WAVERLEY TOPS ANNUAL RURAL AREAS QUALITY OF LIFE SURVEY

NOT FOR BROADCAST OR PUBLICATION BEFORE 00.01HRS 29 TH MARCH 2013 The Halifax Rural Areas Quality of Life Survey tracks where living standards are highest in Great Britain by ranking local performance across key indicators covering the labour market, the housing market, the environment, education and health. The survey examines all 119 rural local authority districts and is based on data at local authority district (LAD) level. Data has been gathered from a number of sources, including Halifax, Point Topic (Broadband data), ONS, DEFRA, the Met Office, the Department for Transport, Department of Children, Schools and Families, the Department of Energy and Climate Change, the Welsh Assembly, Northern Ireland Government and the Scottish Executive. WAVERLEY TOPS ANNUAL RURAL AREAS QUALITY OF LIFE SURVEY Residents of Waverley have the best quality of life of any rural area in Great Britain, according to the 2013 Halifax Rural Areas Quality of Life Survey. Set in the south west corner of Surrey the borough of Waverley tops the survey for 2013, with Uttlesford in Essex in second spot and neighbouring East Hertfordshire in third. Why Waverley is a great place to live Taking its name from Waverley Abbey, reputedly the first Cistercian abbey in England, the heavily wooded borough contains an area of outstanding natural beauty in Blackheath Common and is bordered by the North Downs. Waverley residents tend to be fit and healthy, with an average male life expectancy of 80.6 years and 96.7% reporting general good health. Many are comparatively wealthy, enjoying high weekly average earnings of 888 and an employment rate of 79.9% both substantially above the UK average of 609 per week and 70.2% respectively. At the same time average house price in the area is 5.6 times local annual gross earnings, which is below the average house price to earnings ratio for all rural areas of 6.0. Martin Ellis, housing economist at Halifax, commented: "Waverley has performed consistently strongly across a wide range of indicators for a number of years, and the latest survey found residents here now have the best quality of life in rural Britain. "While Waverley is not the top area in any one indicator, its strength is that it performs strongly across the board. The average resident has a high weekly income, enjoys above average health and life expectancy and low crime rates. But while they also benefit from a big home with central heating, living there does not come with a hefty price tag, with house prices relative to earnings below the average for rural areas. 1

"It is the combination of factors taken together which ensure that residents in Waverley enjoy the highest standard of living in rural Britain." Rural residents in South East and East enjoy good quality of life The Halifax Rural Areas Quality of Life Survey found the best rural areas to live are again dominated by the East of England and the South East, with Rushcliffe and South Northamptonshire in East Midlands the only local authorities not from these two regions inside the top ten. In total nearly a third (16) of the top 50 rural local authority districts (LADs) with the highest quality of life are in the South East, just ahead of the East of England (13) and the East Midlands (11). The remaining LADs in the top 50 are from the South West (five), Yorkshire and the Humber (three), and the West Midlands (two). North South divide Rural LADs in the North typically perform better on school exam results and lower house price compared to local earnings. They also tend to perform best on environmental measures such as low population densities and traffic flows. Whereas rural areas in the South tend to receive stronger ratings for factors such as employment, earnings, health, and weather. Key Facts Employment is highest in Suffolk Coastal (85.8%) in the East of England, followed by Ribble Valley (84.7%) in the North West, and Taunton Deane (83%) in the South West. Average earnings are highest in the South East, with Chiltern ( 912 per week) and Waverley ( 888) taking the top two spots, ahead of East Hertfordshire ( 813) in the East of England. The biggest homes are found in Chiltern (South East), Uttlesford (East of England) and Rutland (East Midlands) where the average house has 6.4 rooms. The most affordable rural local authority district for residential property is Copeland in the North West, with an average house price to annual gross earnings ratio of 3.0, ahead of East Ayrshire (3.6) in Scotland and North Lincolnshire (4.0). The lowest percentage of vacant properties is found in Waveney in the East of England. The lowest burglary rate per 10,000 households are found in the Orkney Islands (1.0) in Scotland, ahead of the Western Isles (5.4) and North Norfolk (7.3) 2

