Title Advertiser/Client Product/Service Entrant Company Country A01 Best Use of Experiential Marketing in a Promotional Campaign DONATED SONGS SALVATION ARMY CHARITY WIRZ/BBDO, Zürich SWITZERLAND SKY FOOTBALL OPERA 250KM WAVE SKY DEUTSCHLAND FERNSEHEN KYUSHU RAILWAY COMPANY FOOTBALL LEAGUE COVERAGE DOCTOR PROKTOR ASCHEHOUG PUBLISHER TRAMP A BENZ DAIMLER AUTOMOBILE DRUNK VALET BAR AURORA & BOTECO FERRAZ SERVICEPLAN, Munich BULLET TRAIN DENTSU, Tokyo JAPAN CHAIN OF BARS TRY ADVERTISING AGENCY, Oslo OGILVY BRASIL, São SAVE BEACH HOTEL GMODELO EUROPA BEER JWT SPAIN, Madrid SPAIN NORWAY NIGHT CHAUFFEUR STELLA ARTOIS BLACK FASHION AWARD IKEA DEPARTMENT STORE CHOPSTICKS, NOT CHOP-TREES PROTECTION FOUNDATION ACTION MOR, London FORSMAN & BODENFORS, Gothenburg DDB GROUP, Shanghai GREENBACKS FOR GREENBACK H&R BLOCK TAX SERVICES FALLON, Minneapolis NIGHTLIFE EXCHANGE PROJECT DIAGEO ALCOHOL JWT NEW YORK UNEXPECTED LUGGAGE SPANAIR AIRLINE SHACKLETON, Madrid SPAIN SHAVE SUTRA PROCTER & GAMBLE RAZOR BBDO, WOMEN FOR SALE ATZUM TASK FORCE ON HUMAN TRAFFICKING SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL ANDES FRIEND RECOVERY BEER BREA HAPPY SOCIAL EXPERIMENT FEBREZE AIR FRESHENER GREY NEW YORK A02 Best Use of Guerilla Marketing in a Promotional Campaign SAW 3D CINEMA-PROMOTION- UFA-PALAST SAW 3D BAVARIA DUTCHDRESS BAVARIA BEER MINT PARKING TICKET WRIGLEY CHEWING GUM SAATCHI & SAATCHI DÜSSELDORF SELMORE CREATIVE AGENCY, Amsterdam BBDO, Düsseldorf NERLANDS FAST FOOD GLAXOSMITHKLINE HEARTBURN TABLET GREY MEXICO MEXICO CANAL BIKE GO FAST! ENERGY DRINK CAP RECALL JAMES READY BEER FOX IN CRAFTER VOLKSWAGEN SPREAD TED TEDX BUENOS AIRES TEDX VOICES FOR FREEDOM IBERIA / AMNESTY LIFT&LAUGH COCA-COLA FANTA MISSING CHILD INITIATIVE VERMISSTE KINDER VOLKSWAGEN CRAFTER AND VOLKSWAGEN FOX AMNESTY MISSING CHILDREN Y&R NOT JUST FILM, Amsterdam TORONTO DDB TRIBAL GROUP, Berlin OGILVY, IBERIA, Lisbon OGILVY BRASIL, São KEMPERTRAUTMANN, NERLANDS CANADA PORTUGAL
A03 Best Use of Ambient in a Promotional Campaign TRANSPARENT WALLS DAIMLER CAR SAFTEY SYSTEM LEAKING POWER OUTLETS RWE ENERGY SAVING 250KM WAVE KYUSHU RAILWAY COMPANY BULLET TRAIN DENTSU, Tokyo JAPAN VENDING MACHINE MINI CANADA CAR TAXI 2, Toronto CANADA ASK FOR IT IN ENGLISH WALL STREET INSTITUTE LANGUAGE SCHOOL JWT SPAIN, Madrid SPAIN LOTUS T5 IBM LOTUSLIVE OGILVYONE, London FUN ORY AWARD SPEED CAMERA LOTTERY VOLKSWAGEN MUSICAL FITTING ROOMS STARHUB PTE BLUEMOTION TECHNOLOGIES