Understanding attitudes and beliefs towards aspects of the Newcastle Urban Transformation and Transport Program

Understanding attitudes and beliefs towards aspects of the Newcastle Urban Transformation and Transport Program A Report of results from a random CATI (telephone) survey of 613 Newcastle and lower Hunter residents. Client: UrbanGrowth NSW Dated: October 2015

Contact: James Parker e: James.Parker@jettyresearch.com.au p: 02 6650 9175 Level 1, 30 Industrial Drive Coffs Harbour NSW PO Box 1555 Coffs Harbour NSW 2450 w: www.jettyresearch.com.au e: info@jettyresearch.com.au Coffs Harbour Sydney ACN 121 037 429 Prepared by Reviewed by Christine Dening James Parker Date October 20 th 2015 Document Name NUTTP CATI Survey Report October 2015 Version Final NUTTP: A Random Community Telephone Survey Jetty Research 2

Table of Contents DISCLAIMER... 5 EXECUTIVE SUMMARY... 6 INTRODUCTION... 9 BACKGROUND... 9 METHODOLOGY... 9 SAMPLING ERROR...11 SAMPLE CHARACTERISTICS...12 Graph i: Sample by Gender (weighted)...12 Graph ii: Sample by Age (weighted)...12 Graph iii: Sample by LGA (weighted)...13 PART 1: NEWCASTLE CITY VISITATION BEHAVIOURS...14 Graph 1.1: Frequency of visitation to the Newcastle city centre in the past 6 months...14 PART 2: PREFERENCE FOR CHANGES TO THE NEWCASTLE CITY CENTRE...15 Graph 2.1: Aspects respondents consider to be the best thing about the Newcastle city centre...15 Graph 2.2: Aspects respondents would like to see change in the future...16 PART 3: AWARENESS OF AND ATTITUDES TOWARDS THE NEWCASTLE URBAN TRANSFORMATION AND TRANSPORT PROGRAM...18 Graph 3.1: Awareness of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet...18 Graph 3.2: Likes/dislikes for the four different urban transformation Opportunities...19 Table 3.1: Likes for the four different urban transformation Opportunities by LGA...20 Table 3.2: Dislikes for the four different urban transformation Opportunities by LGA...20 Table 3.3: Relationship between likes and dislikes...21 Graph 3.3a: Opportunity 1 Greenway: Aspects liked...22 Graph 3.3b: Opportunity 1 Greenway: Aspects disliked...22 Graph 3.4a: Opportunity 2 Harbour West City: Aspects liked...23 Graph 3.4b: Option 2 Harbour West City: Aspects disliked...23 Graph 3.5a: Opportunity 3 Harbour Play City: Aspects liked...24 Graph 3.5b: Opportunity 3 Harbour Play City: Aspects disliked...24 Graph 3.6a: Opportunity 4 Harbour Entertainment City: Aspects liked...25 Graph 3.6b: Opportunity 4 Harbour Entertainment City: Aspects disliked...25 PART 4: ATTITUDES TOWARDS THE THREE POTENTIAL OUTCOMES...26 Graph 4.1: Attitude towards a Civic Precinct to the harbour...27 Table 4.1: Reasons to support/oppose the Civic Link...27 Table 4.2: Ideas on future uses for the Civic Link site...28 Graph 4.2: Attitude towards revitalisation of Hunter Street...28 Table 4.3: Reasons to support/oppose the revitalisation of Hunter Street...29 Table 4.4: Ideas on future uses for the Hunter Street site...29 Graph 4.3: Attitude towards an Entertainment Precinct...30 Table 4.5: Reasons to support/oppose an Entertainment Precinct...30 Table 4.6: Ideas on future uses for the Entertainment Precinct site...31 PART 5: CURRENT ATTITUDES TOWARDS THE NEWCASTLE CITY CENTRE...32 Graph 5.1: Attitudinal measures on five statements relating to Newcastle city centre...33 NUTTP: A Random Community Telephone Survey Jetty Research 3

PART 6: DEMOGRAPHICS...34 Graph 6.1: Main language spoken at home...34 Graph 6.2: Household composition...34 Graph 6.3: Home ownership...35 Graph 6.4: Type of dwelling...35 Graph 6.5: Children under 18 living at home...36 APPENDIX 1: LIST OF POSTCODES FROM WHICH POTENTIAL RESPONDENTS CHOSEN...37 APPENDIX 2: SURVEY QUESTIONNAIRE...38 APPENDIX 3: INFORMATION BOOKLET...49 NUTTP: A Random Community Telephone Survey Jetty Research 4

Disclaimer While all care and diligence has been exercised in the preparation of this report, Jetty Research Pty. Ltd. does not warrant the accuracy of the information contained within and accepts no liability for any loss or damage that may be suffered as a result of reliance on this information, whether or not there has been any error, omission or negligence on the part of Jetty Research Pty. Ltd. or its employees. NUTTP: A Random Community Telephone Survey Jetty Research 5

Executive summary This survey was commissioned by UrbanGrowth NSW to understand how those residing in and around Newcastle and the lower Hunter feel towards the Newcastle Urban Transformation and Transport Program (NUTTP, or the Program). Feedback was specifically sought on four urban transformation Opportunities and three potential Outcomes as a result of urban transformation. The survey was conducted as part of the Revitalising Newcastle stakeholder and community engagement program, held between 10 th August and 18 th September 2015. Nine hundred residents (450 in the Newcastle LGA and 450 spread evenly through the four surrounding local government areas (LGAs) of Lake Macquarie, Port Stephens, Cessnock and Maitland) were initially recruited at random via telephone. An additional 140 young people aged 18-29 years were randomly recruited face-to-face on Newcastle streets. (Younger residents were over-represented initially due to: (a) a desire to engage with a traditionally hard-to-reach audience; and (b) an expectation of a higher-thanaverage drop-out during the research process.) Respondents were then distributed an information booklet containing information on the Program. This was followed by a 16-minute (average) telephone interview. Interviewing was conducted from Tuesday August 25 th to Thursday September 10 th 2015. From the randomly selected pool of 1,040 potential respondents, a total sample size of 613 was achieved. Random sampling error for the final sample was +/- 3.9% at the 95% confidence level. (This effectively means that if we conducted the same random survey 20 times, results should be representative of the sample population in this case adult residents of the five LGAs to within a +/- 3.9% margin of error in 19 of those 20 surveys.) Among the survey s major conclusions: 1. Visitation to the Newcastle city centre amongst nearby respondents was moderate to high. Onethird of respondents indicated that they visited the Newcastle city centre one or more times a week over the past six months. 2. Respondents indicated that the best things about the Newcastle city centre are the beach/beach culture, Honeysuckle and the foreshore, the range of dining Opportunities, the natural assets and the heritage buildings. 3. As to desired improvements within the city centre, most frequently mentioned suggestions included more parking, more dining/entertainment/retail options and improved public transport. 4. Four in five respondents (82%) indicated that they were aware of the Program prior to being sent the information booklet. 5. In relation the four Opportunities presented in the information booklet, favourability was highest towards Opportunity 4 Harbour Entertainment City (with 45% of those surveyed liking this option). This was followed by Opportunity 3 Harbour Play City (32% favourability), Opportunity 1 Greenway (27% favourability) and Opportunity 2 Harbour West City (14% favourability). (Respondents could like one or more of the Opportunities shown, or none of them. Only 10% chose this latter option.) NUTTP: A Random Community Telephone Survey Jetty Research 6

