International Trade Fair for Interiors Inspiration Lifestyle Messe München

International Trade Fair for Interiors Inspiration Lifestyle Messe München

TrendSet International Trade Fair for Interiors, Inspiration, Lifestyle 115,000 sq m exhibition space 35,000 attendees/fair 14 Interiors & Lifestyle Fair Areas plus 3 Topic Areas 2.500 brands and collections from about40 countries Twice a year 60 years of organising exhibitions 2

Messe München international exhibition location 180,000 sq m exhibition space Economically strong location High-performance technical infrastructure Easy for attendees to find their way 18* modern, best equipped exhibition halls (*starting fall 2018) Good Transport connections Sufficient parking 3

The location of Munich, the clientele, and the work of TrendSet everything is just right. It s a super trade fair in Munich. Jeroen Blaauw (Management, Jodeco Glas) As the first fair for trends in the new year, including the holiday, TrendSet draws the visitors from the trade. We are very satisfied here. Everything is running top-notch, also thanks to the good work of the TrendSet team. Monika Exner (Managing Director, Exner Garden and Living Accessories) 4

Manufacturers, importers, and commercial agents of international companies Exhibitors, brands, and collections from nearly40 countries Exhibition space including walls from 64 EUR/sq m Extensive promotional measures Excellent trade fair management 5

TrendSet consists of a variety of industry sectors and products. The trade fair clientele from Germany, Austria, Switzerland, northern Italy, and the neighbouring EU member states, which because of the Munich being an exhibition location, is high-quality and possesses purchasing power, is able to become informed of the latest trends in the various areas and to order early in the season in a most accessible manner. Tatjana Pannier (Managing Director of TrendSet) 6

14 Interiors & Lifestyle Fair Areas plus 3 Topic Areas Decorations & Accessoires Home & Textiles Furniture & Lighting Kitchen & Tabletop Food & Drink Gifts & Fun Symbolic & Souvenirs Christmas & Seasonals Floristry & Garden Office & School Stationery & Papery Hobbies & Toys Fashion & Jewellery Beauty & Wellness TrendSet Country & Style TrendSet Newcomer TrendSet Bijoutex 7 7

We always come first thing in the new year to Munich to TrendSet because the early date simply makes sense for the sector. Retailers and buyers come here to fill their stocks after Christmas. We were even able to greet customers from quite far north. There is a lot going on and we are doing well with turnover. TrendSet organises in a friendly and helpful way and ensures that everything flows smoothly. Bodil Larsson (Representative, IB Laursen) Earlier, we also used to be in Paris. Today, we prefer to be at TrendSet in Munich. We find everything that one needs from good support of the fair to a clientele that has purchasing power right here. And we feel very well here. Petra Steenblock (Exhibition Management, Ambiente Europe) 8

Optimum international transport connections to the exhibition location of Munich, Germany Attendees from the region of Europe with the most purchasing power Attendees from a radius of about 500 km 9

Number of Attendees at TrendSet 40.000 30.000 20.000 10.000 0 1995 2000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 Attendees from the trade in the past 22 years Winter Summer 10

Numbers and Facts TrendSet Winter 2018 11

International Exhibitors, Brands, and Collections 2% 1% 4% 68% Germany Europe Asia 25% America Africa + Australia/Oceania 12

International Attendees from the Trade Top 20 countries of Attendees 83% 17% Deutschland EU/Drittland Austria Switzerland Italy Netherlands Czech Republic Liechtenstein Slovakia Luxembourg France Denmark Slovenia Great Britain Poland Hungary Spain Estonia Greece USA Albania Latvia 13

Industry sector of Attendees from the Trade 3% 5% 2%3%3% 3% 3%3%1% 59% 15% Specialty trade/retailer Wholesale trade Online trade Furniture/furnishing store/kitchen studio Catering/Hotel trade DIY/Home improvement store/garden centre Jewellery trade/jeweller Architecture/Building planning/interior design Beauty and wellness Advertising agency Other 14

Size of Company of TrendSet Attendees 86% 7% 4% 3% 1-15 employees 15-50 employees 50-250 employees more than 250 employees 15

Positions of TrendSet Attendees 8% 7% 6% 2% 1% Entrepreneur (self-employed) Managing director, member of the board Manager 6% Buyer 71% Seller, sales representative Product manager Other 16

Reason for attending 28% 5% 8% Ordering 9% Information Advertising material Furnishings/decorations 49% Cash and carry (TrendSet Bijoutex) 17

Frequency of Attendance 32% 9% 14% Regularly for many years More than once 45% Once Never before 18

Attendance at TrendSet in Comparison to at other Fairs 71% 29% TrendSet is the only trade fair attended. Other fairs are attended as well. 19