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Connecting Global Competence Plan your trade-fair success Marketing Services Brochure

Your most important s Information center Exhibitors technical services Press office space Exhibitor passes, vouchers / Department 1 Dr. Jutta Seitz Media Sales online vouchers for one-day tickets, Tel. +49 89 949-21164 Tel. +49 89 949-21480 Marion Maurer advertising materials tas1@messe-muenchen.de jutta.seitz@messe-muenchen.de Tel. +49 89 949-20591 Hotline Tel. +49 89 949-11378 advertising@messe-muenchen.de Traffic + safety Erik Westendorf Doreen Dambacher Tel. +49 89 949-21479 doreen.dambacher@messe-muenchen.de marion.maurer@messe-muenchen.de NEUREUTER FAIR MEDIA GmbH Exhibition Team exhibiting@ceramitec.com Tel. +49 89 949-21215 erik.westendorf@messe-muenchen.de Katja Hartmair Tel. +49 89 949-21201 Bartek Palka Broadcast Assistant Tel. +49 89 949-20763 bartek.palka@messe-muenchen.de Catalog entry, exhibitor database Sandra Plett Tel. +49 201 36547-410 ceramitec@neureuter.de Igor Palka Tel. +49 89 949-20411 katja.hartmair@messe-muenchen.de Conference rooms TRADEFAIRS.com igor.palka@messe-muenchen.de Daniela Köpfer Hotel reservations Alexa Cordioli Tel. +49 89 949-20413 Tel. +49 89 949-21226 crs@messe-muenchen.de Tel. +49 69 9588-3616 messe-muenchen@tradefairs.com alexa.cordioli@messe-muenchen.de Marion Lintl Tel. +49 89 949-20412 marion.lintl@messe-muenchen.de

Important dates/deadlines Exhibitor passes for free and to purchase no deadline Online vouchers for one-day tickets April 6, 2018 Vouchers for one-day tickets Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 materials Visitor Brochure Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 Posters Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 Trade fair venue Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 Stickers without imprint Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 Stickers with stand no./hall Germany: March 10, 2018 Europe (excl. Italy): March 3, 2018 Overseas (incl. Italy): February 24, 2018 Logo no deadline Personalized banners for web and/or print no deadline Hotel Guide Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 City Guide incl. City Map München Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 Art postcards Germany: March 23, 2018 Europe (excl. Italy): March 16, 2018 Overseas (incl. Italy): March 9, 2018 space and sponsoring Subject to availability February 2, 2018 Subject to availability Press compartments in Press Center East Anytime Electronic press compartments Anytime Press calendar Anytime Exhibitor press conferences Subject to availability TV and radio services March 16, 2018 Trade media directory Anytime

Clear and straightforward: Place your order in the for ceramitec It is easy to order all services online via the ceramitec Exhibitor Shop. Once you have confirmed the stand offer, the primary named during the registration process will be sent an access link to the fair s. If another correspondence person is named during the registration process, they will be automatically sent the login details for a subaccount, which can be used to place orders. If you registered online for another event run by Messe München, either when signing up to attend the event or to use the, you can log in to the ceramitec using these access details once you have received the link. If you have forgotten your password, you can reset it easily by clicking on the Forgot Your Password? link. If you have not yet activated your Messe München account, please register for the once we have sent you the link. You will then be able to book all the services you need. When you click on the required services, you will see a detailed description and the price. To book, click on Add to Cart and continue shopping. All the offers in this brochure, plus lots more, are on the internet in our at www.ceramitec.com/shop. There you will also find information on the technical services for exhibitors, from stand construction and electrical/water connections, exhib - itor passes and parking permits to a range of rental services. After checking through the items in your shopping basket, you can then send off your final booking. You will then receive confirmation from Messe München. Please pay particular attention to the different ordering deadlines for the individual services. All the key deadlines are listed again on page 3 of this brochure, to give you a quick overview. Should you have any questions, we would be glad to help. Just call us on: +49 89 949-11378