6. When asked (unprompted) why they liked Opportunity 4 Harbour Entertainment City, primary responses included: the potential for the proposal to stimulate the local economy and be an advantageous use of assets (mentioned by 65% of those who liked this Opportunity); its suitability for family and all-ages entertainment (52%); and its ability to draw people to the CBD (20%). 7. Opportunity 3 Harbour Play City was liked for: the balanced and family-friendly nature of the proposal (noted by 85%of those who liked this Opportunity); improved transport/parking/access (25%); and the fact that it would likely stimulate the economy (14%).\ 8. The aspect most frequently liked about Opportunity 1 Greenway was the presence of more open space and less development (noted by 85% of those who liked this Opportunity); followed by its appeal to families and all-age entertainment (22%); and waterfront/foreshore access (18%). 9. Aspects liked regarding Opportunity 2 Harbour West City were slightly less specific, with 64% simply indicating that they support the proposed development. Those who were able to identify specific aspects liked about the Opportunity mentioned the transport links/good accessibility (31%) and green space (29%). 10. Opportunity 4 was most popular among respondents in all LGAs except Maitland, whose respondents marginally preferred Opportunity 3 11. The following graph summarises the degree of like/dislike for the four Opportunities: 12. There was overwhelming support for all of the potential Outcomes - the Civic Link, revitalisation of Hunter Street and Entertainment Precinct with net support of +79%, +78% and +76% respectively. 13. Respondents were aware of the benefits offered by urban renewal and realistic regarding the need for renewal of the city centre. There were some mixed feelings regarding the appropriate height of commercial/apartment buildings and the appropriateness of more apartments in the city centre. The following graph summarises views for the eight statements offered: NUTTP: A Random Community Telephone Survey Jetty Research 7

Please rate your agreement or disagreement with the following statements relating to the Newcastle City Centre (n=613) Strongly disagree Disagree Neutral/unsure Agree Strongly agree Urban renewal can have good outcomes for existing residents if it is planned and delivered well 6% 27% 66% The restoration of heritage buildings and items is very important to me 3% 11% 24% 62% Urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing 9% 30% 58% Current height of commercial/apartment buildings in Honeysuckle is appropriate for city centre 7% 12% 17% 36% 28% It is not appropriate to build more apartments in the city centre 27% 27% 26% 11% 9% Any renewal of the city centre will ruin the character of the area 54% 29% 12% 3% Apartment living will lower the value of property in surrounding suburbs 34% 34% 27% 4% The city centre is largely fine as it is 57% 29% 8% 5% 0% 20% 40% 60% 80% 100% 13. When compared with the overall sample, respondents living within an approximate 5 kilometre radius of the Newcastle city centre 1 : Were more likely than respondents further from the city centre to visit the CBD weekly or more (at 51 and 26% respectively) Were more likely to nominate improved public transport as an issue of importance to them (at 36%, against 26%) Were more likely to agree that the city centre is largely fine as it is (9 vs.4%). Apart from these differences, the results for those respondents living in or near the city centre were broadly consistent with those respondents living further away from the city centre. 1 This comprised the following residential postcodes: 2291, 2293, 2294, 2299, and 2300-2305 inclusive NUTTP: A Random Community Telephone Survey Jetty Research 8

Introduction Background In May 2015, UrbanGrowth NSW commissioned Jetty Research to undertake attitudinal research regarding the Newcastle Urban Transformation and Transport Program (NUTTP, or the Program) among a random sample of adult residents in Newcastle and the lower Hunter region. Specifically, the research sought to understand how those residing in and around Newcastle and the lower Hunter region felt towards the Program. Feedback was specifically sought on four urban transformation Opportunities and three potential Outcomes as a result of urban transformation. The survey was conducted as part of the Revitalising Newcastle stakeholder and community engagement program, held between 10 th August and 18 th September 2015. The engagement program was a partnership between UrbanGrowth NSW and Newcastle City Council (NCC). The engagement program was developed and delivered collaboratively with Council officers from the Communications and Engagement and Strategic Planning Services teams and was oversighted by both an Independent Advisor and the Newcastle Urban Transformation Steering Group (NUTSG) comprised of senior representatives of NCC, UrbanGrowth NSW and the Hunter Development Corporation (HDC). Specific survey objectives comprised: Determine (and benchmark) current perceptions of Newcastle city centre Measure awareness of the Newcastle Urban Transformation and Transport Program (the Program) Test early Opportunities and potential Outcomes: o Understand respondents reactions to the Program Objectives, each Opportunity and potential Outcome o Evaluate levels of support for each Opportunity and potential Outcome o Determine potential improvements to each Opportunity and potential Outcome. Understand any concerns that exist regarding the Program. Methodology The survey was conducted using a random telephone poll of residents aged 18+ in the Newcastle, Port Stephens, Lake Macquarie, Cessnock and Maitland local government areas (LGAs). In order to ensure informed response within a random sample of the target population, a three-stage deliberative research methodology was applied: Recruitment of 1000+ residents across the five LGAs using telephone and face-to-face approaches; Sending these 1000+ potential respondents an information booklet; Following up with a standard telephone interview. Revitalising Newcastle: A Random Community Survey Jetty Research 9

The process is described in greater detail below: From August 5 th to 19 th 2015, 900 residents (approximately half in the Newcastle LGA and the remainder spread evenly through the other four LGAs) were recruited randomly via fixed line and mobile telephone. 2 See Appendix 1 for list of LGAs and postcodes. Respondents were screened to ensure they were aged 18 or over and were not Councillors or permanent Council employees. In addition, 140 young people aged 18-29 years were recruited face-to-face in a variety of locations around the Newcastle LGA on the weekend of August 14 th and 15 th. Younger residents were over-represented initially due to: (a) a desire to engage with a traditionally hard-to-reach audience; and (b) an expectation of a higher-than-average drop-out during the research process. Potential respondents were offered the chance to win one of ten $100 shopping gift cards for taking part in the survey. Those aged 18-29 were additionally offered the chance to win one of two ipads, valued at $400 each. (Again this was done to encourage a higher-than-normal response from this hard-to-engage demographic.) Beginning August 24 th 2015, potential respondents were mailed or emailed a 12-page booklet containing information and schematics regarding the Program (see Appendix 3). A survey questionnaire was constructed collaboratively between UrbanGrowth NSW and Jetty Research (see Appendix 2), based on satisfying the above objectives. The survey questionnaire was reviewed and input provided by officers from NCC s Communications and Engagement and Strategic Planning Services teams, the questionnaire was approved for use by the Newcastle Urban Transformation Steering Group, which is comprised of senior representatives of NCC, UrbanGrowth NSW and Hunter Development Corporation (HDC). Surveying was conducted between Tuesday August 25 th and Thursday September 10 th 2015 from Jetty Research s Coffs Harbour CATI 3 call centre. A team of 12 researchers called residents on weekday evenings (excluding Friday) from 3.30 to 8pm, and on Saturdays from midday to 5pm. Where phones went unanswered, were engaged or diverted to answering machines, researchers phoned on up to five occasions at different times of the afternoon or evening in order to obtain a response from the individual. In all, 613 valid interviews were conducted. The average survey completion time was 16.0 minutes. Please note that due to the nature of the survey, not all respondents answered every question. The number of respondents answering each question is marked as n = XXX in the graph accompanying that question. Caution should be taken in analysing some questions due to the small sample size. Unless indicated otherwise in the commentary accompanying each graph or table, results were consistent by age, gender, place of residence etc. Results have been post-weighted to match the age and gender characteristics of the five relevant LGA adult populations, based on 2011 ABS Census data (Usual Resident Profile). 2 Phone numbers were supplied by Sample Pages, a respected supplier of random digit phone numbers to the market and social research industry. 3 Computer-assisted telephone interviewing Revitalising Newcastle: A Random Community Survey Jetty Research 10

