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Convention Centers 01 Coex Everything under One-Roof Being Korea s top venue for international conventions and exhibitions the Coex brand is quickly growing stronger; not only nation wide but also internationally with increasing numbers of large scale congresses being attracted to Coex. With 51 meeting rooms that can be divided into 89 smaller rooms, four exhibition halls and experienced professional staff Coex provides the space and services necessary to accommodate events of any scale and style. The 437,221 square-meter Coex Complex also houses the World Trade Center Seoul. Three fivestar hotels are conveniently located right here on the complex as well as a major department store, Hyundai Department Store, Seven Luck Casino, prime office real estate, and Seoul s most popular shopping mall, Coex Mall. Coex is home to culture, shopping, business, entertainment, and dining. Total area: 47.130m² No. of meeting rooms: 51 No. of Exhibition rooms: 4 Date of establishment: 1979 From Incheon int l Airport: 60min. / 64.75km A subway station: Line #2 Samsung Station Map: K-10 159 Samseong-dong, Gangnam-gu, Seoul 135-731, Korea http://www.coex.co.kr Person in Charge of Meeting Rooms Ms. Susan McGregor Tel: 82-2-6000-1121, susan_mcgregor@coex.co.kr Person in Charge of Exhibition Rooms Gabrielle Lee Tel: 82-2-6000-1128, mktg.exhibition@coex.co.kr Natashia Park Tel: 82-2-6000-1129, pkn@coex.co.kr Meeting Rooms With growing numbers of international congresses being attracted to Coex, the center has built a reputable repertoire of experiences in holding large scale events. A variety of modern convention facilities such as Hall D with a capacity of 7,000 visitors, Grand Ballroom for 1,800 guests, and the large Auditorium that seats 1,058 people make the Coex Center an attractive destination. All meeting rooms are well equipped with stateof-the-art A/V systems. 1 Grand Ballroom The Grand Ballroom can be partitioned into five rooms and is fully furnished with high-end A/V and lighting systems, allowing event planners to create the perfect mood. Event accompanying exhibitions can easily be set up in the Grand Ballroom: as a pillar-free space, furniture can be rearranged to accommodate any style of event. Moreover, with swing doors at the entrance, it s possible to allow large crowds convenient access to the hall. The spacious and attractive lobby can be used as registration area, for coffee breaks and receptions. 2 Conference Room North Room 201(ASEM Hall), part of Conference Room North, is an elegant, circle-shaped room that accommodates up to 120 guests in banquet style. This unique room was specifically built for the Asia Europe Meeting in 2000 here at Coex and features a Korean traditional embroidery called Five Peaks with Sun and Moon and a beautiful sun dial. There are seventeen translation booths in the room. Surrounding Room 201(ASEM Hall) are twelve meeting rooms suitable for related events and small seminars. 3 Auditorium Art and function merge in a luxurious as well as high tech environment. Located on the third floor of the Coex Center, the Auditorium is a large theater 024

Auditorium ASEM Hall Grand Ballroom with a wing shaped ceiling and fan shaped seat arrangement that delivers excellent acoustics. It is the perfect venue for conferences, opening ceremonies, musical performances and award ceremonies. Around the Auditorium, conveniently located, are rooms that can serve as office space and VIP rooms as well as an area for food and beverage services. The spacious lobby of the Auditorium can be used for coffee breaks as well as poster sessions. With an amazing view onto Bongeunsa Temple through a giant glass window, the lobby is very popular among visitors to Coex. 4 Hall E Located on the third floor, Hall E is a multi-purpose hall that evokes a contemporary, sophisticated atmosphere. Efficient event planning is made easier as the hall can be partitioned into six rooms. Hall E is popular for conferences, weddings and longterm events. Larger conferences often use Hall E as lounge or networking area. 5 Conference Room South (Third & Fourth Floor) The 30 rooms of the Conference Room South on the third and fourth floor can accommodate a wide range of events. From small boardroom meetings to seminars for up to 300 participants this flexible space allows for room partitions into 51 smaller rooms. Conference Room South is ideal for seminars, conferences and parallel sessions with a large lobby for coffee breaks and snacks. 6 Grand Conference Room Located on the fourth floor and part of Conference Room South, the Grand Conference Room is a theater-style room that seats up to 450 guests. Tiered seating allows for excellent visibility and group participation in a more intimate theaterstyle arrangement. The Grand Conference Room is suitable for seminars and information sessions while the fixed screen, lighting and high-end A/V systems facilitate the production of any necessary effects for musicals or other live performances. 025