Exhibitor passes for free and to purchase Online vouchers for one-day tickets Vouchers for one-day tickets ceramitec recommends Exhibitor passes for free and to purchase For the first time, ceramitec s Print@home-Tickets (exhibitor passes) will be fully personalized. All you need to do is give the names of the stand staff when placing your order in the. This information will be printed on the Print@home-Ticket (exhibitor pass) in addition to your company name. The Print@home-Tickets (exhibitor passes) will be sent to the e-mail address you provide once they have been personalized and the admission invoice has been paid. You can print them as soon as you receive them. Your final invoice will only include the Print@home-Tickets that were actually used for the event. You will not be charged for any complimentary tickets or for any tickets that were not used. The remaining non-complementary Print@home-Tickets (exhibitor passes) will cost EUR 33 plus VAT. 10.04. 13.04.2018 Using the Print@home-Ticket (exhibitor pass) has the following benefits: Faster access to the ticket Orders can be made last minute as tickets are not sent in the mail If lost, the ticket can be reprinted No long waiting lines Use as a name badge Aussteller, Vier-Tage-Ticket, mit Wiedereintritt Each exhibitor will receive a number of free Print@home-Tickets for exhibitors that depends on the stand size: Stands up to 20 m² 3 Print@home-Tickets for exhibitors Starting at 21 m²: each additional 1 additional Print@home- 10 m² or portion thereof Ticket for exhibitors Starting at 101 m²: each additional 1 additional Print@home- 20 m² or portion thereof Ticket for exhibitors Please keep in mind that your exhibitor pass does not entitle you to free use of public transportation. Customer Interaction Center Tel. +49 89 949-11378 advertising@messe-muenchen.de

Exhibitor passes for free and to purchase Online vouchers for one-day tickets Vouchers for one-day tickets Online vouchers for one-day tickets Online vouchers are the quickest and most cost-effective way to invite Min. quantity: 30 vouchers your customers to visit your stand. If you booked your stand before March 31, 2017 you will Online voucher numbers will be sent in an Excel file. receive all online customer invitation vouchers free. ceramitec recommends Online vouchers are up to 20% cheaper than (paper) vouchers. As online voucher numbers can be conveniently sent via e-mail, you save on the high postage costs. Your customers can redeem the voucher at www.ceramitec.com/tickets/en before visiting the fair. After completing the registration process, your customers will receive their personalized Print@home-Ticket via e-mail. Do you want to send printed invitations anyway? It is easy to include the online voucher numbers in these invitations. Online vouchers can be ordered right up until the fair begins. With a printed Print@home-Ticket, your customers can visit the fair without having to wait in line once they get there. If you booked your stand after this deadline, we will charge EUR 12 per redeemed online ticket voucher. Customer Interaction Center Tel. +49 89 949-11378 advertising@messe-muenchen.de

Connecting Global Competence Contacts Exhibitor passes for free and to purchase Online vouchers for one-day tickets Vouchers for one-day tickets ceramitec recommends Vouchers for one-day tickets Invite your customers, and offer them a personalized service at the same time! The entry vouchers will include your customer s name, their company name and your hall and stand number. This gives your customers free entry to the fair, and informs them of your stand s location. Simply pass the vouchers on to your customers! Your customers can redeem their vouchers at www.ceramitec.com/tickets/en before visiting the fair. After completing the registration process, your customers will receive their personalized Print@home-Tickets via e-mail. With a printed Print@home-Ticket, your customers can visit the fair without having to wait in line once they get there. Min. quantity: 30 vouchers If you have booked your stand before March 31, 2017 you will receive all of your customer invitation vouchers free. If you have booked your stand after this deadline, we will charge EUR 15 per redeemed ticket voucher. Gutschein für ein Tagesticket / Voucher for a one-day ticket Nur für Fachbesucher / Trade Visitors only Mit diesem Gutschein lädt der unten genannte Aussteller Sie ein, seinen Messestand auf der ceramitec 2018 zu besuchen. Wenn Sie diesen Gutschein einlösen, erhält dieser Aussteller Ihre Daten. This voucher is your invitation to visit the exhibition stand of the exhibitor indicated below at ceramitec 2018. When you redeem this voucher, your particulars will be sent to this exhibitor. Verkauf verboten! Sale prohibited! Halle, Stand, Freigelände, Block / Hall, stand, outdoor exhibition area, block Online Registrierung erforderlich! Online registration required! ceramitec.com/tickets ceramitec.com/tickets/en 10. 13. April / April 10 13, 2018 Messe München Ihre Gutschein-Nummer / Your voucher number: Einlösen unter: ceramitec.com/tickets Redeem online at: ceramitec.com/tickets/en Customer Interaction Center Tel. +49 89 949-11378 advertising@messe-muenchen.de

