PUBLISHER S AUDIENCE STATEMENT June 2017 Mission Statement THE VOICE OF PROFESSIONALS SERVING AMERICA S COMMUNITIES PUBLIC WORKS delivers an independent and unbiased perspective on trends, management, legislation, and products to public works officials dedicated to improving the nation s infrastructure. NEW ACCESSIBILITY RULES FOR BUSES AND VANS page 12 PWMAG.COM JANUARY 2017 AGENCY HELPS LOWER FLOOD INSURANCE RATES page 21 EVEN WINEMAKING WASTE MUST BE TREATED page 27 Audience Focus PUBLIC WORKS serves the field of municipal, county, state, special district and federal government engaged in public works [including engineering], highways, streets, roads & bridges, airports (construction, maintenance & surveying), water/wastewater, private water companies, water/wastewater utilities, solid waste/resource recovery & recycling, fleet, equipment, building maintenance, traffic control, parks & recreation, transportation, environmental/pollution control/conservation, public safety, planning/ zoning/inspection, administration, information systems and consulting engineering firm/ consultant/management company, architectural, design firm, contractors (performing public works services) in private industry and others allied to the field. see page 31 for more on the $764 million Evergreen Point Floating Bridge and Landings and other winners. DESIGN-BUILD DONE RIGHT World's longest floating bridge earns Washington State DOT one of 14 awards for project delivery excellence. Established: 1896 Issues per year: 4 315,012 TOTAL ENGAGEMENTS MAGAZINE WEBSITE NEWSLETTERS SOCIAL 60,000 18,944 209,784 726 Print Subscribers1 Monthly Unique Users public works Update Monthly Engagements LinkedIn Members 1 Publisher s Statement (June 2017) 38,975 Monthly Page Views Publisher s Own Data (June 2017) 4,579 Twitter Followers 24,158 948 Monthly Sessions Facebook Likes Google Analytics (6 month average) (June 2017) Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: print subscribers, digitalonly subscribers, newsletter recipients, monthly page views, social media likes/ members/followers. Source: Publisher's Own Data
PRINT BUSINESS BREAKOUT OF TARGET AUDIENCE TOTAL PERCENT Municipal Government Municipal Government Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/ Pollution Control/Conservation, Public Safety, Planning/Zoning/Inspection 25,206 42.0% Municipal Government Water/Wastewater (Including Private Water Companies and Water/Wastewater Utilities) 8,490 14.2% Municipal Government Administration, Information Systems 9,881 16.5% TOTAL MUNICIPAL 43,577 72.6% County Government County Government Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/ Conservation, Public Safety, Planning/Zoning/Inspection 4,088 6.8% County Government Water/Wastewater (Including Private Water Companies and Water/Wastewater Utilities) 650 1.1% County Government Administration, Information Systems 829 1.4% TOTAL COUNTY 5,567 9.3% State Government State Government Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/ Conservation, Public Safety, Planning/Zoning/Inspection, Administration, Information Systems 4,335 7.23% State Government Water/Wastewater 304 0.5% Special District TOTAL STATE 4,639 7.7% Special District Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/ Conservation, Public Safety, Planning/Zoning/Inspection, Administration, Information Systems 529 0.9% Special District Water/Wastewater 677 1.1% TOTAL SPECIAL DISTRICT 1,206 2.0% Federal Government 690 1.2% TOTAL GOVERNMENT 55,679 92.8% Consulting Engineering Firm/Consultant/Management Company, Architectural, Design Firm and contractors (who perform public works services) 4,321 7.2% TOTAL 60,000 100.0% Source: Publisher's Own Data
