Direct Lions Winners Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR Additional Short Prize Award B05/043 01990 GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID, Miami USA CAVIAR Los Angeles COSMO STREET / BURGER KING YES Grand Prix Grand Prix A05/063 02553 PRICE ON THE JERSEY WALMART WALMART DM9DDB, São Paulo BRAZIL DM9DDB São Paulo DM9DDB, São Paulo ACADEMIA DE FILMES / JAMUTE A08/043 02638 FEARLESS GIRL A10/013 02188 PAYPHONE BANK TIGO-UNE PAYPHONE MICRO SAVINGS ACCOUNT GREY COLOMBIA, Bogotá COLOMBIA LA OCTAVA Bogotá A14/123 01679 SCHOOL FOR JUSTICE FREE A GIRL MOVEMENT CHARITY THOMPSON AMSTERDAM THE NETHERLANDS THOMPSON AMSTERDAM THOMPSON AMSTERDAM THOMPSON AMSTERDAM FREE A GIRL MOVEMENT / NEW AMSTERDAM FILM COMPANY / MASSIVE MUSIC / HECTIC ELECTRIC / CAPTCHA / MRTN EDITING / THIS PAGE AMSTERDAM / FLEISHMANHILLARD INDIA / OMNICOM PUBLIC RELATIONS GROUP NEDERLAND B04/026 00720 MEET GRAHAM FLARE PRODUCTIONS BBDO / AIRBAG PRODUCTIONS B04/152 02643 FEARLESS GIRL B07/075 01992 GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID, Miami USA CAVIAR Los Angeles COSMO STREET / BURGER KING C03/019 00234 SPANISH LESSONS NETFLIX NARCOS ALMA DDB, Miami USA C04/014 00723 HUNGERITHM MARS SNICKERS FINCH / FLUTTER D01/024 02503 THE COLOUR OF CORRUPTION RECLAME AQUI VIGIE AQUI GREY BRAZIL, São Paulo BRAZIL GREY BRAZIL São Paulo / RECLAME AQUI São Paulo GREY BRAZIL São Paulo GREY BRAZIL, São Paulo / EDELMAN SIGNIFICA, São Paulo 1
D03/007 00724 HUNGERITHM MARS SNICKERS FINCH / FLUTTER E01/015 01516 THE CHILD REPLACEMENT PROGRAMME MARS NZ PEDIGREE COLENSO BBDO, Auckland NEW ZEALAND EXIT FILMS Auckland / CREATURE Auckland / FRANKLIN RD Auckland STARCOM NZ Auckland IMPACT PR, Auckland E03/067 13057 NEW AND NOT IMPROVED KRAFT HEINZ KRAFT HEINZ COMPANY CP+B, Boulder USA STARCOM Chicago OLSON ENGAGE, Chicago A01/017 00717 HUNGERITHM MARS SNICKERS FINCH / FLUTTER A03/001 00012 ADIDAS ODDS ADIDAS ADIDAS SHOE TAPROOT DENTSU, Mumbai INDIA TAPROOT DENTSU Mumbai TAPROOT DENTSU, Mumbai A05/043 01988 GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID, Miami USA CAVIAR Los Angeles COSMO STREET / BURGER KING A06/004 00140 DRAG, DROP & GO CHEAPFLIGHT S CHEAPFLIGHTS UNCLE GREY, Copenhagen DENMARK WM CREATIVE LABS Hong Kong UNCLE GREY Copenhagen A06/009 00401 SKIP FRIDAY 13 LA LIBANAISE DES JEUX LOTO LIBANAISE IMPACT BBDO, Dubai UNITED ARAB EMIRATES A13/008 00719 MEET GRAHAM FLARE PRODUCTIONS BBDO / AIRBAG PRODUCTIONS B04/002 00271 BOOST YOUR VOICE BOOST MOBILE PROMOTE BOOST STORES AS POLLING STATIONS 180LA, Santa Monica USA 180LA Santa Monica / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles / ATOMICA MUSIC Texas B05/039 01417 BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI, New York USA RATTLING STICK Santa Monica / THE