bimonthly year 2 no. 3 April/may 2013 - HKD 55 / usd 6 / euro 5 SPIRITO divino Culture and Quality for a Luxury Wine-Style #3 loire The best domaines in the valley of the vines HOng KOng Stephen Ip, wine and economy expert SingApOre Four chefs and twelve stars brunello The expertise of 2006, 2007 and 2008 vintages exclusive gin 40 blind tastes for its world rebirth germany riesling The top bottles of the 20th century Seductions made in France TasTing EmmanuEl reynaud s ChâTEaunEuf-du-PaPE on ThE EdgE of PErfECTion in ChaTEau rayas WHERE THE MAGAZINE IS DISTRIBUTED ASIA
Relay shops at Hong Kong International Airport
Relay shops at Hong Kong International Airport
Relay shops at Hong Kong International Airport
Newsstands in Hong Kong
Newsstands in Hong Kong
DISTRIBUTION: THE PLAN IN DETAIL
Spirito divino Asia: the distribution plan 1. AIRPORT LOUNGES/PRIVATE CLUBS/HOTELS IN ASIA PACIFIC Airport Lounges Hotels Private Clubs Golf/Yacht Clubs Location Total Hong Kong 13 26 17 12 68 Singapore 10 34 - - 44 Kuala Lumpur 8 22 - - 30 Bangkok 14 43 - - 57 Jakarta 14 25 - - 39 2. Relay bookstores in city & at the airport Hong Kong International Airport: Departure Floor Before Security, Restricted Area Gate 15, Gate 20, Gate 41. Hong Kong Downtown: Hong Kong Station in Central 3. newsstands & 7-ELEVEN in selected areas OF Newsstands 7-Eleven Location Total Hong Kong Downtown 123 71 194 This point of sales are located in the 5 major areas: Central, Tsim Sa Tsui, Causeway Bay, Wan chai, Admiralty
5 Hong Kong Airport shops Being the banking and financial hub in Asia, Hong Kong has within its territory headquarters of a big number of MNCs and high earning expats. They are frequent travellers on target, not to mention the travellers flying into the city on business. The frequent patronage of the flyers makes this location a concentrated marketplace more powerful than the rest of the city. Restricted and non-restricted area of departure: travellers are more likely to spend money during the wait for flights than after they reach their destinations. Stores selected are mostly located within departure area of terminal 1, major terminal of the airport. High traffic location: stores selected are located in high-traffic area, places all passengers will walk past, such as major shopping area after security and around automated train stations. The magazine will be distribuited: Departure Floor Before Security, Restricted Area: Gate 15, Gate 20, Gate 41, Arrival Hall. Shop 18 Shop 10 7/F Departure Hall Shop 4 Shop 2 Shop 3 Shop 9 6/F Restricted Area 5/F Arrival Hall Shop 16