PRINT AUDIENCE TITLE ANALYSIS *PUBLIC WORKS OPERATIONS **PUBLIC WORKS OPERATIONS OTHER ***ENGINEERING CONSULTANTS/ CONTRACTORS PRIVATE INDUSTRY TOTAL Municipal Government Public Works 21,620 3,586 0 25,206 Municipal Government Water/Wastewater 6,006 2,484 0 8,490 Municipal Government Administration 2,106 7,775 0 9,881 Sub-Total Municipal: 29,732 13,845 0 43,577 County Government Public Works 3,243 845 0 4,088 County Government Water/Wastewater 486 164 0 650 County Government Administration 172 657 0 829 Sub-Total County: 3,901 1,666 0 5,567 State Government Public Works 3,032 1,303 0 4,335 State Government Water/Wastewater 211 93 0 304 Sub-Total State: 3,243 1,396 0 4,639 Special District Public Works 359 170 0 529 Special District Water/Wastewater 520 157 0 677 Sub-Total Special District: 879 327 0 1,206 Federal Government 435 255 0 690 Consulting Engineering Firm/Consultant/Management Company, Architectural, Design Firm and contractors (who perform public works services) 0 0 4,321 4,321 TOTAL 38,190 17,489 4,321 60,000 *Public Works Operations: Director/Chief, Manager/Planner, Superintendent, Engineer, Foreman/Supervisor/Inspector **Public Works Operations Other: Surveyor, Operator/Technician/Coordinator, Specialist, Information Systems, Purchasing/Procurement City Manager, County Manager, City Clerk, County Clerk, Mayor, Administrator, Commissioner, Executive Director, Chairperson, Supervisor, Council Member, County Judge, Other Elective Title, Other Non-Elective Title ***Engineering Consultant: Private Industry: President, CEO/COO, Chairperson, Owner, Executive/Sr. VP, VP, Director, Purchasing, Estimator, Engineering VP/ Dir./Mgr., Chief Eng., Operations, Maintenance VP/Dir./Mgr., Architect/Designer/Surveyor, Consultant/Advisor Source: Publisher's Own Data
PRINT GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION STATE TOTAL PERCENT STATE TOTAL PERCENT Maine 684 Kentucky 926 New Hampshire 578 Tennessee 1,274 Vermont 284 Alabama 980 Massachusetts 1,413 Mississippi 643 Rhode Island 211 East So. Central 3,823 6.4% Connecticut 1,090 Arkansas 879 New England 4,260 7.1% Louisiana 713 New York 3,631 Oklahoma 864 New Jersey 1,810 Texas 3,477 Pennsylvania 3,622 West So. Central 5,933 9.9% Middle Atlantic 9,063 15.1% Montana 291 Ohio 2,848 Idaho 464 Indiana 1,409 Wyoming 288 Illinois 2,750 Colorado 1,044 Michigan 1,999 New Mexico 178 Wisconsin 1,759 Arizona 706 East No. Central 10,765 17.9% Utah 540 Minnesota 1,297 Nevada 257 Iowa 1,141 Mountain 3,768 6.3% Missouri 1,404 Alaska 10 North Dakota 308 Washington 1,183 South Dakota 353 Oregon 708 Nebraska 795 California 3,935 Kansas 1,124 Hawaii 17 West No. Central 6,422 10.7% Pacific 5,853 9.8% Delaware 146 United States 59,989 99.9% Maryland 903 US Territories 11 Washington, DC 109 Canada - Virginia 1,530 Mexico - West Virginia 540 Other International - North Carolina 1,791 APO/FPO - South Carolina 801 - Georgia 1,562 - Florida 2,720 - South Atlantic 10,102 16.8% TOTAL 60,000 100.0% Source: Publisher's Own Data
