ALASKA BEYOND MAGAZINE MEDIA 2018 KIT
Unique, Thoughtful and Capable Travelers Affluent stay longer, spend more Frequent travelers living fuller lives through outdoor adventure, exotic locales, live music Well-educated Always learning, valuing accuracy and depth Intellectually curious Influencer Early Adopters Adventurous Upbeat, energetic, self-confident
By the Numbers 49.1 Marital Average Age Status Gender 51% Female 68% $125,903 Business Married 32% Single Household Income 54% $100,000 + Average 33% $150,000 + 15% $200,000 + Reason for Travel 46% 45% Vacation Travel Frequency 42.3 Nights away from home in the last year 49% Male Employment 46% Professional/ Managerial Education 84% College Educated 6.5 Number of round trips in the last year 67% Staying in hotel/ resort/ rental home
Destinations Bellingham Seattle Wenatchee Kalispell Yakima Spokane Great Falls Portland Pasco Pullman Helena Missoula Walla Walla Eugene Billings Lewiston Redmond/ Bozeman Bend Medford Klamath Falls Sun Valley Redding Boise Minneapolis/ St. Paul Milwaukee Detroit New York/Newark Boston Sonoma County/ Santa Rosa San Francisco Int'l San Jose Monterey Sacramento Oakland Fresno Santa Barbara Reno Mammoth Lakes Las Vegas Salt Lake City Steamboat Springs Denver Colorado Springs Omaha Kansas City St. Louis Chicago Philadelphia Baltimore Washington, D.C. Reagan National Airport New York/JFK Los Angeles Int'l Burbank Orange County Ontario Long Beach San Diego Palm Springs Phoenix Albuquerque Oklahoma City Nashville Atlanta Raleigh/Durham Charlestown Tucson Dallas/Ft. Worth Kotzebue Barrow Prudhoe Bay Austin Houston New Orleans Orlando Nome Fairbanks San Antonio Tampa Bethel Dillingham King Salmon Dutch Harbor Adak Anchorage Cordova Yakutat Juneau Kodiak Glacier Bay/ Petersburg Gustavus Sitka Wrangell Ketchikan Lihue, Kaua i Honolulu, O ahu Kahului, Maui Kona, Hawai i CANADA Calgary, Edmonton, Kelowna, Vancouver, Victoria MEXICO Cancun, Guadalajara, Ixtapa / Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico City, Puerto Vallarta Fort Lauderdale COSTA RICA Liberia, San Jose CUBA Havana Quick Facts 2.85 Million Passengers Monthly 2 Hours 47 Minutes 28,230 Average Length Flights per Month of Flight Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), San Francisco (CA), Anchorage (AK) 115+ Destinations Served
Monthly Passengers ALASKA HAWAI I NEVADA VIRGINIA Anchorage Fairbanks Juneau Ketchikan Inside Passage Interior Alaska Western Alaska ARIZONA Phoenix Tucson 133,395 34,159 30,460 16,515 22,105 16,839 13,369 266,842 30,427 6,607 37,034 Honolulu (O ahu) Kahului (Maui) Kona (Hawai i) Lihue (Kaua i) IDAHO Boise Lewiston Sun Valley ILLINOIS 28,852 33,377 18,108 15,380 95,716 41,667 3,797 2,487 47,952 Las Vegas Reno/Lake Tahoe NEW JERSEY Newark NEW MEXICO Albuquerque NEW YORK JFK New York 54,017 17,974 71,991 10,704 4,373 4,891 Washington-Dulles WASHINGTON Bellingham Pasco Pullman Seattle/Tacoma Spokane Walla Walla Wenatchee Yakima 4,271 19,020 11,367 5,087 882,301 54,758 3,936 4,872 5,739 987,080 CALIFORNIA Burbank Fresno Los Angeles Mammoth Lakes Monterey Oakland Ontario Orange County Palm Springs Sacramento San Diego San Francisco San Jose Santa Barbara Sonoma Co/Santa Rosa COLORADO Colorado Springs Denver Steamboat Springs FLORIDA Ft. Lauderdale Orlando Tampa GEORGIA Atlanta 18,031 12,103 135,689 1,597 2,903 34,618 17,517 48,810 17,954 35,049 87,530 65,125 76,837 4,338 12,903 571,003 1,822 19,778 636 22,236 4,622 10,492 4,788 19,902 9,178 Chicago LOUISANA New Orleans MARYLAND Baltimore MASSACHUSETTS Boston MICHIGAN Detroit 25,296 4,779 9,056 21,358 5,032 MINNESOTA Minneapolis/St. Paul 11,627 MISSOURI Kansas City St. Louis MONTANA Billings Bozeman Great Falls Helena Kalispell Missoula NEBRASKA Omaha 8,698 8,766 17,464 