Digital Out of Home advertising in Switzerland Advertise successfully at SBB railway stations AllStar epanel CH 23.2 million passers-by per week www.apgsga.ch
Communication space railway stations Switzerland Railway stations are technically and architecturally sophisticated, high-frequency venues, from the stations with integrated shops to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations, and the regular or occasional passers-by who belong to the local population. Analog and digital APG SGA communication and advertising assets are intrinsic elements that co-define these places of encounter. With railway station advertising you can reach attractive, contemporary and trend-conscious target groups. Sites Basel Olten Biel/Bienne Neuchâtel Bern Fribourg Aarau Zug Luzern Winterthur Zürich Flughafen St. Gallen Zürich HB / Stadelhofen Enge / Oerlikon / Hardbrücke Chur Lausanne Genève Aéroport Genève Cornavin Brig Bellinzona Lugano
Sites Site Railway station according to the WEMF economic area Personal frequency weekly Format and number of advertising media Escalator epanel Rail epanel Rail eboard Total 15 282 400 76 146 58 11 Genève Cornavin 1 090 000 20 3 11 Genève Aéroport 317 000 4 1 12 Lausanne 949 000 12 9 4 13 Neuchâtel 214 000 1 15 Fribourg 196 000 1 21 Luzern 1 133 000 8 2 23 Brig 119 100 1 24 Zug 427 000 2 26 St. Gallen 502 000 4 2 28 Chur 181 000 4 3 31 Basel 871 000 7 2 32 Olten 463 000 1 33 Biel/Bienne 439 000 4 1 34 Bern 2 096 000 33 4 41 Aarau 452 000 2 2 43 Winterthur 743 000 4 5 43 Zürich Enge 139 000 1 43 Zürich Flughafen 331 300 2 43 Zürich HB/Shopville 2 877 000 64 34 16 43 Zürich Stadelhofen 538 000 2 3 43 Zürich Hardbrücke 295 000 2 43 Zürich Oerlikon 660 000 5 51 Bellinzona 95 000 1 51 Lugano 155 000 4 Further information Online calculator www.apgsga.ch/calculator Location-Finder www.apgsga.ch/venues
Format Escalator epanel The Escalator epanels offer almost unlimited creative design options and create new scope for exceptional advertising effects. In each case, a combination of four epanels with dynamic «image flow» technology accompany the travelers on their escalator ride and deliver a message across the monitors. They are suitable for animations as well as for still pictures. And thanks to the outstanding locations the Escalator epanels enjoy a great deal of attention. Profile Advertising media Escalator epanel Format 9:16, LCD-screen, 32, in full HD quality Booking unit at least 1 day Content advertising Loop 60 seconds Spot length fix Animation still picture or animation Number of subjects maximum 4 Restrictions depending on the location Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production Day network L o o Client A p 60 sec. Client F Client E Client B Client C 60 sec. Client D
Prices Escalator epanel Site Railway station according to the WEMF economic area epanel Prices in CHF, gross, 10-second-spot 1 «Day» 2 «Day light» 3 «Week» 2 «Week light» 3 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 200 600 8 400 4 200 broadcasts broadcasts broadcasts broadcasts per epanel per epanel per epanel per epanel 12 Lausanne 12 424. 252. 2 116. 1 268. 43 Zürich HB 64 2 256. 1 352. 11 280. 6 768. Valid for weeks 01 52/2019. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Broadcast every minute 3 Broadcast every two minutes
