Engadin St. Moritz Facts & Figures

Engadin St. Moritz Facts & Figures English Engadin St. Moritz, Via San Gian 30, CH-7500 St. Moritz, T +41 81 830 08 12, F +41 81 830 08 18, pr@estm.ch, www.engadin.stmoritz.ch

2 Contents 1 General information about the Upper Engadin... 4 1.1 Location... 4 1.2 Geographic data... 4 1.3 Climate... 4 1.4 Time zone... 4 1.5 Currency... 4 2 Population... 5 2.1 Inhabitants in each municipality incl. weekday residents... 5 2.2 Language... 5 3 Education... 5 4 Economy... 6 4.1 GDP... 6 4.2 Added value from tourism... 6 4.3 Cantonal tax revenue per resident in CHF... 6 4.4 Number of persons employed Destination... 6 4.5 Employment data by sector, Tourism Destination Engadin St. Moritz... 6 5 Public transport... 7 5.1 Engadin Bus... 7 5.2 Postbus... 7 5.3 Rhaetian Railway... 7 6 Overnight stays... 8 6.1 Total overnight stays... 8 6.2 Overnight stays hotels... 8 6.3 Total overnight stays by nationality (Winter 2014/15)... 9 6.4 Total overnight stays by nationality (Summer 2014)... 9 6.5 Total overnight stays by nationality (Year 2014)... 9 6.6 Average length of stay in Engadin St. Moritz... 9 7 Hotels... 10 7.1 Hotels in Engadin St. Moritz... 10 7.1.1 Breakdown by number of stars... 10 7.1.2 Breakdown by location (Winter 2013/14) (Statistics: BfS, Dec. 2013)... 10 7.2 Number of hotel beds in Engadin St. Moritz... 11 7.3 Number of hotel beds per village (winter 2014/15)... 11 7.4 Number of hotel beds per village (Year 2014) (source: BfS)... 12 7.5 Guests' countries of origin (hotels only)... 12 8 Non-hotel accommodation... 13 8.1 Holiday apartments featured on the internet... 13 8.2 Total holiday apartments and second homes (per 31.12.2014)... 13 8.3 Private rooms... 13 8.4 Group accommodation... 13 8.5 Mountain huts... 13

3 8.6 Camping grounds... 14 9 Gastronomy... 14 9.1 Restaurants... 14 9.2 Night life: Bars, Discos... 14 10 Culture... 15 10.1 Museums... 15 10.2 Galleries... 15 10.3 Libraries... 16 10.4 Cinema... 16 10.5 Casino... 16 11 Wellness, leisure pools and spa baths... 17 11.1 Public wellness facilities, pools and baths... 17 11.2 St. Moritz mineral springs... 17 11.3 Wellness facilities hotels... 17 12 Sporting activities... 18 12.1 Summer... 18 12.2 Winter... 19 13 Mountain railways... 20 13.1 Summer... 20 13.2 Winter... 20 13.3 The 10 mountain railway companies... 20 14 How to get there... 21 14.1 Rail... 21 14.2 Car... 21 14.3 Car transport... 21 14.4 Shuttles... 21 14.5 Air... 21 15 The Engadin St. Moritz Tourism Organisation... 22 15.1 Main functions... 22 15.2 Additional services... 22

4 1 General information about the Upper Engadin 1.1 Location 57 km-long high valley 1,800 metres above sea level Situated in the south of Canton Grisons and follows the River Inn from Maloja to the Engadine lake plateau as far as Brail Source of the River Inn alongside the mightiest glacier in the Eastern Alps, the Morteratsch, and the only mountain above 4,000 metres in the Eastern Alps, the 4,049 metre high Piz Bernina Its glaciers make this an important source of water for Europe Borders the regions of Engadin Scuol Samnaun Val Müstair, Val Poschiavo, Bergell Home to 11 district municipalities (Sils i.e./segl, Silvaplana, St. Moritz, Celerina/Schlarigna, Pontresina, Samedan, Bever, La Punt Chamues-ch, Madulain, Zuoz und S-chanf) 1.2 Geographic data Area: 998 square km Valley elevations range from 1,450 to 1,800 metres Lowest point Zernez 1,450 metres Highest point Piz Bernina 4,049 metres 1.3 Climate Very pleasant climate due to its dry air and its sunshine 1.4 Time zone Central European Time (GMT +1 hour) Summer time (+1 hour) end of March to end of October 1.5 Currency Swiss Franc Euro and US Dollars accepted by larger businesses and hotels

