Presented by: YOLANDA CABIGAO Tourism Operations Officer II

Policy Declaration Goal Develop an environmentally and socially responsible tourism industry that delivers more widely distributed income and employment opportunities.

Strategic Directions Develop and market competitive tourist products and destinations by grouping or clustering them into POTENT but MANAGEABLE units linked by complementary geography, infrastructure and appeal.

Marketing Strategies Consolidate present product offering and develop new competitive products

Competitive Products and Destinations Nature Tourism Cultural Tourism Sun and Beach Tourism Leisure and Entertainment Tourism Product Portfolio MICE & Events Tourism Health, Wellness, and Retirement Tourism Cruise and Nautical Tourism Diving & Marine Sports Tourism Education Tourism

Overview

M.I.C.E. Destinations

With existing accommodation establishments Transport access/gateways Presence of tourist sites Peace and Security

No. of International Events Distribution of Events by Source Area and Duration of Events - International (Jan-Dec, 2009) 150 100 50 0 Metro Manila Sec. Dest < 1 day 1 Day > 1 Day Duration of Events

Distribution of Participants by Source Area and Duration of Events - International (Jan-Dec, 2009) Metro Manila Secondary Destination 7831 1827 1562 2198 4343 7343 < 1 day 1 Day > 1 Day

No. of National Events Distribution of Events by Source Area and Duration of Events National (Jan Dec 2009) 3000 2000 1000 Metro Manila Secondary Destination 0 < 1 day 1 Day > 1 Day Duration of Events

Distribution of Participants by Source Area and Duration of Events - National (Jan-Dec, 2009) Metro Manila Secondary Destination 165322 94938 74574 < 1 day 96324 1 Day 67851 > 1 Day 54250

No of Participants in Metro Manila Government Association Others, Meetings, Meetings, 8652 32770 56859 Distribution of Participants in (International and National) Events and Type of Organizations (Jan-Dec 2009) Corporate Meetings, 154352 No of Participants in Secondary Destination Association Others Meetings, 19986 56859 Government Meetings, 32770 Corporate Meetings, 154352

RA 9593 intensifies the thrust of the Philippine Tourism to MICE

Marketing Strategies Design TPB as a product marketing oriented organization

TOURISM ACT OBJECTIVE: Promote and ensure the convention handling capability of the country as a world class convention center

The Tourism Promotions Board (TPB) is a corporate body attached to the Philippine Department of Tourism (PDOT) that is responsible for marketing and promoting the Philippines as a global tourism destination. Specifically, it shall market the Philippines as a major convention destination in Asia, taking charge of attracting, promoting, facilitating, and servicing largescale events, international fairs and conventions, congresses, sports competitions, expositions and the like.

TPB Composition The Department Secretary The TPB Chief Operating Officer as Vice Person The Tieza Chief Operating Officer The DFA Secretary The DTI Secretary The DOTC Secretary Five representative Directors Accommodation Enterprises Travel and Tour Services Land Sea and Air tourist transport Service Convention and Exhibitions services and suppliers Others

Tourism Promotions Fund Investment earnings from Tourism Promotions Trust Appropriation from the National Government Share from net income of Duty Free Philippines and PAGCOR

Bid Preparation Incentive Program Planning Liaison Services Site Inspection Attendance Promotion Promotional Material Support

2011 M.I.C.E. International Travel Fairs / Trade Shows ASIA PACIFIC Asia Pacific Incentives and Meetings Expo (AIME) 15 16 February 2011 Melbourne, Australia 18th Incentive Travel and Conventions, Meetings Asia (IT&CMA) October 2011 Bangkok, Thailand

2011 M.I.C.E. International Travel Fairs / Trade Shows CHINA China Incentive, Business Travel and Meetings (CIBTM) Exhibition 30 August 02 September 2011 2011 Beijing, China KOREA Korea M. I. C. E. Expo November 2011 Seoul, Korea

BIDS 25th Confederation of Asia-Pacific Chambers of Commerce and Industry (CACCI) 06 08 March 2011, Turkey (March 2013 Bid) Estimated attendance: TBA 16th Asia Pacific Tourism Association (APTA) Conference 03 06 July 2011 * Seoul, So. Korea (July 2013 Bid) Estimated attendance: TBA

BOOKED EVENTS Asian Society for Vascular Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local Asian Society for Vascular Organizer is requesting for Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local

2012 KEY INTERNATIONAL EVENTS ADB 45th Annual Meeting held in PICC