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поиск Market Overview Travel Services (Air Tickets) Category October 214 2
User interest in category Query dynamics User interest growth in Air Tickets User interest in Air Tickets in regions 3
User interest in category Travel-related queries varied from.5% to 1.7% of total Yandex queries Queries Share-related to Traveling in Total Amount of Yandex Queries 1.8% 1.6% 1.4% 1.2% 1.%.8%.6%.4%.2%.% Aug Sep Oct Nov Dec 212 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 213 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 214 Feb Mar Apr May Jun Jul Seasonal peak in July for traveling queries was less pronounced in 214, and total share of queries for the year decreased. 4
User interest in category Queries on air tickets made approximately Package 25% Air 25% of total amount Tours Tickets queries related to 43% traveling in 214. For the same period of 213, the share of such requests 32% was 2%. Hotels Source: wordstat.yandex.ru Geo: Russia+CIS 5
User interest in Air Tickets category Million Impressions August 12 July 13 August 13 July 14 7,, +25% 6,, 5,, Generic queries on air tickets 4,, 3,, 58,221,942 2,, 46,524,399 1,, Aug Sep Oct Nov Dec 213 1 2 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 214 Feb Mar Apr May Jun Jul Source: wordstat.yandex.ru Geo: Russia+CIS 6
Interest towards category in Russian regions Share of queries from users of the regions with the highest internet penetration (Moscow and St. Petersburg) is gradually reducing. The audience is gradually being reallocated in favor of the regions. 58% 56% 56% 57% 57% 56% 53% 5% 5% 49% 48% 49% Moscow and St. Petersburg 42% 44% 44% 43% 43% 44% 47% 5% 5% 51% 52% 51% Russia (except Moscow and St-Petersburg) Autumn 211 Winter 211-12 Spring 212 Summer 212 Autumn 212 Winter 212-13 Spring 213 Summer 213 Autumn 213 Winter 213-14 Spring 214 Summer 214 The total share of Moscow and St. Petersburg has dropped from 58% to 47 49%. 7
Regional popularity St. Petersburg, 1% of queries, Reg. popularity 17% Ural region, 8% of queries, Reg. popularity 12% Siberia, 1% of queries, Reg. popularity 114% South region, 5% of queries, Reg. popularity 96% Moscow, 33% of queries, Reg. popularity 177% Volga region, 9% of queries, Reg. popularity 63% Far East, 4% of queries, Reg. popularity 221% North Caucasus, 2% of queries, Reg. popularity 87% CIS, 8% of queries, Reg. popularity 41% Moscow and St Petersburg remain the leaders in terms of share of queries, although the regional popularity of queries on air tickets in regions has grown. 8
Brand popularity dynamics Query dynamics Variation of interest in brands 9
Brand dynamics Impressions 25, 2, 15, 1, 5, Skyscanner Momondo Aviasales Ozon.travel Anywayanyday Onetwotrip Svyaznoy.travel Trip.ru Davs Aviacassa Kayak Biletix Bravoavia Senturia Nabortu Jizo Amargo Aug Sep Oct Nov Dec 213 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 214 Feb Mar Apr May Jun Jul Skyscanner is the leader in terms of user interest. Momondo took 2nd place. Source: wordstat.yandex.ru Geo: Russia 1
Variation in user interest in brands Impressions August 12 July 13 August 13 July 14 2,5, 2,, +29% 1,5, 1,, +3% +98% +6% +12% 5, +5% -28% +17% +17% -6% +44% -7% +55% +31% +25% -32% -44% Source: wordstat.yandex.ru, July 211 June 213 11
Destination popularity Destination rating Seasonal variations Seasonal fluctuations structure Leading destinations International and domestic flights 12
Most popular country destinations (Top-3, throughout the year) Impressions 1,668,964 Resort destinations Other countries 8, 7, 6, 5, 4, 3, 2, 1, Russia and CIS make up the main part of queries on destinations. 13
Seasonal popularity of destinations Impressions Impressions 6,, 5,, 4,, Russia 1, 8, 6, Belarus Kazakhstan Turkey Armenia Moldova 3,, 2,, 4, Georgia Czech Republic 1,, Ukraine 2, United Kingdom Austria User interest in category undergoes significant seasonal changes in volume and structure of queries. 14