Format Rail epanel Featuring a full-hd screen, Rail epanels are the ideal solution for all communication needs whether for image advertising, product placements or event information. They are positioned at busy locations and are suitable for animated ads and still pictures. Profile Advertising media Rail epanel and City epanel Format 9:16, LCD-screen, starting from 72, in full HD quality Booking unit at least 1 day Content advertising Loop 60 seconds Spot length 10 to 60 seconds Animation still picture or animation Restrictions depending on the location Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production L o o p A d v e r t i s i n g b l o c k Day network 60 s e c o n d s Spots between and 60 seconds A d v e r t i s i n g b l o c k
Prices Rail epanel Site Railway station according to the WEMF economic area epanel Prices in CHF, gross, 10-second-spot 1 «Day» 2 «Day light» 3 «Week» 2 «Week light» 3 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 200 600 8 400 4 200 broadcasts broadcasts broadcasts broadcasts per epanel per epanel per epanel per epanel Rail epanel CH 145 29 906. 17 944. 149 531. 89 719. 11 Genève 24 4 854. 2 913. 24 270. 14 562. 11 Genève Cornavin Large 13 2 828. 1 697. 14 140. 8 484. 11 Genève Cornavin Medium 7 1 518. 911. 7 590. 4 554. 11 Genève Aéroport 4 508. 305. 2 540. 1 524. 12 Lausanne 9 1 860. 1 116. 9 300. 5 580. 21 Luzern 8 1 651. 991. 8 255. 4 953. 26 St. Gallen 4 827. 496. 4 135. 2 481. 28 Chur (from week 4) 4 508. 305. 2 540. 1 524. 31 Basel SBB 7 1 441. 865. 7 205. 4 323. 33 Biel/Bienne 4 690. 414. 3 450. 2 070. 34 Bern 5 980. 588. 4 900. 2 940. 34 Bern AdWalk University 4 14 2 884. 1 730. 14 420. 8 652. 34 Bern AdWalk City 4 14 2 884. 1 730. 14 420. 8 652. 41 Aarau 2 345. 207. 1 725. 1 035. 43 Winterthur 4 827. 496. 4 135. 2 481. 43 Zürich 43 9 772. 5 863. 48 861. 29 317. 43 Zürich HB/ShopVille Large 22 5 236. 3 142. 26 181. 15 709. 43 Zürich HB/ShopVille Medium 12 2 920. 1 752. 14 600. 8 760. 43 Zürich YoungUrban (Hardbrücke, Oerlikon, Stadelhofen, Langstrasse, HASTA) 14 2 163. 8 382. 43 Zürich Stadelhofen 2 487. 292. 2 435. 1 461. 43 Zürich Hardbrücke 2 337. 202. 1 685. 1 011. 43 Zürich Oerlikon 5 792. 475. 3 960. 2 376. 51 Lugano 4 508. 305. 2 540. 1 524. Valid for weeks 01 52/2019. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Broadcast every minute 3 Broadcast every two minutes 4 Maximum spot length is 30 seconds
Pricing epanel network combinations Site Railway station/street according to the WEMF economic area epanel Prices in CHF, gross, 10-second-spot 1 «Day» 2 «Day light» 3 «Week» 2 «Week light» 3 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 05:00 to 01:00 1 080 540 7 560 3 780 broadcasts broadcasts broadcasts broadcasts per epanel per epanel per epanel per epanel AllStar epanel CH 485 on request on request 175 000. 4 on request City & Rail epanel CH 300 42 058. 25 230. 210 287 126 171. 12 City & Rail epanel Lausanne 20 2 971. 1 783. 14 855. 8 913. 28 City & Rail epanel Chur (from week 9) 11 1 088. 653. 5 440. 3 264. 31 City & Rail epanel Basel 38 6 409. 3 845. 32 042. 19 255. 33 City & Rail epanel Biel/Bienne 10 1 187. 712. 5 936. 3 562. 43 City & Rail epanel Winterthur 14 1 946. 1 167. 9 730. 5 338. 51 City & Rail epanel Lugano (from week 9) 16 1 508. 905. 7 542. 4 525. Valid for weeks 01 52/2019. Offers and prices subject to change. Agency commission (AC) 5% The exact transmission times and number of broadcastings per location can be find here: www.apgsga.ch/locations 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Broadcast every minute 3 Broadcast every two minutes 4 Price example Week: Flat rate CHF 175 000. n/n