13 Hong Kong Airport Lounges & 70 Airlines In 2012, some 56.5 million passengers travelled through the HKIA where 4 million tonnes of air cargo were handled at the same time. This makes HKIA the world s fourth busiest passenger airport connecting about 170 destinations worldwide by over 100 international airlines. Lounge Name Airline Name 1 The Wing, The Pier, Cathay Pacific Airways, Dragonair The Cabin, The Arrival 2 Morning Calm Lounge Korean Air 3 Silver Kris Lounge Air Canada, Air China, Air New Zealand All Nippon Airways, Asiana Airlines, Continental Airlines, Lufthansa German Airlines, Singapore Airlines, Swiss International Air Lines, Thai Airways, Turkish Airlines, United Airlines, Virgin Atlantic 4 Plaza Premium Lounge Aeroflot Russian Airlines, Malaysia Airliens, Mega Maldives, Qatar Airways, Royal Jordanian, Shenzhen Airlines, Sky King, Japan Airlines, Swiss International Air Lines 5 CNAC VIP Lounge Air China, Air Mauritius, Air New Zealand, China Eastern Airlines, China Southern Airlines, Garuda Indonesia, MIAT Mongolian Airlines, Pakistan International Airlines, Philippine Airlines, Shanghai Airlines, South African Airways, SriLankan Airlines, Xiamen Airlines, Hong Kong Airlines, Xiamen 6 Dynasty Lounge Mandarin Airlines, China Airlines 7 Plaza Premium Lounge Air India Ltd., Bangkok Airways, EL AL Israel Airlines, Ethiopian Airlines Nepal Airlines, Turkish Airlines 8 Royal Orchid Lounge Air Canada, Lufthansa German Airlines, Air New Zealand, Scandinavian Airlines Thai Airways Int l PCL 9 The Hong Kong Lounge Hong Kong Airline, Jet Airways, TIANJIN Airlines, Hong Kong Express Airways 10 United Red Carpet Club Air Canada, Lufthansa German Airlines Star Alliance Group Air New Zealand, Thai Airways Int l PCL United Airlines 11 Qantas Business Lounge British Airways, Qantas Airways, Delta Air Lines 12 Virgin Club House EVA Airways, Virgin Atlantic Airways 13 Emirates Lounge Emirates Airlines, Swiss International Air Total Lounges: 13 Total Airlines served: 70
250 Hong Kong Downtown places AREA: 1.104 km 2 ² POPULATION: 7.071.576 DENSITY: 6.544 Inhab./km. 2 ² ² HOTEL PRIVATE CLUB GOLF/YACHT CLUB DOWNTOWN 1 Conrad Hong Kong 2 Peninsula Hotel 3 Le Meridien Cyberport 4 Cosmopolitan Hotel 5 The Mira Hong Kong 6 InterContinental Hong Kong 7 InterContinental Grand Stanford Hong Kong 8 Kowloon Shangri-La 9 The Langham, Hong Kong 10 Harbour Grand Kowllon 11 Harbour Plaza North Point 12 Kowloon Hotel 13 Royal Pacific Hotels & Tower 14 Lanson Place Hotel 15 The Royal Garden 16 Sheraton Hong Kong Hotel & Towers 17 W Hong Kong 18 Novotel Century HK 19 Royal Plaza 20 Hotel Nikko 21 Regal Kowloon 22 Regal Hong Kong 23 Regal Airport 24 Sky City Marriott 25 Ritz Carlton Hong Kong 26 Harbour Grand 27 Hotel ICON Total Hotels: 27 1 American Club (Town) 2 American Club (Country) 3 Bankers Club 4 Butterfield s Club 5 China Club 6 Craigengower Cricket Club 7 Dynasty Club 8 Fringe Club 9 HK Cricket Club 10 HK Jockey Club 11 Kowloon Bowling Green Club 12 Kowloon Cricket Club 13 Kowloon Tong Club 14 Ladies Recreation Club 15 The Foreign Correspondents Club 16 The HK Club 17 Hong Kong Country Club Total Private Club: 17 1 The Aberdeen Mariners Club 2 Aberdeen Boat Club 3 Clearwater Bay G&C Marina Club 4 Club Marina Cove 5 Gold Coast Yacht Club 6 Royal Hong Kong Yacht Club 7 Mariners Club 8 Royal Hong