5 2 Population 2.1 Inhabitants in each municipality incl. weekday residents (Source: Kreis Oberengadin, 2014) Total Upper Engadine district: 17 153 Total incl. Maloja and Zernez: 18 796 Total population per square km Upper Engadine district: 23.8 Sils 768 Silvaplana 1067 St. Moritz 5233 Celerina 1504 Pontresina 2161 Samedan 3014 Bever 620 La Punt Chamues-ch 752 Madulain 232 Zuoz 1244 S-chanf 715 Maloja 347 (20.11.2015) Zernez 1139 2.2 Language The two official languages are Rhaeto-Romansh and German The Rhaeto-Romansh Putér dialect is spoken in the Upper Engadine (Sils to S-chanf) Italian and German are spoken in Maloja 3 Education Höhere Fachschule für Tourismus (tourism college) Samedan Academia Engiadina Samedan Lyceum Alpinum Zuoz Berufsschule Oberengadin Samedan

6 4 Economy 4.1 GDP Nominal GDP at market rates Upper Engadin in Mio. CHF: 1602.52 Upper Engadine district: 94 438 (2011) Share of cantonal GDP: 13.9% (2011) 4.2 Added value from tourism Tourism in the Upper Engadin generates a direct added value of around CHF 825 million, representing a 68% share of the region s entire economic output. (As of 2008) 4.3 Cantonal tax revenue per resident in CHF Upper Engadine district (Average 2010/11) Natural persons: Income tax and tax on assets: 5333.7 Tax on earnings and tax on capital: 753.3 Total: 6087.0 4.4 Number of persons employed Destination Total (inkl. Maloja/Zernez) 20 378 (2013) Total (Upper Engadine) 16 695 (2013) Sils i. E. 939 Silvaplana 798 St. Moritz 7 489 Celerina 963 Pontresina 1 864 Samedan 2 897 Bever 333 La Punt Chamues-ch 242 Madulain 93 Zuoz 813 S-chanf 264 Zernez 621 Maloja 62 4.5 Employment data by sector, Tourism Destination Engadin St. Moritz Agriculture and forestry 215 (1.3%) Industry and manufacturing 2 698 (16.2%) Service industry 13 782 (82.5%)

7 5 Public transport 5.1 Engadin Bus 8 routes all year Samedan - Pontresina - St. Moritz station - Bad Corvatsch Lagalb* - Diavolezza* - Celerina - St. Moritz Dorf - Sils Maloja (*winter only) Ortsbus St. Moritz St. Moritz station - Bad - Sils Maloja Samedan - Celerina - St. Moritz Dorf Silvaplana Chamues-ch - Samedan - Celerina - St. Moritz Dorf St. Moritz Bad - Corvatsch - Furtschellas Sils Chamues-ch Madulain - Zuoz - S-chanf - Parc naziunal* - Cinuos-chel - Brail Zernez (*summer only) St. Moritz Dorf - Bahnhof - Signalbahn - Youth Hostel «Hahnensee-Express» (Linie 8) St.Moritz Bad Signal Champfèr Guardalej during winter season Surlej Corvatschbahn Passenger numbers 2 250 000 (year 2014) 5.2 Postbus Routes from Upper Engadin St. Moritz - Castasegna - Chiavenna St. Moritz - Lugano (Palm Express) St. Moritz - Julier - Chur (Julier Route Express) Pontresina - Ospizio Bernina - Poschiavo - Le Prese Pontresina - Bernina Diavolezza - Livigno Passenger numbers 437 795 (year 2014) 5.3 Rhaetian Railway "Rhaetian Railway in the Albula/Bernina landscapes" since July 2008 UNESCO World Heritage Site Bernina Express Chur Tirano St. Moritz - Tirano Glacier Express St. Moritz - Zermatt Passenger numbers Glacier Express: over 200 000 per annum Bernina Express: 225 000 per annum

