Press Release May 30 th,2017 Tourism EXPO Japan Promotion Office The world class festival from which travel is born: - Let s discover the new style of travel. - Tourism EXPO Japan 2017 Exhibition Dates: Thursday September 21 st to Sunday 24 th, 2017 Venue: Tokyo Big Sight East Exhibition Hall & Conference Tower Tourism EXPO Japan 2017 adds Japan National Tourism Organization (JNTO) to its organizers for this year, Japan Travel And Tourism Association, and Japan Association of Travel Agents. With the 2020 Tokyo Olympic and Paralympic Games in sight, it aims to generate and expand new tourism business through further arousing demand for outbound, domestic, and inbound travel. This year is the 4 th time we are holding this world class travel festival, and Tourism EXPO Japan 2017 will present a lavish exhibition from Thursday September 21 st to Sunday September 24 th, 2017 at Tokyo Big Sight. Attention on tourism has increased due to its effect on stimulating local economies and creating jobs and so Tourism EXPO Japan was born from the efforts of the government and citizens working together to make Japan a tourist country, and focuses on arousing demand for outbound and domestic travel as well as attracting inbound travel from overseas. The travel industry from the start has relied on various industry professionals coming together with tourism as a common cause. So as a comprehensive event to lead world tourism, and in order for the participating businesses to prosper while stimulating local economy, we will provide the opportunity for consumers focused promotions and test marketing, promote outbound, domestic, and inbound tourism, provide the opportunity to share expertise and have discussions, and create a business arena for exhibitions and business meetings. The exhibition themes for 2017, our 4 th year: Modern Travel: Visit. Participate. Enjoy. - The Power of Travel - For 2017, we ve reinforced the B to B focused business meetings, evolving from an exhibition to a trade show, to support the exhibitors business development and expansion. Also, Tourism EXPO Japan Forum will hold a global tourism forum to share the great potential of world focused Asian tourism through the theme Shimmering Japan: striving for an era as the world s top cultural exchange powerhouse with 40,000,000 inbound tourists. Tourism EXPO Japan 2017 Key Visual <Press Contact> Tourism EXPO Japan Promotion Office Ishii, Fukushima TEL:03-5510-2004/FAX:03-5510-2012 E-mail:press@t-expo.jp 1
The 2017 themes and key visual have been decided! 1 2017 Themes Tourism EXPO Japan has passed the 1 st stage of its 2014 to 2016 founding period. The 2 nd stage from 2017 to 2019 will attempt to reinforce and perfect B to B by aiming to promote the development and expansion of the tourism business. For the 2017 start, in order to expand the event through the infiltration of consumer and business focuses we created 2 types of catchphrase. These messages speak directly to each target audience about the shift from existing tourism to a more personal variety of experience oriented tourism. Modern Travel: Visit. Participate. Enjoy. - The Power of Travel - 2 2017 Key Visual <Design Concept> The new style of travel created through unlimited combinations of travel purpose, location, and method is represented through the kaleidoscope motif. It gorgeously represents the variety and 3-dimensional depth of experience focused tourism, and calls for participation in Tourism EXPO Japan. <Production Point> It is an image of opening a door to a fun world and embarking on a trip. Beyond this door fun things await you, and this envisions the unlimited expansion of the travel opportunities beyond. 2
Miss Nippon 2017 has been inaugurated as Tourism EXPO Japan 2017 PR ambassador! Shiho Takada 2017 Miss Nippon Grand Prix 2017 Miss Nippon Miss Kimono *Overflowing with the potential of young beauty, Miss Nippon Grand Prix is Japanese women s top-ranking beauty. After receiving the award, she participates in diverse activities domestically and internationally. *Miss Nippon Miss Kimono is awarded to the Japanese woman who is most beautiful in Japanese clothes. Dressed as a traditional Japanese beauty, her job is to show the beauty of Japan to the world. *The 3 rd double prize winner in 20 years. Profile DOB December, 1996 Birthplace Kyoto Prefecture Occupation Department of Humanities, School of Letters at the Osaka University Special Skills Track and Field, Calligraphy Interests Marathon, Reading, Touring Historic Sites Future Aspiration To Be A Woman Always Working for the Good of Society Motto Practice Makes Perfect 3