ONLINE MUSIC STORE DDB STOCKHOLM DDB SINGAPORE SINGAPORE FIRE WORKS DISCOUNT COUPON BIGC STORE LOWE, Bangkok THAILAND KALEIDOSCOPIC FASHION SPECTACULAR TARGET TARGET MOR NEW YORK A04 Best Use of Shopper Marketing in a Promotional Campaign TARGET HEAVY FOOD MEDICOM PHARMA DIGESTION AID BIG NOSES BGH AIR CONDITIONERS VACUUM SHOPPING BAG FOR TOURISTS IBERIA / FREEPORT VACUUM SHOPPING BAG BBDO, Düsseldorf IBERIA, Lisbon PORTUGAL A05 Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail AMERICAN ROM KANDIA DULCE CHOCOLATE BAR SINGLE SINGLE RELEASE RIGHT AMOUNT OF WRONG COMVIQ COSMOPOLITAN OF LAS VEGAS WATER MARK DIAGEO RUM TELECOMMUNICATIO- NS COSMOPOLITAN OF LAS VEGAS BV MCCANN ERICKSON, Bucharest FORSMAN & BODENFORS, Gothenburg FALLON, Minneapolis SYDNEY ROMANIA A06 Best Temporary In-Store Displays in a Promotional Campaign LISTEN TO YOUR CONSCIENCE ALL GOOD BANANAS BANANAS NIKE AIR LIVE SHOW NIKE SPORTSWEAR CANVAS EXPERIMENT CONVERSE EMEA SHOES MUSICAL FITTING ROOMS WONDERBRA STRAPLESS STARHUB PTE WONDERBRA ONLINE MUSIC STORE WONDERBRA STRAPLESS FRIENDSHIP MACHINE COCA-COLA BEVERAGE BICYCLE CAP MADE WITH LOVE, BY A BIKE. PESETA ACCESSORIES ARIEL - FASHION LAUNDRY PROCTER & GAMBLE SOAP ZAFIRA ECHOES GENERAL MOTORS BRASIL CAR OGILVY NEW ZEALAND, Auckland +CASTRO, Buenos Aires PERFECT FOOLS, Stockholm DDB SINGAPORE PUBLICIS BRUSSELS OGILVY, IBERIA, Madrid ACE SAATCHI & SAATCHI, Makati City SALLES CHEMISTRI, Sao SINGAPORE SPAIN PHILIPPINES METTLE DETECTOR ECONOMIST MAGAZINE OGILVY SINGAPORE SINGAPORE A07 Best Use of Broadcast in a Promotional Campaign PIRATE RADIO EXPERIMENT SOCIETY FOR HUMAN RIGHTS HUMAN RIGHTS BEST EXCUSE EVER ALCOHOL SILENT NATIONAL ANM RELIANCE MEDIA WORKS CINEMAS MUDRA COMMUNICATIONS,
A08 Best Use of Print or Standard Outdoor in a Promotional Campaign TEST DRIVE VOLKSWAGEN AUTOMOBILE BOTH SIDES VOICE TROPICANA BILLBOARD POWERED BY ORANGES A09 Best Use of Games XEROX REPORTERS WITHOUT BORDERS PEPSICO NON GOVERNMENTAL ORGANISATION FOOD AND NON ALCOHOLIC DRINK TRY ADVERTISING AGENCY, Oslo Y&R MEXICO PUBLICIS BRUSSELS DDB PARIS NORWAY MEXICO M&M'S FIND RED MARS M&M'S PROXIMITY CANADA CANADA OPTATHLON AIRLINES AIRLINE MATMI NEW MEDIA DESIGN, Macclesfield A10 Best Sponsorship or Partnership Campaigns GREATEST CUP NEVER RUN LION NATHAN BEER WATSON IBM COMPUTER 3RD DRIVER VODAFONE HUTCHISON TELECOMMUNICATIO- NS MOMENTUM WORLDWIDE, Pyrmont OGILVY & MAR, New York HOST, COPS ON OATS PEPSICO