Property Investment Guide: West London Essential investment information WEST LONDON sourcedwestlondon.com
Introduction West London DIVERSE AND CHARMING 2
Hi My name is Kathy Bianchi and I am the Director of Sourced West London, an investment property specialist business based here in West London. West London is known for its diversity and charm. It s filled with green areas and a great range of sport and leisure activities. The residents are entrepreneurial and ethnically diverse, with around 45% of residents born outside the UK. Fantastic transport links, a dynamic economy and young population to name a few, are the reasons why the area is a hot spot for investors. This guide to West London highlights the opportunities this amazing area of the capital city offers along with the services we provide helping investors achieve their property investment goals. Enjoy Kather Katherine Bianchi Sourced West London Director T: 0333 123 1330 3
The Area West London 4
A quiet town or a big city? You can have both! West London consists of boroughs of Brent, Ealing, Hammersmith, Fulham, Harrow, Hillingdon and Hounslow. It offers fantastic transport links as it s located only 30 minutes from central London and is home to Heathrow, the busiest international airport in the world. West London is a prime location for shopping and cultural life. It is also known for its green areas and busy streets filled with shops and restaurants, and you are never far away from quiet, leafy parks on the banks of river Thames. 90% of all millionaires become so, through owning property Andrew Carnegie 5
Economy and Employment West London Economy West London s economy, worth around 50 billion, is the second largest in the UK. It is based mainly on business services, transport, logistics and IT. The area is home to over 100,000 businesses, 90% of which employ fewer than 10 people. Many international companies are based in West London, such as Cisco, British Airways and Sky. 6
Employment Around 45% of West London s workforce is educated to level 3 or above, which is higher than the national average. Furthermore, the area has the highest productivity level per worker compared to the whole of London. 90% of the workforce is employed in the service sector, mainly in tourism and business services. The unemployment rate is lower than in other parts of London and many planned developments and investments in the area will create thousands of jobs and boost the already dynamic economy. 7
Investment Stats West London 5% highest yield 751,419 average house price 702 average rent per week 10.69% average price increase over the last year The area offers the best capital gains in London and is a hot spot for buyto-let investments. Rental prices are forecasted to grow by around 30% in the upcoming years. It is worth bearing in mind, that the new Elizabeth Rail Line, stretching from Reading to Shenfield, has already impacted house prices of properties in proximity of the new stations. With a projected completion date of 2019, it s already attracting house buyers who wish to benefit from the improved transport links. 8
The security of property Over the last 20 years, the UK property prices have grown by 14.34% per annum on average. This compared to the FTSA All Share Index which has 3.46% per annum over the past 20 years. FTSE Property 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 9
HIRE LINCOLNSHIRE MERSEYSIDE NORFOLK NORTH YORKSHIRE NORTHAMPTONSHIRE NORTHUMBERLAND NOTTINGHAMSHIRE OXFORDSHIRE SHROPSHIRE SOMERSET SOUTH YORKSHIRE STAFFORDSHIRE SUFFOLK SURREY TYNE AND WEAR WARWICKSHIRE WEST BERKSHIRE WEST MIDLANDS WEST SUSSEX WEST YORKSHIRE WILTSHIRE WORCESTERSHIRE Transport Links West London Stop calling it a dream and start calling it a plan OXFORD READING SOUTHAMPTON PORTSMOUTH 10
UNITED KINGDOM/COORDINATES 51.491869 N, -0.402742 W Air: West London is home to Heathrow Airport, the world s busiest international airport. It is served by around 90 airlines, connecting London with nearly 200 global destinations. MILTON KEYNES Rail: West London offers fantastic rail links which provide convenient access to the areas surrounding London as well as further locations such as the Midlands, the North West and Wales. LONDON Tube: The area has 81 tube stations, served by 7 out of 12 London Underground lines. GUILDFORD BEDFORDSHIRE BUCKINGHAMSHIRE CAMBRIDGESHIRE CHESHIRE CLEVELAND CORNWALL CUMBRIA DERBYSHIRE DEVON DORSET DURHAM EAST SUSSEX ESSEX GLOUCESTERSHIRE GREATER LONDON GREATER MANCHESTER HAMPSHIRE HERTFORDSHIRE KENT LANCASHIRE LEICESTERS Bus: West London is connected to the extensive bus network running throughout the whole of London. Furthermore, numerous bus and coach stations are served by providers travelling to other parts of the UK. Road: The roads in West London provide quick access to other parts of London as well as to the whole of the UK, through easy access to major motorways. Some of the main roads accessible in the area are the M25, M4, M1, and M40. 11
Investment Tips West London 12
To help you get the most from your investment I have listed my top 5 investment tips: Research your market: West London offers a variety of different types of investment opportunities, research your market to understand what type of investment you can expect, along with what type of return and growth the investment will generate. Set your goal before you begin: Investing in property is a business and like any business you should plan and ask yourself: what are your goals? What are your timescales and what is your exit strategy? All savvy investors start their journey with an end goal in mind, it doesn t matter if this changes but have this in mind when you invest. Know your strategies: There are lots of different types of investment strategies including rent 2 rent, lease options, flips and developments. Understand the different strategies available to you to help you achieve your goals. Consider how hands on you will be: Some projects you see will require more time and energy than expected. Be aware that although the rewards can be fantastic they are only achievable if you have the time and resources to commit. There are alternative options and companies like Sourced who can provide hands off solutions. Look to add value: Once you understand your market, you will become aware of which properties rent out the best and also command the highest rent. Adding an additional bathroom or subdividing a bedroom can very often increase your yield. However, if you are to do this, you need to ensure that your returns exceed any costs. 13
How Sourced can help West London WEST LONDON We specialise in investing in property for clients and ourselves, we deliver predictable and reliable results; both saving and making you money. We also save you hassle and time as we guide you through your investment in property. Sourced West London makes property investing easy by having a tried, tested and proven system of delivering property profits. What is more, and of key importance to our clients, we are also property investors. Meaning we would not allocate a property to a client that we would not invest in ourselves. SOURCE DUE DILIGENCE PACKAGE PRESENT 14
Sourced to Order Many people understand the benefits of investing in property however they don t have the time or the knowledge to identify opportunities, carry out due diligence and structure investment deals to achieve maximum returns. This is why sourced created the Sourced to Order service. We work with select investor clients, managing the entire process of building their property portfolios and achieve their property goals. To find out how we can help you call our dedicated team on 0333 123 1330 15
Email us katherine.bianchi@sourced.co Call us 0333 123 1330 Website sourcedwestlondon.com WEST LONDON Sourced 2018 Sourced West London is a Franchise owned and operated under license by MARZETTA LTD, registered in England & Wales. Registration number: 11204292. Registered address: 20-22 Wenlock Road, London, England, N1 7GU. MARZETTA LTD is a Franchisee of Jark-1 Limited trading as Sourced and not a subsidiary or sister company. Sourced is a trading name of Jark-1 Limited and its subsidiaries. Jark-1 Limited is registered in England and Wales. Registration number: 10852300. Registered address: Unit 5, Turnstone Business Park, Mulberry Avenue, Widnes, Cheshire, England, WA8 0WN. VAT number: 278638449. Sourced and MARZETTA LTD are not regulated by the FCA and do not provide investment advice. No responsibility is accepted for any investment decisions made by a client and no warranty is given that all information provided is free from inaccuracies. Before making investment decisions it is advised that independent professional advice is sought.