Where differences in this report are classed as significant, this implies they are statistically significant based on independent sample t-scores, Chi-square or other analysis of variation (or ANOVA) calculations. In statistical terms, significant differences are unlikely to have been caused by chance alone. Unless indicated otherwise, significant differences are typically highlighted in blue (above mean) and pink (below mean). Sampling error Random sampling error for a sample size of 613 respondents within a target population of 401,297 4 is +/- 3.96% at the 95% confidence level. This means in effect, that were the same random survey to be conducted 20 times, results should be representative of the sample population in this case adult residents of the five LGAs to within +/- 3.96% in 19 of those 20 surveys. Random sampling error will obviously be higher for smaller sub-samples within the overall sample. By way of example, random sampling error for any 100 respondents is +/- 9.8% (again at the 95% confidence level). Care should hence be taken in interpreting or extrapolating results from sub-samples. As with any survey, there will also be forms of non-random sampling error that may affect result accuracy. This includes (but is not limited to) factors such as: households that could not be reached; the nonresponse rate 5 ; and the survey questionnaire itself (length, clarity, question order etc.). Steps have been taken throughout the survey process to minimise non-random sampling error where possible. 4 Adult population of the five surveyed LGAs, based on 2011 ABS Census data (usual resident profile) 5 That is, the proportion of eligible respondents reached who declined to participate. This is inevitably higher in a deliberative exercise, due to the commitment required of respondents i.e. reading a 12-page booklet and then completing a +/- 16-minute survey. Revitalising Newcastle: A Random Community Survey Jetty Research 11

Sample characteristics The survey sample exhibited the following characteristics: Graph i: Sample by Gender (weighted) Gender (n=613) Female 51% Male 49% As one would expect, the weighted sample was approximately evenly split by male (49%) and female (51%). Graph ii: Sample by Age (weighted) 40% Age range (n=613) 30% 20% 10% 17% 28% 34% 21% 0% 18-29 30-44 45-64 65+ Likewise, the weighted age distribution of respondents reflects the adult (18+) age breakdown of respondents across the five LGAs surveyed. Revitalising Newcastle: A Random Community Survey Jetty Research 12

Graph iii: Sample by LGA (weighted) 80% Local Government Area (n=613) 60% 40% 20% 0% 60% Newcastle 12% 11% 10% 7% Lake Macquarie Maitland Port Stephens Cessnock The sampling methodology sought to sample approximately 50% Newcastle LGA respondents and the remaining 50% being evenly distributed across the four nearby LGAs. While this was the case in the initial recruitment, the final sample was slightly over-represented by Newcastle respondents due likely to their interest in the subject matter. Revitalising Newcastle: A Random Community Survey Jetty Research 13

Part 1: Newcastle City Visitation Behaviours The survey commenced with a question relating to Newcastle City visitation. This question was designed to understand local and nearby respondents frequency of visitation to the Newcastle city centre. KEY FINDINGS 1. One-third of respondents indicated that they visited the Newcastle city centre one or more times a week in the past six months. Only 5% had never visited the Newcastle city centre in the past six months. The remaining 60% had visited the Newcastle city centre less than weekly 7% had visited once, 4% had visited twice, 6% had visited three times and 43% had visited four or more times. Respondents were first asked how frequently they had visited the Newcastle city centre in the past six months. Graph 1.1: Frequency of visitation to the Newcastle city centre in the past 6 months 50% How often have you come into the Newcastle city centre in the past 6 months? (n=613) 40% 30% 20% 43% 34% 10% 0% 7% 4% 6% Once Twice Three times Four+ times At least once a week 5% Never One-third of respondents had visited the Newcastle city centre weekly or more in the past six months. Conversely, only 5% had not visited the Newcastle city centre in the past six months. The remaining 60% had visited the Newcastle city centre less than weekly: 7% had visited once, 4% had visited twice, 6% had visited three times and 43% had visited four or more times. Newcastle LGA respondents were significantly more likely to visit the Newcastle city centre at least weekly compared with Cessnock and Maitland LGA respondents (at 46%, compared with 12% and 13% respectively). Likewise, those living within approximately 5km of the city centre were also more likely to visit the CBD weekly (at 51%, against 26% of all other respondents). Revitalising Newcastle: A Random Community Survey Jetty Research 14

Part 2: Preference for changes to the Newcastle city centre The survey then sought to understand which aspects of the Newcastle city centre respondents consider to be the best things about the city, and which aspects they may prefer to see change in the future. KEY FINDINGS 1. The beach and waterfront were considered to be the best aspect of the Newcastle city centre followed by the restaurants and cafes, the surrounding natural assets and the heritage buildings. 2. Those aged 18-29 were significantly more likely to consider the beach/beach culture to be the best aspect of the Newcastle city centre compared with those aged 65+ (74% compared with 60%) as were males compared with females (71% and 65% respectively). 3. More parking (31%), more dining/entertainment/retail options (29%) and improved public transport (28%) were the most frequently mentioned aspects that respondents would like to see improved about the Newcastle city centre. Respondents were first asked, in an unprompted question, what aspects of the Newcastle city centre they would describe as the best things about the city centre to someone who was new to the city: Graph 2.1: Aspects respondents consider to be the best thing about the Newcastle city centre If you were talking to someone new to Newcastle, what would you tell them are the best things about the city centre as it is now? (n=631, multiple answers allowed) Beach/beach culture Foreshore/Honeysuckle/Waterfront/Harbour Restaurants, cafes etc. Close to nature/natural assets Heritage Buildings/history Close to shops and services Nothing much Maintain existing open/green space Community feel/spirit Local events and celebrations Diversity of the community Public transport access Affordable housing Other 27% 19% 14% 10% 7% 6% 4% 2% 2% 1% 1% 11% 56% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% Revitalising Newcastle: A Random Community Survey Jetty Research 15

When asked what respondents would describe to others as the best aspect of the Newcastle city centre, 68% stated the beach/beach culture. Meanwhile 56% nominated the foreshore, Honeysuckle, waterfront, and/or harbour. A quarter considered the restaurants and cafes to be the best aspect of the Newcastle city centre, while 19% indicated the natural assets and 14% mentioned the heritage buildings. Those aged 18-29 were significantly more likely to consider the beach/beach culture to be the best aspect of the Newcastle city centre compared with those aged 65+ (at 74% compared with 60%) as were males compared with females (71% and 65% respectively). Others centred around aspects such as local parks, the ANZAC memorial walk, and Fort Scratchley. Respondents were then asked (again unprompted) what they would like to see changed about the Newcastle city centre to make it a better place to live, work or visit: Graph 2.2: Aspects respondents would like to see change in the future Thinking about the future of Newcastle, is there anything you would personally like to see change in the future to make the Newcastle City Centre a better place to live, work or visit? (n=613, multiple answers allowed) More parking More dining/entertainment/retail option Improved public transport Better walking and cycling connections More green/open space Improved roads and traffic flow More local events and celebrations 9% Additional cultural facilities 9% Revitalize area (Hunter st, West end, Civic centre) 8% More housing 7% Better security/more family-friendly 6% No change required 5% More jobs in the city centre 4% Get rid of heavy rail 4% More community facilities 4% Keep heavy rail 3% Preserve/improve heritage buldings 3% More educational opportunities in the city centre 2% Additional sporting facilities 2% Less housing 1% Other 10% 18% 18% 16% 31% 29% 28% 0% 10% 20% 30% 40% More parking (31%), more dining/entertainment/retail options (29%) and improved public transport (28%) were the most frequently mentioned aspects that respondents would like to see improved about the Newcastle city centre. Revitalising Newcastle: A Random Community Survey Jetty Research 16

Those aged 18-29 and 30-44 were significantly more likely to indicate that they would like to see better walking and cycling connections in the Newcastle city centre (24% and 21% respectively) compared with those aged 45-64 and 65+ (14% and 16% respectively). Those aged 18-29 and those aged 65+ were more likely to feel that improved public transport would make the Newcastle city centre a better place to live, work or visit (35% and 35%) compared with those aged 30-44 years (21%) who were more likely to prefer additional parking (37% of those aged 30-44 years mentioned more parking compared with 24% of those aged 18-29 years). Those living within a 5 kilometre radius of the city centre were more likely to mention the need for improved public transport (at 36%, vs. 26% of other respondents). Other responses covered a wide range of topics, from attracting more cruise ships to encouraging David Jones to return, and having more dog-friendly cafes. Revitalising Newcastle: A Random Community Survey Jetty Research 17