Convention Centers 01 Exhibition Halls Coex is the ideal location for your special event. With its broad range of multifunctional facilities that can be tailored to accommodate any kind of event Coex has become a very popular venue. It hosts more than 200 trade shows every year in order to showcase the Korean industry and to welcome foreign businesses. Coex maintains almost 30% of the market share of the domestic exhibition industry in Korea. In close cooperation with international exhibition organizations such as APECC, UFI and IAEE, the center has attracted many international exhibitions. In 2001, Coex was nominated by Association Meetings Magazine as one of the world s top 10 exhibition & convention centers. In Korea, Coex is well-known and is also the center with the most years of experience. 1 Hall A Located on the first floor in the heart of the Coex Center building, Hall A is the place where most large scale exhibitions are held. Hall A takes up 10,368 m² and can be partitioned into four halls, accommodating roughly 520 booths. Because of its location, size and layout this hall is the best setting for large-scale exhibitions, as well as specialized exhibitions and large-scale meetings. Hall C 2 Hall B Located on the 1st floor in the North Wing of Coex, Hall B has room for up to 360 booths. Hall B is a highly space-efficient because the few pillars in the hall are spaced out in wide enough intervals to grant maximum flexibility in managing the area. 3 Hall C An extended pillar-free area, Hall C can host any type of event. This exhibition hall is located on the 3rd floor of the main building and is roughly the same size as Hall A (10.348 m²). Its strength lies in holding large-scale events and banquets, as well as specialized exhibitions and other multipurpose, combined events. Hall C can be divided into four halls. Partitions are possible between Hall C1&C2 and Hall C3&4. However, there is no built in partition between Hall C2&C3, so that organizers would be responsible for this expense. Also, 520 booths can be installed, giving it an edge in attracting specialized exhibitions and large-scale meetings. 4 Hall D Hall D is the largest pillar-free hall in Korea. Ideal for plenary sessions, concerts, large banquets and even exhibitions, Hall D fits the best of both worlds: The comfort and convenience of a meeting room, and the space and facilities of an exhibition hall. Like our other exhibition halls, Hall D features conveniently located loading docks, trench infrastructure (including electrical, communications, water, and compressed air), and swing space adjoining it to other exhibition hall space. Unlike our other halls, Hall D has a warm atmosphere, due to its honey-colored, marble interior. For quality exhibitions or events for up to 7,000 people, Hall D is your best choice. Hyundai Department Store Grand InterContinental Seoul City Air Terminal Oakwood Premier Coex Center Seoul Trade Tower Seven Luck Casino COEX InterContinental Seoul ASEM Tower Coex Coex Artium Coex Mall Coex Sky View 026