Format Rail eboard Rail eboards are some of the largest digital advertising spaces in Switzerland. Their size, locations and varied communication possibilities make these platforms extremely attractive. The combination with a news and weather feature and the fact that some are positioned right next to the SBB departure board mean that Rail eboards enjoy particularly high visibility and acceptance levels. Profile Advertising media Rail eboard and City eboard Format 16:9, LED-screens and LCD-screens Booking unit at least 1 day Content advertising, news and meteo Loop 120 seconds Spot length 10 to 90 seconds Animation still picture or animation Restrictions depending on the location Production partner Cost-efficient production from just CHF 290. under www.apgsga.ch/spot-production Production Production guidelines www.apgsga.ch/digital-production L o o p Day network 120 M e t e o 10 s e c o n d s N e w s 20 90 A d v e r t i s i n g
Prices Rail eboard Site Railway station according to the WEMF economic area eboard Prices in CHF, gross, 10-second-spot 1 «Day» «Week» «Primetime «Shopping» «Primetime «Evening» morning» evening» 05:00 01:00 05:00 01:00 05:00 09:00 09:00 16:00 16:00 20:00 20:00 01:00 600 4 200 840 1 470 840 1 050 broadcasts broadcasts broadcasts broadcasts broadcasts broadcasts per eboard per eboard per eboard per eboard per eboard per eboard City & Rail eboard CH 58 30 080. 145 080. 48 094. 48 111. 48 094. 27 554. Rail eboard Big9 Cities 2 43 23 565. 114 621. 37 953. 37 969. 37 953. 21 766. Rail eboard Big5 Cities 3 33 17 391. 85 901. 28 435. 28 445. 28 435. 16 308. 11 Genève Cornavin 3 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 11 Genève Aéroport 1 473. 2 369. 789. 789. 789. 450. 12 Lausanne 4 2 406. 12 029. 3 970. 3 969. 3 970. 2 273. 12 Lausanne CFF 2 814. 4 070. 1 344. 1 344. 1344. 769. 12 Lausanne M2 2 1 592. 7 959. 2 626. 2 625 2 626. 1 504. 13 Neuchâtel 1 473. 2 369. 789. 789. 789. 450. 15 Fribourg 1 473. 2 369. 789. 789. 789. 450. 21 Luzern 2 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 23 Brig 1 473. 2 369. 789. 789. 789. 450. 24 Zug 2 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 26 St. Gallen 2 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 28 Chur 3 473. 2 369. 789. 789. 789. 450. 31 Basel SBB 2 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 32 Olten 1 473. 2 369. 789. 789. 789. 450. 33 Biel/Bienne 1 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 34 AllStation Bern 4 2 406. 12 029. 3 970. 3 969. 3 970. 2 273. 34 Bern 2 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 34 Track Bern 4 2 1 016. 5 078. 1 675. 1 676. 1 675. 965. 41 Aarau 2 1 282. 5 338. 1 781. 1 782. 1 781. 1 015. 43 Winterthur 5 1 805. 9 022. 2 978. 2 980. 2 978. 1 714. 43 AllStation Zürich HB/ShopVille 16 5 800. 29 000. 9 500. 9 500. 9 500. 5 200. 43 Zürich HB/ShopVille 8 3 836. 18 140. 6 049. 6 049. 6 049. 3 447. 43 Track S-Bahn Zürich HB 4 4 1 722. 8 606. 2 841. 2 842. 2 841. 1 635. 43 Track Intercity Zürich HB 4 4 1 722. 8 606. 2 841. 2 842. 2 841 1 635. 43 Zürich Stadelhofen 3 801. 4 007. 1 336. 1 338. 1 336. 761. 43 Zürich Enge 1 473. 2 369. 789. 789. 789. 450. 43 Track Zürich Flughafen 4 2 640. 3 200. 1 056. 1 055. 1 056. 608. 51 Bellinzona 1 473. 2 369. 789. 789. 789. 450. Valid for weeks 01 52/2019. Offers and prices subject to change. Agency commission (AC) 5% 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Genève Cornavin, Lausanne, Luzern, St. Gallen, Basel SBB, Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge, Zürich Stadelhofen 3 Genève Cornavin, Lausanne, Basel SBB, Bern, Zürich Enge, Zürich HB, Zürich Stadelhofen 4 Guaranteed number of broadcasts at least 300 per day; further broadcasts dependent on train arrivals and departures