8 6 Overnight stays 6.1 Total overnight stays Average overnight stays (hotel and non-hotel accommodation) 2.1 million (summer) 2.3 million (winter) 6.2 Overnight stays hotels Winter 2014/15 (hotel business only) Total Engadin St. Moritz 824 335 Maloja 16 353 Sils 102 769 Silvaplana 46 107 St. Moritz 365 361 Celerina 65 363 Pontresina 160 664 Samedan 20 100 Bever 5 721 La Punt Chamues-ch 3 327 Madulain 222 Zuoz 19 114 S-chanf 1 649 Zernez 17 585 Summer 2014 (hotel business only) Total Engadin St. Moritz 737 226 Maloja 6 523 Sils 91 359 Silvaplana 31 642 St. Moritz 284 452 Celerina 48 545 Pontresina 165 499 Samedan 25 126 Bever 5 468 La Punt Chamues-ch 4 506 Madulain 533 Zuoz 18 130 S-chanf 1 902 Zernez 53 541 Year 2014 (hotel business only) Total Engadin St. Moritz 1 600 083 Maloja 21 006 Sils 191 921 Silvaplana 83 342 St. Moritz 669 244 Celerina 119 407 Pontresina 329 839

9 Samedan 49 817 Bever 11 405 La Punt 9 152 Madulain 664 Zuoz 38 342 S-chanf 3 151 Zernez 72 792 6.3 Total overnight stays by nationality (Winter 2014/15) Guests from Switzerland: 44% Guests from outside Switzerland: 56%, Germany 22% Italy 7% UK 4% Russia 4% France 2% 6.4 Total overnight stays by nationality (Summer 2014) Guests from Switzerland: 54% Guests from outside Switzerland: 46%, Germany 11% Italy 9% Belgium 6% Japan 5% USA 4% UK 2% 6.5 Total overnight stays by nationality (Year 2014) Guests from Switzerland: 49% Guests from outside Switzerland: 51% Germany 18% Italy 8% Belgium 3% UK 3% USA 3% 6.6 Average length of stay in Engadin St. Moritz Winter 2014/15 Summer 2014 3.9 nights 2.6 nights Year 2014 3.1 nights

10 7 Hotels 7.1 Hotels in Engadin St. Moritz Total hotels: summer: 155, winter: 157 7.1.1 Breakdown by number of stars 5 star: 8 4 star: 24 3 star: 44 2 star: 8 Not rated or without indication: 45 Swiss Lodge:11 7.1.2 Breakdown by location (Engadin St. Moritz, Nov. 2015) Maloja 7 1**** 7 unclassified Sils 20 1***** 1**** + Silvaplana 10 1***** + St. Moritz 39 5***** + Celerina 13 1***** + Pontresina 26 1***** + 2**** 1*** + 7*** 1** + 1** 6 unclassified 1**** + 2**** 2*** 1** 3 unclassified 3**** + 3**** 2*** + 13*** 10 unclassified 2**** 1*** + 1*** 1** 7 unclassified 2**** + 1****

11 3*** + 9*** 1** 8 unclassified Samedan 10 2**** 2*** 1** 5 unclassified Bever 6 1*** + La Punt Chamues-ch 4 1*** + 5 unclassified 3 unclassified Madulain 2 2 unclassified Zuoz 6 1**** + 1**** 2*** 2 unclassified S-chanf 2 1** 2 unclassified Zernez/Brail 13 1**** + 7.2 Number of hotel beds in Engadin St. Moritz Total beds (December 2014): ca. 13 378, (source: BfS) 5-star: 2 075 4-star: 2 697 3-star: 3 548 2-star: 933 Not rated or without indication: 5 199 3*** 9 unclassified 7.3 Number of hotel beds per village (winter 2014/15) Maloja 823 Sils i. E. 1415 Silvaplana 685 St. Moritz 5134 Celerina 964 Pontresina 2386 Samedan 494 Bever 191 La Punt Chamues-ch 92 Madulain 26