Seasonal popularity of destinations Impressions Impressions 9, 7, 8, 7, 6, 5, 4, 3, 2, 1, Bulgaria Uzbekistan Italy Tajikistan China Greece 6, 5, 4, 3, 2, 1, Germany Lithuania Vietnam Sweden User interest in category undergoes significant seasonal changes in volume and structure of queries. 15
Seasonal popularity of destinations Autumn 212 Winter 212-213 Spring 213 Summer 213 Autumn 213 Winter 213-214 Spring 214 1 Russia Russia Russia Russia Russia Russia Russia 2 Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine Ukraine 3 Thailand Thailand Kazakhstan Kazakhstan Uzbekistan Kazakhstan Kazakhstan 4 Uzbekistan Kazakhstan Spain Uzbekistan Thailand Thailand Belarus 5 Kazakhstan Uzbekistan Bulgaria Spain Kazakhstan Uzbekistan Bulgaria 6 Germany Spain Turkey Bulgaria Germany Spain Turkey 7 Armenia Germany Uzbekistan Belarus Turkey Belarus Uzbekistan 8 Spain Armenia Armenia Turkey Armenia Turkey Spain 9 Italy Italy Germany Kyrgyzstan Spain Armenia Armenia 1 Turkey Turkey Belarus Armenia Italy Germany Kyrgyzstan 11 Belarus Belarus Italy Germany Belarus Italy Moldova 12 Czech Republic France Kyrgyzstan Italy Czech Republic Kyrgyzstan Italy 13 France Kyrgyzstan Thailand Thailand Kyrgyzstan Tajikistan Germany 14 China Tajikistan France Azerbaijan Tajikistan Bulgaria Thailand 15 Tajikistan Czech Republic Azerbaijan Montenegro France Czech Republic Azerbaijan 16 Israel China Montenegro Tajikistan China France Tajikistan 17 Kyrgyzstan Bulgaria China France Israel United States Georgia 18 United States Israel Israel Georgia United States Israel Israel 19 Azerbaijan Azerbaijan Tajikistan Czech Republic Azerbaijan China France 2 Bulgaria United States Czech Republic China Bulgaria Azerbaijan Montenegro 16
Air tickets interest in Autumn 213 25, The destinations with the greatest interest increase in Autumn (query growth in comparison to Summer months) 2, 15, 1, 5, In Autumn the main growth is accounted for Asia and some European countries. 17
Air tickets interest in Autumn 213 The des$na$ons with the greatest interest decline in Autumn (query loss in comparison to Summer months) -2, -4, -6, -8, -1, -12, -14, Most of all the number of queries on flight tickets to resorts and CIS countries decreases in fall. 18
Air tickets interest in Winter 214 1, 9, 8, 7, 6, 5, 4, 3, 2, 1, The des$na$ons with the greatest interest increase in Winter (query growth in comparison to Autumn months) In Winter the main growth is accounted for flights to European and some Asian Winter resorts. 19
Air tickets interest in Winter 214 The des$na$ons with the greatest interest decline in Winter (query loss in comparison to Autumn months) -5, -1, -15, -2, -25, -3, In Autumn, decrease of interest in flight to most CIS destinations continues. 2
Air tickets interest in Spring 214 741,162 The des$na$ons with the greatest interest increase in Spring (query growth in comparison to Winter months) 6, 5, 4, 3, 2, 1, In Spring interest in main Summer directions starts to grow. 21
Air tickets interest in Spring 214 The des$na$ons with the greatest interest decline in Spring (query loss in comparison to Winter months) -5, -1, -15, -2, -25, -3, The number of queries on flight tickets to Autumn and Winter resort countries reduces most of all. 22
Air tickets interest in Summer 213 7, The des$na$ons with the greatest interest increase in Summer (query growth in comparison to Spring months) 6, 5, 4, 3, 2, 1, In Summer, search statistics on flight tickets to resorts and CIS countries grows. 23
Air tickets interest in Summer 213 The des$na$ons with the greatest interest decline in Summer (queries loss in comparison with Spring months) -5-1, -1,5-2, -2,5-3, -3,5-4, Egypt United Kingdom Israel Turkey France China Croatia UAE In Summer, query statistics on the most destinations grows. Query statistics reduced in some countries which are more popular in the off-season. 24
Seasonal interest growth structure Interest growth in flights to 25 destinations usually comes before the main wave of tourist interest. 2 Often it consists of two waves: 1. The first wave that precedes tourist season and general Generic queries on the travel 15 to the country interest in the country by 1 1 2 months 2. The second wave coincides with a peak of interest in tourism in the country Queries 5 on air tickets to the country 25
