At the Heart of Northeast Asian Cruise BUSAN

At the Heart of Northeast Asian Cruise BUSAN

Korea, Endless possibilities The whole world is falling in love with Korea! In countries around the world, people are using Samsung Galaxy Smartphones, driving Hyundai cars, enjoying Kimchi and Korean barbeque, listening and dancing to Korean music and watching Korean dramas and television shows. - Worldwide top shipbuilder - Top memory chip developer and manufacturer - Top in the TFT LCD industry - Global best developer of cellphones - 5th in automobile manufacture - 6th in steel production - 6th in nuclear power generation - 10th in construction and building Located in the east of the Eurasia continent, Korea has seen some of the world's fastest economical, industrial and technological advancements. Korea s Best Global Brand Global Top 10 Exporters(2013) (Unit : billion US $) China USA Germany UK Japan France Netherlands Korea, South Russia Italy 2,210 1,575 1,493 813.2 697 578.6 576.9 557.3 515 474 Source : Central Intelligence Agency

Beyond Asia, From K-Pop to K-Culture In 2012, Psy's unfamous 'Gangnam Style' became one of the most internationally watched and danced songs of the entire year. Other Korean groups like Girls Generation, Big Bang, and Kara, are expected to follow in his footsteps as Korean pop music increases in popularity all over the world. It is not only Korea's music, however that is making waves in pop culture internationally. Moving Korean dramas such as Winter Sonata, "You're Beautiful" are capturing the hearts of viewers all over the world, while much watched other programs like "Jewel in the Palace" highlight traditional and historical aspects of the country's culture. Drama and television enthusiasts are also turning their eyes to Korea.

Brand KOREA Wowing the world Korea: A Wealth of Culture to Experience Many tourists who visit Korea enjoy a fantastic variety of cultural activities and experiences. From tasting Korean foods, to sleeping in traditional Korean traditional houses, to visiting ancient royal palaces and religious sites - Korea has something to spark the interest of anyone visiting its shores. Korea's most representative foods are 'Kimchi' and 'Bibimbap', and are seeing a boom in popularity - alongside the much-love 'Korean barbeque' - around the world. Korea's unique and innovative writing system, 'Hangul', is also celebrated by international linguists.

6 Northeast Asia accounts for 27% of Global GDP and 25% of the World's Population

Highlights of Busan in Korea Heart of Northeast Asia Many people each year come to Busan to experience a refreshing, cultural, coastal city. The impressive skyline of majestic skyscrapers, beautiful ocean horizon and beaches, stunning night views, international festivals and celebrations, and array of fantastic shopping malls and restaurants, makes Busan a truly unique place. Busan's dynamic selection of things to do, see and enjoy makes visiting the city a feast for both eyes and ears! Busan in Figures (2013) Population Overseas Visitors GDP 130-Year Port History Located on major trunk routes Asian convention business hub City of film and screenplay 3.6 million 2.61million 70billion Public Transportation Busan KTX Station GIMHAE Airport - 25,000 Taxis - 167 Bus Lines - 5 Subway Lines every 20 mins 2.5 hours to Seoul 38 International air routes Largest Coastal City in Korea and Maritime Heart of Northeast Asia The port city Busan has a population of 3.6 million and is located on a world major trunk route. Busan is the second largest city in Korea, and is one of the world's best container ports. In 2013 Busan attracted 2.61 million overseas visitors, and has been host to a variety of significant global events including the 2002 Asian Games and 2005 APEC Summit. source : http://blog.naver.com/qntksman 7

Dream Global Maritime City Busan is developing as a Northeast Asian hub for shipping and distribution and striving to establish itself as a leading maritime destination. The slogan, 'Dynamic Busan', highlights the diverse merits of the city and represents its attractiveness as a destination for visitors. Connectivity to Northeast Asia Busan is located at Northeast Asia and accounts for 27% of Global GDP and 25% of world population. In addition, Busan connected 60 cities each with a population of over 1 million within a 3.5 hour flight radius and 26 international air routes. Accessibility to Korea Easily accessible for tourists via bullet train(ktx), Gimhae International Airport and sophisticated transport infrastructure, Busan links easily to both Seoul, and other places of historical and business interest around the country. 8

