Fort Lauderdale August 8, 2017

Fort Lauderdale August 8, 2017 8/10/2017

TAP Software Analytics Division Brian Finucane TAP Reports Jeff Eastman TAP Hotel Reports Jeanne Eastman TAP Data Source Jeff Eastman Cloud Database Numerous Data Filters And Analysis TAP Report Package Market Segment Reports National/Regional Trend Reports Monthly Hotel Reports Strategic Consulting Services TAP Software Analytics Available To The Travel Industry 8/10/2017 2

Western Zone Anaheim Calgary Denver Hawaii Los Angeles Palm Springs Phoenix Portland Reno Sacramento San Francisco San Jose Seattle Spokane Vancouver Cities in start up phase Red cities using TAP Software Analytics TAP CVB Clients Central Zone Arlington Austin Chicago Fort Lauderdale Des Moines Fort Worth Houston Kansas City Little Rock Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone Atlanta Atlantic City Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Columbia Columbus Detroit Fort Lauderdale Grand Rapids Indianapolis Louisville Miami Montreal Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City Providence Puerto Rico Richmond Tampa Toronto Virginia Beach Washington DC

Fort Lauderdale Convention Industry Trends National/Regional Data Room Night/Event Metrics June 2017 Focus/Previous Month Analysis 2017-2018 Monthly Pace 8/10/2017 4

Industry Trends Major chains 2% growth 2016 compared to 5%-6% 2015 2017 hotel chains forecasting 0-2% revpar growth Many markets limiting group rooms due to demand Corporations have positive outlook based on President Trump s promises of deregulation and corporate tax breaks however Stock market concerns China Oil Prices Fed Interest Rates Great Britain Russia Investigation Foreign Policy North Korea..Trump Effect? International travel concerns/transient and Meetings Contingency Plan????? 2016 Nationally 29.2 million group rooms exceeds 2015 record 8/10/2017 5

TAP Analytics STLY 62 Cities 6

North America STLY Comparison 62 Cities 7

Eastern Region STLY Comparison 26 Cities 8

Florida Cities STLY Comparison Fort Lauderdale, Miami, Orlando, Puerto Rico, Tampa Bay 8/10/2017 9

Fort Lauderdale STLY Comparison 8/10/2017 10

North America DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September 2017 11

Eastern Region DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September 2017 8/10/2017 12

State of Florida DMO Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September 2017 8/10/2017 13

Fort Lauderdale Room Nights 2017 STLY By Quarter 2017 STLY By Month Easter March 2016 April 2017 Rosh Hashana Yom Kippur October 2016 September 2017 8/10/2017 14

North America DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month 15

Eastern Region DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month 8/10/2017 16

State of Florida DMO Room Nights 2018 STLY By Quarter 2018 STLY By Month 8/10/2017 17

Fort Lauderdale Room Nights 2018 STLY By Quarter 2018 STLY By Month 8/10/2017 18

Demand Progression Model 2016 2017 2016 2017 8/10/2017 19

Demand Progression Model 2017 2018 2017 2018 8/10/2017 20

Fort Lauderdale Room Night/Event Metrics 8/10/2017 21

Report City: Fort Lauderdale Period Ending: May 31, 2017 Fort Lauderdale Data 2017 2018 2019 2020 2021 2022 2023 2024 Total Definite R/N 612,046 271,353 77,610 57,751 8,499 12,498 8,520 2,745 1,051,022 Pace Targets 630,550 230,663 129,882 72,668 39,459 21,588 14,126 8,311 1,147,247 Variance (18,504) 40,690 (52,272) (14,917) (30,960) (9,090) (5,606) (5,566) (96,225) Consumption Benchmark 842,847 842,847 842,847 842,847 842,847 842,847 842,847 842,847 6,742,776 Pace Percentage 97% 118% 60% 79% 22% 58% 60% 33% 92% Total Demand 1,736,489 1,582,017 562,879 316,459 106,670 510,405 42,000 20,692 4,877,611 Lost R/N 1,124,443 1,310,664 485,269 258,708 98,171 497,907 33,480 17,947 3,826,589 Conversion Percentage 35% 17% 14% 18% 8% 2% 20% 13% 22% Tentative R/N 76,277 223,584 250,219 220,036 166,500 159,618 109,597 14,885 1,220,716 2017-2018 will end very strong due to base booked in advance Pace 2019 concerning but strong bank of tentative room nights 4,877,611 Total Demand Room Nights also very strong Conversion percentage overall at 22%... industry average is 25% Pace 2020 and beyond down because advance base for 2017-2018 was strong 8/10/2017 22

Report City: Fort Lauderdale Period Ending: May 31, 2017 Fort Lauderdale R/N 2017 2018 2019 2020 2021 2022 2023 2024 Total Definite R/N 612,046 271,353 77,610 57,751 8,499 12,498 8,520 2,745 1,051,022 Pace Targets 630,550 230,663 129,882 72,668 39,459 21,588 14,126 8,311 1,147,247 Variance (18,504) 40,690 (52,272) (14,917) (30,960) (9,090) (5,606) (5,566) (96,225) Consumption Benchmark 842,847 842,847 842,847 842,847 842,847 842,847 842,847 842,847 6,742,776 Pace Percentage 97% 118% 60% 79% 22% 58% 60% 33% 92% Total Demand 1,736,489 1,582,017 562,879 316,459 106,670 510,405 42,000 20,692 4,877,611 Lost R/N 1,124,443 1,310,664 485,269 258,708 98,171 497,907 33,480 17,947 3,826,589 Conversion Percentage 35% 17% 14% 18% 8% 2% 20% 13% 22% Tentative R/N 76,277 223,584 250,219 220,036 166,500 159,618 109,597 14,885 1,220,716 Fort Lauderdale Events Definite Events 668 155 44 23 3 3 2 1 899 Pace Targets 749 157 60 29 14 7 2 0 1,018 Variance (81) (2) (16) (6) (11) (4) 0 1 (119) Consumption Benchmark 982 982 982 982 982 982 982 982 7,856 Pace Percentage 89% 99% 73% 79% 21% 43% 100% 100% 88% Total Demand Events 1,675 648 217 91 26 11 7 3 2,678 Lost Events 1,007 493 173 68 23 8 5 2 1,779 Conversion Percentage 40% 24% 20% 25% 12% 27% 29% 33% 34% Tentative Events 84 237 117 70 39 26 13 3 589 8/10/2017 23