Domestic flights rate is growing Moscow 4,321,246 94,867 833,817 St-Petersburg Simferopol Ekaterinburg Novosibirsk Krasnodar Sochi Krasnoyarsk Ufa Rostov Irkutsk Kiev Vladivostok Samara Anapa Khabarovsk Erevan Kaliningrad Chelyabinsk Minsk Kazan Surgut Omsk Perm Tyumen Tashkent Istanbul Mineralnye Vody Nizhny Novgorod 374,75 362,54 29,517 239,884 238,65 224,228 216,341 28,683 26,177 196,924 191,288 179,899 168,97 167,156 162,374 15,714 149,299 148,799 14,82 134,124 128,54 116,336 112,216 111,234 568,292 56,663 Domestic destinations CIS destinations Other countries The most popular city destinations are domestic and CIS. For the last year, there has been an increased interest in Simferopol, which lands in the top three destination. Growth in domestic destination queries grew by 455% in the past 12 months. 26
27 Main non-domestic destinations 35,797 37,388 38,646 39,722 41,118 42,966 43,625 45,638 48,568 51,759 55,69 6,388 6,4 62,487 66,23 66,325 66,539 71,675 74,282 79,544 81,396 83,28 86,96 14,63 14,752 116,336 128,54 162,374 179,899 216,341 Berlin London Beijing Munich Khujand Kharkiv Phuket NY Sevastopol Astana Rome Tel Aviv Odessa Tbilisi Donetsk Dushanbe Bangkok Almaty Baku Kishinev Burgas Paris Barcelona Prague Bishkek Istanbul Tashkent Minsk Yerevan Kiev
Most popular city-pairs Moscow Simferopol Moscow Sochi Moscow Krasnodar Moscow Yerevan Moscow Novosibirsk Moscow Vladivostok Moscow Ekaterinburg Moscow Ufa Moscow Krasnoyarsk Moscow Irkutsk Moscow Kaliningrad Moscow Petersburg Moscow Anapa Moscow Rostov Moscow Makhachkala Moscow Tashkent Moscow Khabarovsk Mocsow Kishinau Moscow Chelyabinsk Moscow Mineral Waters Moscow Bishkek Moscow Osh Moscow Adler Moscow Barcelona Moscow Prague Moscow Omsk Moscow Burgas Moscow Paris Moscow Kiev Moscow Dushanbe 79,77 78,987 7,682 69,457 67,75 6,81 59,321 59,111 56,92 55,779 55,56 53,112 5,749 5,3 48,9 47,454 46,262 44,82 4,947 38,82 36,425 36,131 36,56 35,28 34,799 33,211 31,221 97,887 121,339 346,258 Russian cities Other cities Most users, who include city-pairs in their queries, are generally looking for domestic flights (or flights within CIS). 28
Most popular airlines 9,, 8,, 7,, 6,, 5,, 4,, 3,, 2,, 1,, 29
Popularity dynamics: Russian airlines 9, 8, 7, 6, 5, 4, 3, 2, 1, Аeroflot Transaero S7 Utair Ural Airlines Rossiya Airlines Orenair Nord Wind Wim Avia Red Wings Rusline Yakutia Yamal Aero Nordstar ifly Aug Sep Oct Nov Dec 213 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 214 Feb Mar Apr May Jun Jul The number of queries on Airlines increases in Summer (queries on Airlines don t undergo such significant seasonal changes as generic queries do). Source: wordstat.yandex.ru Geo: Russia 3
Variation in user interest in brands Impressions August 12 July 13 August 13 July 14 9,, 8,, +41% 7,, 6,, 5,, 4,, +52% -5% 3,, 2,, 1,, +17% +2% -22% +7% +9% +15% -18% -14% -9% +7% +4% +22% Source: wordstat.yandex.ru Geo: Russia 31
Popularity dynamics: International Airlines 12, Lufthansa Iberia 1, Emirates Airlines Turkish Airlines 8, KLM Ryanair 6, Air Berlin Air France Alitalia 4, EasyJet Air Baltic 2, Finnair Uzbekistan Airways Etihad Aug Sep Oct Nov Dec 213 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 214 Feb Mar Apr May Jun Jul Source: wordstat.yandex.ru Geo: Russia 32
4% 3% 2% 1% % -1% -2% -3% -4% Variation in user interest in brands Impressions August 12 July 13 August 13 July 14 1,2, 1,, -29% 8, 6, -6% +9% 4, 2, +3% % +4% -15% -1% -12% +28% -11% -1% -15% +21% Source: wordstat.yandex.ru Geo: Russia 33
Conclusions " User interest in category has increased by 25% during the last year. " Interest growth for recent years is accounted for non-capital regions (Russia except for Moscow and St. Petersburg). " Interest in online booking is higher in capital areas than in regions. " Domestic and CIS destinations are most popular. 34
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