Exhibitor passes for free and to purchase Online vouchers for one-day tickets Vouchers for one-day tickets ceramitec recommends ceramitec recommends Targeted B2B online marketing: Address B2B decision makers and expert visitors of our world-leading trade shows all year over the internet. Your advantage: Targeted addressability of Messe München participants year-round, even with no fair taking place. Reach your target group where you do not guess them to be we make ad space usable for you by only displaying your ad when your target group comes by. No risk you decide upon advertising budget yourself, after expiration the campaign ends automatically. Background: Imagine you could address the target group that you meet at one of our fairs all year online. This is exactly what our online marketing technology Messe München recommends allows you to do. We display your ad specifically to those participants of our Messe München portfolio that are interesting to you. Your ad can be seen all over the internet on news portals, social media channels, forums, etc. What s so special about it is: Only those people that you count among your target group are shown the ad. Vincent Aydin Tel. +49 89 949-20903 vincent.aydin@messe-muenchen.de

Roh- und Zusatzstoffe, Pulver Betriebs- und Hilfsmittel Raw materials and additives, powders, production materials and aids Connecting Global Competence Connecting Global Competence Feuerfeste Werkstoffe, Brennhilfsmittel, Öfen und Ausrüstungen / Forschung Refractory materials, firing aids, kilns and equipment / research Maschinen, Anlagen und Geräte für die Fein- und Feuerfestkeramik, Technische Keramik und Pulvermetallurgie Machinery, plants and equipment for fine and refractory ceramics, technical ceramics and powder metallurgy Information 10. 13. April 2018 April 10 13, 2018 Messe München Maschinen, Anlagen und Geräte für die Grobkeramik Machinery, plants and equipment for heavy clay ceramics (April 10 13, 2018) Contacts materials materials Personalized advertising materials Visitor Brochure Our handy visitor brochure is an effective Languages: German, English, Italian Messe München Guides space and sponsoring way for you to give customers detailed information about ceramitec 2018, including the most important facts, figures and news. Size: Weight: Min. quantity: DIN lang, 10.5 cm x 21 cm approx. 14 g 20 brochures/language for visitors Available: as of now Free of charge Posters Posters are an effective and distinctive Language: English form of advertising that can help you to Size: DIN A1, 59.4 cm x 84.1 cm acquire trade visitors. Max. quantity: 20 posters Available: as of now Free of charge Trade fair venue ceramitec 2018 at a glance. To ensure that your Languages: Bilingual: German/English customers immediately find what they are looking Size: DIN A4, 29.7 cm x 21 cm for. The exhibition layout guide is in full color and Min. quantity: 20 maps free of charge for use as a promo tional giveaway. The reverse side is blank, providing space for Available: as of now company-related information, e.g. your event Free of charge Customer Interaction Center program at the fair. Tel. +49 89 949-11378 advertising@messe-muenchen.de