5,781 8,084 2,751 1,855 5,935 8,066 32,473 5,709 NORTH CAROLINA Raleigh/Durham OKLAHOMA Oklahoma City OREGON Eugene Medford Portland Redmond/Bend PENNSYLVANIA Philadelphia SOUTH CAROLINA Charleston TENNESSE Nashville TEXAS Austin Dallas/Fort Worth Houston San Antonio UTAH Salt Lake City 4,389 2,020 14,564 16,580 305,657 14,207 351,008 4,796 1,846 4,537 9,155 19,619 6,656 4,531 39,961 32,707 WASHINGTON, DC Reagan National WISCONSIN Milwaukee CANADA Calgary Edmonton Kelowna Vancouver Victoria COSTA RICA Liberia San Jose CUBA Havana MEXICO Cancun Guadalajara Ixtapa/Zihuatanejo Loreto Los Cabos Manzanillo Mazatlan Mexico City Puerto Vallarta 17,648 2,041 4,643 5,589 3,720 17,589 5,929 37,469 2,591 2,165 4,756 NEW 3,969 8,178 2,597 1,712 25,588 1,226 1,959 NEW 16,187 61,415 MONTHLY PASSENGERS ANNUAL 2,850,560 PASSENGERS 33,496,672
Alaska Beyond Magazine 2018 PRELIMINARY (Page 1 of 2) Alaska Beyond Magazine represents the voice and personality of Alaska Airlines. Upbeat, genuine and authentic, its content is written from a West Coast perspective that gets below the surface and provides meaningful insights to inspire more than 2.2 million flyers every month. INSIDE ALASKA AIRLINES WHAT S NEW The latest Alaska Airlines events, accomplishments and accolades. PEOPLE BEHIND THE SPIRIT Profiles of Alaska Airlines Legends of Customer Service. CREW TIPS Alaska Airlines employees reveal their takes on traveling like a pro. AIRLINE 101 A behind-the-scenes look at what makes Alaska Airlines work. COMMUNITY Alaska Airlines reaching out. OLD-SCHOOL Lighthearted celebrations of Alaska Airlines rich 85-year history. ON POINT FRESH TAKES Guest chefs speak their minds on the dynamic intersection of food and travel. VIEW Exploring art and entertainment scenes, up-andcoming artists, musicians and cultural trend setters. SAVVY TRAVELER Travel consultant and frequent flyer Johnny Jet offers spot-on travel advice. THE FEED A rotating series of short takes on travel, lifestyle and trending culture: THE MIX Arts and cultural events throughout the Alaska Airlines route system. IN FOCUS Profiles of innovators and thought shapers. #WEEKENDWANDERER Three-day trips brought to life with eye-catching images and clever travel ideas. WHEN IN Local gems, trends and happenings to explore while in a favorite city. OUT & ABOUT Exploring a city in two ways: urban tours and hiking excursions just outside of town. PLATES & POURS Getting to know a destination through its food and beverages. FEATURED IN EACH MONTHLY ISSUE LOOKS Fashionable clothing and functional gear for travelers. FINDS The latest in gear, apps and accessories. IN PLAY Sports, athletes and sporting events. FIT Health tips and fitness recommendations for everyday flyers. WHEELS Autos update. PERSONALITY PROFILE In-depth profiles of West Coast personalities, including actors, musicians, athletes and prominent business leaders who are grounded in the authentic, caring and sometimes unconventional attitudes characteristic of the West Coast. NEAR & FAR A focus on domestic and international travel destinations, chock-full of suggestions for what to see and do, helping readers travel like a local. DISTINCTIVE DESTINATIONS & TOPICS A variety of travel destinations and other topics guaranteed to inspire and inform curious travelers. HERE & NOW - Every monthly issue Celebrating the intriguing character of the hometown areas of Alaska Airlines: Seattle and Portland, as well as cities in Alaska and California, where favorite foods, music, excursions and daily adventures will be highlighted and explored. LIKES Trending adventures, beaches, food, short getaways, shopping and much more. Seattle Portland Alaska California 11.17