Kong Golf Club 9 HK Golf Club 10 Discovery Bay Golf Club 11 Shek O Golf Club 12 Nine Eagles Golf Club Total Golf Hotel: 12 1 Station in Central 2 Newsstand: 123 dealer located in in the 5 major areas: Central, Tsim Sa Tsui, Causeway Bay, Wan chai, Admiralty 3 Seven-Eleven: 71 shops located in in the 5 major areas: Central, Tsim Sa Tsui, Causeway Bay, Wan chai, Admiralty 4 Bookstores: for Bookstroes only, sales of magazines depends on the decision of respective bookstores Total : 194
10 Singapore Airport Lounges & 34 City Hotels AREA: 641 km 2 POPULATION: 5.076.700 DENSITY: 7.315 Inhab./km. 2 SINGAPORE AIRPORT LOUNGES 1 Singapore Airlines-Paragon Service Ctr. 2 Plaza Premium Lounge 3 Emirates Lounge 4 Korean Air Lounges 5 Cathay Pacific Lounge 6 Jet Quay Terminal 7 SATS Premier Club T1 8 SATS Premier Club T2 9 Rainforest By SATS Lounge T1 10 Thai Airways Intl T1 Total Lounges: 10 SINGAPORE HOTELS 1 Amara Hotel 2 Carlton Hotel Singapore 3 Conrad Int l Centennial Singapore 4 Copthorme King s Hotel Singapore 5 Copthorme Orchid Hotel Singapore 6 Fairmont Singapore 7 Four Seasons Hotel Singapore 8 Fullerton Hotel Singapore 9 Goodwood Park 10 Grand Copthorme Waterfront Hotel 11 Grand Hyatt Singapore 12 Grand Park City Hall 13 Hilton Singapore 14 Holiday Inn Atrium Singapore 15 Holiday Inn Parkview Singapore 16 Hotel Rendezvous Singapore 17 Hotel Royal@ Queens 18 Inter Continental Singapore 19 M Hotel Singapore 20 Marina Mandarin 21 Marriott Hotel Singapore 22 Meriltus Mandarin 23 Novotel Clarks Quay 24 Orchard Hotel 25 Orchard Parade 26 Pan Pacific Hotel Singapore 27 Raffles Hotel Singapore 28 Ritz-Carlton Millenia Singapore 29 Riveview Hotel 30 Royal Plaza On Scotts 31 Shangri-La Hotel Singapore 32 Sheraton Towers Singapore 33 St. Regis Hotel Singapore 34 Swissotel The Stamford Total Hotels: 34
8 Kuala Lumpur Airport Lounges & 22 City Hotels AREA: 244 km 2 ² POPULATION: 1.627.172 DENSITY: 6.678 Inhab./km. 2 ² ² KUALA LUMPUR AIRPORT LOUNGES 1 Cathay Pacific Lounge 2 Emirates Lounge 3 Plaza Premium Lounges 4 Oman Airways 5 Malaysian Airlines 6 Thai Airways Intl 7 Silver Kriss Lounge 8 Dynasty Lounge Total Lounges: 8 KUALA LUMPUR HOTELS 1 The Ascott Kuala Lumpur 2 Renaissance Kl Hotel 3 Berjaya Times Square Hotel 4 Hilton Kuala Lumpur 5 Hotel Equatorial Kuala Lumpur 6 Crown Plaza Mutiara Kl 7 Nikko Kuala Lumpur 8 Hilton Petaling Jaya 9 The Ritz Carton K.L 10 Shangri-La Hotel Kl 11 The Westin Kl 12 Grand Millenium Kl 13 Hotel Istana 14 Le-Meridien Kl 15 Novotel Kl City Centre 16 Flamingo Hotel ( Lake ) 17 Mandarin Oriental Kl 18 Traders Hotel Kl 19 Hotel Maya Kuala Lumpur 20 Sheraton Imperial Kl Hotel 21 Prince Hotel 22 Carcosa Seri Negara Total Hotels: 22