FOOD BBDO, Gurgaon A11 Best Online Advertising in a Promotional Campaign UNIQLO LUCKY COUNTER UNIQLO CLOTHING DENTSU, Tokyo JAPAN SPACE HEROES MARS FOOD BBDO DENMARK, Copenhagen DENMARK SPEEDSALE PAPERCUT SHOP BOOKS AND FILMS DDB STOCKHOLM FLIP YOUR PROFILE CISCO CONSUMER PRODUCTS DUTY CALLS ELECTRONIC ARTS VIDEO GAME FLIP VIDEO DDB SINGAPORE SINGAPORE WIEDEN+KENNEDY, Portland A NEW WARRIOR GREENPEACE CHARITY DDB PARIS PARENTAL CONTROL BANDSPORTS SPORTS CHANNEL WEWANTFURNITURE.- COM WWF DEFORESTATION DOGGELGANGER MARS CHARITY OGILVY BRASIL, São MARCEL, Paris COLENSO BBDO, Auckland A12 Best Use of Other Digital Media in a Promotional Campaign SAVE AS WWF WWF MACY'S BACKSTAGE PASS MACY'S DEPARTMENT STORE JWT NEW YORK M&M'S FIND RED MARS CHOCOLATE PROXIMITY CANADA CANADA GETAWAY STOCKHOLM MINI MINI COUNTRYMAN Stockholm GRID NIKE SPORTS BRAND AKQA, London IN BED SEALY MATTRESS MOBILE APP OLD NAVY RECORDS OLD NAVY CLOTHING CHICAGO CRISPIN PORTER + BOGUSKY, Boulder REPAY FOR GOOD UNICEF DONATIONS SERVICEPLAN, Munich FIAT STREET EVO FIAT CAR SLOW DOWN SECRETS BEHIND PAINTINGS PARENTS OF CHILD ROAD VICTIMS ROAD SAFETY MESSAGE IBERIA, Madrid HAPPINESS BRUSSELS PZU / NATIONAL MUSEUM IN KRAKOW MUSEUM WARSAW SPAIN POLAND A13 Best use of Social Media Marketing in a Promotional Campaign
OUR SPEECH JOHN F. KENNEDY PRESIDENTIAL LIBRARY 50TH ANNIVERSARY OF JFK'S INAUGURATION FOX COMMENTS VOLKSWAGEN VOLKSWAGEN FOX FEED A FRIEND WEAR FLIP YOUR PROFILE PIZZA HUT WEAR CISCO CONSUMER PRODUCTS FAST FOOD RESTAURANT CHAIN METALLIC INK UNDERCLOS MARTIN AGENCY, Richmond ALMAPBBDO, São M&C SAATCHI/MARK, WEAR, Boulder FLIP VIDEO DDB SINGAPORE SINGAPORE SHOUT FROM MOUNTAIN INTEGRATED CAMPAIGN AT&T AT&T BBDO NEW YORK ALEPHTWEETS PAULO COELHO WEBSITE LODUCCA, Sao STREET ART VIEW RED BULL INSTITUCIONAL LODUCCA, Sao DELAY WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI A HUNTER SHOOTS A BEAR BIC / TIPP-EX POCKET MOUSE BUZZMAN, Paris CATS ON FACEBOOK CAT SOCIETY ADOPTION SERVICE PAY WITH A TWEET INNOVATIVE THUNDER DIGITAL DEATH KEEP A CHILD ALIVE AIDS PLAN-T PARLE AGRO, Hong Kong CURRENCY SYSTEM R/GA, New York FOOD AND NON ALCOHOLIC DRINK TBWA\CHIAT\DAY, New York CREATIVELAND ASIA, HONG KONG B01 Food and Non-Alcoholic Drinks AMERICAN ROM KANDIA DULCE CHOCOLATE BAR JUNK FOOD PACKAGING BOLTHOUSE FARMS BABY CARROTS BOTTLE SCHOOL PLAN-T PEPSICO PARLE AGRO DRINK CONSUMER GOODS FOOD AND NON-ALCOHOLIC DRINKS BV MCCANN ERICKSON, Bucharest