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PROPERTY DATA Opening Oct 12, 1991 Sales area ca. 35,000 m² Number of jobs ca. 900 Number of shops ca. 80 Number of floors 1 Parking spaces ca. 1,700 The shopping center in the heart of Upper Austria ECONOMIC ATTRACTIVENESS OF THE CITY Haid Center is one of the most frequented shopping centers in Upper Austria due to its variety of offers. The combination of attractive anchor tenants, the excellent culinary offers, and specialty shops constitutes an outstanding branch mix which is unique in the region. The success of Haid Center is based on the constant refurbishment and extension of the shopping center. Retail spending index 98.5 Centrality index 333.8 Michael Bauer Research GmbH, Nuremberg; CIMA Beratung + Management GmbH / BBE Handelsberatung GmbH, Munich, 2016 2
Accessibility / Catchment Area With its excellent connection to Upper Austria's main traffic routes, Haid Center is one of the most popular shopping destination in the region. Thousands of visitors enjoy the convenient arrival by car. The direct location on the A1 West freeway and B139 Kremstal Strasse attract visitors from many parts of Upper and Lower Austria. CATCHMENT AREA travel time to center inhabitants up to 5 min. 124,975 in core catchment area 5 to 15 min. 316,755 in nearby catchment area 15 to 30 min. 78,628 in wider catchment area 30 to 45 min. 98,670 in extended catchment area TOTAL 619,028 3
Kremstal Straße Mitterfeldstraße Weidfeldstraße Johann Roithner-Straße A7 Location / Public Transport Connection B 139 Kremstal Straße Kremstal Straße B 139 Haid Dammstraße Traunuferstraße West Autobahn Haider Straße Traunuferstraße A1 With its outstanding accessibility by car and the 1,700 free outside and roofed parking spaces, Haid Center is the ideal shopping destination in Upper Austria. A bus stop directly in front of the shopping center provides a convenient connection to Public Transportation. Kremstal Straße A1 A25 A1 Köttsdorfer Straße Wiener Straße Ritzhofst raße 4
Branch and Tenant Mix The branch mix of Haid Center comprises a shop for consumer electronics, a sports shop, shoe shops, drugstores, a book store, a food market as well as a variety of culinary offers. Customer Service Information desk, locker room, bicycle stands, children's shopping cart, wheelchair rental, a Wiki children's area, baby changing room, mailboxes and free Wi-Fi. Gastronomy Groceries Fashion Shoes / Leatherwear Sporting goods Health Hardware Services Departement store FOOTFALL daily average 10,857 5
Investors ECE European Prime Shopping Centre Fund I Sustainability Thinking and acting sustainably from planning to operation. At ECE, this holistic approach is the basis of the future-oriented corporate philosophy. Thus, ECE composed and published a Sustainability Manual for Shopping Centers together with the University of Karlsruhe. Further impetus is provided by the Sustainability Advisory Board staffed with independent experts. Prime target of all measures is saving energy and reducing CO2.- emissions. SUSTAINABILITY CERTIFICATION Bestandszertifikat der Deutschen Gesellschaft für Nachhaltiges Bauen (DGNB) in Gold 6
There is always plenty of activity For more than five decades ECE has been successfully combining shopping and entertainment in its shopping centers. Our visitors are fascinated by the variety of events such as fashion shows, colorful product presentations, art exhibitions, and concerts. The highly qualified ECE center managers can rely on ECE s accumulated know-how and competence and use synergies of its Europe-wide activities. 7
Floor Plan Leasing area Anchor tenants Shopping mall Entrances Ground Floor 8
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Management and Leasing ADDRESS Center Management Ikeaplatz 2-8 4053 Haid Phone +43722979050110 Fax +43722979050200 E-Mail: haidcenter@ece.com www.haidcenter.at Center Manager: Johann Koini LEASING ECE Projektmanagement G.m.b.H. & Co. KG Heegbarg 30 22391 Hamburg Hotline: +49 (40) 60606-7000 E-Mail: shop@ece.com www.ece.com Leasing Manager: Michael Male 10
Disclaimer The details in this brochure concerning catchment areas and transport / traffic links are based partly on independent reports and information from third parties. We can, therefore, assume no liability for its accuracy. All the information contained in this brochure is based on knowledge and data as of February 17, 2018 The information is subject to change. This brochure does not constitute a contractual document.
SHOPPING powered by ECE ECE was founded by Werner Otto in 1965 and is still family owned with Alexander Otto as CEO. ECE develops, plans, builds, leases out, and manages large commercial real estate in the sectors shopping, office, industries. The company is European market leader with 199 managed shopping centers and activities in 12 countries. Moreover, ECE is also active as investor. Every day, more than 4.3 million customers are visiting ECE shopping galleries in which around 21,000 retail tenants are offering their goods and services. Key to success Excellent locations First-class center management with professional marketing Own leasing based on an elaborate branch and tenant mixture Leasing concept with benefits for medium-sized companies creates chances for local trade and start-ups Own architects and own facility management for smooth center planning and operation Sustainable corporate philosophy with focus on long-term success Regular modernization of shopping centers Development and implementation of innovative services and entertainment ECE Projektmanagement G.m.b.H. & Co. KG Heegbarg 30, DE-22391 Hamburg Phone: +49 (40) 60606-0, Fax: +49 (40) 60606-6230 www.ece.com, info@ece.com