Part 3: Awareness of and Attitudes towards the Newcastle Urban Transformation and Transport Program Respondents were next asked a series of questions regarding their awareness of the Newcastle Urban Transformation and Transport Program (the Program) and their knowledge of both the Program Objectives and the four different urban transformation Opportunities outlined in the information booklet. (These Opportunities were prepared with reference to feedback from the Design Newcastle community engagement process held in 2014 and advice from Newcastle City Council and urban renewal experts.) KEY FINDINGS 1. Four in five respondents indicated that they were aware of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet (82%), 17% were unaware and 1% didn t know. 2. Favourability was highest towards Opportunity 4 Harbour Entertainment City, with 45% liking this option. This was followed by Opportunity 3 Harbour Play City (32% favourability), Opportunity 1 Greenway (27% favourability) and Opportunity 2 Harbour West City (14% favourability). 3. In regards to what respondents didn t like, 23% nominated Opportunity 1 Greenway. The second least desired was Harbour Entertainment City (disliked by 17% of those surveyed), followed by Opportunity 2 Harbour West (11%) and Opportunity 3 Harbour Play City (9%). The first question asked whether respondents were aware of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet. Graph 3.1: Awareness of the Newcastle Urban Transformation and Transport Program (the Program) prior to being sent the information booklet Before receiving the information we sent regarding the future of Newcastle, had you heard about the State Government's plans for urban renewal of the city centre? (n=613) No 17% Yes 82% Don't know 1% Four in five respondents indicated that they were aware of the Program prior to being sent the information booklet (82%). Revitalising Newcastle: A Random Community Survey Jetty Research 18

People aged 18-29 were significantly less likely to be aware of the Program compared with all older age groups (61% of 18-29 years were aware, compared with 84% of 30-44 s, 87% of 45-64 s and 86% of 65+ s). Respondents were then asked whether they liked or disliked each of the urban transformation Opportunities. Specifically, respondents were asked to consider the aspects of each of the Opportunities and indicate whether there were any Opportunities that they particularly liked and any that they particularly disliked. Opinion towards each of these Opportunities is outlined in Graph 3.2 below. Graph 3.2: Likes/dislikes for the four different urban transformation Opportunities Likes/Dislikes for the 4 urban transformation Opportunities (n=613, multiple answers allowed) Dislike Like -17% 45% Opportunity 4 - Harbour Entertainment City -9% 32% Opportunity 3 - Harbour Play City -23% 27% Opportunity 1 - Greenway -11% 14% Opportunity 2 - Harbour West City -56% 10% None of them -70% -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% Favourability was highest towards Opportunity 4 Harbour Entertainment City, with 45% of respondents indicating that they liked this Opportunity. This was followed by Opportunity 3 Harbour Play City (32% favourability), Opportunity 1 Greenway (27% favourability) and Opportunity 2 Harbour West City (14% favourability). More than half of respondents (56%) indicated that they disliked none of the four Opportunities offered. Results were relatively consistent among different groups. However: Favourability towards Opportunity 1 Greenway was highest amongst those aged 65+ (36% of 65+ liked Opportunity 1 compared with 18% of 30-44 s). Favourability towards Opportunity 3 and Opportunity 4 was highest among those aged 30-44 years. Those living within a 5km radius of the city centre were less likely than other respondents to support Opportunity 3 (at 25 and 35% respectively). Tables 3.1 and 3.2 on the next page show how likes and dislikes for each of the Opportunities differed by LGA. The most popular response for each LGA (excluding none of them ) is highlighted in green, and the least popular in pink. Revitalising Newcastle: A Random Community Survey Jetty Research 19

Table 3.1: Likes for the four different urban transformation Opportunities by LGA Opportunity 1 - Greenway Opportunity 2 - Harbour West City Opportunity 3 - Harbour Play City Opportunity 4 - Harbour Entertainment City None of them Newcastle LGA Port Stephens LGA LGA Lake Macquarie LGA Cessnock LGA Maitland LGA 110 11 12 14 17 29.8% 18.0% 15.6% 32.5% 25.2% 54 6 7 9 9 14.6% 10.3% 9.5% 21.1% 12.7% 107 21 30 10 27 29.0% 35.5% 39.9% 23.0% 40.4% 160 32 44 16 25 43.5% 55.0% 57.6% 38.2% 37.7% 33 5 7 8 5 9.1% 8.0% 9.9% 18.4% 7.9% This indicates that Opportunity 4 was most popular among respondents in all LGAs except Maitland, whose respondents marginally preferred Opportunity 3. Option 4 was also the most popular regardless of age or gender. Table 3.2: Dislikes for the four different urban transformation Opportunities by LGA Opportunity 1 - Greenway Opportunity 2 - Harbour West City Opportunity 3 - Harbour Play City Opportunity 4 - Harbour Entertainment City None of them Newcastle LGA Port Stephens LGA LGA Lake Macquarie LGA Cessnock LGA Maitland LGA 88 13 19 5 17 23.7% 22.5% 25.5% 11.2% 25.5% 38 3 13 5 7 10.2% 4.9% 17.7% 12.3% 11.1% 38 1 4 7 5 10.2% 2.2% 5.5% 17.1% 8.0% 73 5 8 7 10 19.7% 8.4% 10.4% 15.8% 14.8% 196 39 42 28 40 53.0% 67.0% 55.1% 66.3% 59.8% Opportunity 1 was the most disliked (again excluding none of them ) in all LGAs except those in Cessnock, who least preferred Opportunity 3. Opportunity 4 was the most likely to be disliked by those aged 65-plus, while among those aged 18-44, Opportunity1 was the most likely to be disliked. (For those aged 45-64, Options 1 and 4 were equally disliked.) Revitalising Newcastle: A Random Community Survey Jetty Research 20

Table 3.3: Relationship between likes and dislikes Relationship between "like" and "dislike" Dislike Opportunity 1 - Greenway Opportunity 2 - Harbour West City Opportunity 3 - Harbour Play City Opportunity 4 - Harbour Entertainment City None of them Total Opportunity 1 - Greenway Opportunity 2 - Harbour West City Like Opportunity 3 - Harbour Play City Opportunity 4 - Harbour Entertainment City None of them 3 11 54 92 17 142 1.8% 12.9% 27.8% 33.2% 29.1% 16 2 18 34 16 67 9.7% 1.8% 9.2% 12.3% 26.7% 21 16 4 10 18 56 12.8% 18.3% 2.2% 3.7% 30.6% 43 18 30 2 25 102 26.1% 21.5% 15.3%.8% 42.0% 108 50 112 160 30 345 66.5% 58.7% 57.2% 57.6% 50.7% 163 85 195 278 59 613 Total Table 3.3, above, shows the relationship between what respondents liked, and what they disliked. As indicated by the figures circled in red, it highlights the polarisation between Opportunities 1 and 4: i.e. 33% of those liking Opportunity 4 disliked Opportunity 1, and 26% of those liking Opportunity 1 disliked Opportunity 4. The next eight graphs summarise (unprompted) why respondents liked or did not like specific Opportunities. Note that in many cases the sample size is quite small (see the n=xxx at the top of each graph for number of respondents answering this question). Hence results should be treated with caution. (Continued over page ) Revitalising Newcastle: A Random Community Survey Jetty Research 21

Graph 3.3a: Opportunity 1 Greenway: Aspects liked Can you briefly tell me what you like about Opportunity 1 - Greenway? (n=163, multiple answers allowed) 100% 80% 60% 40% 85% 20% 0% More open space/less development 22% 18% Appeal to broad demographic/alll ages entertainment Waterfront/foreshore access 6% 7% Protecting rail corridor Other The aspect most frequently liked about Opportunity 1 Greenway was the presence of more open space and less development (mentioned by 85% of those liking this option). This was followed by the appeal to families and all-age entertainment (22%) and waterfront/foreshore access (18%). Graph 3.3b: Opportunity 1 Greenway: Aspects disliked Can you briefly tell me what you dislike about Opportunity 1 - Greenway? (n=142, multiple answers allowed) 100% 80% 60% 40% 20% 58% 45% 0% Boring/ too much space Ignores development potential 13% Access/transport issues 7% 6% Broken promise/optimise rail line development Other Of those respondents who disliked Opportunity 1 Greenway, 58% felt it was boring or unimaginative, while 45% felt that it ignored development potential. Meanwhile 13% felt this Opportunity would have access and/or transport issues, and 7% suggested it would negate the rationale for removing the rail line. Revitalising Newcastle: A Random Community Survey Jetty Research 22

