Advantages of Doing Business in Japan

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XIX Italy-Japan Business Group Meeting Advantages of Doing Business in Japan June 13, 2007 Hiroshi TSUKAMOTO President, Japan External Trade Organization (JETRO) 1 1

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- Foreign Direct Investment (FDI) in Japan - Increasing Japan s Inward FDI Stock (Billion Yen) Note: Western Europe consists of 10 countries (UK, Germany, France, Netherlands, Italy, Belgium, Luxembourg, Switzerland, Sweden and Spain) Source Ministry of Finance and Bank of Japan: Regional Direct Investment Position and Regional Portfolio Investment Position 3 3

- Foreign Direct Investment (FDI) in Japan - Increased Stock Held by Foreign Entities (%) Corporations 26.7% Individuals 21.1% 19.1% Banks (excl. trust banks) Foreign Corporations & Individuals 4.7% Source All domestic stock exchanges (Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo) in Japan: 2005 Share ownership Survey 4 4

- Foreign Direct Investment (FDI) in Japan - Increase in M&A 2003 2004 2005 2006 Sources RECOF, THOMSON Merck Colony Capital AIU, others Volvo EXAMPLES of M&A (OUT-IN) Banyu Pharmaceutical Fukuoka Daiei Real Estate Royal Sun Alliance Nissan Diesel 5 5

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- World s Second-largest Market - Japan s GDP Compared to Other Countries (US$ billion) Source Formulated by JETRO based on data from "World Economic Outlook Database" (April, 2006), IMF 7 7

- World s Second-largest Market - GDP Comparison of Japan s Regions with Some Countries (US$ billion) Note: GDP data for Japan's regions from 2003; for other countries, 2005 Sources "Prefectural Economic Almanac" (March 2006), Economic and Social Research Institute, Cabinet Office; "World Economic Outlook Database"(April, 2006), IMF; "China Statistical Abstract 2006," National Bureau of Statistics of China 8 8

- World s Second-largest Market - Examples of Japanese Market Scale in the World Semiconductors (2005) Pharmaceuticals (Dec.2004 Nov.2005) Asia & Oceania 45.4% America 17.9% Europe (Top 5 countries) 24.6% Other 6.0% North America 52.9% Europe 17.3% (US$ billion) Source World Semiconductor Trade Statistics (WSTS) Japan: 19.4% (44.1) Japan: 16.6% (60.7) (US$ billion) Note: Sales for hospitals are included in Japan's data Source Pharmaceutical Handbook 2006 9 9

- World s Second-largest Market - Examples of Italian Firms Expanding in the Japan Market In November 2007, Bulgari will open a large two-story shop in the GYRE building in Tokyo s fashionable Omotesando shopping area. The firm will open an even larger store (the company s largest by floor space in the world) in Ginza in December, the Bulgari Ginza Tower. Gucci and Bottega Veneta, part of the same group, opened their largest stores in Ginza in November 2006 and April 2007 respectively. The group is also targeting growth in other areas of Japan, opening its first shop (Gucci) in Nagoya in October 2006. 10 10

- World s Second-largest Market - Examples of Italian Firms Expanding in the Japan Market Calligaris S.p.A., a leading Italian furniture maker, established Calligaris Japan K.K. in Kobe in January 2006, locating its distribution facility in Fukuoka prefecture. The firm has been exporting to the Japanese market for over 10 years, with sales reaching 4 million in 2004. Marcolin Group, a leader in Italy s eyewear industry, established Marcolin Japan K.K. in Tokyo in December 2006. Marcolin Group CFO, Cirillo Marcolin, said, As this market [Japan] is becoming unbelievably important for our business, we decided to elaborate a more aggressive strategy for our brands in Japan, through a direct presence and a customized approach. 11 11

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- World's Center for Technological Innovation and Product Development - R&D Investment in Japan (trillion yen) Source Ministry of Education, Culture, Sports, Science and Technology: White Paper on Science and Technology 2006 13 13

- World's Center for Technological Innovation and Product Development - R&D Investment vs. GDP in Leading Nations (%) Japan 3.41% (16.9 trillion yen) U.S. 2.61% (32.9 trillion yen) Germany 2.51% (7.1 trillion yen) France 2.16% (4.8 trillion yen) UK 1.80% (4.2 trillion yen) China 1.44% (2.6 trillion yen) Source Ministry of Education, Culture, Sports, Science and Technology 14 14

- World's Center for Technological Innovation and Product Development - Investment Plans of Major Electronics Firms (FY06) Source Nikkei newspaper article, May 26, 2006 15 15

