JOURNEYS Viva España! MUST-SEES OF SPAIN

MARCH/APRIL 214 JOURNEYS Viva España! MUST-SEES OF SPAIN Hartford Ohio/Cincinnati Ohio/Miami Valley Bluegrass Southern West Virginia Kansas 215 MEDIA KIT PRINT ONLINE Journeys 215 Media Kit 1

Table of Contents The AAA Brand Coverage of Journeys Publication Editorial Calendars Hartford Ohio/Cincinnati Ohio/Miami Valley (Dayton) Bluegrass/So. West Virginia Kansas Demographic Profile AAA Member Demographics AAA Member Travel Habits AAA Regional Travel AAA Travel Planning and Booking Online Media AAAJourneys.com Custom-Created Integrated Promotions Journeys Tablet Edition EventsAndDestinations.com Specs and Deadlines Journeys Specifications and Material Closings Journeys Advertising Rates Journeys Publication Information Coverage of H&A Media Group Publications 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 2 21 Journeys 215 Media Kit 2

The AAA Brand For more than 1 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go. As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits. Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles. Journeys 215 Media Kit 3

Coverage of Journeys Publication Journeys Circulations 827, Hartford 281, Ohio/Cincinnati 27, Ohio/Miami Valley (Dayton) 13, Kansas 15, Bluegrass 87, So. West Virginia 17, Journeys 215 Media Kit 4

Hartford Editorial Calendar January/February Close 1/29/14 Materials 11/5/14 March/April Close 1/2/15 Materials 1/9/15 May/June Close 2/25/15 Materials 3/4/15 July/August Close 4/24/15 Materials 5/1/15 September/October Close 7/2/15 Materials 7/1/15 November/December Close 8/27/15 Materials 9/4/15 Travel Spring Break Travel Rocky Mountaineer (Canadian Rockies, Coastal Passage Vancouver to Calvary) Eastern Mediterranean cruising (Venice, Athens, Istanbul) Hawaiian Islands Southern Caribbean Cruising Jamaica Auto Travel Universal Orlando Resort Connecticut Architectural Wonders Outdoor Family Fun in Connecticut Colonial Williamsburg Connecticut Nature Centers Block Island & R.I. Boston Harbor Islands Connecticut Barns Trail Monterey, Calif. Hamptons, Virginia Beach Journeys 215 Media Kit 5

Ohio/Cincinnati Editorial Calendar January/February Close 1/29/14 Materials 11/5/14 March/April Close 1/2/15 Materials 1/9/15 May/June Close 2/25/15 Materials 3/4/15 July/August Close 4/24/15 Materials 5/1/15 September/October Close 7/2/15 Materials 7/1/15 November/December Close 8/27/15 Materials 9/4/15 Travel Spring Break Travel Rocky Mountaineer (Canadian Rockies, Coastal Passage Vancouver to Calvary) Eastern Mediterranean cruising (Venice, Athens, Istanbul) Hawaiian Islands Southern Caribbean Cruising Jamaica Auto Travel Universal Orlando Resort Toledo, Ohio The Great Ohio Sports Tour Mobile, Ala. 1 of Ohio s Most Unusual Fairs and Festivals Annapolis Great Smoky Mountains Indiana State Parks Hamptons, Virginia Beach Monterey, Calif. 1 Ohio Getaways for the Holidays Journeys 215 Media Kit 6

Ohio/Miami Valley Editorial Calendar January/February Close 1/29/14 Materials 11/5/14 March/April Close 1/2/15 Materials 1/9/15 May/June Close 2/25/15 Materials 3/4/15 July/August Close 4/24/15 Materials 5/1/15 September/October Close 7/2/15 Materials 7/1/15 November/December Close 8/27/15 Materials 9/4/15 Travel Spring Break Travel Rocky Mountaineer (Canadian Rockies, Coastal Passage Vancouver to Calvary) Eastern Mediterranean cruising (Venice, Athens, Istanbul) Hawaiian Islands Southern Caribbean Cruising Jamaica Auto Travel Universal Orlando Resort Toledo, Ohio The Great Ohio Sports Tour Mobile, Ala. 1 of Ohio s Most Unusual Fairs and Festivals Annapolis Great Smoky Mountains Indiana State Parks Hamptons, Virginia Beach Monterey, Calif. 1 Ohio Getaways for the Holidays Journeys 215 Media Kit 7