MILL Los Angeles / ARCADE EDIT New York / NYLON STUDIOS New York / COMPANY 3 New York HEARTS & SCIENCE New York TAYLOR, New York / MMK, New York HEARD CITY / MKTG B07/024 00721 MEET GRAHAM FLARE PRODUCTIONS BBDO / AIRBAG PRODUCTIONS B07/087 01114 NOSULUS RIFT UBISOFT NOSULUS RIFT BUZZMAN, Paris / PRODUCTMAN, Paris FRANCE LES IMPRODUCTIBLES Paris / PRODUCTMAN Paris BUZZMAN, Paris C01/083 01801 BURGER CLAN BURGER KING ONLINE DELIVERY SERVICE LOLA MULLENLOWE, Madrid SPAIN TRONCO Madrid WINK TTD Madrid EVERCOM, Madrid C03/007 00170 LIKE MY ADDICTION ADDICT'AIDE ADDICT'AIDE BETC, Paris FRANCE GUM Paris / FRANCINE FRAMBOISE Paris 2
D01/011 01186 GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO, Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo TBWA\HAKUHODO Tokyo TBWA\HAKUHODO, Tokyo D02/016 01324 DOWN SYNDROME ANSWERS CANADIAN DOWN SYNDROME SOCIETY HEALTH AWARENESS FCB, Toronto CANADA REPRISE MEDIA Toronto E02/033 02709 AFGHAN IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN.. McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi INDIA McCANN HEALTH New Delhi HEALTH CONSULTING F02/072 02653 FEARLESS GIRL F03/068 01915 ANDES BAR 45 AB INBEV ANDES BEER SAATCHI & SAATCHI, Buenos Aires ARGENTINA PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires PAPA MUSIC / NOT DEAF SOUND DESIGN G01/003 00727 MEET GRAHAM FLARE PRODUCTIONS BBDO / AIRBAG PRODUCTIONS G01/020 01517 THE CHILD REPLACEMENT PROGRAMME MARS NZ PEDIGREE COLENSO BBDO, Auckland NEW ZEALAND EXIT FILMS Auckland / CREATURE Auckland / FRANKLIN RD Auckland STARCOM NZ Auckland IMPACT PR, Auckland G02/097 02254 THE BIGGEST SPORTS ENDORSEMENT DEAL OF ALL TIME ARCHER+WOL F LLC ARCHER AIR SUPERIORITY FCB USA FND FILMS Chicago / LORD + THOMAS Chicago CURRENT MARKETING, Chicago G02/138 02559 PRICE ON THE JERSEY WALMART WALMART DM9DDB, São Paulo BRAZIL DM9DDB São Paulo DM9DDB, São Paulo ACADEMIA DE FILMES / JAMUTE A01/066 01908 ANDES BAR 45 AB INBEV ANDES BEER SAATCHI & SAATCHI, Buenos Aires ARGENTINA PRIMO Buenos Aires / SAKE Buenos Aires / LINDA TV Buenos Aires PAPA MUSIC / NOT DEAF SOUND DESIGN A03/028 01671 BREAKING THE PATTERN WITH ADIDAS GLITCH ADIDAS FOOTBALL ADIDAS GLITCH POSSIBLE, Seattle / IRIS WORLDWIDE, London USA POSSIBLE Seattle / IRIS WORLDWIDE London A05/052 01799 BURGER CLAN BURGER KING ONLINE DELIVERY SERVICE LOLA MULLENLOWE, Madrid SPAIN TRONCO Madrid WINK TTD Madrid EVERCOM, Madrid A06/016 00349 OUT OF OFFICE TRAVELOGUE QANTAS OUT OF OFFICE TRAVELOGUE THE MONKEYS, PART OF ACCENTURE INTERACTIVE, Sydney / THE MONKEYS, Sydney THE MONKEYS Sydney A06/045 02207 YOU'VE GOTTA HAVE A TEAM FOOTBALL FEDERATION FOOTBALL FEDERATION BMF, Pyrmont BMF Pyrmont / RUMBLE STUDIOS Sydney FRANK PR, Pyrmont A07/007 00463 A WORLD WITH NO HEROES UBISOFT TOM CLANCY'S GHOST RECON WILDLANDS DDB PARIS FRANCE MAKE ME PULSE Paris 3
