NOT JUST MEETING. EXCEEDING. GROUP SALES & SERVICES PROGRAM OF WORK

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NOT JUST MEETING. EXCEEDING. GROUP SALES & SERVICES PROGRAM OF WORK /

O U R S TA F F Dianna Pierce Vice President of Sales Tina Porter Senior Sales Manager Connie Holliday Senior Sales Manager dpierce@exploreasheville.com tporter@exploreasheville.com cholliday@exploreasheville.com Shawn Boone National Sales Manager Kathryn Dewey Sales Manager sboone@exploreasheville.com kdewey@exploreasheville.com Carli Adams Group Communications & Services Manager 828.258.6108 828.258.6105 Beth McKinney Sales Manager 828.258.6139 bmckinney@exploreasheville.com 828.258.6133 828.257.4966 828.258.6121 828.258.6106 cadams@exploreasheville.com Joseph Phelps Group Sales & Services Specialist Leann Swims Group Sales & Services Specialist jphelps@exploreasheville.com lswims@exploreasheville.com 828.258.6102 828.258.6110

GROUP SALES & SERVICES PROGRAM OF WORK / MEETING PLANNER EXPERIENCES 48-Hour Asheville Experience November 13 16, Familiarization tour for direct buy and third-party planners showcasing Asheville. Host Hotel: Renaissance Asheville Hotel. 48-Hour Asheville Experience March 26-29, Familiarization tour for direct buy planners showcasing Asheville. Host Hotel: Double Tree by Hilton Asheville - Biltmore. 48-Hour Asheville Experience September 10-13, Familiarization tour for third-party planners showcasing Asheville. Host Hotel: Crowne Plaza Resort. 48-Hour Asheville Experience November 12 15, Familiarization tour for direct buy planners showcasing Asheville. Host Hotel: Grand Bohemian Hotel Asheville. 1

GROUP SALES / EVENTS JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER FAMS 48 Hour FAM 13 16 TRADE SHOWS & SALES CALLS Greenville, SC Washington, DC MPI-CC Meeting & Winston-Salem, NC 19 20 Atlanta, GA 1 3 17 ASAE Expo 18 21 Connect Marketplace Salt Lake City, UT 22 25 M&C Interact Southeast (Successful Meetings SE) West Palm Beach, FL 5 8 Smart Meetings TX Tradeshow & Sales Austin, TX 17 21 MPI-CC Meeting & Charlotte, NC 17 21 TEAMS Tradeshow Louisville, KY 1 5 IMEX America Las Vegas, NV 14 19 NCBTA Meeting & Raleigh & Greensboro, NC 16 19 AENC Fall & Raleigh, NC 18 19 Luxury Meetings Summit & Sales Nashville, TN 5 6 Travel South International Showcase Nashville, TN 26 29 Luxury Meetings Showcase & Sales Columbia, SC 27 Luxury Meetings Showcase Charlotte, NC 28 Luxury Meetings Showcase Raleigh/Durham, NC 29 Holiday Showcase Tradeshow & Sales 10 14 AENC Show & Raleigh, NC 13-14 Greenville, SC TNSAE Tradeshow 6 7 Receptive Operator Mission (International) Orlando, FL 1 4 2

EVENTS (cont.) JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER CLIENT EVENTS Ravinia Festival Concert Client Event 17 IMEX America Client Event Las Vegas, NV 16 INDUSTRY MEETINGS MPI Sunshine Education Summit & Jacksonville Jacksonville, FL 20 24 Digital Summit Charlotte: Digital Marketing Charlotte, NC 3 4 Women in Sports Tourism Education Destin, FL 4 7 NC Sports Assn. Meeting MOTORCOACH TRADESHOWS & EVENTS Spotlight on the Mid-Atlantic Tourism Tradeshow Dover, DE 10 12 National Tour Association Travel Exchange Milwaukee, WI 4 8 National Tour Association Client Event Milwaukee, WI 5 AAA AAA Webinars 25 & 26 AAA Superbowl of Knowledge Concord, NC 16-18 AAA Webinars 4 & 5 3

EVENTS JANUARY FEBRUARY MARCH APRIL MAY JUNE FAMS 48-Hour FAM 26 29 TRADE SHOWS & SALES CALLS SCSAE Tradeshow & Columbia, SC 22 Wedding Festivals Asheville, NC 2 Global Pharm Med. Meetings Summit & Philadelphia, PA 6 9 Travel South Showcase Myrtle Beach, SC 24 27 Destination Showcase & Sales Washington, DC Florida Atlanta, GA Nashville, TN Columbia, SC MPI-CC Annual Meeting & Sales, NC Washington, DC Smart Meetings West & Denver, CO NASC Tradeshow Knoxville, TN 6 9 AENC Spring & Durham, NC May 2 4, International POW WOW Tradeshow Aneheim, CA 1 5 FICP Education Tradeshow Florida Dallas, TX Raleigh/Triangle 4

EVENTS (cont.) JANUARY FEBRUARY MARCH APRIL MAY JUNE CLIENT EVENTS Washington, DC Client Event INDUSTRY MEETINGS PCMA Education Pittsburgh, PA 6 9 NC Sports Assoc. Quarterly Meeting Simpleview User Phoenix, AZ 19 22 NC Sports Association ESPA Annual Charlotte, NC 11 13 STS Marketing College Dahlonega, GA 12 17 MOTORCOACH TRADESHOWS & EVENTS American Bus Association Marketplace & Client Event Louisville, KY 28 29 Nashville, TN AAA AAA Webinars 19 & 20 AAA Webinars 16 & 17 5