CRISPIN PORTER + BOGUSKY, Boulder BBDO GUERRERO, Makati City CREATIVELAND ASIA, ROMANIA PHILIPPINES B02 Alcoholic Drinks HEINEKEN STARPLAYER HEINEKEN BEER AKQA, London ANDES FRIEND RECOVERY BEER B03 Fast Moving Consumer Goods (not including food) DIRTY DISHES PZ CUSSONS MORNING FRESH BIG STAIN PROCTER & GAMBLE ARIEL DOGGELGANGER MARS PEDIGREE DDB GROUP MELBOURNE SAATCHI & SAATCHI GREAT WALL ADVERTISING, Guangzhou COLENSO BBDO, Auckland WTF! INSANE HUMAN CURLING BIC BIC FLEX 3 BUZZMAN, Paris A HUNTER SHOOTS A BEAR BIC / TIPP-EX POCKET MOUSE BUZZMAN, Paris B04 Durable Goods DATED PILLOWS PACIFIC BRANDS PILLOWS HOMEMADE IS BEST IKEA DEPARTMENT STORE HAPPY SOLDIERS, FORSMAN & BODENFORS, Gothenburg TRACKTAPE MATTEL MÉXICO HOT WHEELS OGILVY MEXICO MEXICO BIG NOSES BGH AIR CONDITIONERS DELAY WORK DAY 361 SPORTSWEAR OGILVY SHANGHAI
B05 Retail (Incl. Restaurants) DOMINO'S APP DOMINO'S PIZZA RESTAURANT HAKUHODO, Tokyo JAPAN FIRE WORKS DISCOUNT COUPON BIGC STORE LOWE, Bangkok THAILAND MAN WHO GAVE EVERYTHING AWAY SURPRISE CATWALK DOMINO'S PERFECT PEPPERONI PIZZA DEAL. A DEAL SO PERFECT EVERYBODY CAN SELL IT B06 Cars & Automotive Services HOMECENTER SALVATION ARMY SECONDHAND SHOP HOME GOODS RETAILER CHARITY STORE SECONDHAND CLOTHING Y&R COLOMBIA, Bogotá KITCHEN LEO BURNETT, Oslo DOMINO'S PIZZA INDIE, Amsterdam COLOMBIA NORWAY NERLANDS VENDING MACHINE MINI CANADA MINI R5X TAXI 2, Toronto CANADA GETAWAY STOCKHOLM MINI MINI COUNTRYMAN XV RESCUE SUBARU CAR FUN ORY AWARD SPEED CAMERA LOTTERY VOLKSWAGEN VOLKSWAGEN BLUEMOTION TECHNOLOGIES FIAT STREET EVO FIAT PUNTO EVO STONE / TWIG / WATER CHRYSLER CAR Stockholm SYDNEY DDB STOCKHOLM IBERIA, Madrid BRASIL, São SPAIN B07 Entertainment & Leisure STORIES FROM STREET MAKE A BETTER ONE YOURSELF, N! MELBOURNE WRITERS FESTIVAL KIASMA MUSEUM OF KIASMA MUSEUM OF CONTEMPORARY ART CONTEMPORARY ART ENCOM AT WONDERCON DISNEY ENTERTAINMENT B08 Publications & Media ARTS JWT, Melbourne HASAN & PARTNERS, Helsinki 42 ENTERTAINMENT, Pasadena CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN, Madrid SPAIN FINLAND METTLE DETECTOR ECONOMIST MAGAZINE OGILVY SINGAPORE SINGAPORE B09 Financial Products & Servcies SMALL BUSINESS SATURDAY AMERICAN EXPRESS AMERICAN EXPRESS DIGITAS, Boston H&R BLOCK: NEVER SETTLE FOR LESS H&R BLOCK FINANCIAL SERVICES FALLON, Minneapolis CALL FROM FUTURE AVIVA LIFE INSURANCE COMPANY IMPULSE SAVER WESTPAC FINANCIAL SERVICES AVIVA CHILD PLANS BBDO, Gurgaon COLENSO