Integrated Sustainability Assessment and Reporting Algarve (Portugal) 22 nd October 2007
INDEX INFORMATION ON CALVIÀ: IMBALANCES TOWARDS A SUSTAINABLE DEVELOPMENT TOURISM: ACTIONS SUSTAINABLE COMUNICATION LEVELS PILOT PROJECT: CoPraNet
145 km 2 23 beaches (54 Km. of coast) Mediterranean attractive 90% tourist activity 60.000 tourist units 2.000.000 tourists/year Picks 170.000 habitants Mallorca Menorca Ibiza Cabrera Mallorca Formentera Mar Mediterráneo
80 s lost part of attractive of destination Lost of tourist income High unemployment out of season More than 100 nationalities Unemployed Citizens Calvià 2006 6,00 5,00 4,00 3,00 2,00 1,00 0,00 enero febrero marzo abril mayo junio julio % Unem ployed agosto septiembre octubre noviembre diciembre
90 s Local Development on Sustainable Tourism Tourism Excellence Plan: Quality Development Plan Local Agenda 21 (Rio Janeiro 92) 1995: 1 st Plan of Action of Calvià
Sustainable Tourism ACTIONS Marina Reserves: 1017,45 Has Galatzó Rural Estate: 9% of Territory 69% of the Territory is High Protected
TOURISM SUSTAINABLE COMMUNICATION Sustainable Tourism ACTIONS Recycling Agreements with Tourist Sector Water Recycling Plan European Winter Plan Paseo de Calvià: 21 km
COMMUNICATION ACTIONS INTERNAL COMUNICATION Local Citizens and Stakeholders Tourists in Calvià EXTERNAL COMUNICATION Sustainable Tourism Promotion Sustainable and Tourist Networks COMUNICATION Sustainable Actions and Projects Tourist and Sustainable Indicators Alternative Tourist Offer: Nature and Cultural
INTERNAL COMMUNICATION ACTIONS I. LOCAL CITIZENS AND STAKEHOLDERS 1. Tour-operators and Hotels Regular Meeting Hotels Associations and Tour-operators Analysis of the season (present and future) Analysis of Indicators
TOURISM SUSTAINABLE COMMUNICATION INTERNAL COMMUNICATION ACTIONS I. LOCAL CITIZENS AND STAKEHOLDERS 2. Local Agenda 21 Working Groups Citizens, local associations and NGOs. Analysis of Sustainable Development of Municipality Tourist indicators and Initiatives Actions Proposals
TOURISM SUSTAINABLE COMMUNICATION INTERNAL COMMUNICATION ACTIONS II.TOURISTS IN CALVIÀ 1. Sustainable Initiatives Communication Environmental Information: leaflets Marina Reserves and Quality Beaches Information: panels and leaflets Tourist Sustainable Information Activities European Winter Program Tracking in Calvià Galatzó Rural Estate
EXTERNAL COMMUNICATION ACTIONS I. SUSTAINABLE TOURISM PROMOTION 1. Official Tourism Web Page: www.visitcalvia.com 2. Tourism Alternative Fairs: Hannover History, Culture and Local Identity Information Nature and Environmental Information Alternative Tourist Offer: Galatzó, Tracking, European Winter Program.
EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS 1. Xarxa Balear de Sostenibilitat (XBS) www.al21.caib.es Regional Sustainable Network of Local Agenda 21 Communication on Common Indicators System. Communication Sustainable Development Projects.
EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS 2. Costal Practice Network (CoPraNet) www.coastalpractice.net INTERREG IIIC Project: 21 Partners (Regional and Local Governments, Institutes, Universities, and NGOs). QualityCoast Label for Coast Tourist Destinations. Certifies the willingness of a municipality to highlight sustainable development of tourism in its marketing programme targeting domestic or international visitors
EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS OBJECTIVES: Cooperation Network of exchange of information Improve the efficiency of Coastal Policies through the development of Actions Plans Identify Sustainable Indicators Systems STIMULATE PARTICIPATION between Tourist Stakeholders STRENGH TOURIST INFORMATION
EXTERNAL COMMUNICATION ACTIONS II.SUSTAINABLE TOURISM NETWORKS Quality Coast Tourism Milestones (QCTMs): Quality of Information available to Visitors in: 6 Thematic Areas and 18 QCMs NATURE CARRYING CAPACITY ENVIRONMENTAL QUALITY SOCIO-ECONOMIC OTHERS
Thematic Area (5) NATURE CARRYING CAPACITY ENVIRONMENTAL QUALITY SOCIO-ECONOMIC OTHERS QCM (18) Information on Nature Experience Biodiversity Accessibility of Natural Areas Tourism Pressure Balance Between Unbuilt Vs. Built Conservation Availability of Quiet Areas and Towns Safety and Security Bathing Water Quality Water Management Waste Collection, Management and Recycling Traditional Activities, Accommodation and Food Cultural Authenticity and Local Identity Tourist and Local Satisfaction Local Participation, Training and Education Leisure and Recreational Activities Eco-Label Accommodation Sustainable Mobility Integrated Management
Integrated Sustainability Assessment and Reporting Algarve (Portugal) 22 nd October 2007