19 New Jersey Travel Guide Marketing Opportunities Travel is Big Business New Traveler Profile TOTAL Audience Reach
TRAVEL GUIDE distribution The Official New Jersey Travel Guide is the primary fulfillment piece for the New Jersey Travel & Tourism Department s multi-million dollar advertising, marketing and public relations campaigns. Each year 0,000 copies are distributed to travelers who are interested in visiting the Garden State. When the visitor responds to request more information online, this is the guide they receive. Make sure your business or area is included so they know you are ready to show them a great time! 0,000 copies distributed annually TARGETED DISTRIBUTION 13 State Welcome Centers Area and regional hotels Travel agencies and AAA offices local and surrounding states New York Travel Plaza Information Centers Trade Shows & Events Online and direct call fulfillment CONTACT» Gateway, Shore, Skylands: Abbie Gristy 731.298.03 abbie.gristy@milespartnership.com» Delaware River, Greater Atlantic City, Southern Shore: Heidi Prior 4.6.6275 heidi.prior@milespartnership.com SALES CLOSE DATE: SEPTEMBER, 18
TRAVEL INDUSTRY insights Tourism is big business to New Jersey! 17 ANNUAL VISITORS 1 MILLION 17 ANNUAL SPENDING 42.9 BILLION 98 Million Travelers 1 2 3 5 Top 5 Overnight Markets 4 1. Pennsylvania 2. New Jersey 3. New York 4. Maryland 5. Florida 17 Vacation Planning Interests 17 Highlights 1. Record high visitation and spending 2. Continued growth in overnight visitation and spending 3. Beaches emerge as the most popular activity. Beaches Culinary/Dining Visiting friends/family Gambling Shopping 32% of U.S. Travelers Plan to Increase Travel in 18 *State of American Traveler Research
America s love affair with leisure travel remains strong. Our most recent travel sentiment tracking study shows leisure travel expectations are continuing the pattern of stability seen in recent years. The State of the American Traveler TM results for January show that optimism about upcoming leisure travels has grown slightly since last summer. The proportion of leisure travelers expecting to travel more (continued on page 2) Q: In the next 12 months, do you expect to travel more or less for leisure than you did in the most recent 12 month period? Strong Travel 9.9% Destination Analysts, Inc. January 15 SNAP SHOT Americans planning to increase leisure travel spending in the next 12 months Q: In the next 12 months, do you expect to spend more or less for leisure travel than you did in the most recent 12 month period? Spending While we took an average of leisure trips last year, our travels are varied. Highlights of how Americans traveled in the past twelve months follow. trips, with no overnight stay. Nearly half of travelers (47.3%) only took overnight trips. leisure reasons last year, averaging 2.1 trips to foreign destinations. than half (53%) of American travelers did not fly for leisure trips during the year. (one night or more aboard). Many of these travelers take more than one cruise a year. The average cruiser took two such trips. Sponsored By by car. Car continues to be king in the American travel landscape, with 85% of travelers taking at least one road trip annually. of Americans took a leisure trip by train last year. Train travel is popular with this group, who averaged 2.4 rail trips during the year. 2 1 5 4 3 8 7 6 Day 4.6 4.6 of all trips were day trips, with no overnight stay. Nearly half of travelers (47.3%) only took overnight trips. page of American travelers ventured abroad for leisure reasons last year, averaging 2.1 trips to foreign destinations. 4.8 4.8 Travel Volume 4.7 JUL 14 JAN 15 Strong Travel Spending 9.9% Plane Destination Analysts, Inc. January 15 of all trips included air travel. However, more than half (53%) of American travelers did not fly for leisure trips during the year. of Americans took a cruise took two such trips. 2 1 5 4 3 8 7 6 12 month period? 4.6 4.6 4.8 4.8 Sponsored By Americans planning the next 12 months of all leisure trips were landscape, with 85% of travelers taking at least one road trip annually. of Americans took a leisure trip by train last year. Train travel is popular with this group, who averaged 2.4 rail trips during the year. Travel Volume 4.7 JUL 14 JAN 15 Strong Travel Spending 9.9% page 1 THE HYPER-INFORMED traveler The 18 U.S. traveler is more informed and uses more media and sources of information than ever before in the history of travel. That s why Miles funds independent research bi-annually to help our clients make the most of their marketing dollars. Sign up for our email to stay informed. State of the American Traveler Research Highlights 48% Print Print usage remains high 54.6% Social Media Offer free wi-fi to encourage sharing 58.2% Reviews & UGC Manage your reputation 33% DMO Website Uses 38+ sites 