Coex Mall Coex Artium Coex Mall When visitors come to Coex for conventions or exhibitions, they will find that Coex is much more than a trade and meetings facility. With Coex Mall and many other features the center provides everything a guest could need Everything under oneroof. As the largest underground mall in Asia, Coex Mall has a lot to offer. Here you can find shopping, entertainment, fine dining and cultural activities. Visit the 16-screen multiplex cinema, Megabox, the Aquarium, the Kimchi Museum or just shop til you drop. 1 Restaurants Dining options are endless in Coex Mall: Enjoy a quick meal in the food court, at McDonalds or Burger King or take your time and relax in one of our themed restaurants such as Marche or T.G.I. Friday s. For seafood lovers Todai Restaurant would be the perfect spot with their scrumptious seafood buffet. There is also a vast variety of Asian restaurants ranging from Korean and Chinese to Japanese food. Coffee Bean, Starbucks, Pascucci and Dunkin Donuts are just a few of the many coffee shops here at Coex. There is something for every taste. 2 Shopping Shop in the wide selection of stores in Coex Mall and look for your favorite Korean or international brand. As the most popular mall in Seoul, Coex Mall has a very unique international flair. Once you enter you might feel like home with brands present such as NIKE, ZARA, Levis and Apple. Enjoy the fun and positive ambience and spoil yourself to something new. 3 Megabox Megabox consists of 16 theaters of modern and spacious interior. The theater features the European Film Festival annually and hence provides its audience with a unique experience unlike any other here in Korea. Since its opening, Megabox has been a popular destination for people of all ages. 4 Aquarium Located inside Coex Mall, the Aquarium is divided into four themes: an Ocean Theme Park with 40,000 creatures of marine wildlife of 650 species, the Water Journey where visitors experience other diverse marine life following the water from a high mountain to the deep sea, the Undersea Tunnel, which passes through 2,500 tons of sea water and a walkway that takes you through exhibits of sharks and other marine life. 5 Kimchi Museum The Kimchi Museum at Coex Mall introduces 187 varieties of kimchi to its visitors. Kimchi, which is made of fermented cabbage and spicy hot pepper sauce, is a Korean staple. The different variations are made with radish, garlic stalks, eggplant and mustard leaf, and many other ingredients. Visitors can learn about the history of kimchi, how it s made and about its nutritional effects. It is believed that kimchi is beneficial to our health and that it is great for dieting. Coex Artium Hangang River ➌ ➎ ➐ ➑ ➓ ➋ ➒ ➏ Coex Hotels near Coex ➊ Grand InterContinental Seoul SDL > p. 046 ➋ Renaissance Seoul Hotel SDL > p. 062 ➌ Imperial Palace Hotel SDL > p. 066 ➍ COEX InterContinental Seoul SDL > p. 058 ➎ The Ritz Carlton Seoul SDL > p. 078 ➏ Park Hyatt Seoul SDL > p. 108 ➐ Novotel Ambassador Gangnam DLX > p. 090 ➑ The Hotel Ellui DLX > p. 098 ➒ Ramada Seoul DLX > p. 082 ➓ Hotel Riviera Seoul DLX > p. 068 Best Western Premier Gangnam DLX > p. 102 Hotel Prima Seoul DLX > p. 074 Samjung Hotel 1st class > p. 096 Sunshine Hotel 1st class > p. 156 Youngdong Hotel 1st class > p. 156 Ibis Ambassador Seoul 1st class > p. 156 New Hilltop Hotel 2nd class > p. 157 Dynasty Hotel 2nd class > p. 157 Coex is proud of its new addition to the Coex Complex: The Coex Artium. Located next to the Trade Tower, the Coex Artium is a modern glass structure that houses an elegant musical performances theater. With its international guests in mind, Coex wants to bring Korean culture and entertainment closer to foreign visitors. The 808-seat theater is a great place to wind down after a long day in meetings. Come and dive into the colors and sounds of the vibrant culture of Korea. ➍ ➊ Seoul 027

Convention Centers 01 Meeting Rooms Name of Hall Location Dividable Capacity(Type*) Grand Ballroom 1F Dividable into 5 different sections 1,800 (TH) Conference Room North 201 (ASEM Hall) 2F Undividable 200 (TH) / 100 (CL) Conference Room North 202-211 2F Dividable into 14 different sections 12 (CL)~100( CL) Auditorium 3F Undividable 1,058 (TH) Auditorium Meeting Room 3F/4F Dividable into 10 different sections 144( CL) Hall E 3F Dividable into 6 different sections 780 (CL) Conference Room South Conference Room South 401 (Grand Conference Room) *TH: Theater, CL: Classroom 3F/4F 3F: Dividable into 48 different sections, 4F: Dividable into two different sections 3F:1310 (CL) 225 (CL) 4F 4F: Undividable 450 (TH) Grand Ball Room / 1F Conference Room North / 2F Auditorium / 3F Auditorium Meeting Room / 4F 1 2 3 4 Conference Room South 3F Conference Room South 4F 028