BBDO, Auckland B11 Corporate Image & Information WEAR WEAR METALLIC INK UNDERCLOS WEAR, Boulder DAVID ON DEMAND WORLDWIDE MARKETING SEMINAR CHICAGO GIVE WHALES A VOICE OPTUS TELECOMMUNICATIO- NS M&C SAATCHI/MARK, BEST EXCUSE EVER ALCOHOL STREET ART VIEW RED BULL INSTITUCIONAL LODUCCA, Sao SILENT NATIONAL ANM RELIANCE MEDIA WORKS CINEMAS MUDRA COMMUNICATIONS, B12 Commercial Public Services Incl. Healthcare & Medical HIGH SPEEDS TELMEX COLOMBIA BROADBAND INTERNET JWT COLOMBIA, Bogotá COLOMBIA B13 Charities
PLAY AIR ORGAN DONATION DAY SONG ROOM CHARITY FUND RAISING BADJAR OGILVY, Melbourne FINNISH KIDNEY AND ORGAN DONATION 358 HELSINKI FINLAND LIVER ORGANISATION DONATED SONGS SALVATION ARMY SALVATION ARMY WIRZ/BBDO, Zürich SWITZERLAND WAKING UP NEIGHBOURHOOD POWA FEMALE ABUSE PREVENTION OGILVY JOHANNESBURG SOUTH AFRICA A NEW WARRIOR GREENPEACE CHARITY DDB PARIS YANG AI (DESPAIR WHIRLPOOL) GUANGZHOU YANGAI SPECIAL CHILDREN PARENT CLUB CHARITY SHANGHAI B14 Public Health & Safety, Pubic Awareness Messages UNDERHEARD IN NEW YORK MISSING CHILD WHAT A PERSON CAN MISS A MACHINE WILL FIND ZONING PLAN NEW YORK CITY RESCUE MISSION INITIATIVE VERMISSTE KINDER POLISH FEDERATION OF CANCER SURVIVORS GREENPEACE SWITZERLAND HOMELESSNESS MISSING CHILDREN INITIATIVE CHARITY SPREAD TED TEDX BUENOS AIRES TEDX TAKE A STAND WEWANTFURNITURE.- COM BURMA ABOLITION.FR WWF HUMAN RIGHTS WATCH C01 Best Integrated Campaign Led by Promotion and Activation NUCLEAR ENERGY DEATH PENALTY DEFORESTATION DATED PILLOW PACIFIC BRANDS PILLOWS LAMBASSADOR MEAT AND LIVESTOCK BBH, New York KEMPERTRAUTMANN, EURO RSCG WARSAW POLAND walker, Zürich OGILVY, MARCEL, Paris MARCEL, Paris SWITZERLAND PETITION JWT NEW YORK HAPPY SOLDIERS, LAMB BMF, CARDEÑOSA MOVISTAR SPORTS WEBSITE DDB SPAIN, Madrid SPAIN WALL OF FAME EDDING STATIONARY DIRTY DISHES PZ CUSSONS DISHWASHING LIQUID WATSON IBM IBM KEMPERTRAUTMANN, DDB GROUP MELBOURNE OGILVY & MAR, New York DULUX WALLS AKZO NOBEL DULUX EURO RSCG LONDON WORLD OF EOS CANON CAMERA SYDNEY NEVER SETTLE FOR LESS H&R BLOCK H&R BLOCK FALLON, Minneapolis BEST EXCUSE EVER ALCOHOL BIG NOSES BGH AIR CONDITIONERS SHARE JOY CAMPAIGN CADBURY DAIRY MILK DECODE JAY-Z WITH BING BING/JAY-Z DECODE JAY-Z WITH BING DDB GROUP NEW ZEALAND, Auckland DROGA5, New York FURR THAN YOU IMAGINED VOYAGES-SNCF.COM- TRANSPORT DDB PARIS BUD ICE COLD INDEX BUDWEISER BUD ICE DDB UK, London ONE WEEKEND OFF SCARLET TELECOM SCARLET TELECOM MORTIERBRIGADE, Brussels