MAGAZINE OCTOBER 2017 MAGAZINE FEBRUARY 2017 MAGAZINE SEPTEMBER 2017 MAGAZINE august 2017 MAGAZINE november 2017 ALASKA BEYOND MAGAZINE Alaska Beyond Magazine 2018 PRELIMINARY (Page 2 of 2) FEATURED IN EACH MONTHLY ISSUE FLYER GUIDE Valuable information about the Alaska Airlines inflight experience, including alaskaair.com, airport services, Alaska s fleet, beverage offerings, inflight entertainment, Mileage Plan, global partners, airport maps and more than 115 destinations served by Alaska Airlines. FUN AND AMUSEMENT Games In addition to a crossword puzzle, the Games section includes Sudoku and brain-teasing content. #iflyalaska The final editorial page in the magazine focuses on a single photo, or a montage of photos, drawn from the #iflyalaska hashtag. EDITORIAL HIGHLIGHTS JANUARY California Business Higher Education Business Meeting Tips MAY Seattle / Puget Sound Area West Coast Wines Sports Tourism SEPTEMBER Wine Country Back to School/Education Mexico Travel FEBRUARY Inland NW Spotlight Alaska Romantic Hawai i JUNE Spotlight on Washington Portland Culture Alaska OCTOBER Best of California Resort Real Estate Portland Business MARCH California Dreaming Home Design Health & Wellness JULY Los Angeles Second-Home Real Estate Alaska NOVEMBER Winter Sports Coachella Valley/Palm Springs Holiday Gift Guide APRIL National Parks/Sustainability Golf San Diego AUGUST Oregon Revealed San Francisco Bay Area Mileage Plan Partner Guide DECEMBER NW Getaways Philanthropy-Giving Back Explore Mexico INSPIRED EDUCATION: Fostering a lifetime of learning AUTHENTIC SINGAPORE: Discovering the city s cultural treasures Let it snow Top resorts for winter fun page 94 wish List Celebrating the season of giving page 104 ALOHA SPIRIT Alaska celebrates 10 years of serving Hawai i ONLY IN DUBAI A city that thrives on reinventing itself PAGE 110 JACK JOHNSON Hawai i musician inspires action around the planet PAGE 78 KRISTEN BELL HOLLYWOOD STAR BALANCES IT ALL WITH HUMOR AND WIT WEEKEND WANDERER: Santa Barbara PAGE 50 HERE & NOW: Seattle s South Lake Union PAGE 97 HAWAI I: Island Romance PAGE 121 CHASING DREAMS SEATTLE QUARTERBACK RUSSELL WILSON MOTIVATES A NEW GENERATION LocaL FLavors: Finding the best in West Coast cuisine GLobaL TraveL: Mileage Plan helps you experience the world page 110 Home Cooking Top Chef Champ Brooke Williamson, and nick roberts John lithgow emmy-winning actor is equally at home playing a quirky dad or a world leader 11.17
Horizon Edition Magazine 2018 Editorial Highlights PRELIMINARY JANUARY 2018 Winter Olympics Educational Pursuits Business Meeting Tips Explore: Sun Valley FEBRUARY Great Escapes: Bellingham Missoula Inland NW Spotlight Travel Gear MARCH California Travel Home Design Spring Getaways Explore: Portland APRIL National Parks Experience Boise Golf Explore: Eugene/Springfield MAY Seattle/Puget Sound Area Sonoma/Napa Sports Tourism Explore: Montana JUNE Spotlight on Washington Mammoth Lakes Portland Business Explore: Central Oregon Golf JULY Wine Sampler Second-Home Getaways Northwest Waters Explore: British Columbia AUGUST Oregon Getaways Culinary Showcase Mileage Plan Partner Guide Explore: Walla Walla SEPTEMBER Great Escapes: Reno/Tahoe Inland NW Higher Education Explore: Fall Color OCTOBER Idaho Portland Recreation Voice Actors Explore: Salt Lake City NOVEMBER Skiing the West Holiday Foods Winter Fishing Explore: San Diego DECEMBER NW Getaways Icons of the West Fitness in the New Year Explore: Southern Oregon Each monthly issue also presents a curated group of short-read topics of broad interest and appeal: THE REGION Communities, events, arts, business, recreation, entertainment, innovation, trends AIR TIME An engaging first-person essay FLYER GUIDE Beverages, Mileage Plan, fleet, route maps, airport maps, important flyer information ALASKA RANKS HIGHEST IN CUSTOMER SATISFACTION Alaska Airlines ranked Highest in Customer Satisfaction Among Traditional Carriers in North America, Ten Years in a Row by J.D. Power in its 2017 North America Airline Satisfaction Study SM. Alaska is proud to receive this recognition and applauds the 20,000 employees who have helped make it happen ten years running. Alaska Airlines received the highest numerical score in the proprietary J.D. Power 2008 2017 North America Airline Satisfaction Studies SM among traditional carriers (tied in 2008). 