PRINT - PUBLIC WORKS MARKET COVERAGE There is a total of 19,505 total cities, town, villages (incorporated places) in US: https://www.statista.com/statistics/241695/number-of-us-cities-townsvillages-by-population-size/ There are 3,035 cities over 10,000 population. https://www.quora.com/how-many-towns-counties-and-cities-are-inthe-usa THE VOICE OF PROFESSIONALS SERVING AMERICA S COMMUNITIES PWMAG.COM OCTOBER 2016 TUNNELING FOR WINNING PROJECTS Thornton Composite Reservoir was one of 25 American Public Works Association Projects of the Year. SEE PAGE 24 FOR ALL OF THE REST CLINTON AND TRUMP CLASH OVER INFRASTRUCTURE page 12 READ THIS IF YOU'RE THINKING OF PUTTING CAMERAS IN CITY VEHICLES page 17 CASHING IN ON GLASS RECYCLING page 31 Public Works Magazine reaches a total of 13,043 or 67% of the total cities, town, villages (incorporated places) in the US. Public Works Subscribers vs. Top 100 Cities 100 LARGEST CITIES RANKED BY POPULATION (U.S. CENSUS) POPULATION RANK 1 GEOGRAPHICAL AREA 2010 2000 United States Inside core based statistical area In metropolitan statistical area PUBLIC WORKS COUNT New York - Northern New Jersey - Long Island, NY-NJ-PA 1 1 1,904 Los Angeles - Long Beach - Santa Ana, CA 2 2 572 Chicago - Joliet - Naperville, IL-IN-WI 3 3 1,339 Dallas - Fort Worth - Arlington, TX 4 5 683 Philadelphia - Camden - Wilmington, PA-NJ-DE-MD 5 4 868 Houston - Sugar Land - Baytown, TX 6 8 350 Washington - Arlington - Alexandria, DV-VA-MD-WV 7 7 367 Miami - Fort Lauderdale - Pompano Beach, FL 8 6 485 Atlanta - Sandy Springs - Marietta, GA 9 11 337 Boston - Cambridge - Quincy, MA-NH 10 10 780 San Francisco - Oakland - Fremont, CA 11 12 316 Detroit - Warren - Livonia, MI 12 9 489 Riverside - San Bernardino - Ontario, CA 13 13 244 Phoenix - Mesa - Glendale, AZ 14 14 267 Seattle - Tacoma - Bellevue, WA 15 15 324 Minneapolis - St. Paul - Bloomington, MN-WI 16 16 453 San Diego - Carlsbad - San Marcos, CA 17 17 150 St. Louis, MO-IL 18 18 442 Tampa, St. Petersburg - Clearwater, FL 19 21 185
PRINT - PUBLIC WORKS MARKET COVERAGE Public Works Subscribers vs. Top 100 Cities - Cont. 100 LARGEST CITIES RANKED BY POPULATION (U.S. CENSUS) POPULATION RANK1 2010 2000 PUBLIC WORKS COUNT Baltimore - Towson, MD 20 19 165 Denver - Aurora - Broomfield, CO 21 22 218 Pittsburgh, PA 22 20 577 Portland - Vancouver - Hillsboro, OR-WA 23 25 176 Sacramento - Arden-Arcade - Roseville, CA 24 27 169 San Antonio - New Braunfels, TX 25 29 126 Orlando - Kissimmee - Sanford, FL 26 30 169 Cincinnati - Middletown, OH-KY-IN 27 24 272 Cleveland - Elyria - Mentor, OH 28 23 360 Kansas City, MO-KS 29 26 293 Las Vegas - Paradise, NV 30 36 67 San Jose - Sunnyvale - Santa Clara, CA 31 28 91 Columbus, OH 32 31 272 Charlotte - Gastonia - Rock Hill, NC-SC 33 37 244 Indianapolis - Carmel, IN 34 34 180 Austin - Round Rock - San Marcos, TX 35 40 193 Virginia Beach - Norfolk - Newport News, VA-NC 36 33 202 Providence - New Bedford - Fall River, RI-MA 37 32 233 Nashville-Davidson - Murfreesboro - Franklin, TN 38 39 189 Milwaukee - Waukesha - West Allis, WI 39 35 247 Jacksonville, FL 40 45 79 Memphis, TN-MS-AR 41 41 109 Louisville - Jefferson County, KY-IN 42 43 129 Richmond, VA 43 46 90 Oklahoma City, OK 44 47 173 Hartford - West Hartford - East Hartford, CT 45 44 304 New Orleans - Metairie - Kenner, LA 46 38 70 Buffalo - Niagara Falls, NY 47 42 181 Raleigh - Cary, NC 48 59 107 Birmingham - Hoover, AL 49 48 122 Salt Lake City, UT 50 50 108 Rochester, NY 51 49 177 GEOGRAPHICAL AREA United States Inside core based statistical area In metropolitan statistical area