Bluegrass/So. West Virginia Editorial Calendar January/February Close 1/29/14 Materials 11/5/14 March/April Close 1/2/15 Materials 1/9/15 May/June Close 2/25/15 Materials 3/4/15 July/August Close 4/24/15 Materials 5/1/15 September/October Close 7/2/15 Materials 7/1/15 November/December Close 8/27/15 Materials 9/4/15 Travel Spring Break Travel Rocky Mountaineer (Canadian Rockies, Coastal Passage Vancouver to Calvary) Eastern Mediterranean cruising (Venice, Athens, Istanbul) Hawaiian Islands Southern Caribbean Cruising Jamaica Auto Travel Universal Orlando Resort Indiana State Parks West Virginia Here & There; replay with Western, Ky. Museums Mobile, Ala. West Virginia State Parks; replate with Mountain Fun in the Bluegrass State Annapolis Wild Times in West Virginia s New River Gorge Great Smoky Mountains Parkersburg, W. Va.; replay with Kentucky Sports Attractions Monterey, Calif. Louisville, Ky. Holiday Celebrations Journeys 215 Media Kit 8

Kansas Editorial Calendar January/February Close 1/29/14 Materials 11/5/14 March/April Close 1/2/15 Materials 1/9/15 May/June Close 2/25/15 Materials 3/4/15 July/August Close 4/24/15 Materials 5/1/15 September/October Close 7/2/15 Materials 7/1/15 November/December Close 8/27/15 Materials 9/4/15 Travel Spring Break Travel Rocky Mountaineer (Canadian Rockies, Coastal Passage Vancouver to Calvary) Eastern Mediterranean cruising (Venice, Athens, Istanbul) Hawaiian Islands Southern Caribbean Cruising Jamaica Auto Travel Universal Orlando Resort Kansas Aviation Attractions Kansas Birding Nebraska Birding Kansas Casinos Stillwater, Okla. Kansas Natural Wonders Missouri Rivertown Revivals Kansas Roadside Attractions Missouri Caves Tulsa, Okla. Journeys 215 Media Kit 9

AAA Member Demographics Age and Gender Main Residence Household Income 37% 63% 61 $292, $22,7 Median Age Average Value Median Value $88,9 $69,3 11% 89% Average Income Median Income 18-34 4.% 35-54 29.4% 55+ 52.4% 65+ 4.5% Rent Own Marital Status Education Occupation Married Widowed 56% 14% 4 Years+ Some College 48% 77% Separated/Divorced Single (never married) 14% 7% 24% 24% Bachelors Graduate 64% Professional/Manager Journeys Readers are loyal and engaged 22.% 21.% 9.3% 8.4% 7.9% 7.3% 4.8% 3.1% Visited AAA office Visited magazine/club website (or AAA.com) Planned/modified existing travel plans Called a toll-free number Used Reader Service card Visited advertiser s website Called advertiser directly Called AAA Travel Agent (Source: 213 GfK MRI Subscriber Study) Journeys 215 Media Kit 1

$ $ $ $ AAA Member Travel Habits Activities: Last 12 Months International Places Visited (last 3 years) 47% HISTORIC SITES 42% BEACH 33% NATIONAL PARKS 1% GOLF 11% SPA 18% ART GALLERIES 28% THEME PARKS Canadian Provinces Visited (last 3 years) 27.8% Canadian Provinces Heartland Provinces 1% Quick Facts 77.2% Took vacations Business 25.5% Business/Personal 1.6% Personal 95.5% Atlantic Coast Provinces 46% $2,9 71% 79% Pacific Provinces 4% Travel Comparison Ontario 8% Quebec 9% US HH JR HH Index Avg amount spent on trip Foreign Travel Weekend trips Traveled by car Took Trips 5.9% 77.2% 152 Plane Trips 42.2% 62.8% 149 Used Rental Car 9.5% 33.7% 355 Casino Gambling 15.6% 36.3% 21 72% 61% Owns a valid passport 38% Took a foreign trip in last 3 years Stayed at a hotel for Business and/or Vacation Cruises 8.4% 16.7% 199 Bus Trips 2.1% 6.9% 329 Motor Home 1.7% 2.8% 165 13.5 Average number of nights per year 57.2% 24.6% Vacation 8.4 Average nights 14.2 per year Business Average nights per year Railroad Trips 1.9% 6.1% 321 Journeys 215 Media Kit 11