materials Personalized advertising materials Messe München Guides space and sponsoring Personalized advertising materials April 10 13, 2018 Messe München, Germany ceramitec.com Hall XX / Stand XX Stickers Versatile: Use them on business correspondence, mailings, envelopes, etc. On request, we can have your hall and stand numbers printed on your stickers. Language: Size: Min. quantity: English 3.5 cm x 6 cm 1,000 stickers/language Available: as of now EUR 15 for 1,000 stickers without imprint EUR 20 for 1,000 stickers with imprint of your hall and stand numbers Logo Integrate this print-ready artwork into your advertising campaigns. That way, your customers will immediately know that you are exhibiting at the fair. Available: as of now, as free download Customer Interaction Center Tel. +49 89 949-11378 advertising@messe-muenchen.de

materials Personalized advertising materials Messe München Guides space and sponsoring Personalized advertising materials Visit us! Hall XX, Booth XXX Personalized banners for web and/or print Promote the fact that you are participating in the fair online. Our banners are ready to use and are available with your hall and stand numbers. You can use the banners as an ad inset or incorporate them into your website or e-mails. Languages: Sizes: Available: German, English Various sizes available in the. as of now, as free download For ceramitec 2018 we also have banners and insets showing your new location. Banner voucher Give your customers the chance to redeem their one-day ticket vouchers via your home page. Clicking on the banner takes your customer directly to online registration. A plus for you: you can check on the status of your registration at any time. Languages: Sizes: Available: German, English 234 pixel x 60 pixel, 468 pixel x 60 pixel as of now, as free download Customer Interaction Center Tel. +49 89 949-11378 advertising@messe-muenchen.de

Connecting Global Competence Contacts Messe München Guides materials Personalized advertising materials Messe München Guides space and sponsoring HOTEL GUIDE messe-muenchen-hotels.de Hotel Guide Print and Online In good hands: Messe München s official Hotel Guide will help you and your customers to plan for the fair. With more than 400 hotels, inns and guest houses, it will give you a comprehensive look at the range of overnight accommodations Languages: Size: Weight: Costs: Bilingual: German/English 20 cm x 29 cm 122 g EUR 1 per Hotel Guide available in and around Munich. Also available online at: www.messe-hotelguide.de City Guide incl. City Map München All the infos you need on sights to see, Languages: Bilingual: German/English restaurants and other highlights in and Size: 11.5 cm x 21 cm around Munich. Set out in the City Guide Weight: 133 g with removable city map. The best way to get the most out of your stay here. Costs: EUR 2 per City Guide incl. City Map München Art postcards Views of Messe München Surprise your customers with artistic im pres- Languages: Bilingual: German/English sions of Messe München: A collection of Size: 14.8 cm x 10.5 cm 10 photo motifs with views of the Messe Weight: 54 g München exhibition center, taken by Franz Customer Interaction Center Tel. +49 89 949-11378 advertising@messe-muenchen.de Sußbauer. The postcards are delivered in high quality, transparent envelopes with the Messe München logo. Costs: EUR 5 per art postcards

materials Personalized advertising materials Messe München Guides space and sponsoring space and sponsoring Prominent advertising locations, attractive advertising space and individual sponsoring alternatives are available to promote your presence and help you to address specific target groups at the trade-fair center. Take a look at the impressive range of advertising possibil i ties that are available outdoors, in the entrances and in the halls or by serving as a sponsor. An overview of our offers is available here: www.ceramitec.com/shop Media Sales Tel. +49 89 949-20591 marion.maurer@messe-muenchen.de

If you want visitors to find you amongst the many exhibitors at the show, then get yourself listed in our online exhibitor database, in the Visit Planner and in our comprehensive printed exhibition catalog. Our official media partner NEUREUTER FAIR MEDIA GmbH has an extensive range of services available: Packages and individual entries in our alphabetical list of exhibitors and/or list of services Inclusion of your company logo Online banners and advertisements and much more Price list at the online ordering system You will receive an e-mail from NEUREUTER FAIR MEDIA GmbH that contains your access information for the online ordering system. NEUREUTER FAIR MEDIA GmbH Tel. +49 201 36547-410 ceramitec@neureuter.de