PRINT - PUBLIC WORKS MARKET COVERAGE Public Works Subscribers vs. Top 100 Cities - Cont. 100 LARGEST CITIES RANKED BY POPULATION (U.S. CENSUS) POPULATION RANK 1 GEOGRAPHICAL AREA 2010 2000 United States Inside core based statistical area In metropolitan statistical area PUBLIC WORKS COUNT Tucson, AZ 52 55 55 Honolulu, HI 53 52 2 Tulsa, OK 54 53 117 Fresno, CA 55 58 63 Bridgeport - Stamford - Norwalk, CT 56 51 164 Albuquerque, NM 57 65 40 Albany - Schenectady - Troy, NY 58 56 194 Omaha - Council Bluffs, NE-IA 59 60 138 New Haven - Milford, CT 60 57 162 Dayton, OH 61 54 160 Bakersfield - Delano, CA 62 70 36 Oxnard - Thousand Oaks - Ventura, CA 63 61 52 Allentown - Bethlehem - Easton, PA-NJ 64 64 178 Baton Rouge, LA 65 66 86 El Paso, TX 66 69 39 Worcester, MA 67 62 184 McAllen - Edinburg - Mission, TX 68 81 78 Grand Rapids - Wyoming, MI 69 63 136 Columbia, SC 70 73 66 Greensboro - High Point, NC 71 74 84 Akron, OH 72 67 104 North Port - Bradenton - Sarasota, FL 73 79 48 Little Rock - North Little Rock - Conway, AR 74 77 144 Knoxville, TN 75 76 137 Springfield, MA 76 68 105 Stockton, CA 77 82 44 Poughkeepsie - Newburgh - Middletown, NY 78 75 27 Charleston - North Charleston - Summerville, SC 79 85 68 Syracuse, NY 80 72 114 Toledo, OH 81 71 85 Colorado Springs, CO 82 86 49 Greenville - Mauldin - Easley, SC 83 84 87
PRINT - PUBLIC WORKS MARKET COVERAGE Public Works Subscribers vs. Top 100 Cities - Cont. 100 LARGEST CITIES RANKED BY POPULATION (U.S. CENSUS) POPULATION RANK 1 GEOGRAPHICAL AREA 2010 2000 United States Inside core based statistical area In metropolitan statistical area PUBLIC WORKS COUNT Wichita, KS 84 80 113 Cape Coral - Fort Myers, FL 85 103 51 Boise City - Nampa, ID 86 97 78 Lakeland - Winter Haven, FL 87 92 91 Des Moines - West Des Moines, IA 88 93 96 Madison, WI 89 88 140 Youngstown - Warren - Boardman, OH-PA 90 78 105 Scranton - Wilkes-Barre, PA 91 83 89 Augusta - Richmond County, GA-SC 92 89 50 Harrisburg - Carlisle, PA 93 87 156 Ogden - Clearfield, UT 94 102 62 Palm Bay - Melbourne - Titusville, FL 95 95 48 Jackson, MS 96 90 85 Chattanooga, TN-GA 97 94 51 Provo - Orem, UT 98 120 71 Lancaster, PA 99 96 96 Modesto, CA 100 100 23 TOTAL 21,098 1 Population rank based on 2010 Census population data. Note: Core based statistical areas (metropolitan and micropolitan statistical areas) defined by the Office of Management and Budget as of December 2009. Broomfield County, CO, was formed from parts of Adams, Boulder, Jefferson, and Weld Counties, CO, on November 15, 2001, and was coextensive with Broomfield city. For purposes of presenting data for metropolitan and micropolitan statistical areas, Broomfield is treated as if it were a county at the time of Census 2000. Source: U.S. Census Bureau, 2010 Census and Census 2000. Chapter-1-data: https://www.census.gov/library/publications/2012/dec/c2010sr-01.html
Audience Metrics from our Public Works Annual City & County, Reader Survey, 2016 METHODOLOGY: The Public Works State Study is sponsored by Hanley Wood, publisher of PUBLIC WORKS, and conducted by Farnsworth Group, a leading industry market research firm. The survey was conducted online and included PUBLIC WORKS print subscribers with email addresses and responsibilities for planning, purchasing, or management of city or county-level projects. The data was collected from May 2, 2016 to July 5, 2016 and the findings citied are based on 171 usable responses. FLEET OPERATIONS Number of New Vehicles Needed for the Coming Year For those who answered the question, 95% indicated they would need at least one new vehicle. BUILDINGS AND FACILITIES Number of Buildings and Facilities Your Department or Agency Manages or Maintains For those who answered the question, the average number of buildings is 