12 Zuoz 308 S-chanf 35 Zernez 705 7.4 Number of hotel beds per village (Year 2014) (source: BfS) Maloja 823 Sils i. E. 1423 Silvaplana 739 St. Moritz 5209 Celerina 964 Pontresina 2386 Samedan 548 Bever 186 La Punt Chamues-ch 98 Madulain 26 Zuoz 308 S-chanf 49 Zernez 709 7.5 Guests' countries of origin (hotels only) Summer 2014 Winter 2014/15 54% Switzerland 11% Germany 9% Italy 6% Japan 6% Belgium 4% USA 2% UK 8% others 44% Switzerland 22% Germany 7% Italy 4% Russia 4% UK 2% France 2% USA 15% others Year 2014 49% Switzerland 18% Germany 8% Italy 3% UK 3% USA 3% Japan 3% Belgium 2% Russia 12% others

13 8 Non-hotel accommodation 8.1 Holiday apartments featured on the internet (source: Engadin St. Moritz, 2015) Locality Apartments Beds Maloja 77 270 Sils 231 831 Silvaplana 293 1099 St. Moritz 283 1189 Celerina 147 627 Pontresina 247 887 Samedan 147 570 Bever 69 301 La Punt 170 592 Madulain 52 204 Zuoz 153 630 S-chanf, Cinuos-chel 21 87 Zernez 62 238 Engadin St. Moritz 1929 7525 Online booking available 490 8.2 Total holiday apartments and second homes (per 31.12.2014) Total apartments ca. 11 382 Beds 36 311 (2010) 8.3 Private rooms Summer Winter Total rooms 73 73 Total beds ca. 129 ca. 129 8.4 Group accommodation Total group accommodation 32 31 Total rooms ca. 601 ca. 625 Total beds ca. 2521 ca. 2472 8.5 Mountain huts Mountain and scenic restaurants 51 64 Lower Alpine lodges 2 0 Mountain shelters & SAC mountain lodges13 (incl.6 SAC) 9 (incl. 5 SAC) TOTAL 66 73 Total beds ca. 576 ca. 293

14 8.6 Camping grounds Total camping grounds 9 4 Total campsites 1360 350 9 Gastronomy 9.1 Restaurants Total Engadin St. Moritz: 300 Of these, there are 32 with GaultMillau points (in total 453Vto points) and 6 with Michelin stars (in total 8 stars) 9.2 Night life: Bars, Discos Total bars winter 81 Total bars summer 67 Total discos 5

15 10 Culture 10.1 Museums 19 Museums: Atelier Segantini, Maloja Mili Weber House, St. Moritz Casa al Larasc, Maloja Minerals and Fossils Museum, St. Moritz Andrea Robbi Museum, Sils Bob-Museum Altes Schulhaus, Celerina Nietzsche House, Sils/Segl Maria Chesa Planta, Samedan Berry Museum, St. Moritz La Tuor, Samedan Forum Paracelsus, St. Moritz Kulturarchiv Oberengadin, Samedan Museum St. Moritz The World s Smallest Museum Museum Alpin, Pontresina Segantini Museum, St. Moritz Museum Foto Flury, Pontresina Engadiner Museum, St. Moritz (currently closed due to renovation) Caferama Coffee Museum, Zuoz Nationalparkzentrum, Zernez 10.2 Galleries Art galleries: Art Club Galerie, St. Moritz Vito Schnabel Gallery, St. Moritz Atelier Eve-Line, Pontresina Galerie Bruno Bischofberger, St. Moritz Lleshi Art, Zuoz Galerie Jean-David Cahn, St. Moritz-Bad Werkstatt Hildegard Schenk, Zuoz Ausstellung Chesa Cumünela, Sils/Segl Maria Kunstschmiede Niggli, Samedan Gallaria Chesina, Sils-Maria Galerie Palü, Samedan Galleria Curtins, St. Moritz-Bad Atelier Pedretti, Celerina Galleria Monica De Cardenas, Zuoz 2art Gallaria Punt & Kunstraum Riss, Samedan Atelier-Galerie Elena Denoth, Zernez Galerie Roseg, Pontresina Galerie Fex, Fex Curtins Galerie Tschudi, Zuoz Atelier-Ausstellung Annetta Ganzoni, Zernez Galerie Peter Vann, S-chanf/St. Moritz Galerie Gmurzynska, St. Moritz Galerie von Bartha, S-chanf Atelier Reto Grond, Sils/Segl Maria Galerie Karsten Greve, St. Moritz Atelier Riet Luck, Pontresina Galleria Curtins, St. Moritz Galerie La Laterna, Zuoz The St. Moritz Design Gallery, St. Moritz Galerie Stefan Hildebrandt, St. Moritz Galerie Andrea Caratsch, St. Moritz Galerie Kunsthalle, St. Moritz Galerie Manuela Gadient, Zuoz