AAA Regional Travel 77.2% of Journeys readers took at least one overnight domestic trip in the past year. Source of information when planning a domestic or foreign trip Journeys Magazine 34.6% Friends or Relatives 51.6% Other Magazines/Newspapers 19.8% AAA Travel Agency 19.8% Direct from Travel Provider 19.1% AAA Website 18.3% Books 15.% Television 14.6% Top U.S. areas visited in the past year Arizona Phoenix/Scottsdale 2.3% White Mountains 5.1% California Palm Springs 1.2% San Francisco 3.1% Colorado Denver 7.2% Florida Florida Gulf Coast 11.% Orlando 13.4% Miami/Ft. Lauderdale 6.% Illinois Chicago 5.8% Indiana Indianapolis 5.5% Massachusetts The Berkshires 6.4% Michigan Detroit 1.% UP of Michigan 1.% Minnesota Minneapolis/St. Paul 3.% Missouri Branson 4.8% Kansas City 11.% Lake of the Ozarks 2.% St. Louis 3.6% New Mexico Santa Fe 1.6% New England Ski Areas 4.1% New York Finger Lakes Region 2.5% Niagara Falls 1.9% North Carolina Hilton Head 2.5% South Carolina Myrtle Beach 3.8% Tennessee Smoky Mountains 6.8% Journeys 215 Media Kit 12

AAA Travel Planning and Booking Readers of Journeys most often look to the magazine for travelrelated information. This is evident from the 54.4% of readers who use magazines when planning a trip. Method Readers Use to Make Reservations or Buy Tickets for Trip Direct from Travel Provider 59.2% AAA/Other Websites 44.5% Other Travel Agency 17.2% AAA Travel Agency 22.2% Method of Transportation when taking a trip How Long Before Traveling Do You Typically Book Your Trip 78.9% 7.6% 6 Months or Less 2.8% 59.1% 41.7% 24.4% 3-6 Months Before Traveling Less Than 3 Months More Than One Week 6.1% 6.9% 4.5% One Week or Less Journeys 215 Media Kit 13

AAAJourneys.com ejourneys Destination Spotlight Now, customized stories about your destination can be a part of AAA publication s websites- some of the largest membership publication websites featuring travel in the country. You can choose to have a basic story written or arrange for a AAA writer to personally visit and experience your destination first hand. With Destination Spotlight, you have even more access to AAA Members. Basic: Up to 1, words of edit, up to three client supplied photos, written by/or edited by a AAA publication writer. On the home page for one month and archived for five months. Premium: Up to 2, words of edit, up to six client supplied photos, written by/or edited by a AAA publication writer. On the home page for two months and archived for 1 months. Ad Rates, Sizes and Shapes [All rates are GROSS] Size (pixels) Full Circulation (418,) Cincinnati/ Miami Valley/ So. West VA * (214,) [ outside Hartford (152,) Kansas (52,) Top Banner 468x6 $2,5 $1,45 $95 $35 Side Banner 125x125 2, 1,175 75 275 Web Ads Size (pixels) Rates: One Month AAAJourneys.com Top Web Banner 728x9 $5 *Medium Rectangle 3x25 4 Small Rectangle 18x15 4 Destination Spotlight Rate Basic $1,765 Premium 3,5 *Medium rectangle runs on homepage only Medium Rectangle Small Rectangle Top Web Banner ejourneys Top Banner ejourneys Side Banner Journeys thinks the box ejourneys Banner While AAA publication readers are known to be loyal, dedicated followers of the printed Member magazine, it isn t the only method for creating and strengthening relationships with them. Scheduled ejourneys are sent by e-mail to AAA Members. Each ejourneys is designed to be simple to read, providing links to stories, sweepstakes and other special opportunities found at the Journeys magazine website. In the ejourneys, there are banner positions that maximize visibility for those organizations that choose to stand out to the people receiving this unique e-mail message. Web Banner Ads Communicate your branding or call-to-action message to AAA Members and prospects on the Journeys Magazine website. [ Journeys 215 Media Kit 14