Graph 3.4a: Opportunity 2 Harbour West City: Aspects liked Can you briefly tell me what you like about Opportunity 2 - Harbour West City? (n=85, multiple answers allowed) 100% 80% 60% 40% 64% 20% 31% 29% 0% Support Proposed Development Transport links/good accessibility Greenspace 5% Other Aspects liked regarding Opportunity 2 Harbour West City were slightly less specific with 64% of those liking this option simply indicating that they support the proposed level of development. Those respondents who were able to identify specific aspects liked about the Opportunity mentioned the transport links/good accessibility (31%) and green space (29%). Graph 3.4b: Option 2 Harbour West City: Aspects disliked Can you briefly tell me what you dislike about Opportunity 2 - Harbour West City (n=67, multiple answers allowed) 100% 80% 60% 40% 20% 44% 32% 28% 0% Poor accessability/transport options Not meeting objectives Want rail back/overdevelopment of corridor 5% Other The aspect most frequently disliked about Opportunity 2 Harbour West City was poor accessibility/ transport options (44% of those disliking this), not meeting the Program Objectives (32%), wanting heavy rail to be returned, and feeling this Opportunity would lead to over-development of the rail corridor (28%). Revitalising Newcastle: A Random Community Survey Jetty Research 23

Graph 3.5a: Opportunity 3 Harbour Play City: Aspects liked Can you briefly tell me what you like about Opportunity 3 - Harbour Play City? (n=195, multiple answers allowed) 100% 80% 60% 40% 85% 20% 0% Support proposal aspects/ balanced/family friendly 25% Improved transport/parking/access 14% Stimulate ecomony 3% Other The aspects which respondents most frequently liked about Opportunity 3 Harbour Play City were the balanced and family-friendly nature of the proposal (85%), improved transport/parking/access (25%), and the belief that it would stimulate the economy (14%). Graph 3.5b: Opportunity 3 Harbour Play City: Aspects disliked 100% Can you briefly tell me what you dislike about Opportunity 3 - Harbour Play City? (n=56, multiple answers allowed) 80% 60% 40% 20% 40% 38% 28% 0% Dislike proposal aspects Dislike transport/ access options Want railway back/ anti-development 7% Other The aspects which respondents most frequently disliked about Opportunity 3 Harbour Play City were a general dislike for the proposal aspects (raised by 40%of those disliking this option), dislike towards the transport/access options (38%) and wanting heavy rail to be returned/ opposing development of the rail corridor (28%). Revitalising Newcastle: A Random Community Survey Jetty Research 24

Graph 3.6a: Opportunity 4 Harbour Entertainment City: Aspects liked Can you briefly tell me what you like about Opportunity 4 - Harbour Entertainment City? (n=278, multiple answers allowed) 100% 80% 60% 40% 20% 65% 52% 0% Stimulate local economy/advantageous use of assets Familly/all ages entertainment 20% Draw people to CBD 9% Improved transport options 3% Other The aspects which respondents most frequently liked about Opportunity 4 Harbour Entertainment City lay in its potential to stimulate the local economy and be an advantageous use of assets (65% of those liking this Opportunity), that it was deemed attractive to families and all-ages entertainment (52%), its ability to draw people to the CBD (20%), and to improve transport options (9%). Graph 3.6b: Opportunity 4 Harbour Entertainment City: Aspects disliked 100% Can you briefly tell me what you dislike about Opportunity 4 - Harbour Entertainment City? (n=102, multiple answers allowed) 80% 60% 40% 62% 20% 0% Anti /poor proposal 38% Want trains back/dislike transport solutions 21% Needs more green space 6% Other Aspects disliked about Opportunity 4 Harbour Entertainment City were similar to Opportunities 2 and 3 and included concerns about the development of the heavy rail corridor, a desire to see heavy rail returned and a desire for more green space in the city centre. Revitalising Newcastle: A Random Community Survey Jetty Research 25

Part 4: Attitudes towards the three potential Outcomes The information pack also contained information about three potential Outcomes as a result of urban transformation including: the creation of a Civic Link; the revitalisation of Hunter Street; and the creation of an entertainment Precinct in the city s East End. (These Outcomes were prepared with reference to feedback from the Design Newcastle community engagement process held in 2014 and advice from Newcastle City Council and urban renewal experts.) The survey asked respondents their opinion towards each of the three potential Outcomes, the reasons for their opinions and their ideas on future uses for this site. KEY FINDINGS 1. There was overwhelming support for all three of the potential Outcomes. 2. The creation of a Civic Link, from the Civic Precinct to the harbour: o Support outweighed opposition to the idea of a Civic Link from the Civic Precinct to the harbour (84% support to 5% opposition net support of 79%). Over half of respondents (55%) were strongly supportive of the idea. o The main reasons for support were identified as more accessibility/parking/connectedness (65%), general support for development (36%) and promotion of the location/attraction of people to the area (19%). 3. The revitalisation of Hunter Street: o Support again outweighed opposition (86% support to 8% opposition 78% net support). o The main reason for supporting the revitalisation of Hunter Street was recognition of the need to promote the location and attract people to the area (58%) followed by a general support for development (33%), potential for the Outcome to increase tourism/economic growth (12%) and improving accessibility, parking and/or connectedness (11%). 4. Entertainment Precinct: o 82% of respondents supported the idea (compared with 8% opposition 76% net support). Support was highest amongst those aged 30-44 years (92%). o The most frequently mentioned reasons for supporting this Outcome included a general feeling of support (39%), promotion of the location and attraction of more people (37%) and diverse entertainment offer (35%). (Continued next page ) Revitalising Newcastle: A Random Community Survey Jetty Research 26

Respondents were first asked for their opinion towards UrbanGrowth NSW s suggestion for a Civic Link. Graph 4.1: Attitude towards a Civic Precinct to the harbour 60% 50% 40% Mean = 4.31 Net Support = +79% Which of the following best describes your opinion regarding a Civic Link? (n=613) 30% 55% 20% 10% 0% 3% 2% 11% Strongly opposed Somewhat opposed Neutral 29% Somewhat supportive Strongly supportive Support outweighed opposition to the idea of a Civic Link from the Civic Precinct to the harbour (84% support to 5% opposition hence net support of +79%). Over half of respondents (55%) were strongly supportive of the idea. As outlined in Table 4.1 below, main reasons for support were identified as more accessibility/parking/ connectedness (65%), general support for development (36%) and promotion of the location/attract people to the area (19%). Table 4.1: Reasons to support/oppose the Civic Link Reasons for support/oppose Civic Link Support Oppose Total More accessibility/parking/connectedness 64.9% 0.2% 65.0% Support development/project aspects 36.0% 0.0% 36.0% Promote location/attract people 19.0% 0.0% 19.0% Oppose project aspects/location 7.0% 3.8% 10.8% Increase tourism/ economic growth/forward thinking 4.7% 0.1% 4.9% Want railway back 1.1% 2.0% 3.1% Other 2.0% 0.3% 2.2% Cater to all ages 1.7% 0.0% 1.7% Diverse entertainment 0.6% 0.0% 0.6% Total 94.7% 5.3% 100.0% Revitalising Newcastle: A Random Community Survey Jetty Research 27

