INDUSTRY REPORT - March 2014

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INDUSTRY REPORT - Aviation Passengers* February 201 February 2013 Total Passengers 68,798 661,556 % 1,21,580 1,351,579 5% Total Enplanements 31,009 328,98 % 706,128 666,215 6% *Source: Austin-Bergstrom International Airport Visitor Services * Visitor Packets Sent 2,963 2,868 3% 23,527 21,815 Virtual Visitor Guide Visits 2,875 5,327-6% 15,373 23,567-35% Downtown Visitors 12,207 15,83-23% 72,200 67,19 7% Phone Calls/Email Requests 1,573 1,572 0% 8,172 8,008 2% Retail Revenue-Gross $95,682 $90,13 6% $22,808 $02,035 5% Walking Tour Participants 260 35-25% 2,037 1,78 Website Traffic 1% Unique Web Visits 172,826 179,70 -% 738,85 725,011 2% Unique Mobile Site Visits** Online Booking Engine Reservations* *Includes hotel, attraction and package reservations **Mobile site launched in Nov. 2012 5,02 32,020 1% 186,78 89,063 110% 3 51-16% 206 351 Leisure Travel -0.1 Tourism Partner Leads 8 1 700% 105 23 321% Destination Trainings 3 0 97 5 116% Product Placement 0 300% 5 1-50% Online Package Development 1 00% 5 2 150% A Meetings CVB Booked Number of Meetings* Room Nights 6 7-1% 28 26 9,759 16,268-0% 78,817 63,255 25% 11,500 13,000-12% 76,000 7,060 61% *Includes Additional Rooms for Previously Booked A Definites ALL CVB Definite Room Night Bookings Number of Definite Bookings 6 39 6% 295 265 11% 27,639 5,359-39% 235,957 239,516-1% Total 55,760 91,710-39% 385,529 310,26 2% *YTD reflect the ACVB fiscal year, October-September.

A Meetings Lead Production Number of Leads 23 20 15% 126 121 % 162,161 72,092 ALL Meetings Lead Production 125% 767,757 607,051 26% Number of Leads 161 132 22% 978 78 31% 255,05 197,705 29% 1,293,157 1,113,127 16% Tradeshows & Events Event Name Location Department Attending Meeting Industry Council (Denver) Tradeshow ConferenceDirect Annual Partner Meeting NYSAE Tradeshow and Calls DC PCMA Chapter Mix-n-Bowl Local Client Appreciation Event BA/UK Press FAM (12 total) Denver, CO Anaheim, CA New York, NY Washington, DC Austin, TX Austin, TX All Marketing Group Name Site Visits Total Room Nights Austin Creative Pathways/Chupacabra Educational & Institutional Insurance Administrators, Inc. IEEE Computer Society Irish Network USA The Nature Conservancy Texas Indigent Healthcare Association Equipment and Tool Institute CPAmerica International Texas School for the Blind and Visually Impaired North American Network Operators' Group McGraw-Hill School Education Group Ameriprise Financial, Inc. Abila Triple Crown Sports 10 67 70 105 109 200 323 67 99 1,02 2,895 3,059 3,280 6,000 Convention Services (Site Visits/Planning Meetings) Association of Texas Professional Educato Austin Film Festival Oct. 201 Railroad Commission of Texas Jul-1 1,750 99 unknown Ameriprise Financial, Inc. May 2015 3,059 National League of Cities Nov. 201 13,525 Tourism Department (Site Visits / FAMS) Joyce Weir, Acct. Mgr. Qantas Australia with 2 others, March 21-23, 201 Lotus Group from the UK - total of 8 in the group - March 22-23, 201 Educational Trip - Austin Educational Trip - Austin

Group CONVENTION CENTER AND/OR CITYWIDE EVENT BOOKINGS* Mtg Start Date Mtg End Date Estimated Est. Room Nights Capital City Comic-Con 7/8/201 7/15/201 7,500 219 Interntional Association of Exhibitions and Events 8/17/201 8/22/201 500 220 FormulaMedia LLC 11/30/2015 12//2015 2,000 3,153 Take Shape for Life 7/18/2016 7/2/2016 1,500 5,060 *NEW Definite Bookings only; does not include Additional Rooms for Previously Booked Definites Year Definite Definite Room Nights # of Definite Groups Tentative Tentative Room Nights # of Tentative Groups 2018 61,650 75,115 11 178,500 19,066 13 2017 65,050 87,828 16 66,000 123,0 18 2016 208,150 168,851 2 8,225 121,05 19 2015 25,350 23,019 33 68,080 56,621 18 201 308,050 256,125 53 7,115 6,795 2013 287,921 22,30 6 2012 288,165 265,500 58 2011 312,50 29,826 60 2010 07,366 233,201 50 2009 292,161 198,810 61 Convention Services Meetings Serviced bureau booked 18 non-bureau booked 20 168 12 35% 78 715 5% Reservations Assigned 975 1,323-26% 7,72 6,87 19% Registration Hours 282 229 23% 3,577 137 160% Music Inquiries 82 125-3% 8 283 5

FILM PRODUCTION Production/ Referral Inquiries 752 Production Packages Fulfilled 68 10% 3,759 3,18 3 33% 21 23 1-9% Production Starts 2-50% 12 1-1% Production Days 8 78 99 6 Film, TV, Commercial, Print and Miscellaneous Production Dusk Till Dawn - TV Series - In Production Revolution - TV Series - In Production 7 Chinese Brothers - Feature - In Production Pale Blue Dot - Feature - Wrapped American Crime - TV Pilot - In Production

PUBLIC RELATIONS PRODUCTION Media Outreach (Releases and Pitches) 261 109 139% 1,27 318 301% Number of Outlets Reached 171 39 33 755 2,132-65% Press Trips/Media Hosted 12 11 9% 50 38 32% Dollar value of media (source: Cision) $15,252,362 $1,335,378 102% $53,06,221 $7,01,675 656% Significant Placements* 13 10 30% 61 56 9% *Explanation of significant increase in $ value is that we had several large FAM press placements all come out this month. Print Magazines Travel and Leisure Viaje Mais Online/Internet Outlets: Sydney Morning Herald Hollywood Reporter Calgary Herald Media Placements Newspapers Wall Street Journal (2) USA Today (2) Telegraph (2) Metro Yorkshire Post Broadcast Lisa Minot, The Sun Sarah Turner, Sunday Mirror Ben Rankin, Daily Mirror Jade Conroy, MSN Travel Nigel Tisdall, Marie Clarie Media Hosted