16 Galerie Pace, Zuoz Galerie Palü, Pontresina Galerie Patricia Low, St. Moritz Gallaria Chesina, Sils-Maria Diverse expositions in hotels 10.3 Libraries Biblioteca da Samedan, Samedan Biblioteca Engiadinaisa, Sils/Segl Baselgia Biblioteca La Plaiv, Zuoz Biblioteca Maloja, Maloja Library St. Moritz, St. Moritz Library Zernez, Zernez Dokumentationsbibliothek, St. Moritz Ludoteca Arlekin, Samedan SAC Library, Pontresina Chesa Planta, Rätoromanische Bibliothek, Samedan 10.4 Cinema Kino Scala St. Moritz 10.5 Casino 1 casino: Casino St. Moritz Bad (B casino)

17 11 Wellness, leisure pools and spa baths 11.1 Public wellness facilities, pools and baths Bellavita Adventure Pool & Spa, Pontresina Zernez Family Pool Mineral bath & spa Samedan Ovaverva Bath, Spa & Sportcentre St. Moritz 11.2 St. Moritz mineral springs St. Moritz mineral springs The Medical Therapy Centre St. Moritz Spa 11.3 Wellness facilities hotels Public wellness facilities at hotels include: Hotel Europa Wellness-Welt, Champfèr Grand Hotel des Bains Kempinski, St. Moritz Hotel Laudinella Wellness, St. Moritz Hotel Cresta Palace Spa, Celerina Grand Hotel Kronenhof, Pontresina Hotel Castell Hamam, Zuoz Hotel Kulm, St. Moritz Hotel Waldhaus, Sils Hotel Schweizerhof, Sils Hotel Giardino Mountain, Champfèr-St. Moritz

18 12 Sporting activities 12.1 Summer Walking paths 580 km Via ferrata 2 (Piz Trovat (2 route), La Resgia) Climbing garden 17 Mountainbike trails 400 km (easy, medium, difficult) Inline trail 14 km Nordic walking trails 225 km 18-hole golf courses 2 (Zuoz-Madulain and Samedan) 9-hole golf courses 1 (near the Kulm Hotel, St. Moritz) 6 greens with driving range 1 (near the Romantik Hotel Margna, Sils) Swimming lakes 5 Lägh da Cavloc (near Maloja) Lej Nair and Lej Marsch (near St. Moritz Bad) Lej da Staz (between St. Moritz and Celerina) Golf lakes (Samedan) Rope park 1 (Pontresina) Alpine tours and mountaineering various offers (Bergsteigerschule Pontresina) Water sports Kitesurfing, Sailboarding, Sailing, Canoeing on the Engadin Lakes

19 12.2 Winter Altitude ski area Slopes Night slopes Total descents Longest descent Full moon descents Freeride Slopes for unregulated skiers Ski areas Snow Parks Halfpipes Snow sport schools Cross country skiing trails Winter walking trails Tobogganing slope 1,716-3,303 metres above sea level 350 slope kilometres artificial snow (30%) 4.2 km Corvatsch (Switzerland's longest illuminated night ski slope) 0.5 km Skilift Survih, Samedan 0.5 km Languard, Pontresina 88, of which: 20% easy (18 descents, 74 km) 70% medium (61 descents, 208 km) 10% difficult (9 descents, 68 km) 10 km glacier descent (Diavolezza- Morteratsch) 5 km slope Diavolezza Alpine Safety Center, Diavolezza Freeride areas: - Lagalb to La Rösa- Val Arlas (Diavolezza) Georgi (Corvatsch) Sass Corviglia (Corviglia) Collinas (Diavolezza) 4 (Corviglia, Corvatsch, Diavolezza/Lagalb, Zuoz) 3 (Corviglia, Zuoz and Corvatsch) 1 (Snow Park Corvatsch: Superpipe, 6.8m/22ft) 10 Swiss Snowsports, numerous private over 220 km total: 233 km classic & 225km skating Floodlit trails in St. Moritz, Pontresina, Zernez 150 km regional 4.2 km on Muottas Muragl with 700 metre difference in altitude; 8 other, smaller tobogganing slopes. 18 km total Natural ice fields 8 Snowkite Lake Silvaplana, Lago Bianco

