Georgian Triangle Tourist Association WHAT WE DO MISSION The Georgian Triangle Tourist Association will promote, support and partner with stakeholders to foster consumer recognition and enjoyment of the regional tourism destination. The Georgian Triangle Tourist Association is a not-for-profit charitable Visitor Service provider for local businesses and supporting Municipalities as well as event and tourism organizations. The Georgian Triangle Tourist Association operates with an engaged Board of Directors who individually represent different sectors and experiences in the South Georgian Bay tourism region. Georgian Triangle Tourist Association Services for Members Visitor Services and Tourism Information Doors Open 364 Days of the Year Year-round Regional Brochure Distribution Year-round See & Do Visitor Guide South Georgian Bay Map FREE to visitors Website, Email and Social Media Promotion Collaborations in Regional Tourism Promotion and Events Tracking and Reporting of Visitor Stats, Trends, Market Opportunities Action Plans and Partnerships with Municipal and Regional Partners
Greet travellers at our VISITOR INFO CENTRES with concierge service for the region The ONLY visitor information centres for the region Established since 1979 Doors open 364 days a year (Collingwood) Ministry accredited visitor information counsellors provide way-finding services, unbiased non-commission referrals, event and regional highlight promotion, and concierge services Member brochures, rack cards, posters or seasonal promotional material are displayed/distributed Lighted displays available Accommodation availability updates provided 14 000+ annual visitors greeted with personalized assistance 2 visitor centres and pop-up visitor information booths at events and festivals Locations inside the Collingwood Station Museum and the Craigleith Heritage Depot, both built/restored in the spirit of heritage rail line tradition Daily visitors tracking in place, stats/trends reports provided to members
Reach 92 000 ANNUAL VISITORS As they plan their South Georgian Bay getaway VisitSouthGeorgianBay.ca 92 000 visits a year 93% of visits from Ontario, 5% from US, 6% from other provinces 25 000 average monthly page views Top web pages are See & Do listings, event listings, accommodation list, guides & maps, hiking trails, coupons Top 5 ranking on Google for the keyphrases: Collingwood, Georgian Bay, Georgian Bay tourist attractions, Collingwood Elvis Festival, Things to do in Collingwood & more Reach an extremely targeted audience looking for information about where to stay, what activities and attractions to enjoy, and great places to eat Weekly events email newsletter and a monthly member newsletter 1000 subscribers and growing 35% average readership per issue 4500 social media channel followers and growing
Reach Tourists with VISITOR GUIDE WHY ADVERTISE? Shine the spotlight on your business and its proximity to local features; be a part of the top tourist authority in the region and the ONLY official regional tourism guide 90,000 printed summer-winter flip guides Distributed through our visitor centres, brochure racks, events, trade shows AND online Distributed to all Ontario Travel Centres and regional tourism centres across the province Extensive information about hiking/ski trails, beaches, towns & villages, cycling routes, scenic drives, historical sites and events Complete listing of attractions, shops, services, accommodations and restaurants. Free member listing. 12-MONTH RATES (members) Inside Cover $3145 Double Page $2995 Full Page $1795 Half Page $995 Quarter Page $765 Coupon $395 IN MARKET March 2016 ARTWORK DUE January 15, 2016 Email artwork to info@georgiantriangle.com DOUBLE PAGE SPREAD Page Trim 10.5 x 8.25 Type Safety 10 x 7.75 Bleed 0.125 on all edges FULL PAGE / COVERS P age Trim 5.25 x 8.25 Type Safety 4.75 x 7.75 Bleed 0.125 on all edges HALF PAGE HORIZ. Ad Size 4.75 x 3.75 COUPON Ad Size 2.625 x 2.0625 HALF PAGE VERT. Ad Size 2.35 x 7.75 QUARTER PAGE Ad Size 2.35 x 3.75
Targeted Distribution REGIONAL MAP WHY ADVERTISE? The South Georgian Bay regional map most sought after AD SPECS by travellers to the area, plotted with member locations Requested and handed to 98% of all travellers that come to our Visitor Centres Extensive tourism-centric directions to trails, lookouts, ski areas, parks, marinas, fishing areas, golf courses, museums, parking, etc. Distributed through our visitor centres, brochure racks, events, trade shows AND online 20,000 printed in Fall, 20,000 printed in Spring Take advantage of large ad space, complimentary QR code and top quality printing. PANEL AD 4.5 w x 6.6875 h with complimentary QR Code DISPLAY AD 4.5 w x 4.25 h with complimentary QR Code BIZ CARD AD 4.5 w x 2.25 h with complimentary QR Code SPRING/SUMMER MAP RATES FALL/WINTER MAP RATES Back Cover Panel / Inside Flip Panel... $2199 Panel Ad... $1699 Back Display Ad... $899 Business Card Ad... $399 On Map Locator*... $149 Back Cover Panel / Inside Flip Panel... $2199 Panel Ad... $1699 Back Display Ad...... $899 Business Card Ad... $399 On Map Locator*... $149 *FREE On-Map Locator with any ad purchase. Tourism sector colour-coded number referencing your ad and business name IN MARKET IN MARKET ARTWORK DUE January 29, 2016 ARTWORK DUE July 30, 2016 March to August 2016 September 2016 to February 2017
Collaborate with LEADERS IN TOURISM and Media Visitors Surveys Trend Reporting Market Opportunities The ONLY daily tracking of visitors for the region Stats available on length of stay, interests, residence, age, etc. Established research and reporting capabilities Statistics and trend information shared in a monthly member email newsletter and reports available upon request Access to market and trend information from regional and provincial tourism organizations As the recognized Destination Management Organization for South Georgian Bay, the GTTA is linked to various tourism associations and involved at many levels in the tourism industry. The GTTA represents South Georgian Bay tourism on behalf of its members and the municipalities, through its affiliation and collaboration with Georgian Bay Destination Development Project Simcoe County Tourism Alliance Regional Tourism Organization 7 Tourism Industry Association of Ontario Ontario Tourism Marketing Partnership The GTTA also has connections to media, international tour groups & other familiarization groups (FAMs), and devotes staff efforts to creating exposure and media attention for South Georgian Bay. The GTTA s not-for-profit status also opens doors for grants, funding and partnership opportunities.