Intellectual Property Rights Implementation in Colombia Emblematic Handicrafts OBJETIVE Provide the artisanal sector of the legal tools necessary to protect their handcrafts through the implementation of the use of collective marks, certification marks, apellations of origin and marketing strategy for positioning the country's emblematic handcrafts in the domestic and international market. COMPONENTS Project s presentation in communities Training in IP Technical and Legal Study Law Protection Comercial Promotion and Marketing Evaluation
54 Artisans Communities 2008-2013:
Impacts Artisans acquire knowledge about intellectual property rights and the potential applied to their handicrafts. The communities have the legal signs that strengthen their competitive advantages to the market. Artisans communities in commercial and academic events showing their products and legal signs.
Advances 11 Artisan Apellations of Origin Wayuú s bags Aguadeño Hats San Jacinto s hammocks Zenú s weaving Vueltiao Hats Guacamayas Sisal weaving
Advances 11 Artisan Apellations of Origin Carmen de Viboral s Ceramic Achira Huila Biscuits Sandona Hats Ráquira Pottery* Paipa Cheese
30 Collectives Trademarks La Chamba Pottery Mompox s filigree Wounaan (Werregue) Arahuaca bags Guapi basketry Jerico s «carrieles» Palo de Sangre wood carving Certification Brand Barranquilla s Carnival Route
Comercial and Academic Promotion Promo and project stands: -Expoartesanías. Bogotá 2008 to 2013. -Expoartesano Medellín 2009-2013
International Experiences 2009 Horizontal Consulting International Cooperation with Brazil and Paraguay. (Expoartesanías visit) 2010. Horizontal Cooperation Visit ITC (International Trade Center) Mision Visit international marketing consultant based on distinctive signs. (EU-Mincomercio). 2011-2012. Peruvian and Mexican consultant. USAID «Facilitando Comercio» 2013-2016. COLIPRI (Switzerland)
Mass Media Promotion
Legal Case «Vueltiao Hat» SIC ordered preemptively immediate suspension of production, marketing, or sale of all hat that imitate it, seeming to be or represent, resembles or evoke the hat that identifies the Denomination of Origin "Zenú weaving". Res.439 2013
Legal Proteccion «Marimonda» Unauthorized copy of Barranquilla s Carnival 2011
Marketing use case Support by: Tolima s Government, Javeriana University and SENA Tolima
Visibility Clay and Gastronomic Fair TICs and social nets
Visibility Touristic Route: Magdalena River Experiencial Tourism https://www.facebook.com/lachambacolombia?fref=ts
Marketing use case II Carriel Jericoano
Visibility Carriel Jericoano Carriel Touristic and religious Route Paris Hilton with Carriel
Clay and Crockery Parties DO El Carmen de Viboral Clay and Crockery Museum Ceramic Street Touristic Route
Aguadeño Hat Appellation of origin Launch Expoartesanías Fair Bogotá 2012. *Christine Lagarde. Maining Director of International Monetary Fund
Colombian s Appellation of Origin Sign *Francis Gurry Director General of the WIPO.
Thanks to an agreement between Artesanias de Colombia and the Superintendence of industry and commerce-sic, craftsmen may register their individual marks for only U$25, before the price was U$375.
Project Mini web specialized www.artesaniasdecolombia.com.co/propiedadintelectual
Technical Document «Protecting Our Identity»
Following Steps New induction and accompanying communities in intellectual property subject with distinctive signs for the attachment of its use. Support in the Organization of the Regulatory Team" of appellations of origin and collective marks holders organizations. Strengthening of Associativity.(Agreement between Artesanias de Colombia y Organizaciones Solidarias Work Ministry). Get involved with OVOP Colombia Movement activities. (JICA. Academic and Commercial Events in Intellectual Property and handcrafts. Accompaniment in the legal use of acquired rights. Branding, Local Marketing Territorial and Political Development.
Thanks