9

Endless things to see, visit and do! East Tour West Tour & Festival Busan boasts many popular tourist destinations including the famous Haeundae Beach, Gwangan Bridge, Nampodong, Taejongdae Park, Yeonggungsa Temple, BIFF Square, and more. Tourists can also enjoy unlimited shopping in the world's largest shopping mall, Shinsegae, and visit the many theme parks and outdoor landmarks. In addition, Busan is host to large annual celebrations such as the Busan Beach Festival, Busan Firework Display, and Busan International Film Festival, which welcomes international actors and celebrities every year. Visitors to Busan are never short of something to enjoy! Busan City Tour Haeundae Course Busan Station(Busan Port International Passenger and Cruise Terminal)-Busan Harbor Bridge(via)-UN Memorial Cemetery-Busan Museum-Yonghoman Sightseeing Boat Terminal-Gwangalli Beach-Nurimaru- Haeundae Beach(Aquarium)-(Old) Haeundae Station- Centum City(Shinsegae Department Store)-Busan Cinema Center-Busan Museum of Art(Bexco)-Gwangan Bridge(via)-Busan Harbor Bridge(via)-Yeongdo Bridge- Busan Station(Busan Port International Passenger and Cruise Terminal) Taejongdae Course Busan Station(Busan Port International Passenger and Cruise Terminal)-Yeongdo Bridge-75 Square-Taejongdae- International Cruise Terminal(National Maritime Museum of Korea)-Namhang Bridge (via)-songdo Beach-BIFF Square/Jagalchi Market-Busan Station(Busan Port International Passenger and Cruise Terminal) East Busan Tour (Haeundae Course) Beautiful natural scenery, majestic skyscrapers, golden sandy beaches, and enrapturing night-views - all of this and more can be enjoyed on the East Busan Tour. West Busan Tour (Taejongdae Course) After becoming an area of settlement for refugees of the Korean war, the west of Busan has developed into a thriving, affluent place. Noted for its more 'Western' style, this are of the city is a buzzing mix of culture and people. The busy streets and markets on this course bring alive the dynamic feel of Busan. 10

East Busan Tour Haeundae Beach 1km of beautiful coastal views and soft sandy coastline makes up the infamous Haeundae Beach on this course, the most loved of all Korea's beaches. Marine City Marine City, where the blue sea of Busan and high-rise buildings are beautifully harmonized, gives off an exotic feeling. Though the yachting center and cafe streets are beautiful at day time, the night scene is even more attractive. It is newly getting much attention as the best night scene location in Busan. Gwangan Bridge 100,000 sparkling LED lights line the base of Busan's longest suspension bridge for a spectacular, bejewelled night-scene that is not to be missed. APEC House, 'Nurimaru' Built for the APEC global summit in 2005, the APEC house is surrounded by dense forest and beautiful coastal scenery - truly a destination for Presidents. 11

The Bay 101 The Bay 101 is a compound marine leisure facility located at the entrance of Dongbaek Island. The facility features a marina facility. It can accommodate 50 marine leisure units such as yachts, boats, jetskis, and a rest and dining space. Busan Aquarium Busan Aquarium boasts some of the world's best underwater technologies including the largest submarine themed display. Find 99 different aquarium displays containing thousands of underwater animals here. UN Memorial Park The United Nations Memorial Cemetery is an important landmark of Busan, and pays tribute to the international casualties of the Korean war. Haedong Yonggungsa Temple It is said that one of the wishes of someone who prays sincerely in Haedong Yonggungsa Temple, located at the southernmost end of East Sea, is guaranteed to be granted. People visit this place everyday. 12

West Busan Tour Yongdusan Park Central to Yongdusan Park is Busan Tower, which offers spectacular 360 views of Busan and Busan Port. Gwangbokro Shopping Street The Gwangbokro Culture and Fashion Street is full of youth and vitality, and includes a vast selection of shops ranging from upscale designer brands, to high street stores and boutiques. Jagalchi Market As Southeast Asia's largest fish market, the hustle and bustle of Jagalchi and the thousands of sea foods and dried fish on offer there truly capture the life and vigor of Busan. Gukje Market This, the largest integrated market in Busan, offers all kinds of imported goods for shoppers at reasonable prices. 13

BIFF Square Central to the Busan International Film Festival each year, BIFF Square is a must visit more move-lovers, and showcases hand-prints from world-famous movie actors as well as rare film prints. Taejongdae Taejongdae boasts beautiful coastal rocks and perfect view-points from which to watch the sun setting over the ocean, and the majestic ships coming in to Busan Port. Gamcheon Culture Village This village was built as a group residence in the 1950s. It is a terraced group residence form standing in a row along the foot of a mountain. Also the scene of all alleys connected together is also wonderful. So many tourists visit this place that it is called the Machu Picchu of Korea. Songdo Beach Located near to the popular shopping district Nampodong, Songdo resort has crystal clear waters and beautiful sandy beaches. 14

Festival Busan Beach Festival Every summer, Haeundae, Songjeong, Gwangan, Dadaepo, Ilgwang and Songdo beaches together host the everpopular Busan Beach Festival. A variety of activities, performances and entertainment make Busan city a beach-lover's paradise. Haeundae Sand Festival International sand sculptors, and beautiful handcrafted art pieces made from sand make up this unmissable annual summer event. The Haeundae Sand Festival offers both sights to see and hands-on things to try for visitors. Busan Firework Festival Enjoy the infamous Busan Firework Festival - the largest in Korea - alongside the beautiful Gwangan suspension bridge and a refreshing sea breeze. This firework festival boasts state-of-the-art firework, laser and visual effects technology for a truly spectacular globally-scaled display. Gwangalli Eobang Festival Eobang Festival is a celebration of spring and ocean and includes fishing experiences, swimming events, and traditional cultural and folklore activities. This is one of Korea's representative culture and art festivals. Busan International Film Festival World-renowned film festival BIFF offers film-enthusiasts and tourists the opportunity to greet internationally famous actors and directors, alongside the Korean premiers for many international films. 15