The 5 Main Programs of Tourism EXPO Japan 2017 Image 1 A Globally Focused International Conference in Cooperation With the UNWTO(World Tourism Organization) Tourism EXPO Japan Forum Venue: Tokyo Big Sight Conference Tower A main pillar of Tourism EXPO Japan 2017 is the Tourism EXPO Japan Forum 2017 whose entire theme is: New opportunities for Sustainable Destinations, Japan and the World. Becoming a Global Leader in Travel and Tourism. Other than keynote speeches, and the Ministerial Round Table at the Global Tourism Forum (invitation only), there is the Asian Tourism Leaders Forum, the Thematic Symposia to share and discuss the market trends and methods of outbound, domestic, and inbound travel, and all types of forums and seminars etc. The Tourism EXPO Japan Forum 2017 leads the efforts focused on implementing a tourism powerhouse. Global Tourism Forum Since the United Nations established 2017 as the International Year of Sustainable Tourism for Development, this year s Global Tourism Forum will be held with the Sustainable Tourism Development as its theme. For part 1, Mexico s Minister of Tourism (tentative), and Malaysia s Minister of Tourism (tentative), will give a keynote speech. Then for part 2, the Tourism EXPO Japan Ministerial Round Table will be held, expanding this new program to include cooperation from the United Nations and each country of the world it will consist of about 20 members such as the Minister of Tourism from each country, tourism directors, UNWTO, WTTC, PATA, and representatives from the event organizers. UNWTO: World Tourism Organization WTTC: WTTC: World Travel and Tourism Council PATA: Pacific Asia Travel Association Asian Tourism Leaders Forum Now in the 2 nd year of the 3 year theme Sustainable Tourism for Development - Asia Leads the World, this year s theme is Sustainable Tourism Business. After a keynote speech from professor Graham Miller, panelists from Japan and abroad will take the podium and hold a panel discussion across 4 sessions, presenting a forum to benefit the business of tomorrow. Thematic Symposia An Overseas Travel Symposium (Theme: Looking for the Best Ways to Identity and Meet the Heeds of Potential Travelers [tentative]), a Domestic Travel Symposium (Theme: What will the Impact of DMO be on Tourism Development in Japanese Regions?), and an Inbound Travel Symposium (Theme: Appraising the Travel Promotion of Japan in the European, American and Australian Markets.), will be held to share expertise and discuss cutting edge tourism information from each field of outbound, domestic, and inbound travel. Tourism Innovation Seminar and Other Types of Forums and Seminars In the conference tower we will also hold a Sustainable Regional Tourism Development Seminar, Universal Tourism Symposium, Luxury Travel Seminar, Industry-Academic Cooperation Forum, Using the 2020 Olympic and Paralympic Games for Regional Stimulation Promotion Chiefs Alliance Forum (provisional name), and will hold up to about 50 Tourism Professional Seminars in the exhibition hall. 4
2 In 2017 we ve powered up the business meeting functions! Business Meetings The business meetings for domestic and outbound will be held over 2 days by appointment advanced. We ve reinforced the cooperation of VISIT JAPAN Travel & MICE Mart, created a new comprehensive exhibition: Inbound Tourism Business EXPO, and newly organized business meetings for inbound land operators. Domestic & Outbound Business Meetings This year we ve implemented policies to improve the quality of business meetings and aim to strengthen networking opportunities. Dates: Thursday September 21 st, Friday September 22 nd Venue: East Hall 6, East Halls 1-5 Meeting Strengths: Increase participating buyers (travel companies)(increase from the 184 last year to 250 companies this year.) Business meetings held over 2 days by appointment advanced Keyperson list will be provided