Hall E / 3F Conference Room South / 4F E4 E3 E2 Hall E E6 E5 E1 Conference Room South / 3F Hall D 029

Convention Centers 01 Hall A Exhibition Rooms Name of Hall Location Size(m²) Capacity(Type*) Hall A 1F 10,368 - Hall B 1F 8,010 - Hall C 3F 10,348 - Hall D 3F 7,281 7,000 guests (TH) / Available for convention as well *TH: Theater Hall A Hall B Hall A Hall B B1 B2 A4 A3 A2 A1 Hall C Hall D 2 Hall C E6 Hall E E5 Hall D C4 C3 C2 C1 E4 E3 E2 E1 D1 D2 1 030

Food & BEVERAGE Name of Facility Location Cuisine Capacity Coex Mall Basement Worldwide Cuisine Approx. 100 restaurants O Kims Brauhaus 1F Worldwide Cuisine, Authentic Micro Brewery 410 BIZBAZ 2F Buffet Restaurant 400 Marco Polo Trade Tower(52F) Asian Cuisine, Authentic Mediterranean Cuisine 200 Major Events [2007] World Conference on Lung Cancer International Conference on Control, Automation and Systems The 5th World Congress of the IFED(International Federation of Esthetic Dentistry) Federation of Asian and Oceanian Biochemists and Molecular Biologists 2007 ISPRM(International Society of Physical and Rehabilitation Medicine) 2007 15th IFHRO(International Federation of Health Records) Congress Orthopaedic Association Association of Perioperative Registered Nurses World Conference Organisation(HUPO) 2007 International Hospital Federation Conference 15th Triennial Congress of Asia Pacific Human Proteome [2008] Asia Pacific Spinal Anthroplasty Society Conference Asian Pacific Association for the Study of the Liver 8th World Congress on Railway Research 28th IPA Publishers Congress, seoul 2008 OECD Ministerial Meeting on the Future of the Internet Economy 17th International Federation of Automatic Control World Congress XVIII World Congress on Safety and Health at Work Congress on Catalysis: ICC ICEC22-ICMC2008 [2009] World Congress on Sleep Apnea Seoul The 2nd Peptide and Protein Conference The 2nd World Congress of Industrial Biotechnology CODEGATE World Civic Forum Asia Petrochemical Industry Conference ICSB Conference International Symposium on Information Theory The 14th Asia Pacific Retailers Convention & Exhibition IEEE T&D Conference The 14th Congress of the Asian Pacific Society of Respirology CONVENTION SERVICE Convention Team About 20 experts from different sectors work here to support you for your one-of-a-kind event. They will be able to help you with promotion and advertisement activities, operation of the convention, registration, speaker management, food and beverage provision, ceremony and reception preparation, transportation, hotel check-in, planning of tour programs, official event planning and operation, budget management and reporting. Since the early 1990s, Coex has successfully held large international conventions, including APEC CEO Summit, APEC Finance Minister s Meeting, and the Global Forum on reinventing the Government. Convention Support Services Coex provides necessary equipment for your event such as interpretation booths, beam projectors, microphones and more. Wired and wireless internet services are available in all meeting rooms upon request. For smooth and uninterrupted operation staff members are posted at every corner around your event, ready to support you. Site Inspection Promotion Package Coex provides a Site Inspection Promotion Package to international site inspectors and evaluators. Included in this package are: - One meeting room for the day of the inspection, - A limousine bus for transfer from/to airport - Luncheon at Bizbaz Restaurant for four guests - 2 nights at the InterContinental Hotel Seoul We would be delighted to introduce the Coex Convention & Exhibition Center to you in more detail. Let us impress you. Nearby Attractions > More info. p.146 Street: Cheongdam-dong Luxury Street Nightlife: Sevenluck Casino Park: Seolleung Park Traditional Experience: Korea Cultural House, Bongeunsa Temple 031