Respondents were then asked if they could offer potential ideas for future uses of the site. A large proportion were unable to offer ideas for alternative uses (73%), while those who did offer suggestions were fairly vague - suggesting better facilities (11%) or other entertainment or cultural suggestions (8%). Table 4.2: Ideas on future uses for the Civic Link site Other ideas for site Civic Link Support Neutral Oppose Total Extend transport connections 2.8%.9%.1% 3.8% Other entertainment/cultural suggestions 6.6%.5%.3% 7.5% Better facilities/infastructure 9.7% 1.2%.4% 11.3% Coordinated rail services 1.5%.3%.6% 2.4% Consider future growth 4.3%.3%.1% 4.7% More green/outdoor spaces 2.5%.5%.3% 3.2% No 63.0% 7.0% 3.2% 73.3% No highrises.6%.3% 0.0%.8% Bring back heavy rail 0.0%.4%.7% 1.0% Other 1.4%.4%.3% 2.1% Total 84.0% 10.6% 5.4% 100.0% Respondents were then asked for their opinion regarding UrbanGrowth NSW s suggestion for the revitalisation of Hunter Street. Graph 4.2: Attitude towards revitalisation of Hunter Street 70% 60% 50% Which of the following best describes your opinion regarding the revitalisation of Hunter Street? (n=613) Mean = 4.33 Net Support = +78% 40% 30% 59% 20% 10% 0% 4% 4% Strongly opposed Somewhat opposed 6% Neutral 27% Somewhat supportive Strongly supportive Revitalising Newcastle: A Random Community Survey Jetty Research 28

Again there was overwhelming support for the revitalisation of Hunter Street, with support outweighing opposition (86% support to 8% opposition, for +78% net support). Table 4.3 outlines the reasons for support or opposition towards the revitalisation of Hunter Street: Table 4.3: Reasons to support/oppose the revitalisation of Hunter Street Reasons for support/oppose Hunter St Support Oppose Total More accessability/parking/connectedness 11.4%.6% 12.0% Promote location/attract people 57.9% 0.3% 58.2% Support development/project aspects 32.8% 0.2% 32.9% Want railway back 0.1% 0.7% 0.8% Cater to all ages 2.1% 0.0% 2.1% Diverse entertainment 2.0% 0.1% 2.1% Increase tourism/ economic growth/forward thinking 12.3%.4% 12.8% Oppose project aspects/location 7.6% 7.0% 14.5% Other 1.0%.5% 1.5% Total 91.9% 8.1% 100.0% The main reason for supporting the revitalisation of Hunter Street was recognition of the need to promote the location and attract people to the area (58%) followed by a general support for development (33%), potential for the project to increase tourism/economic growth/forward thinking (12%) and improving accessibility, parking and/or connectedness (11%). Again, feelings towards opposition stemmed from a general desire to oppose the project aspects. Table 4.4: Ideas on future uses for the Hunter Street site Other ideas for site Hunter St. Support Neutral Oppose Total Extend transport connections 1.9%.6%.1% 2.7% Other entertainment/cultural suggestions 8.6%.4%.6% 9.6% Better facilities/infastructure 15.0% 0.7% 1.9% 17.7% Coordinated rail services 1.8%.7%.3% 2.8% Consider future growth 6.8%.8% 1.3% 8.8% More green/outdoor spaces 1.5%.1%.4% 2.0% No 59.6% 3.5% 4.3% 67.4% No highrises.0%.1% 0.0%.1% Bring back heavy rail 0.1%.0%.0% 0.1% Other 1.4%.1%.1% 1.6% Total 86.1% 6.0% 7.9% 100.0% Revitalising Newcastle: A Random Community Survey Jetty Research 29

When asked for other ideas for the Hunter Street site, again the majority of respondents were unable to determine future options (67%). However 18% suggested better facilities and infrastructure (18%) and 10% made other entertainment or cultural suggestions. Respondents were then asked for their opinion regarding UrbanGrowth NSW s suggestion for an Entertainment Precinct. Graph 4.3: Attitude towards an Entertainment Precinct 70% 60% 50% Mean = 4.30 Net Support = +74% Which of the following best describes your opinion regarding an Entertainment Precinct? (n=613) 40% 30% 58% 20% 10% 0% 3% Strongly opposed 5% Somewhat opposed 10% Neutral 24% Somewhat supportive Strongly supportive Again, there was strong support for the idea of an Entertainment Precinct, with 82% supporting the idea (compared with 8% opposition). Support was highest amongst those aged 30-44 years (92%), and those living more than 5 kilometres from the Newcastle city centre (86%). Table 4.5: Reasons to support/oppose an Entertainment Precinct Reasons for support/oppose Entertainment Precinct Support Oppose Total More accessability/parking/connectedness 7.0%.9% 8.0% Promote location/attract people 36.7% 0.3% 37.0% Support development/project aspects 37.8% 0.9% 38.8% Want railway back 0.5% 0.7% 1.3% Cater to all ages 22.6% 0.5% 23.1% Diverse entertainment 34.2% 0.8% 35.0% Increase tourism/ economic growth/forward thinking 15.5%.2% 15.6% Oppose project aspects/location 9.4% 5.8% 15.2% Other 2.8%.5% 3.6% Total 91.8% 7.9% 100.0% Revitalising Newcastle: A Random Community Survey Jetty Research 30

The most frequently mentioned reasons for supporting the project included a general feeling of support (39%), promotion of the location and attraction of more people (37%) and enthusiasm for a diverse entertainment offer (35%). Table 4.6: Ideas on future uses for the Entertainment Precinct site Other ideas for site Entertainment Precinct Support Neutral Oppose Total Extend transport connections 2.3%.8%.9% 4.0% Other entertainment/cultural suggestions 12.8% 1.3%.6% 14.6% Better facilities/infastructure 10.0% 1.7% 1.9% 13.5% Coordinated rail services 1.6%.4%.4% 2.5% Consider future growth 3.1% 1.2%.5% 4.8% More green/outdoor spaces 2.9%.5% 1.2% 4.6% No 60.6% 7.0% 3.9% 71.5% No highrises.2%.0% 0.0%.2% Bring back heavy rail 0.0%.0%.1% 0.1% Other 1.1%.2%.2% 1.5% Total 82.2% 10.1% 7.7% 100.0% Again very few respondents were able to suggest alternative future uses for the entertainment precinct site. Of those who did make suggestions, these were focussed on other entertainment/cultural suggestions (15%) and better facilities/infrastructure (14%). Revitalising Newcastle: A Random Community Survey Jetty Research 31

Part 5: Current attitudes towards the Newcastle city centre The survey concluded with a number of attitudinal statements relating to the Newcastle city centre. Respondents were asked to rate each statement on a scale of 0 to 10 where 0 meant they strongly disagreed with the statement and 10 meant they strongly agreed. The attitudinal statements were designed to understand respondents attitudes towards urban renewal generally, and the more specific impacts of urban renewal. KEY FINDINGS 1. Respondents were aware of the benefits offered by urban renewal and realistic regarding the need for it. 2. Agreement with statements outlining the benefits of urban renewal was high 93% of respondents agreed that urban renewal can have good outcomes for residents and 88% agreed that urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing. Disagreement with statements outlining the fears people might have regarding development was also high 83% disagreed that renewal would ruin the character of the area and 68% disagreed that apartment living would lower the value of property in the area. 3. Some 86% disagreed that the city is largely fine as it is, indicating community knowledge and acceptance that urban renewal would have a positive impact on the city in its current state. However respondents indicated that the way in which the urban renewal was undertaken was important, with 86% indicating that preservation of Heritage buildings was important to them. 4. There was mixed feelings regarding the appropriate height of commercial/apartment buildings and the desirability of more apartments in the city. Graph 5.1 outlines the level of agreement with each of the eight statements. Statements are ranked according to the largest proportion indicating strong agreement. (Continued next page ) Revitalising Newcastle: A Random Community Survey Jetty Research 32