2012 2022 Total Definite R/N 8/10/2017 24

2012 2022 Total Definite R/N 8/10/2017 25

Fort Lauderdale Previous Month Analysis (June) 8/10/2017 26

Fort Lauderdale 2017 Monthly TAP Data Fort Lauderdale R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 81,746 66,990 85,073 52,850 62,209 70,961 74,442 26,761 16,991 51,835 15,963 6,225 612,046 Pace Targets 84,002 72,366 73,060 67,444 73,281 78,972 55,181 17,053 16,008 36,811 25,539 30,833 630,550 Variance (2,256) (5,376) 12,013 (14,594) (11,072) (8,011) 19,261 9,708 983 15,024 (9,576) (24,608) (18,504) Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79,078 842,847 Pace Percentage 97% 93% 116% 78% 85% 90% 135% 157% 106% 141% 63% 20% 97% Total Demand Room Nights 276,899 206,796 205,675 208,842 142,923 157,184 138,525 74,231 76,935 127,281 81,249 39,949 1,736,489 Lost Room Nights 195,153 139,806 120,602 155,992 80,714 86,223 64,083 47,470 59,944 75,446 65,286 33,724 1,124,443 Conversion Percentage 30% 32% 41% 25% 44% 45% 54% 36% 22% 41% 20% 16% 35% Tentative Room Nights 0 0 0 0 0 0 12,799 3,477 7,569 5,845 38,119 8,468 76,277 Fort Lauderdale Events Definite Events 95 88 96 80 67 72 56 27 27 27 24 9 668 Pace Targets 102 111 97 91 84 83 64 24 25 27 25 16 749 Variance (7) (23) (1) (11) (17) (11) (8) 3 2 0 (1) (7) (81) Consumption Benchmark 102 111 97 91 84 83 103 50 61 72 75 53 982 Pace Percentage 93% 79% 99% 88% 80% 87% 88% 112% 108% 100% 96% 56% 89% Total Demand Events 283 254 226 203 146 155 100 51 77 83 74 23 1,675 Lost Events 188 166 130 123 79 83 44 24 50 56 50 14 1,007 Conversion Percentage 34% 35% 42% 39% 46% 46% 56% 53% 35% 33% 32% 39% 40% Tentative Events 0 0 0 0 0 0 8 11 17 15 20 13 84 Analyze Lost Business April, May, June, November, December Strong Tentative Room Nights Q3 and Q4 Provide Analysis Expected Definite 8/10/2017 27

2017 Monthly STLY Comparison Focus Month 8/10/2017 28

2017 Monthly STLY Peer Set 1: Austin, Charlotte, Ft Worth, Louisville, Nashville, Tampa Peer Set 2: Charlotte, Nashville, Tampa 8/10/2017 29

June 2012 June 2022 Definite R/N 8/10/2017 30

June 2012 June 2022 Definite R/N 8/10/2017 31

June 2012 June 2022 Lost R/N 8/10/2017 32

June 2016 June 2017 Demand Progression Model June 2016 June 2017 8/10/2017 33

June 2017 Definite R/Ns 70,961 STLY 65,746 Lost R/Ns 86,223 TAP Pace 85% Conversion 44% TAP Analytics Peer Set Definite R/Ns 371,584 STLY 375,790 8/10/2017 34

2017-2018 Monthly Pace Fort Lauderdale 2017 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 81,746 66,990 85,073 52,850 62,209 70,961 74,442 26,761 16,991 51,835 15,963 6,225 612,046 Pace Targets 84,002 72,366 73,060 67,444 73,281 78,972 55,181 17,053 16,008 36,811 25,539 30,833 630,550 Variance (2,256) (5,376) 12,013 (14,594) (11,072) (8,011) 19,261 9,708 983 15,024 (9,576) (24,608) (18,504) Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79,078 842,847 Pace Percentage 97% 93% 116% 78% 85% 90% 135% 157% 106% 141% 63% 20% 97% Fort Lauderdale 2018 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 32,472 24,693 27,101 35,814 7,645 30,877 19,481 10,840 14,811 47,600 14,156 5,863 271,353 Pace Targets 30,824 25,357 23,987 20,718 20,154 20,741 23,973 8,541 8,042 18,977 13,159 16,190 230,663 Variance 1,648 (664) 3,114 15,096 (12,509) 10,136 (4,492) 2,299 6,769 28,623 997 (10,327) 40,690 Consumption Benchmark 84,002 72,366 73,060 67,444 73,281 78,972 95,569 35,330 35,389 86,200 62,156 79,078 842,847 Pace Percentage 105% 97% 113% 173% 38% 149% 81% 127% 184% 251% 108% 36% 118% 8/10/2017 35

The TAP Report For more information please contact: Jeff Eastman Strategic Data Resources LLC 12313 West 125 th Terrace Overland Park, KS 66213 Telephone: 913-261-8465 Cell: 913-961-3875 E-mail: jeastman@tapreport.com 8/10/2017 36