34% Tablet Only 9% use apps 58% Mobile Build a responsive site DID YOU KNOW? Mobile: Mobile users are 58% more likely to use print. Print: Print usage is the highest since 07. Millennials are more likely than any other age group to use both DMO websites and magazines during tripplanning. Understand your audience; become a tourismmarketing expert get the Research and White Papers! State of the American Traveler Research 18 Quarterly State of the American Traveler Research Topics: Content, Mobile, Innovation & New Technologies & Generations. Generational Planning Information Inside THE STATE OF THE AMERICAN TRAVELER Volume 17, January 15 Americans Travel Remain Steadily Positive 12.2% 55.1% 32.7% 16.6% 55.9% 27.5% Leisure Travel Basics 34.2% 57.9%.2%.8% of all trips were day 44% Day 56.9% of American travelers 23% ventured abroad for International 32.3%.6%.2% 29.2% 59.0% 1% of all trips included air 25% travel. However, more Plane 53.2% of Americans took a cruise 15% Cruise 19.4% 53.7% 26.9% 14.8% 51.7% 33.4% 14.5% 54.4% 13.7% 32% 13.2% of all leisure trips were 72% Car 13% Leisure 55.3% Americans Travel Remain Steadily Positive America s love affair with leisure travel remains strong. Our most recent travel sentiment tracking study shows leisure travel expectations are continuing the pattern of stability seen in recent years. The State of the American Traveler TM results for January show that optimism about upcoming leisure travels has grown slightly since last summer. The proportion of leisure travelers expecting to travel more (continued on page 2) 31.5% 1% 11.2% 12.2% 53.2% THE STATE OF THE AMERICAN TRAVELER Volume 17, January 15 56.7% 55.1% 32.1% Q: In the next 12 months, do you expect to travel more or less for leisure than you did in the most recent 12 month period? 32.7% 19.4% 16.6% 53.7% 26.9% 55.9% 27.5% Leisure Travel Basics 14.8% 51.7% 33.4% 34.2% 14.5% 54.4% 57.9%.2% 13.7%.8% 56.9% 32.3% 13.2%.6% 55.3% 31.5%.2% 29.2% 11.2% 56.7% 32.1% 59.0% 1% 12.2% 53.2% 55.1% 32.7% 19.4% 16.6% 53.7% 55.9% 26.9% 27.5% 14.8% 51.7% 33.4% 34.2% 14.5% 54.4% 57.9%.2% SNAP SHOT to increase leisure travel spending in 13.7%.8% 56.9% 32.3% 13.2%.6% 55.3% 31.5%.2% 29.2% 32% Q: In the next 12 months, do you expect to spend more or less for leisure travel than you did in the most recent While we took an average of leisure trips last year, our travels are varied. Highlights of how Americans traveled in the past twelve months follow. 44% 25% 72% Car by car. Car continues to be king in the American travel 11.2% 56.7% 32.1% 59.0% 23% International 15% Cruise (one night or more aboard). Many of these travelers take more than one cruise a year. The average cruiser 13% Leisure
Reader Response Free Reader Response Service Generates High-Quality Leads What is Reader Response? Advertisers in the official New Jersey Travel Guide benefit from free Reader Response service that provides qualified and timely leads, including names and addresses of consumers who have requested more information about your destination. If provided by the visitor, you have access to email addresses, the date they plan to arrive and length of stay. How are leads generated? FREE Reader Response Consumers tell you about their plans with the Reader Response service. A Reader Response number is included with the purchase of a display ad in the guide. Potential visitors access an online form and request information online. Miles will process the requests and enter the leads into our system which you can access and use at any time. Features of Reader Response Online access anytime Print leads directly to labels or download Target leads for direct mail promotions by interest or zip code Email promotions to the list of leads Visitors who use the Reader Response service are hot prospects because they specifically requested additional information about your business.
NEW JERSEY travel guide The only official print guide for New Jersey s multi-million dollar marketing efforts. REACH Active New Jersey travel planners through print and digital versions of the guide! New Jersey 17 Visitor Profile 1. Avg. 2.07 people per trip Circulation 0,000 annual copies 2. % of overnight visitors with children 3. Avg. stay 2.6 nights 4. Avg. $709 spend per party The New Jersey Travel Guide is the only print call-to-action for New Jersey s efforts. Your message is reaching an incredibly qualified, active-travel-planning audience. 48% Target Audience Size 0,000+ page views Digital Guide Visits: 24,000+ Pageviews: 3,000 Avg. Session: 6 minutes Rates Rate Inside Front Cover $,625 Inside Back Cover $,625 Page 1 $,625 Full Page $8,170 Half Page $5,315 1/4 Page $3,065 Photo Listing $7 Highlighted Listing $3 Print usage remains high with 48% of American Travelers utilizing print to research and plan their trip. *State of American Traveler Research