vehicle stakeholder group. 6.) Behavioural Insights Team (BIT) Update Amarita gave a brief reminder of who BIT were and what they specialised in. The behaviour insights team also known as nudge unit is now a social purpose company partly owned by the cabinet office. The team were coined the term behavioural insights to seek to understand how individuals take decisions in practice and how they are likely to respond to options. Their insights enable the team to design policies or interventions that can encourage, support and enable people to make better choices for themselves. From their policy work, has emerged a simple, pragmatic framework: the EAST framework. EAST stands for Easy, Attractive, Social and Timely. She informed the group of the principles from EAST: 1. Make it Easy She explained that people have a strong tendency to go with the default or pre-set option, since it is easy to do so. Making an option the default makes it more likely to be adopted. Also reducing the hassle factor of taking up a service. The effort required to perform an action often puts people off. Reducing the effort required can increase uptake or response rates. Another method that was explained was simplifying messages. Making the message clear often results in a significant increase in response rates to communications. 2. Make it Attractive Amarita explained that we are more likely to do something that our attention is drawn towards. Ways of doing this include the use of images, colour or personalisation. Financial incentives are often highly effective, but alternative incentive designs such as lotteries also work well and often cost less. 3. Make it Social This meant showing that most people perform the desired behaviour. Describing what most people do in a particular situation encourages others to do the same. Amarita explained that the power networks we come in contact with shape our actions. Encouraging people to make a commitment to others was also significant. She explained that we often use commitment devices to voluntarily lock ourselves into doing something in advance. The social nature of these commitments is often crucial. 4. Make it Timely Amarita informed the group that prompting people are more likely to be most receptive. The same offer made at different times can have drastically different levels of success. Behaviour is generally easier to change when habits are already disrupted, such as around major life events. Another aspect of making it timely is helping people plan their response. Amarita went on to explain there was substantial gap between intentions and actual behaviour. A proven solution is to prompt people to identify the barriers to action, and develop a specific plan to address them. She informed the group that the trial aimed to encourage Heathrow staff members to think about sustainable travel choices when commuting to work. Heathrow has numerous advantages as a trial site with over 35000 staff travelling to work at both terminals which allows us to assess and compare which 3
measures may best increase the take up of sustainable travel options for staff The new T2 opened in June 2014 has the same access routes as staff in T3, allowing for a randomized controlled trial. The DFT are funding the trails to assess whether the application of behaviour insights can encourage sustainable commuting. The findings could result in benefits for UK plc. s including reduced congestion and reduced spending. Amarita then went onto inform the group of the 4 interventions that would be delivered this year. These were identified through the qualitative research and workshops conducted by BIT. 1. Personalized travel planning develop and deliver a PTP pilot in both an office and operational location and evaluate the impact on travel behaviours 2. Try before you buy scheme to offer staff the opportunity to try the bus for free for a limited period with the aim to switch to this mode as their choice 3. Try before you buy cycle scheme to develop and implement a try before you buy proposition for staff that includes a loan of a cycle 4. Carshare to run a campaign to encourage active car sharing. The Heathrow Commuter Team are planning to use this as an online platform to deliver PTP s to staff. BIT will be looking to test the most effective way to deliver the PTP s and also encourage the use of them to change behaviour. Amarita then went to discuss other aspects that BIT were working on such as the Free Rider trial to encourage commuting by bus and the Try Before you Buy free cycle trial. 7.) Terminal 5 Real Time trial Bridie informed the group that Heathrow have upgraded their IT platform to take a 3 rd party website link in place of a Flight Information Display System (FIDS) format. Staff Connect Live multiple screens, two/three locations in staff areas displaying internal facing content at T5 and the Compass Centre Passengers T5, Onward Travel Zone two screens, London Underground & Bus departures using a mix of real-time and scheduled data She informed the group of the passenger learning s from the T5, Onward Travel Zone. A real-time trial went live between January/February 2015.Over a 100 passengers and 25 Passenger Ambassadors provided feedback. they found that passengers still lead their enquires with a request for network knowledge of the Underground and one frequency (every6 minutes) real time information was less frequently required. The bus departure screen provided the reverse response, passengers were selfserving immediately, Passenger Ambassadors were able to provide an invaluable guide to next steps for every enquiry. Overall, the trial proved that passengers value real-time information. And a 3 rd party website approach can work alongside the FIDS system. But technically, the build has not yet been proved stable, so further testing is required as part of Heathrow s plan to establish the feasibility of a roll out airport wide. Bridie informed the group that the online website and app were still to be launched this year. The websiteheathrow.com would include a journey planning function based on real time and the Heathrow app would also be supported by real time information. She mentioned that National Express/Hotel Hoppa s real-time feed was part of the trial. Bridie explained that the printed leaflet at the T5 Onward Travel Zone was up for review, by the end of quarter one Heathrow would establish a sustainable replacement or remove it from the zone. 8.) AOB It was noted that Heathrow were now part of the Golden Mile Transport Group. Theo had attended a TMA Terminal Management Area to control parking. 4
GSK and Sky leading and Heathrow to join the support group through the aid of financial support to retain value. Next Meeting: 13 th May 2015. 5