to improve the quality of business meetings Inbound Land Operator Business Meetings (*Newly Offered Meetings) This is a new project where domestic local governments and domestic suppliers will meet with buyers who consist of tour operator companies that handle inbound travel preparations and are registered in a quality assurance program as well as members of the Overseas Tour Operators Association of Japan (OTOA) (foundation). Dates: Thursday September 21 st, Friday the 22 nd, Saturday the 23 rd Venue: East Hall 6 *Only on the 23 rd Meeting Strengths: Hold business talks targeting quality assurance program registered companies as well as OTOA members where the buyers will have desks for the meetings. Meetings by appointment held over 2 days (There will be a dedicated venue for business meetings from Sept. 21 st to 23 rd *Walk-in meetings on the 23 rd ) Keyperson list will be provided to improve the quality of business meetings Inbound Tourism Business EXPO (*Newly Offered Meetings) The market for inbound business is increasing. This is a new project exhibiting products and services that support attracting inbound customers and handling them on location, and invites paying exhibitors from the ICT, IOT and related businesses to participate for 3 days from Thursday September 21 st to Saturday the 23 rd and to network and talk business at their exhibition booths. Dates: Thursday September 21 st, Friday the 22 nd, Saturday the 23 rd Venue: East Hall 6 Meeting Strengths: This is a partner project with the Nikkei Newspaper who planned and will manage Inbound Tourism Business EXPO, and creates new business communications among businesses who support inbound tourism. Keyperson list will be provided to improve the quality of business meetings, and through prior agreement the business talks will be held in a walk-in style at the exhibition booths. 5
3 A gathering of tourism information from over 140 countries and regions, and the 47 prefectures of Japan! Exhibition Over 1,500 Exhibition Booths Venue: Tokyo Big Site East Halls 1-6 The 2017 Tourism EXPO Japan marks a major evolution from an exhibition to a trade show by establishing an environment for business meetings, and aiming to strengthen B to B relations. Trade show doesn t refer to the dedicated meeting spaces prepared by Tourism EXPO Japan. This is a trade fair style exhibition where you can use the database provided by Tourism EXPO Japan to make appointments at each exhibitors booth, and engage buyers in business meetings directly. Government and citizen coordinated thematic exhibitions learn of the appeal and embark on a trip. Japan Tourism Agency, Agency for Cultural Affairs, and Ministry of the Environment will set up booths to introduce their individually selected themes, allowing consumers to learn the appeal of tourist spots suited to their individual goals. The travel packages for these tourist spots will also be introduced as products at each travel agency s booth, creating a structure for the discovery and experience of new travels. View From Zamamijima Island s Inazaki Observatory Asahihounen Taiko Dance Dewasanzan Shrine s Itinerant Monk Training Autumn Mountain Climb Various Sports Experience Corner A Paralympic sports experience corner, and a baseball experience corner run by prior major leaguers etc. will be installed for the general public and industry staff alike to experience how sports are best enjoyed through participation. Also, a regionally focused snow sports tourism introduction corner etc. will aim to increase the trend of sports tourism. Tourism Combined With the Promotion of Regional Development Expanded Industrial Tourism Introduction Booth Aichi prefecture will arrange new booths for introducing and experiencing automobiles, airplanes, brewing culture, traditional crafts etc. to introduce a wide collection of industrial tourism. Expanded DMO (Destination Management Organization) Introduction Booths From Kyoto prefecture, as last years DMO representative they singlehandedly did the Kyoto s Sea exhibition, but they are expanding this by adding Kyoto s Tea and Kyoto s Forests to have a booth promoting all of Kyoto. Stronger Outbound Exhibitions Other than a feature of the Baltic states, the industry will further promote the handling of outbound products through expanding contents such as seminars for brushing up on and improving industry skill sets etc. 6