26.48. STREET AND HIGHWAY PROJECTS AND MAINTENANCE Average Number of Lane Miles Scheduled for the Coming Year Average number of surface treatment - 59.00 miles Average number of new roads - 41.05 miles Average number of reworking of existing roads - 34.71 miles BRIDGES AND CULVERTS Average Number of Bridge/Retaining Wall Projects for the Coming Year Average number of bridges repaired - 4.80 Average number of retaining wall projects - 3.04 Average number of bridge deck overlay projects - 1.71 Average number of new bridges - 1.16 STREET AND HIGHWAY PROJECTS AND MAINTENANCE Pavement/Maintenance Projects Planned for the Coming Year 42.7% of the respondents plan manhole rehabilitation projects 38.0% of the respondents plan curb & gutter projects ROADSIDE TURF MAINTENANCE Average Number of Road Miles to be Mowed/ Sprayed in the Coming Year Average number of miles sprayed for weed control - 442.94 Average number of miles mowed - 1,029.1 MAINTENANCE AND CONSTRUCTION EQUIPMENT Percentage Reporting at Least One - Maintenance/ Construction Equipment Units Needed in the Coming Year 39.1% of the respondents reported at least one backhoe loader 29.0% of the respondents reported at least one 4WD loader 27.5% of the respondents reported at least one skid steer loader LIGHTING AND TRAFFIC CONTROL Average Number of Lighting/Traffic Control Items Needed in the Coming Year Average number of raised reflective markers - 257.57 Average number of safety cones/barrels - 128.42 Average number of traffic signs - 103.85 Average number of highway signs - 82.12
Audience Metrics from our Public Works Annual City & County, Reader Survey, 2016 SNOW AND ICE CONTROL Average Number of Snow/Ice Control Products Purchased Last Year Average number of tons of salt - 92,231.6 Average number of tons of calcium chloride (or # of gallons) - 21,843.71 Average number of tons of alternative deicers (or # of gallons) - 6,607.04 SNOW AND ICE CONTROL Percentage Reporting at Least One - Number of Snow/Ice Control Products Needed for the Coming Year 56.2% of the respondents reported at least one snowplow blade 45.8% of the respondents reported at least one snowplow 29.2% of the respondents reported at least one salt/cinder spreader 22.9% of the respondents reported at least one snow blower RECREATIONAL FACILITIES, PARKS, AND DOWNTOWN AREAS Percentage Planning to Add or Restore in the Coming Year 39.3% of the respondents are planning playgrounds 32.1% of the respondents are planning parking lots 12.5% of the respondents are planning swimming pools 10.7% of the respondents are planning parking garages WORKER SAFETY Do You Have Any Worker Safety Programs? 93% of the respondents indicate that they have worker safety programs. RESPONDENT/PROFILE Month Your Fiscal Year Starts 48.8% of the respondents indicate they start in July 26.4% of the respondents indicate they start in January 11.6% of the respondents indicate they start in October Source: Public Works Annual City & County, Reader Survey, 2016 Pass along readership is an additional 1.7 readers per issue of PUBLIC WORKS. 77% of respondents indicated they have cross over responsibilities between major Public Work departments, such as bridge / road maintenance, traffic control, fleet management, parks and rec, storm water, waste/sanitation, snow & ice control, etc.. Source: 2017 Readex Research, PUBLIC WORKS March Issue Ad Readership Study Hanley Wood Media Inc. One Thomas Circle Suite 600 Washington, DC 20005 T: 202.452.0800 F: 202.785.1984 www.hanleywood.com