The South East has highest level of households with access to fast broadband in Great Britain, led by Chiltern (94.6%), Mid Sussex (94.1%) and Thanet (92.4%) all having a download speed of at least 2Mbps. Good health scores are highest in Chiltern, West Berkshire, and South Cambridgeshire, where 97% of households rate themselves in good, or fairly good health. Six out of the top ten areas in this category are local authority districts in the South East. Nevertheless, residents of East Dorset (82 years) have the highest life expectancy in Great Britain, ahead of North Dorset (81.6 years), and Rutland and East Cambridgeshire (both 81.5 years). Four out of the top ten areas on this measure are found in the South West. Traffic flows are lowest in Scotland with the top six districts and eight of the ten best ranked districts on this measure. The lowest traffic levels are found on Western Isles. The lowest areas of population density in Britain are also to be found in Scotland, with the top seven districts and eight of the top ten ranked districts on this measure. Western Isles has just eight people per square km. At the other end of this scale Thanet, in the South East, has the highest density with1,301 people per square km. Seven of the top ten areas with the lowest per person CO 2 emissions are found in the East Midlands, with a further two from the East of England and one from the South East.. The lowest average annual rainfall is in Maldon (552mm) in Essex. Seven of the ten driest districts in Great Britain are found in the East of England. The sunniest place in Great Britain is the Isle of Wight, where residents enjoy an average of 37.4 hours of sunshine a week. Primary school class sizes are smallest in Scotland, with nine of the top ten districts. Western Isles has an average of just 15.2 pupils per class. The best GCSE results in England are found in North Lincolnshire where 89.7% of 15 to 16 year olds achieved five or more GCSE results Grade A-C. In Wales, pupils in Ceredigion had the best GCSE results (65%). In Scotland, the highest results for 16 year olds gaining five or more awards at SCQF level 4 are in the Shetland Islands (88.4%) 3

Table 1: Quality of Life Rankings the top 50 rural areas in 2012 Quality of Life Ranking Local Authority District Region 2012 Waverley South East 1 Uttlesford East of England 2 East Hertfordshire East of England 3 Chiltern South East 4 Maldon East of England 5 South Cambridgeshire East of England 6 Rushcliffe East Midlands 7 Vale of White Horse South East 8 South Northamptonshire East Midlands 9 South Oxfordshire South East 10 Rutland East Midlands 11 Mid Sussex South East 12 Aylesbury Vale South East 13 East Cambridgeshire East of England 14 West Oxfordshire South East 15 East Dorset South West 16 Tandridge South East 17 Harborough East Midlands 18 Suffolk Coastal East of England 19 West Berkshire South East 20 Tonbridge and Malling South East 21 South Kesteven East Midlands 22 St Edmundsbury East of England 23 Huntingdonshire East of England 24 Wychavon West Midlands 25 East Northamptonshire East Midlands 26 New Forest South East 27 Wealden South East 28 Test Valley South East 29 East Hampshire South East 30 Mid Suffolk East of England 31 North Kesteven East Midlands 32 Selby Yorkshire and The Humber 33 South Norfolk East of England 34 4

Melton East Midlands 35 Shepway South East 36 Babergh East of England 37 Tewkesbury South West 38 East Riding of Yorkshire Yorkshire and The Humber 39 Broadland East of England 40 Cotswold South West 41 Hambleton Yorkshire and The Humber 42 Cherwell South East 43 Malvern Hills West Midlands 44 Hinckley and Bosworth East Midlands 45 Forest Heath East of England 46 Newark and Sherwood East Midlands 47 Wiltshire South West 48 Purbeck South West 49 West Lindsey East Midlands 50 Table 2: Rural areas with the Best Quality of Life in each region, 2012 Local Authority District Region Quality of Life ranking 2011 Waverley South East 1 Uttlesford East of England 2 Rushcliffe East Midlands 7 East Dorset South West 16 Wychavon West Midlands 25 Selby Yorkshire and The Humber 33 Northumberland North East 65 Ribble Valley North West 69 Monmouthshire Wales 74 Aberdeenshire Scotland 85 5