are available for rent during ceramitec 2018. Availability is limited, and rooms will be rented on a first-come, first-served basis. Rental period Conference rooms are available as follows: Full day: 09:00 18:00 Half day: 09:00 13:00, 14:00 18:00 Meeting rooms are only rented for a full day. Technical equipment Portable equipment such as microphones/mixing console, video projection, video/tv recording, audio recording and other technical equipment may be ordered for all rooms. Seating Seating in each conference room is set out to suit your needs: U-shaped seating, workshop seating, classroom seating or various forms of theater seating. Each meeting room is equipped with standard furnishings (blocks of tables and chairs) and cannot be changed. Contact Conference Room Services (CRS) can provide professional, competent advice for your planned event and flexible solutions tailored to your needs. We would be pleased to advise or assist you in any way possible. We will take care of visualization, planning, organization and realization. For the CRS Team, making sure that your event runs smoothly is our first priority. Contact us! German venue regulations apply in all conference and. Escape routes and fire extinguishers must remain accessible at all times. Daniela Köpfer Tel. +49 89 949-21226 crs@messe-muenchen.de

Meeting rooms in A halls A halls: Northern section, 1st upper level Sizes: 17 m² / 21 m² / 27 m² / 35 m² / 42 m² / 51 m² Standard seating: Block of tables with seats Windows face atrium and inner courtyards, room-darkening blinds, floor outlets for electrical, telephone (ISDN), fax, TV/radio and LAN connections, self-regulating room lighting, projection screens. 1 day 17 m 2 EUR 120 10 People 21 m 2 EUR 140 10 People 27 m 2 EUR 170 14 People 35 m 2 EUR 230 18 People 42 m 2 EUR 270 24 People 51 m 2 EUR 270 24 People Conference rooms in A halls A halls: Southern portion, 1st upper level Sizes: 60 m² / 120 m² / 180 m² Individual seating: In rows: up to 44 / 120 / 190 seats With tables: up to 24 / 64 / 112 seats ½ day 1 day 60 m 2 EUR 330 EUR 440 44 seats in rows / 24 seats with tables 120 m 2 EUR 570 EUR 790 120 seats in rows / 64 seats with tables 180 m 2 EUR 850 EUR 1,260 190 seats in rows / 112 seats with tables Windows face respective A halls, windows can be darkened, floor outlets for electrical, telephone (ISDN), fax, TV/radio and LAN connections, self-regulating room lighting, permanent projection screens. Cloakroom in hallway. Daniela Köpfer Tel. +49 89 949-21226 crs@messe-muenchen.de

Conference rooms in B halls B halls: Southern portion, 1st upper level Sizes: 62 m² / 91 m² Individual seating: In rows: up to 44 / 90 seats With tables: up to 24 / 48 seats ½ day 1 day 62 m 2 EUR 350 EUR 480 44 seats in rows / 24 seats with tables 91 m 2 EUR 550 EUR 790 90 seats in rows / 48 seats with tables Windows face respective B halls, windows can be darkened, floor outlets for electrical, telephone (ISDN), fax, TV/radio and LAN connections, self-regulating room lighting, permanent projection screens. Cloakroom and registration area in outer room. Daniela Köpfer Tel. +49 89 949-21226 crs@messe-muenchen.de

Press compartments in Press Center East Electronic press compartments Press calendar Exhibitor press conferences TV and radio services Press compartments in Press Center East During ceramitec 2018, the Press Center East is the first place that journalists Price per compartment: EUR 50 go to look for relevant information for their coverage of the fair. It also has press compartments where you can display your press folders. If you plan on having folders on display in multiple languages, we recommend renting one compartment per language. A member of our staff will tend to your press compartments during the entire fair and refill them when necessary. Trade media directory Press Office Tel. +49 89 949-21479 press@ceramitec.com