Maritime Landmark of Busan 16

International Cruise Terminal A Northeast Asian Cruise Hub Busan Port International Passenger and Cruise Terminal Catapulting Busan to the forefront of global maritime culture and tourism is the construction of the New Busan International Cruise Terminal. To be completed in 2015, the New Terminal will work alongside the existing International Cruise Terminal to revitalize Busan Port into a maritime landmark. Busan's International Cruise Terminal With openning the Busan International Cruise Terminal, opened in April of 2007 has already driven port growth and welcomed some of the world's leading cruise ships. The International Cruise Terminal's deep water allows the docking of very large vessels, and high-class customs and related facilities ensure optimal customer satisfaction and convenience. Cost Completion Water Depth Quay Length 236 million USD 2015. 7 (expected) 12m 360m Cost 94 million USD Completion 2. 4. 2007 Water Depth 11.5m Quay Length 360m 17

Smooth and Convenient Accessibility Accessibility to the downtown area Busan offers unbeatable transport infrastructure for efficient travel for all visitors. The Busan International Cruise Terminal boasts fantastic accessibility, and is just 20 minutes from downtown Busan and tourist and shopping destinations such as Nampodong. Busan Inter-modal Transit Center Busan New International Passenger and Cruise Terminal will connect directly to the Busan International Transit Center upon its completion in 2015. Not only with this Intermodal Transit Center offers seamless transport out into the surrounding areas of Busan, but it will also connect directly to Korea's capital, Seoul, via bullet train. - Taxi, bus, subway, bullet train(ktx) connections - Rapid transport to Seoul via the KTX 18

At the Heart of Northeast Asian Cruise With the rise of the Japanese, Korean and Chinese cruise markets, the attention of the global cruise industry has turned to Asia. In line with this impressive growth, Busan Port has developed into a popular cruise destination and world-class port of call. Silver Sea, Celebrity, HAL, Princess Cruises and more, have all established themselves as callers at Busan Port. Furthermore, in 2015 Royal Caribbean Cruises Ltd. (RCCL) Quantum of the seas, Princess Cruise's Sapphire Diamond Princess, and Costa's Costa Serena are all scheduled to make visits. More Convenient Travel, Korean Visa Unnecessary for Cruise Passengers For the convenience of cruise passengers, Busan has been adopted Landing permission system without Korean Visa since May 2012. Cruise passengers will be permitted to enter without a tourist landing permission for the range of 3 days. Cruise Lines Incentive for Cruise Ships Busan Port Authority offers 30% discount on port dues to all cruise vessels calling at Busan Port source : http://blog.naver.com/qntksman 19

20

Location Coast and International Ferry Terminal, Control Pier, and Pier 1-4 Size 1,532,419m 2 Period 2008-2019 Budget KRW 8trillion 519 billon (USD 8.5 billon) - Infrastructure : KRW 2 trillion and 38.8 billon - Superstructure : KRW 6 trillion and 480.2 billon 21

Maritime Busan Landmark Busan is to be reborn as a leading figure in maritime tourism The United Nations Memorial Cemetery is an important landmark of Busan, and pays tribute to the international casualties of the Korean war.busan offers unbeatable transport infrastructure for efficient travel for all visitors. The Busan International Cruise Terminal boasts fantastic accessibility, and is just 20 minutes from downtown Busan and tourist and shopping destinations such as Nampodong. Busan North Port Redevelopment Project The Busan North Port Redevelopment Project will transform Busan North Port into a state-of-the-art, multi-functional, maritime culture complex and downtown district. Busan Port will be reborn as a global maritime tourism and business brand. 22

Cruise Statistics Passengers Evolution (2004-2015) Calls Evolution (2004-2015) Cruise Passengers Nationalities (2014) Max Size of Cruise Ships (2004-2015) 23

A leading marine capital, Dynamic BUSAN! 'Dynamic Busan' is the slogan chosen to represent the city's establishment as an attractive, multi-faceted, leading maritime and tourism capital. The city of Busan strives to expand and develop its infrastructure, while creating impetus for continued, sustainable future growth. 24

Your dream to the world, BUSAN Port! Located on the world's major trunk routes, connecting ocean and continent, lies Busan Port. Deep waters and cutting edge loading and unloading equipment makes Busan Port perfect for the worlds largest and most modern vessels. Busan Port boasts both the facilities and manpower necessary to offer the world-class service and varies business opportunities expected from a leading transshipment port. Busan Port makes its customers its number one priority, while both striving for innovation and sustainable growth, and continuously spearheading port industry development. 25