A07/047 02451 YOURNALIST EITB - EUSKAL IRRATI TELEBISTA YOURNALIST - NEWS APP THE CYRANOS//McCANN, Barcelona SPAIN THE CYRANOS//McCANN Barcelona / OXIGENO Barcelona / GLASSWORKS Barcelona THE CYRANOS// McCANN Barcelona THE CYRANOS// McCANN, Barcelona A13/031 01809 THE VIRTUAL CRASH BILLBOARD PARISIAN ROAD SAFETY (DRIEA: DIR. RÉGION. INTERDÈP. EQUIPEMENT AMÉNAGEMEN T) ROAD SAFETY AUTHORITY (FRANCE / PARIS & SURBUBS) SERVICEPLAN FRANCE, Paris FRANCE SERVICEPLAN FRANCE Paris / TRINITY FILMS Paris / COMPTOIR DU SON Paris SERVICEPLAN FRANCE Paris SERVICEPLAN FRANCE, Paris SERVICEPLAN A14/045 00440 THE WORLD'S BIGGEST ASSHOLE DONATE LIFE ORGAN DONATION THE MARTIN AGENCY, Richmond USA FURLINED Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles / LIME STUDIOS Santa Monica / DUOTONE AUDIO GROUP New York THE MARTIN AGENCY Richmond THE MARTIN AGENCY, Richmond DONATE LIFE AMERICA A14/076 01472 ANONYMOUS FRIEND ALCOHOLICS ANONYMOUS ALCOHOLICS ANONYMOUS THOMPSON BRAZIL, São Paulo BRAZIL PUNCH AUDIO São Paulo / EVIL TWIN São Paulo THOMPSON BRAZIL São Paulo THOMPSON BRAZIL, São Paulo FACEBOOK A14/078 00903 YOUR NAME SAVES DONATE LIFE AMERICA ORGAN DONATION REGISTRATION LEO BURNETT USA LEO BURNETT LEO BURNETT LEO BURNETT JEFF SCIORTINO PHOTOGRAPHY A14/091 01253 COINS OF HOPE CHILD FOCUS PUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN THESE DAYS - WUNDERMAN, Antwerp BELGIUM Brussels FINN PR, Brussels A14/175 01454 A TABLE TO END HUNGER THE HUNGER PROJECT A TABLE TO END HUNGER McCANN SYDNEY McCANN SYDNEY McCANN SYDNEY McCANN SYDNEY DEC PR B02/007 00045 THE REFUGEE NATION AMNESTY INTERNATIONA L AWARNESS AROUND THE REFUGEE CAUSE OGILVY NEW YORK USA ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro B03/038 01203 FOOTNOTE FOR THE BREAST MEDCARE WOMEN & CHILDREN HOSPITAL HEALTHCARE THE CLASSIC PARTNERSHIP ADVERTISING, Dubai UNITED ARAB EMIRATES B03/065 01762 UNSUCCESSFUL TICKET SAMPLING FOLKOPERAN OPERA INGO, Stockholm SWEDEN INGO Stockholm AOL/BEON B04/028 00677 APARTMENT STORES DELAMAISON HOME DECORATION AND FURNISHINGS NURUN, Paris FRANCE PRODIGIOUS Paris B05/036 02060 WE ARE PARRILLA BURGER KING BURGER KING DAVID, Buenos Aires ARGENTINA ARGENTINACINE Buenos Aires ELEFANTE RESONANTE / PAPAMUSIC / BURGER KING ARGENTINA 4
B06/057 02175 LIBÉ DES RÉFUGIÉS LIBÉRATION NEWSPAPERS FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS FRED & FARID PARIS LIBéRATION B07/061 02190 PAYPHONE BANK TIGO-UNE PAYPHONE MICRO SAVINGS ACCOUNT GREY COLOMBIA, Bogotá COLOMBIA LA OCTAVA Bogotá C01/021 00722 HUNGERITHM MARS SNICKERS FINCH / FLUTTER C02/033 00188 MR. BEAR DRIVER THE AUTOMOBILE CLUB OF ROMANIA THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONAL E DE L'AUTOMOBILE ) PUBLICIS