Graph 5.1: Attitudinal measures on five statements relating to Newcastle city centre Please rate your agreement or disagreement with the following statements relating to the Newcastle City Centre (n=613) Strongly disagree Disagree Neutral/unsure Agree Strongly agree Urban renewal can have good outcomes for existing residents if it is planned and delivered well 6% 27% 66% The restoration of heritage buildings and items is very important to me 3% 11% 24% 62% Urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing 9% 30% 58% Current height of commercial/apartment buildings in Honeysuckle is appropriate for city centre 7% 12% 17% 36% 28% It is not appropriate to build more apartments in the city centre 27% 27% 26% 11% 9% Any renewal of the city centre will ruin the character of the area 54% 29% 12% 3% Apartment living will lower the value of property in surrounding suburbs 34% 34% 27% 4% The city centre is largely fine as it is 57% 29% 8% 5% 0% 20% 40% 60% 80% 100% Agreement ratings indicate that the respondents were aware of the benefits offered by urban renewal and realistic regarding the need for it. Agreement with statements outlining the benefits of urban renewal was high. Some 93% agreed that urban renewal can have good outcomes for residents and 88% agreed that urban renewal can improve the area by bringing in more jobs, shops, public facilities and housing. Disagreement with statements outlining concerns regarding development was also high. In fact, 83% of respondents disagreed that renewal would ruin the character of the area and 68% disagreed that apartment living would lower the value of property in the area. Likewise, 86% of respondents disagreed that the city is largely fine as it is. This suggests widespread community acceptance that urban renewal would have a positive impact on the city in its current state. However respondents indicated that the way in which the urban renewal was undertaken was important, with 86% indicating that preservation of Heritage buildings was important to them. While there were some mixed feelings regarding the appropriate height of commercial/apartment buildings in the city centre, 64% of respondents agreed that the current height of commercial and apartment buildings in Honeysuckle (nominated as 8-12 storeys) is appropriate for the city centre. Likewise, only 20% of respondents agreed that it was inappropriate to build more apartments in the city centre. Revitalising Newcastle: A Random Community Survey Jetty Research 33

Part 6: Demographics The tables below outline the demographic profile of the respondents. Graph 6.1: Main language spoken at home What is the main language spoken in your home? (n=613) English 96% Other 4% Almost all respondents surveyed indicated that English was the main language they speak at home. Graph 6.2: Household composition Which of the following best describes your household? (n=613) I live with family members 76% I live on my own 14% I live with others who are not related 10% Three quarters of respondents lived with their families, 10% lived in unrelated households and 14% lived on their own. Revitalising Newcastle: A Random Community Survey Jetty Research 34

Graph 6.3: Home ownership Are you renting your current home, or do you own it? (n=613) Own (outright or partially) 78% Renting 22% Close to four in five respondents owned their own home. Graph 6.4: Type of dwelling What type of home do you live in? (n=613) Semi-detached house, terrace, villa or townhouse 9% Apartment or unit 9% Separate (i.e. detached) house 81% Other 1% Four in five of those surveyed (81%) lived in separate (detached) houses, with the balance split evenly between semi-detached houses/terraces/villas and townhouses and apartments/units. Revitalising Newcastle: A Random Community Survey Jetty Research 35

Graph 6.5: Children under 18 living at home Do you have any children under the age of 18 living in your home? (n=805) No 69% Yes 31% Almost one-third of respondents indicated that they had children under 18 living in their home. Revitalising Newcastle: A Random Community Survey Jetty Research 36

APPENDIX 1: List of postcodes from which potential respondents chosen POSTCODE LGA 2325 Cessnock 2326 Cessnock 2327 Cessnock 2334 Cessnock 2335 Cessnock 2264 Lake Macquarie 2265 Lake Macquarie 2267 Lake Macquarie 2278 Lake Macquarie 2280 Lake Macquarie 2281 Lake Macquarie 2282 Lake Macquarie 2283 Lake Macquarie 2284 Lake Macquarie 2285 Lake Macquarie 2286 Lake Macquarie 2290 Lake Macquarie 2306 Lake Macquarie 2320 Maitland 2321 Maitland 2322 Maitland 2323 Maitland 2287 New castle 2289 New castle 2291 New castle 2292 New castle 2293 New castle 2294 New castle 2295 New castle 2296 New castle 2297 New castle 2298 New castle 2299 New castle 2300 New castle 2302 New castle 2303 New castle 2304 New castle 2305 New castle 2307 New castle 2308 New castle 2314 Port Stephens 2315 Port Stephens 2316 Port Stephens 2317 Port Stephens 2318 Port Stephens 2319 Port Stephens 2324 Port Stephens Revitalising Newcastle: A Random Community Survey Jetty Research 37

APPENDIX 2: Survey Questionnaire Version 2.1 UGNSW_Newcastle_Survey Last modified:17/08/2015 @ 8.26 AM Q1. Hi my name is (name), and I'm calling from Jetty Research on behalf UrbanGrowth NSW. We contacted you recently and have sent you some information to review regarding the revitalisation of Newcastle city centre. We would like to conduct a short survey with you. Just to confirm the survey takes approximately 10 minutes and all answers are confidential. Have you received the booklet we sent?... If Booklet not received via EMAIL: Check email is correct - record ID on sheet OR write corrected email. set up call back for appropriate time. (take sheet to manager). If Booklet not received via POST: Check postal address - record ID on sheet - Set up call back 4 day from now If NO, confirm the email or mail address. Confirm it will be resent then arrange a call back. Remind people to check their junk mail.if REFUSED to take part ask are you sure you don't want to give your opinion on revitalising Newcastles city centre. YES - Booklet received 1 Refused 3 Q1 Answer If Attribute "Refused" from Q1 is SELECTED Q2. Thank you for your time. Have a great afternoon/evening. End Q3. And have you had a chance to read the booklet yet? If NO, arrange a call back- skip back to page 1 before setting up call back Yes 1 Q3 Q4. Do you have the booklet handy so you can refer to it? Paper or online, If this will take too long arrange a call back - skip back to page 1 before setting up call back Yes 1 Q4 Revitalising Newcastle: A Random Community Survey Jetty Research 38

Q5. Fantastic! Are you okay to proceed with the survey now? If NO, arrange a call back at suitable time ( skip back to page 1 before setting up call back ) Yes 1 Q5 Q6. Before we start, may I have your age range, would it be between? PROMPTED except Declined 18-24 1 25-29 2 30-44 3 45-64 4 Q6 65+ 5 Declined 666 Q7. And which local government area do you live in? OR which is your local council Newcastle LGA 1 Port Stephens LGA 2 Lake Macquarie LGA 3 Cessnock LGA 4 Q7 Maitland LGA 5 None of these 6 End Q8. RESEARCHER: Enter first name. Use DETAILS option Q8 Revitalising Newcastle: A Random Community Survey Jetty Research 39

Q9. To start things off [Q8], how often have you come into the Newcastle city centre in the past 6 months? Would it be? PROMPTED- except refused Once 1 Twice 2 Three times 3 Four or more times 4 Q9 At least once a week 5 Never 6 Refused 888 Q10. Thinking about the future of Newcastle, is there anything you would personally like to see change in the future to make the Newcastle City Centre a better place to live, work or visit? UNPROMPTED - tick any that apply More jobs in the city centre 1 Q11_1 More educational opportunities in the city centre 2 Q11_2 Improved roads and traffic flow 3 Q11_3 More green/open space 4 Q11_4 More community facilities (schools, health care, aged 5 Q11_5 care etc.) More dining/entertainment/retail options 6 Q11_6 More housing 7 Q11_7 Less housing 8 Q11_8 Better walking and cycling connections between the city 9 Q11_9 centre and surrounding suburbs, and between the city centre and the harbour front Improved public transport 10 Q11_10 More local events and celebrations 11 Q11_11 Additional cultural facilities 12 Q11_12 Additional sporting facilities 13 Q11_13 OTHER Q11_O Revitalising Newcastle: A Random Community Survey Jetty Research 40