Table 3: Rural Areas with the Best Quality of Life in each category Local Authority Group Variable District Region Labour Highest employment rate: 85.8 Suffolk Coastal East of England Highest gross weekly Earnings: 912 Chiltern South East Housing Highest average number of rooms in house: 6.4 Rutland, Uttlesford, Chiltern East Midlands, East of England, South East Largest % of houses with central heating: 100% East Ayrshire Scotland Lowest House prices to Earnings ratio: 3.0 Copeland North West % of households with good level of broadband access (i.e. a minimum download speed of 2Mbps): 95% Chiltern South East Urban environment Physical environment Health Education Lowest Population density per sqr km: 8 Western Isles Scotland Lowest traffic flows per square km: 65 cars /km Western Isles Scotland Lowest burglary rate per 10,000 population: 1 per 10,000 people Orkney Islands Scotland Lowest % of vacant properties: 0.1% Waveney East of England Lowest Domestic CO 2 Emissions: 2.2 per person South Northamptonshire, Rutland Both East Midlands Lowest average annual rainfall: 552 mm Maldon East of England Highest average weekly sunshine hours:37.4 hours Isle of Wight South East South Cambridgeshire, Chiltern and West Highest % of residents in good health: Berkshire East of England 97% and South East Longest life expectancy at birth for males: 82 years East Dorset South West Lowest average number of pupils in primary school class:15.2 Western Isles Scotland Highest % of 15yr olds with 5 or more GCSEs A-C grade: 89.7% North Lincolnshire Yorkshire and The Humber 6

Editors' Notes: The Quality of Life index aims to quantify where living standards are highest in Great Britain by ranking local performance across a range of indicators, including the labour market, the housing market, the environment, education and health. The index has been produced at a local authority level for 119 rural LADs in Great Britain. The number of local authority districts has fallen from 140 in the 2010 survey as a result of structural changes to local governments in April 2009, when a number of new unitary authorities were created by amalgamating district councils. The quality of life reading for each local authority district has been created by summing scores across 17 variables within six broad groups. Each local authority district is given a score out of ten for each variable contained in the index. Scores within each of the broad groups are averaged and then the six group scores are summed to create an overall quality of life score. This analysis was undertaken using the Office for National Statistics (ONS) Urban Rural classification. This classification defines an area as a Rural Area if it lies in a town or village of less than 10,000, or as an urban area if it lies in a town or city of 10,000 or more residents. A rural local authority district is one where the majority of these residents live in rural areas. See separate technical note for more information on methodology of index and data sources. Group Variable Period covered Labour Employment rate % July 2011- June 2012 Gross weekly Earnings s April 2012 Housing Number of rooms in house England & Wales 2011 Census; Scotland HCS 2008/10;Northern Ireland 2011 % of houses with central heating and sole use of bathroom England & Wales 2011 Census; Scotland HCS 2008/10;Northern Ireland 2011 House prices to Earnings ratio 12 months to November 2012 Households with a good level of broadband access (i.e. a download speed of at least 2Mbps): Point Topic - December 2012 Urban environment Population density per square km 2011 ONS; 2009 for Northern Ireland Traffic flows per square km 2011 2011/12 Northern Ireland Burglary rate per 10,000 population 2010/11 7

2011 England and Wales, 2010 % of Vacant Properties Scotland, Northern Ireland 2011 Department of Energy and Climate Change (covers period CO 2 Emissions per tonne per capita 2005-2010) Physical environment Average annual rainfall mm Average 2001/2008 Annual sunshine hours Average 2001/2008 Health % in good or fairly good health 2011 Census Life expectancy at birth for males 2008/10 2012 January England;2011 Wales 2011 Scotland; and 2010/11 Northern Ireland Education Number of pupils in primary school class 2011/12 England and Northern % of 15yr+ olds with 5 or more GCSEs A-C grade or Scottish equivalent Ireland; 2009/10 Wales; 2011 Scotland "This report is prepared from information that we believe is collated with care, however, it is only intended to highlight issues and it is not intended to be comprehensive. We reserve the right to vary our methodology and to edit or discontinue/withdraw this, or any other report. Any use of this report for an individual's own or third party commercial purposes is done entirely at the risk of the person making such use and solely the responsibility of the person or persons making such reliance." Ends For further information please contact Helpline No: 08456 045404 Email: housingeconomics@lloydsbanking.com 8