13 Bangkok Airport Lounges & 36 City Hotels AREA: 1.568 km 2 ² POPULATION: 8.280.925 DENSITY: 5.278 Inhab./km. 2 ² ² BANGKOK AIRPORT LOUNGES BANGKOK HOTELS 1 Singapore Airlines Lounge 2 Cathay Pacific Lounge 3 Birtish Airways/Qantas Lounge 4 Eva Air Lounge 5 Louis Tavern CIP Lounge (Concourse F) 6 China Airlines Office 7 Thai Airways 8 Bangkok Airways 9 Biman Aangiadesh Lounge 10 Druk Air (Royal Phutan) 11 Korean Air Lounge 12 Gulf Air Lounge 13 King Power Lounge 14 EK Inflight deliveries Total Lounges: 13 1 The Peninsula Bangkok 2 The Royal City Hotel 3 Ambassador Hotel 4 The Twin Tower Hotel Bangkok 5 Arnoma Hotel Bangkok 6 Asia Airport Hotel Bangkok 7 Baiyok SkyHotel, Bangkok 8 The Landmark Bangkok Hotel 9 Bangkok Center Hotel 10 Bangkok Golf & Spa Hotel 11 Bangkok Mariott Resort & Spa Hotel 12 Bangkok Palace Hotel 13 Banyan Tree Bangkok 14 Century Park Hotel 15 Chaophya Park Hotel 16 Classic Place Hotel 17 Conrad Bangkok Hotel 18 D Ma Pavilion Hotel 19 Eastin Bangkok Hotel 20 Eastin Lakeside Hotel 21 Elizabeth Hotel 22 Eurasia Bangkok Hotel 23 Grand Hyatt Erawan Bangkok 24 Intercontinental Bangkok 25 JW Marriott Hotel Bangkok 26 Mandarin Hotel 27 Maruay Garden Hotel 28 Nai Lert Park Araffles International Hotel 29 New Peninsula Hotel 30 Novotel Bangna Hotel 31 Pan Pacific Bangkok 32 Pathumwan Princess Hotel 33 Royal Orchid Sheration Hotel & Towers 34 Shangri-la Hotel Bangkok 35 The Dusit Thani 36 The Emerald Hotel Total Hotels: 36
14 Jakarta Airport Lounges & 25 City Hotels AREA: 1.661 km 2 ² POPULATION: 9.588.198 DENSITY: 14.494 Inhab./km. 2 ² ² JAKARTA AIRPORT LOUNGES 1 JW Executive Lion Air 2 El John Lion Air, Sriwijaya Air 3 D Green Air Asia 4 Garuda Executive Garuda Indonesia 5 Indosat Executive Garuda Airline, Merpati Airline 6 Sunda Kelapa Executive Merpati and Garuda 7 Batavia Serve all airlines 8 Pura Indah Singapore, Malaysia, Lufhtansa, Korea, Japan, China, Emirat, Ethihat 9 Premiere Lufthansa, SQ, Turki, Cathay, Emirat, Qatar, Philiphine, China Airline, FHR, Etihat 10 Esplanade (Raffles) SQ 11 Emerald Sky Garuda Indonesia, KLM,Royal Brunei, Qatar, Japan Airline, Saudi Arabia, Golf Air 12 Mutiara Serve all airlines 13 Garuda Executive Garuda Indonesia 14 Teluk Banten Serve all airlines Total Lounges: 14 JAKARTA HOTELS 1 Ascott Jakarta 2 The Ritz Carlton 3 Kempinski Hotel 4 Hotel Niko 5 Ciputra Hotel 6 Shangrila Jakarta 7 Four Season Jakarta 8 Jw Marriot 9 Grand Hyatt Jakarta 10 Intercontinental Mid 11 Kristal 12 Sultan Hotel 13 Mulia Senayan 14 The Ritz Carlton Pp 15 Grand Mahakam 16 The Darmawangsa 17 Alila Hotel 18 Grand Sahid Jakarta 19 Park Lane Jakarta 20 Menara Peninsula 21 Sari Pan Pacific 22 Borobudur Int l Hotel 23 Crown Plaza Hotel 24 Le Meridien Hotel 25 Mandarin Oriental Total Hotels: 25
Six Key Words To Know The Magazine Size: 25 x 33 cm Languages: English Pages: from 162 + 4 Issues: 6 a year, (bi-monthly) Circulation: 100.000 copies Distribution: Hong Kong: Airport Lounges, Hotels, Private Clubs, Golf Clubs, Bookstores, Newsstands, Convenience store and VVIP database Singapore: Airport Lounges, Hotels Kuala Lumpur: Airport Lounges, Hotels Bangkok: Airport Lounges, Hotels Jakarta: Airport Lounges, Hotels
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