Q11. And if you were talking to someone new to Newcastle, what would you tell them are the best things about the city centre as it is now? UNPROMPTED - tick any that apply Community feel/spirit 1 Q12_1 Maintain existing open/green space 2 Q12_2 No reduction in community facilities (education, health 3 Q12_3 etc.) Type of housing 4 Q12_4 Public transport access 5 Q12_5 Diversity of the community (cultural/socio-economic etc.) 6 Q12_6 Affordable housing 7 Q12_7 Local events and celebrations 8 Q12_8 Beach/beach culture 9 Q12_9 Close to shops and services 10 Q12_10 Close to nature/natural assets 11 Q12_11 OTHER Q12_O Q12. Before receiving the booklet we sent regarding the future of Newcastle, had you heard about the State Government's plans for urban renewal of the city centre, including the areas around Wickham, Civic and Newcastle Stations? Yes 1 No 555 Q13 Don't know 999 Q13. The next few questions relate to the four different urban transformation opportunities shown in the booklet. Thinking for a moment about these opportunities, and the description of what they include, are there any you particularly like? UNPROMPTED - Tick any that apply. These may be mentioned as Opportunity 1 2 3 4 or by name e.g Greenway etc. Confirm option Opportunity 1 - Greenway 1 Q15_1 Opportunity 2 - Harbour West City 2 Q15_2 Opportunity 3 - Harbour Play City 3 Q15_3 Opportunity 4 - Harbour Entertainment City 4 Q15_4 None of them 5 Q15_5 Revitalising Newcastle: A Random Community Survey Jetty Research 41

Q14. Can you briefly tell me what you like about option 1 - Greenway? Answer If Attribute "Opportunity 1 - Greenway" from Q15 is SELECTED RECORD response Q16 Q15. Can you briefly tell me what you like about option 2 - Harbour West City? Answer If Attribute "Opportunity 2 - Harbour West City" from Q15 is SELECTED RECORD response Q17 Q16. Can you briefly tell me what you like about option 3 - Harbour Play City? Answer If Attribute "Opportunity 3 - Harbour Play City" from Q15 is SELECTED RECORD response Q18 Q17. Can you briefly tell me what you like about option 4 - Harbour Entertainment City? Answer If Attribute "Opportunity 4 - Harbour Entertainment City" from Q15 is SELECTED RECORD response Q19 Q18. And are there any of the opportunities you particularly dislike? UNPROMPTED - Tick any that apply. These may be mentioned as Opportunity 1 2 3 4 or by name e.g Greenway etc. Confirm option Opportunity 1 - Greenway 1 Q20_1 Opportunity 2 - Harbour West City 2 Q20_2 Opportunity 3 - Harbour Play City 3 Q20_3 Opportunity 4 - Harbour Entertainment City 4 Q20_4 None of them 5 Q20_5 Revitalising Newcastle: A Random Community Survey Jetty Research 42

Q19. Can you briefly tell me what you dislike about option 1 - Greenway? Answer If Attribute "Opportunity 1 - Greenway" from Q20 is SELECTED RECORD response Q21 Q20. Can you briefly tell me what you dislike about option 2 - Harbour West City? Answer If Attribute "Opportunity 2 - Harbour West City" from Q20 is SELECTED RECORD response Q22 Q21. Can you briefly tell me what you dislike about option 3 - Harbour Play City? Answer If Attribute "Opportunity 3 - Harbour Play City" from Q20 is SELECTED RECORD response Q23 Q22. Can you briefly tell me what you dislike about option 4 - Harbour Entertainment City? Answer If Attribute "Opportunity 4 - Harbour Entertainment City" from Q20 is SELECTED RECORD response Q24 Revitalising Newcastle: A Random Community Survey Jetty Research 43

Q23. You may also recall information in that booklet about three potential outcomes as a result of urban transformation: these are the creation of a Civic Link, the revitalisation of Hunter Street, and the creation of an Entertainment Precinct in the city's east end. I would like you to now think about these and tell me your views on each potential outcome. Which of the following best describes your opinion regarding Urban Growth's idea of a Civic Link from the Civic Precinct to the harbour? PROMPTED Strongly opposed 1 Somewhat opposed 2 Neutral 3 Go to Q27 Q25 Somewhat supportive 4 Strongly supportive 5 Q24. And briefly, why are you [Q25] regarding the proposed Civic Link? RECORD response Q26 Q25. Do you have any other ideas on future uses for this site? PROBE Q27 Q26. Which of the following best describes your opinion regarding Urban Growth's idea of the revitalisation of Hunter Street? PROMPTED Strongly opposed 1 Somewhat opposed 2 Neutral 3 Go to Q30 Q28 Somewhat supportive 4 Strongly supportive 5 Revitalising Newcastle: A Random Community Survey Jetty Research 44

Q27. And briefly, why are you [Q28] regarding the proposed revitalisation of Hunter Street? RECORD response Q29 Q28. Do you have any other ideas on future uses for this site? PROBE Q30 Q29. Which of the following best describes your opinion regarding Urban Growth's idea of an Entertainment Precinct? PROMPTED Strongly opposed 1 Somewhat opposed 2 Neutral 3 Go to Q33 Q31 Somewhat supportive 4 Strongly supportive 5 Q30. And briefly, why are you [Q31] regarding the proposed Entertainment Precinct? RECORD response Q32 Q31. Do you have any other ideas on future uses for this site? PROBE Q33 Revitalising Newcastle: A Random Community Survey Jetty Research 45

Q32. Please rate your agreement or disagreement with the following statements relating to the Newcastle City Centre. We'll use a scale of 1-5, where 1 means you strongly disagree, 3 is neutral or unsure and 5 means you strongly agree. PROMPTED 1 Strongly disagree 2 3 Neutral/un 4 5 Strongly agree sure Urban renewal can improve the area by bringing in more 1 2 3 4 5 Q34_1 jobs, shops, public facilities and housing Urban renewal can have good outcomes for existing 1 2 3 4 5 Q34_2 residents if it is planned and delivered well The city centre is largely fine as it is 1 2 3 4 5 Q34_3 It is not appropriate to build more apartments in the city 1 2 3 4 5 Q34_4 centre Apartment living will lower the value of property in surrounding suburbs 1 2 3 4 5 Q34_5 Any renewal of the city centre will ruin the character of the 1 2 3 4 5 Q34_6 area The restoration of heritage buildings and items is very important to me 1 2 3 4 5 Q34_7 The current height of commercial and apartment buildings 1 2 3 4 5 Q34_8 in Honeysuckle is appropriate for the city centre (if asked, 4-12 storeys) Q33. Now [Q8], just some demographic questions to finish off. Firstly what is the main language spoken in your home? RECORD if OTHER English 1 Q35 OTHER Q35 Q34. Which of the following best describes your household? PROMPTED I live with family members 1 I live with others who are not related to me 2 Q36 I live on my own 3 OTHER Revitalising Newcastle: A Random Community Survey Jetty Research 46

Q35. Are you renting your current home, or do you own it? UNPROMPTED Renting 1 Own (outright or partially) 2 Q37 Declined 3 Q36. And what type of home do you live in? PROMPTED Separate (i.e. detached) house 1 Semi-detached house, terrace, villa or townhouse 2 Apartment / unit 3 Q38 Declined 4 OTHER Q37. Do you have any children under the age of 18 living in your home? UNPROMPTED Yes 1 No 555 Q39 Declined 2 Q38. May I have your residential postcode? RECORD Q40 Q39. Gender? Don't ask Male 1 Female 2 Q41 Revitalising Newcastle: A Random Community Survey Jetty Research 47

Q40. And finally, do you belong to any local groups in the community? UNPROMPTED- record Community Interest Groups in OTHER Parents and Friends Group 1 Q42_1 Local sports club or surf club 2 Q42_2 Probus, Rotary or similar 3 Q42_3 Community interest groups (record in other) 4 Q42_4 Business group, Chamber of Commerce etc 5 Q42_5 No 555 Q42_6 Declined 6 Q42_7 OTHER Q42_O Q41. Thanks so much [Q8], that's the end of the survey. UrbanGrowth NSW greatly appreciates your time and feedback. Did you have any final comments you wanted to make about the revitalisation of the Newcastle city centre? Thank you and have and great afternoon/evening. Revitalising Newcastle: A Random Community Survey Jetty Research 48

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