ROMANIA, Bucharest ROMANIA PUBLICIS ROMANIA, Bucharest NURUN ROMANIA / PUBLICIS ONE C02/078 02014 HIJACKED HIGHWAY SODIMAC SODIMAC HOMECENTER McCANN LIMA PERU PLAN B Lima / SATURNO Lima / SIN ANESTESIA Lima / HIGH END Lima STARCOM Lima ANIMAL FX C02/119 02233 SWEAR JAR COMIC RELIEF CHARITY APP VALENSTEIN & FATT, London UNITED KINGDOM POSSIBLE CEE Budapest MINDSHARE London C03/020 00244 UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT THOMPSON NEW YORK USA THOMPSON NEW YORK C03/196 10442 FEARLESS GIRL C04/053 02213 IKEA RESPONDS TO BALENCIAGA IKEA FRAKTA BAG ACNE, Stockholm / IKEA, Malmö SWEDEN ACNE Stockholm C04/060 01419 BRADSHAW STAIN P&G TIDE SAATCHI & SAATCHI, New York USA RATTLING STICK Santa Monica / THE MILL Los Angeles / ARCADE EDIT New York / NYLON STUDIOS New York / COMPANY 3 New York HEARTS & SCIENCE New York TAYLOR, New York / MMK, New York HEARD CITY / MKTG D02/007 00926 ASPIRIN "HEROSMITHS" BAYER CONSUMER HEALTH ASPIRIN MEDICATION ENERGY BBDO, Chicago USA MAVERICK New York / FLARE BBDO Chicago Chicago icrossing E01/046 02469 DOMINO'S WEDDING REGISTRY DOMINO'S DOMINO'S WEDDING REGISTRY CP+B, Boulder USA CP+B Boulder HOOK QA / TRANSACTION WIRELESS E01/053 02558 PRICE ON THE JERSEY WALMART WALMART DM9DDB, São Paulo BRAZIL DM9DDB São Paulo DM9DDB, São Paulo ACADEMIA DE FILMES / JAMUTE E02/001 00175 CINEMA TO GO AIR FRANCE AIR FRANCE BETC, Paris FRANCE RITA FILMS Paris / GREEN UNITED MUSIC Paris 5
E03/059 02635 RESPONSIBLY THE BEER UBREW RESPONSIBLY McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN ITALY CRAFT WORLDWIDE London / THINK CATTLEYA Milan / DOCARTIST Milan RAPPORT ITALY Milan / UM Milan PERSUASION PR, Gateshead UBREW E03/063 02615 THE BOX THAT KEEPS GIVING GODIVA CONFECTIONAR Y McCANN NEW YORK USA COEUR NOIR SPECIALTY PRINTERS New York / CULTECH, INC. New York M BOOTH, New York F02/009 00050 THE REFUGEE NATION AMNESTY INTERNATIONA L AWARNESS AROUND THE REFUGEE CAUSE OGILVY NEW YORK USA ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro F02/020 00977 IKEA: COOK THIS PAGE IKEA CANADA IKEA CANADA LEO BURNETT TORONTO CANADA TRADE GRAPHICS BY DESIGN INC. Concord / PAPERTEC INC. Garfield / PRINTED BY SOMERSET Mississauga / GRAYSON MATTHEWS Toronto F02/035 00909 YOUR NAME SAVES DONATE LIFE AMERICA ORGAN DONATION REGISTRATION LEO BURNETT USA LEO BURNETT LEO BURNETT LEO BURNETT JEFF SCIORTINO PHOTOGRAPHY F03/059 02193 PAYPHONE BANK TIGO-UNE PAYPHONE MICRO SAVINGS ACCOUNT GREY COLOMBIA, Bogotá COLOMBIA LA OCTAVA Bogotá G02/003 00176 LIKE MY ADDICTION ADDICT'AIDE ADDICT'AIDE BETC, Paris FRANCE GUM Paris / FRANCINE FRAMBOISE Paris G02/006 00305 TRUMP ROYAL JORDANIAN AIRLINES PROMOTIONAL OFFER MEMAC OGILVY ADVIZE, Amman JORDAN G02/008 00235 SPANISH LESSONS NETFLIX NARCOS ALMA DDB, Miami USA Total Awards: 76 6