4 Aspiring to spread the word and educate others about the efforts to make Tourist Destination: Japan a domestic and international reality Awards Program: The 3 rd JAPAN TOURISM AWARDS Implementation Schedule: Applications accepted Wed. March 1 st to Fri. June 9 th, 2017 Awards Ceremony Thursday September 21 st, 2017 Venue: Tokyo Big Sight This year again we offer the JAPAN TOURISM AWARDS tourism awards program, influential awards representing the Japanese tourism industry and spanning the fields of domestic, inbound and outbound travel. In the same awards program, the UNWTO(World Tourism Organization) Award has been jointly established for global development through stronger cooperation with international organizations. This will improve the value and position of the tourism industry through the awards program as well as improve Tourism EXPO Japan s international and domestic brand value. Application Fields and Categories: Domestic and Inbound Travel Field 1Business Category 2Regional Category 3Media Category Outbound Travel Field 1Business Category 2Regional Category 3Media Category UNWTO Award Awards: Grand Prize, 1 (Selected from among all the category awards of each of domestic, inbound, and outbound fields.) Excellence in the Field Awards, 1 or 2 selected from each field Category Awards, Generally 1 to 5 selected from each category UNWTO Award, 1 Assessment: Committee Chairman Yoshiaki Hompo(Professor by Special Appointment at Tokyo Metropolitan University and Tokyo Institute of Technology, JTA Advisor) Assessments will be fairly performed by a committee composed of experts from various industries including tourism. Award Ceremony Image 7 2 nd Grand Prize: Hida Takayama International Customer Invitation Council The government and citizens cooperating to attract and accept foreign tourists.
5 An international exchange event for exhibitors, buyers, and tourism staff. WELCOME RECEPTION Venue: Tokyo Big Sight This year the MICE venture using a unique avenue, Japan Night, will not be held. As a networking service for Tourism EXPO Japan (TEJ), and VISIT JAPAN Travel & MICE Mart (VJTM) exhibitors and staff, the title has been revised, and will be held in 2 venues, one for each event. This creates a networking opportunity for the tourism industry staff who congregate at Tourism EXPO Japan. Time & Date : 6:30pm to 9pm, Thursday September 21 st, 2017 Venues : World Venue Conference Tower Reception Hall (Target: Outbound) Japan Venue East Hall 8 (Target: Domestic, Inbound) Target Audience : TEJ business meeting participants (sellers, buyers), VJTM participants (buyers), domestic and international guests, organizers, etc. (2016 Event Images) 8
Exhibition Overview Title: Tourism EXPO Japan 2017 Period: 4 Days from Thursday September 21 st to Sunday the 24 th, 2017 (Trade and Press Days: 21 st & 22 nd, General Public Days 23 rd & 24 th ) Venue: Tokyo Big Sight East Halls 1-8, Conference Tower Organizers: Japan Travel And Tourism Association, Japan Association of Travel Agents, Japan National Tourism Organization (JNTO) Entry Fee: Same Day Ticket: Adults 1,300, Students 700 (tax included) Advance Ticket: Adults 1,100, Students 600 (tax included) *Free entry for children elementary school age or younger accompanied by an adult, and middle and high school students. (Student ID Required) Tourism EXPO Japan Forums: Global Tourism Forum: Invitation Only Asian Tourism Leaders Forum: Pre-register (Free) Thematic Symposia: Pre-register (Free) Tourism Professional Seminars: Pre-register (Free) Third Party Cooperative Seminars: Pre-register (Free) Homepage: http://t-expo.jp/ Estimated Visitors: 185,000 People 9
Tourism EXPO Japan 2016 Exhibition Results (For Reference) Title Tourism EXPO Japan 2016 Organizers Japan Travel And Tourism Association Japan Association of Travel Agents Exhibition Dates Thursday September 21 st, to Sunday September 24 th, 2016 Venues Event Size Visitors Tokyo Big Sight East Exhibition Hall, Belle Salle Tokyo Nihonbashi, Nihonbashi Outdoor Area 140 Countries and Regions (All 47 Japanese Prefectures) / 1181 Businesses and Associations 185,884 People 10