Press compartments in Press Center East Electronic press compartments Press calendar Exhibitor press conferences TV and radio services Trade media directory Electronic press compartments Expand your press presence in time and space. At ceramitec 2018, the online press compartments at www.ceramitec.com can provide the press with access to your latest news, along with.jpg or.gif-formatted images or your company logo. One-off costs: EUR 50 Press Office Tel. +49 89 949-21479 press@ceramitec.com

Press compartments in Press Center East Electronic press compartments Press calendar Exhibitor press conferences TV and radio services Trade media directory Press calendar Are you holding a press conference, press gathering or other press event at your stand or somewhere other than the trade-fair center? You can announce these events online in our press calendar under Services for journalists. The press calendar is available in the For the press section of the ceramitec website and will be on display at the Press Center East during the entire fair. Free of charge Press Office Tel. +49 89 949-21479 press@ceramitec.com

Press compartments in Press Center East Electronic press compartments Press calendar Exhibitor press conferences TV and radio services Trade media directory Exhibitor press conferences Holding a press conference is an effective way to showcase your exhibit for media representatives during ceramitec 2018. Take advantage of this chance to inform trade journalists and correspondents from daily newspapers and business magazines about your company and your latest projects. An appropriate room for exhibitor press conferences is available at the Press Center East. Standard equipment includes classroom seating and a public-address system. Additional equipment and catering can be ordered from our service partners. Organizing and actually holding your press conference remain your responsibility. Minimum rental period: 2 hours Costs per Slot: EUR 380 Press Office Tel. +49 89 949-21479 press@ceramitec.com

Press compartments in Press Center East Electronic press compartments Press calendar Exhibitor press conferences TV and radio services Trade media directory TV and radio services We produce video material and broadcast-ready reports with original statements for the media to use in their radio and TV coverage of the show. Journalists like to use our press material in their reporting. We also make our reports available for download on the ceramitec press pages and in the Messe München media center. Inform us about your news or topics. Our experienced TV and radio professionals will check your material for content that is suitable for broadcast, conduct radio or television interviews with representatives of your company and integrate these original statements into our reports.* Free of charge (no guarantee of publication) Deadline for application: March 16, 2018 *If we do include your company in our reports, you may use any audio/video materials that we compile for your own press and PR purposes pertaining to your participation in ceramitec. Recordings of video materials are available for a fee to cover technical expenditures from our partner MediaBOX TV GmbH. Bartek Palka Tel. +49 89 949-20763 bartek.palka@messe-muenchen.de

Press compartments in Press Center East Electronic press compartments Press calendar Exhibitor press conferences TV and radio services Trade media directory Trade media directory To simplify communication between exhibitors and media representatives, we have compiled a directory with the names and information of international trade journalists. This trade media directory is available free of charge to download from the. It contains the names of all journalists who have given permission to be included in the directory. The trade media directory will be made available on March 22, 2018 and April 5, 2018. One-off costs: EUR 100 Press Office Tel. +49 89 949-21479 press@ceramitec.com

10. 13. April 2018 April 10 13, 2018 Messe München Roh- und Zusatzstoffe, Pulver Betriebs- und Hilfsmittel Raw materials and additives, powders, production materials and aids Feuerfeste Werkstoffe, Brennhilfsmittel, Öfen und Ausrüstungen / Forschung Refractory materials, firing aids, kilns and equipment / research Maschinen, Anlagen und Geräte für die Fein- und Feuerfestkeramik, Technische Keramik und Pulvermetallurgie Machinery, plants and equipment for fine and refractory ceramics, technical ceramics and powder metallurgy Maschinen, Anlagen und Geräte für die Grobkeramik Machinery, plants and equipment for heavy clay ceramics (April 10 13, 2018)

Date and place: April 10 13, 2018 Messe München Opening hours: Tuesday to Thursday 09:00 18:00 Friday 09:00 16:00 Organizer / Information: Messe München GmbH Messegelände 81823 München Germany Tel. +49 89 949-11378 Fax +49 89 949-11379 info@ceramitec.com www.ceramitec.com Published by Messe München GmbH, Munich. ceramitec Marketing Services E/9/2017