Custom-Created Integrated Promotions Stand Alone Broadcast E-mail Information that includes a clear, desirable offer, has an attractive design and is communicated to the right audience should provide a favorable response. Take that same information, utilize e-mail as the communication medium and the response becomes more powerful. Using our e-mail marketing technology, which focuses on deliverability straight to the inboxes of our AAA Members and prospects, your message is not only delivered more reliably more often, but reporting is more robust. Within 72 business hours, you can know how many people opened your message and how many people clicked through. Promotional Websites Custom-created micro websites are perfect for customer data collection using sweepstakes, surveys and general information delivery as the draw. They can be multi-page and feature video streaming audio/video, banners and online fulfillment. Client: Gainey Suites Sales Rep Information Campaign: Winter Emails Bonnie Gill Beginning date: January 3, 213 Ending date: January 16, 213 Final Report as of 2/27/13 Total Brand PRINT Impressions H&A Media Group Advertisements: Households Readers ------------------- ------------------- Total WEB Views Click-throughs Banners Visits Page Views Micro site E-MAIL Delivered Opens Click-throughs Stand alone broadcast Jan 3, 213 2, 617 113 617 Stand alone broadcast Jan 16, 213 2, 476 47 476 DESTINATION SPOTLIGHT Article Title and ID Page Views VIDEO Video Title Views DATA Unique Electronic Unique Postal Requests Requests Fulfillment Campaign Results The success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign, you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated. Contest Leads Name & e-mail Name, e-mail & postal Unique Repeat Contest Entrants Contest Entrants Magazine Reader Service Leads TOTALS Total campaign impressions 1,93 Total Contest Entries Unique Contest Entries Travel Guides Requested Journeys 215 Media Kit 15

Journeys Tablet Edition The Journeys Tablet edition offers AAA Members everything they love about Journeys magazine on their tablet. In the Journeys Tablet edition, readers can view bonus photos and video, click on direct links to web sites, explore AAA s App Center, connect to Journeys sweepstakes, check out special advertising, and much more. Your company can reach AAA Members through full-page ads in the Journeys Tablet edition, viewable on ipad, Android Tablets, Kindle Fire, Kindle Fire HD, and Nook HD Tablets. This edition is published bi-monthly and advertising space is limited. Ad Specs: Cost: Full Page: 14 x 8.5 15 dpi PDF must be version 1 or earlier Advertiser must embed hyper-link(s) in PDF Tablet Edition Promoted Through: Stand alone e-mail: 418, in Ohio, Kansas, Connecticut, Kentucky and Southern West Virginia ejourneys newsletter Monthly Club Newsletter AAAJourneys.com Bi-monthly print editions $1, (Gross) per issue/per page Additional Features: FREE Links $471 (gross) Animation $236 (gross) Embedded links Additional quotes available upon request Carrier Email: Cost: $1,75 (gross) Distributes tablet link Banner size: 45x6 px Standalone email to AAA members: 418, in Ohio, Kansas, Connecticut, Kentucky and Southern West Virginis Deadlines Closing Dates Materials Dates January/February November 19, 214 November 26, 214 March/April January 22, 215 January 29, 215 May/June March 26, 215 April 2, 215 July/August May 2, 215 May 27, 215 September/October July 23, 215 July 3, 215 November/December September 24, 215 October 1, 215 Journeys 215 Media Kit 16

EventsAndDestinations.com Today s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel planning assistant. We help harness the Internet s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest-giving travelers plenty to choose from as they make their vacation decisions. In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures. It s one more way we share information in the ever-evolving information age. Journeys 215 Media Kit 17

Journeys Specs and Material Closings Ad Sizes Live Area [WxH] Trim Size [WxH] Bleed [WxH] 2 Page Spread 15 x 9.625 15.75 x 1.5 16 x 1.75 Full Page 7 x 9.625 7.875 x 1.5 8.125 x 1.75 2/3 Page with Bleed 4.375 x 9.625 5.125 x 1.5 5.375 x 1.75 2/3 Page without Bleed 4.625 x 9.625 - - 1/2 Horizontal 7 x 4.75 7.875 x 5.25 8.125 x 5.5 1/2 Vertical 4.625 x 7.187 - - 1/3 Square 4.625 x 4.75 - - 1/3 Vertical 2.25 x 9.625 - - 1/6 Horizontal 4.625 x 2.234 - - 1/6 Vertical 2.25 x 4.75 - - Regional Travel Directory 1 inch 2.25 x 1 - - 2 inch 2.25 x 2 - - 3 inch 2.25 x 3 - -- 4 inch 2.25 x 4 - FULL PAGE 1/6 PAGE V 1/6 PAGE H 1/2 PAGE V 1/3 PAGE S 1/2 PAGE H 1/3 PAGE V 2/3 PAGE January/February Reserve Space By Oct 29, 214 Materials Due By Nov 5, 214 March/April Reserve Space By Jan 2, 215 Materials Due By Jan 9, 215 May/June Reserve Space By Feb 25, 215 Materials Due By March 4, 215 July/August Reserve Space By April 24, 215 Materials Due By May 1, 215 September/October Reserve Space By July 2, 215 Materials Due By July 1, 215 November/December Reserve Space By Aug 27, 215 Materials Due By Sept 4, 215 Mechanicals Printing Process: Web Offset Trim Size: 7.875 x 1.5 Binding: Saddle-stitched (jogged to the head) Macintosh Supported Software PDF files must be version 1.3 (PDF/X-1a) QuarkXpress Adobe Creative Cloud Fonts Always use real typeface. Do not use application to apply styles (i.e., bold, italic, outline, shadow, underline) Black type should be 1% black File Requirements High resolution of 3 dpi LPI is 15 Maximum ink density is 28% Four color process, CMYK E-mail Delivery E-mail to: ataylor@hamediagroup.com Upload Instructions Must be compressed or zipped http://ads.hamediagroup.com Disclaimer Any reflowing of text in layout because file was not ripped through a high-end output device, 6 dpi or above, will not be the responsibility of the magazine White color is only available as a knock out QR Codes are accepted, but should be 1% black and set to overprint. Complete advertising specifications can also be found at www.hamediagroup.com/ratecards For additional information, call [42] 592-5 ext. 294 or ext. 456 Journeys 215 Media Kit 18