- World's Center for Technological Innovation and Product Development - R&D by Foreign Companies in Japan DaimlerChrysler Japan Co., Ltd. Focusing on telematics, driver assistance systems and alternative propulsion systems. Rolls Royce Developing high-temperature superalloys for use in gas turbine engines with Japan's National Institute for Materials Science. Imperial College of London Research in developing techniques to determine the structures of human membrane receptors with Riken Yokohama Institute. Continental Teves Focusing on software and electronic brake systems research and development. Yokohama (Nov. 2005) Tsukuba (June 2006) Kawasaki (Aug. 2006) Yokohama (June 2007) 16 16

- World's Center for Technological Innovation and Product Development - Examples of Italian Firms Expanding in the Japan Market Sisvel S.p.A., a leading global licensing firm specializing in the protection and commercial exploitation of intellectual property rights, opened Sisvel Japan, K.K. in Tokyo in February 2007. In opening a Japan office, the firm aims to expand its licensing program abroad, establish stronger support systems and also promote its intellectual property business in the country. Eurotron Instruments S.p.A., a maker of portable precision environmental measuring equipment (for temperature, gas, air pollution and the like), established a Japan base in Nagoya in March 2007. 17 17

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- Access to New Asian Markets - Growth in GDP Share 2006 Other 31.8% U.S 19.7% EU 20.3% Other 34.0% 1990 U.S 21.2% EU 24.8% East Asia: 20.0% (including Japan) 2000 Other 30.6% U.S 21.4% EU 22.9% East Asia: 25.0% (including Japan) East Asia: 28.3% (including Japan) Note: Figures based on PPP (Purchasing Power Parity) valuation of country GDP Source IMF: World Economic Outlook Database (April, 2007) 19 19

- Access to New Asian Markets - Strengthened Economic Ties with East Asia Japanese Trade in 1990 vs. 2006 ($ billion) EU up 74% up 263% 2006 153.7 1990 88.5 East Asia 2006 535.4 JAPAN up 50% 2006 213.7 U.S. 1990 147.4 1990 142.7 Note: Total trade value is exports plus imports Sources Ministry of Finance and JETRO 20 20

- Access to New Asian Markets - GDP Share in Asian Area (2006) Asian NIEs (1,565.7) ASEAN4 (838.4) India (886.9) Total GDP In Asia=100 (US$ billion) (10,288.5) Japan (4,367.5) China (2,630.1) India China Japan 8.6% 25.6% 42.5% Source IMF: World Economic Outlook Database (April, 2007) 21 21

- Access to New Asian Markets - Examples of Italian Firms Expanding in the Japan Market Cargoitalia S.p.A., an air cargo company, established a branch office in Tokyo in July 2006 to begin airfreight service between Milan and Japan. Currently, the firm has service between Kansai airport-milan service, but plans to add routes from other Japan airports. 22 22

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JETRO s FDI Promotion Activities Dissemination of Information information overseas Seminars, website, pamphlets Business Partnering Events Invest Japan Business Support Center (IBSC) Providing consulting services and temporary office space 24 24

Business Partnering Events JETRO BIOLINK Forum - BioJapan (Yokohama, Sep. 2007) -2006: JETRO supported 60 clusters from 14 countries CEATEC Japan 2007 (Makuhari, Oct. 2007) -2006: JETRO helps 37 companies from 13 countries set-up booths 25 25

Invest Japan Business Support Center (IBSC) Locations: Tokyo, Osaka, Yokohama, Nagoya, Fukuoka, Kobe Consulting Services Marketing Laws and regulations National and local government incentives Cost simulation Incorporation procedures Employment and labor issues Facilities Free temporary office space (Tokyo IBSC has 35 spaces) Well-stocked library Exhibition space and auditorium Over 300 companies used the IBSCs Currently consulting over 1,000 companies 26 26

x Firms That Utilized IBSC to Set-up Business in Japan Calligaris Japan K.K. Location of parent company: Manzano (Udine), Italy Established: January 2006 Business: Furniture maker Cargoitalia S.p.A. Location of parent company: Milano, Italy Established: July 2006 Business: Airfreight (between Milan and Japan) 27 27

x Firms That Utilized IBSC to Set-up Business in Japan Sisvel Japan K.K. Location of parent company: None(To), Milano, Italy Established: February 2007 Business: Protection and exploitation of intellectual property rights Eurotron Instruments S.p.A. Location of parent company: Sesto S. Giovanni (Mi), Italy Established: March 2007 Business: Maker of portable precision measuring equipment 28 28

For more information, please contact: JETRO MILANO Via Agnello 6/1 20121 MILANO TEL: 02/72.11.79.1 FAX: 02/72.02.30.72 E-mail: mil-info@jetro.go.jp http://www.jetro.go.jp/italy/ 29 29

Grazie per la Vostra attenzione. 30 30