TRADESHOWS AENC Fall October 18 19, Annual Expo December 13 14, Spring May 2 3, Raleigh, NC www.aencnet.org/tradeshow More than 450 non-profit association management professionals & meeting planners from nonprofit, corporate, educational, health, and governmental entities participate in this annual event. We coordinate booth space with partners. *Partner Opp. Contact Kathryn ASAE Annual Expo August 18 21, www.asaeannualmeeting.org Approximately 2,800 association executives attend this annual event. We are members & receive member rates. We will be sponsoring the Chuck Fazio Headshot Lounge. Cost: $595 for registration per individual plus $2200 approximately for booth space expenses (depends on number of industry partners interested). *Partner Opp. Contact Tina or Shawn Connect Marketplace August 22 25, Salt Lake City, UT www.connectmarketplace.com/ Connect is an appointment-based revers tradeshow focusing on planners representing the social, military, education, religious, fraternal & associations meeting markets. Destination Showcase February Washington, DC www.destinationmarketing.org/ Unique tradeshow with CVBs from across the US promoting their destinations to corporate & association meeting planners. FICP Education Forum June www.ficpnet.com/events The Education Forum is a three-day event featuring industry speakers, networking activities, education sessions and opportunities to build a network of industry peers. Global Pharm & Med. Meetings Summit February 26 March 2, Philadelphia, PA www.worldcongress.com/events/ This event convenes senior meeting management professionals from the life sciences, medical, and health care industries for empowering ROI-driven conversations, peer-to-peer knowledge exchange, shared best practices, and networking. *Partner Opp. Contact Shawn Holiday Showcase December 10 14, www.associationforum.org/holidays howcase/ Chicago s No. 1 meeting and business services expo. Association Forum of Chicago s Holiday Showcase is the premier networking event in Chicago. More than 1,200 qualified buyers attend. Of these, 77% don t attend ASAE s Annual Meeting. Cost: $175-$260 for registration (depends on number of people in the booth) plus approximately $1400 for booth space expenses (charge depends on number of participating partners) *Partner Opp. Contact Shawn IMEX America October 14 19, Las Vegas, NV www.imexamerica.com/ IMEX America is the largest meetings industry trade show in the U.S. Appointment timeslots are 30 minutes. In 2015, over 2600 hosted buyers from 40 global markets scheduled 50,000 self-selected appointments with the show exhibitors. Each booth participant will share appointments with us. Cost: $3,200 flat fee per booth participant. There is no additional registration fee to attend. *Partner Opp. Contact Shawn Luxury Meetings Summits www.luxurymeetingssummit.com Innovative events that provides qualified meeting planners with the opportunity to meet face-to-face with luxury properties and destinations in a highly social and fast-paced atmosphere. Each event presents planners with a simple, effective, and time-sensitive format for meeting and maximizing interaction with luxury hotel properties and destinations. Luxury Meetings Tennessee October 5, Nashville, TN Luxury Meetings Columbia November 27, Columbia, SC Luxury Meetings Charlotte November 28, Charlotte, NC Luxury Meetings Raleigh/Durham November 29, Raleigh/Durham, NC 6

M&C Interact Southeast September 5-8, West Palm Beach, FL www.events.northstarmeetingsgrou p.com The premier hosted buyer event for top-level meeting and incentive professionals. SCSAE Trade Show January Columbia, SC Trade show featuring association CEOs/Executive Directors, Meeting Planners, Membership Directors, Communication Directors and Corporate Meeting Planners. Cost: Approximately $375 for shared booth space. No additional registration fee is required. *Partner Opp. Contact Connie Smart Meetings Southwest September 17 21, Austin, TX www.smartmeetings.com Appointment based show allowing networking with high-caliber planners. Smart Meetings West May Denver, CO www.smartmeetings.com Appointment based show allowing networking with high-caliber planners. TEAMS & Expo October 1-5, Louisville, KY www.teamsconference.com/ The world s leading appointmentbased conference and expo for the sports-event industry. 7

MOTORCOACH & AAA EVENTS AAA Webinars September 25 & 26, December 4 & 5, February 19 & 20, April 16 & 17, Thirty-minute webinars broadcast live to AAA travel counselors across the country highlighting the upcoming season and pertinent information about leisure activities. One attraction partner and one hotel partner needed for each season to prepare slides and present during the webinar. Cost: We ask that you donate either a pair of attraction tickets or a two night hotel stay for one winner per webinar. *Partner Opp. contact Leann Operators are primarily domestic (including Canada) and range from small operations to large receptive companies. ABA Marketplace January 28 29, Louisville, KY Focus: Tour operators Website: www.buses.org This marketplace welcomes more than 3,500 tour operators, suppliers & exhibitors. We will have a booth & host a client event in concert with the show. *Partner Opp. contact Beth NTA Travel Exchange November 4 8, Milwaukee, WI www.ntaonline.com/convention/ TREX brings the industry s biggest buyers to you. NTA buyers serve every age of client and every market. Spotlight on the Mid-Atlantic Tourism Tradeshow October 10 12, Dover, DE www.spotlighttravelnetwork.com/ Tourism conference combining educational seminars, networking functions and a trade show. 8