Journeys Full Circulation Rates Rate Card 14 Rates effective with the January/February 215 Issue All rates are gross Issue Dates: All Issues Four Color Circulation 827, (Each Issue) Full Page $33,658 2/3 Page 23,56 1/2 Page 18,512 1/3 Page 13,463 1/6 Page 6,732 Covers (Four Color) 2nd & 3rd Cover $35,34 4th Cover (Back) 38,874 Travel Directory 4 Inch $3,766 3 Inch 2,828 2 Inch 1,886 1 Inch 945 Circulation (Each Issue) Hartford, CT Ohio/Cincinnati Ohio/Miami Valley (Dayton) 281, 27, 13, Full Page $12,865 $12,76 $8,237 2/3 Page 9,5 8,932 5,766 1/2 Page 7,76 7,18 4,53 1/3 Page 5,146 5,14 3,295 1/6 Page 2,573 2,552 1,647 Travel Directory 4 Inch $1,149 $931 $1,31 3 Inch 863 698 79 2 Inch 577 465 526 1 Inch 288 234 263 Bluegrass/ Southern W. Virginia Kansas Circulation (Each Issue) 14, 15, Full Page $6,273 $4,932 2/3 Page 4,391 3,452 1/2 Page 3,45 2,713 1/3 Page 2,51 1,973 1/6 Page 1,255 986 Travel Directory 4 Inch $482 $46 3 Inch 361 36 2 Inch 241 25 1 Inch 122 13 Journeys 215 Media Kit 19

Journeys Publication Information JOURNEYS Viva España! MUST-SEES OF SPAIN MARCH/APRIL 214 Journeys is published bi-monthly on January 2, March 2, May 1, July 1, September 1 and November 2 Upload and Mailing Instructions Send contracts, insertion orders, proofs and artwork to: Ann Taylor H&A Media Group ataylor@hamediagroup.com or upload directly at: http://ads.hamediagroup.com Cancellation Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. Commissions/Credit Agency Commission: 15 percent Net in 3 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Reader Service Available to all advertisers. Insertions received after closing date may not receive a listing. Inserts Rates quoted on request. Advertising Acceptance The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. Journeys 215 Media Kit 2

Coverage of H&A Media Group Alabama Journey Alabama Home & Away Ohio/Columbus, Indiana, Oklahoma, Southern Pennsylvania, Northway (Schenectady, NY), Hudson Valley (Albany, NY), Ohio/ Akron, South Dakota, Southern New York, Ohio/Shelby County AAA Journeys Eastern Connecticut, Eastern Kentucky, So. West Virginia, Kansas, Cincinnati, and Miami Valley (Dayton) Ohio Live Play AAA Minneapolis, MN AAA C&T Metro New York, Northern New York and Long Island AAA Living North North Dakota, Minnesota, Nebraska, Iowa, Wisconsin, Illinois/No. Indiana, Michigan AAA Living South Florida, Georgia, Tennessee AAA Midwest Traveler Missouri, So. Indiana, So. Illinois and E. Kansas AAA Southern Traveler Arkansas, Louisiana and Mississippi Your AAA New Jersey Essex, Morris and Union Counties AAA GO Magazine North and South Carolina AAA Horizons Massachusetts, Rhode Island and Western Connecticut Member Connection Western and Central New York AAA North Penn News Northern Pennsylvania Northern New England Journey Vermont, New Hampshire and Maine Journeys 215 Media Kit 21