2017 Airline Study based on responses from 11,015 passengers who flew on a major N. American airline between April 2016 and March 2017. Your experiences may vary. Visit jdpower.com. 11.17
2018 Ad Specs AD DIMENSIONS DEADLINES SIZE (in inches) WIDTH DEPTH ISSUE MONTH AD SPACE RESERVATION AD FILE / MATERIALS FULL PAGE FULL PAGE Live Area 7.75 10.25 Trim Size 8.375 10.875 Bleed Size 8.875 11.375 OCTOBER '17 NOVEMBER DECEMBER August 15 September 15 October 13 August 22 September 22 October 20 1/3 VERTICAL 2/3 VERTICAL 2/3 VERTICAL 4.8125 9.875 1/2 HORIZONTAL 7.3125 4.8125 1/3 VERTICAL 2.3125 9.875 1/3 SQUARE 4.8125 4.8125 1/6 VERTICAL 2.3125 4.8125 SPREAD Live Area 16.125 10.25 Trim Size 16.75 10.875 Bleed Size 17.25 11.375 1/2 PAGE SPREAD (bleed on sides and foot) Live Area 16.125 5.125 Trim Size 16.75 5.4375 Bleed Size 17.25 5.6875 JANUARY '18 FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER November 15 December 15 January 15, '18 February 15 March 15 April 13 May 15 June 15 July 13 August 15 September 14 October 15 November 22 December 22 January 22, '18 February 22 March 22 April 20 May 22 June 22 July 20 August 22 September 21 October 22 SUBMISSION REQUIREMENTS 1/6* VERTICAL 1/3 SQUARE 1/2 HORIZONTAL** *1/6 page ads only available in vertical shape. **1/2 page ads only available in a horizontal shape. Fractional ads grouped together on a page. PRINTING: Heat-set web offset TRIM: 8.375 x 10.875 BINDING: Alaska Beyond: Perfect Bound Horizon Edition: Saddle-stitch COLOR: 4-color process (AAAA/MPA/SWOP) LINE SCREEN: 133-line screen. Dot size 5% to 95%. DENSITY: Overall printing density of all colors cannot exceed 300%. COLOR PROOFS: Provide a SWOP-standards contract proof produced from the supplied advertising file. If not supplied, one can be provided at a charge of $85. If no proof is provided and you choose not to purchase a proof, the publisher is not responsible for any color issues with the printed advertisement. PMS/SPOT COLORS: PMS or spot colors must be converted to 4-color process equivalents in file. PRODUCTION CHARGES: Changes requested to new or existing ad files subject to production charge in addition to the advertising space charge. To minimize production charges, ad files should be supplied in the sizes and formats specified. ACCEPTED FILE TYPES PDF FILES: Ad should be submitted as pressready PDF file (PDF/X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. Digital photos and graphics files should be at a resolution of 300 dpi or higher at the size which they are used in the PDF. On full page, spread and ½-page spread bleed ads, offset crop marks.25 inch from trim so they do not appear within the bleed area. AD SUBMISSION FTP TRANSFERS: Connect to the following Web-based site using a current Chrome, Firefox, Microsoft Edge or Safari browser. SITE: www.pcg4.biz USER NAME: upload PASSWORD: inflight PLEASE NOTE: Alaska and Horizon as they relate to the airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Alaska Airlines. We recommend all artwork, images and text be airline- and flying-friendly. PARADIGM COMMUNICATIONS GROUP 2701 First Avenue, Suite 250, Seattle, WA 98121 (206) 441-5871 sales@paradigmcg.com alaskabeyondmagazine.com 11.17