20 13 Mountain railways 13.1 Summer 4 mountain railway companies Number of facilities: 13 Mountain restaurants 6 cable railways, 1 cable car, 3 funicular railways, 3 chair lifts 49 restaurants; 2 mountain hotels 13.2 Winter 10 mountain railway companies Number of facilities: Total 58: 7 cable railways, 3 funicular railways, 1 cable car, 21 chair lifts, 26 ski lifts (8 beginners lifts) 35 slope vehicles 384 snow guns Transportation capacity 65,000 persons / hour Mountain restaurants 54 restaurants; 2 mountain hotels 13.3 The 10 mountain railway companies Engadin St. Moritz Mountains AG *, St. Moritz (Areas covered: Corviglia, Diavolezza/Lagalb, Muottas Muragl) Corvatsch AG*, Silvaplana (Areas Corvatsch, Furtschellas) Luftseilbahn Corviglia-Piz Nair AG*, St. Moritz Sessel- und Skilifte AG Pontresina*, Pontresina Sessel- und Skilifte Zuoz AG, Zuoz Skilift Müsella AG, La Punt Skiliftgenossenschaft Survih, Samedan Skilift Aela Maloja AG, Maloja Skilift Cristins, Silvaplana (Silvaplana municipality) Skilift S-chanf-Bügls, S-chanf *also runs in summer

21 14 How to get there 14.1 Rail Zurich HB to St. Moritz 3 hours 21 minutes. Rhaetian Railway (RhB) from Chur Tirano to St. Moritz with the Bernina Express 2 hours 22 minutes 14.2 Car Zurich - St. Moritz 200 km 3 hours Milan - St. Moritz 175 km 3 hours Munich - St. Moritz 280 km 4 hours Basel - St. Moritz 280 km 4 hours Only vehicles with 4-wheel drive or those fitted with tyre chains are permitted on the passes in snow conditions. 14.3 Car transport Car transport Vereina (Klosters Selfranga - Sagliains) 14.4 Shuttles Engadin St. Moritz Express Frequency: on demand Route: Milano St. Moritz Milano Zurich St. Moritz Zurich Contact: www.engadin-stmoritz-express.com Engadin Express Frequency: 3x a day (from 14.12.2012 till 23.03.2013) Route: Airport Zurich - Silvaplana - St. Moritz Bad - St. Moritz railwaystation - Pontresina - Airport Zurich Contact: www.engadinexpress.ch 14.5 Air By car from airport Zurich Basel Lugano Geneva Munich Frankfurt Friedrichshafen Innsbruck Milan Bergamo 215 km 290 km 180 km 480 km 280 km 590 km 210 km 190 km 175 km 195 km Engadin Airport for private aircraft and air taxi connections to national and international destinations. Airport Shuttle.

22 15 The Engadin St. Moritz Tourism Organisation The creation of the destination Engadin St. Moritz was approved on 26.11.2006 by a referendum of Upper Engadine eligible voters Entrusted with marketing the destination and the local Tourist Information since January 2007 This unincorporated organization under public law was created following the merger of the tourism organisations of the 11 district municipalities of the Upper Engadine Today it comprises 13 municipalities (Maloja to Zernez) Combined financial and personnel resources Has a total budget of around 15 million francs On average 60 employees (full and part time) (as at 2015): CEO: Ariane Ehrat Assistant of CEO: 1 employee Assistant of projects: 1 employee PR: 4 employees Product Management: 4 employees Sales / MICE: 5 employees Portal Management: 4 employees Information offices/tourist Information: 37 employees Trainees: 3 15.1 Main functions Marketing for the destination Engadin St. Moritz in 17 markets Maintaining an incoming booking platform (call centre and internet) for the destination. Operating information and sales offices (14 information offices/tourist Information, of which one [St. Moritz Dorf] is open 365 days) Branding and positioning Engadin St. Moritz 15.2 Additional services Providing marketing advisory services to municipalities and service providers upon request. as of November 6 th 2015