R E T A I L THE ALTAREA COGEDIM RETAIL MAGAZINE Paris Montparnasse Train Station When shopping comes to the station. P.08 Just opened in october Promenade de Flandre France s first cross-border shopping centre is close to Belgium! P.14 First mixed-use projet of 100,000 sqm close to Paris P.16 Review Qwartz The Grand Paris landmark. P.20 #NOVEMBER2017
Publication ALTAREA COGEDIM EDIT FRÉDÉRIC LALOUM General Manager Leasing Altarea Commerce For Altarea Cogedim, 2017 has been a year of intense leasing activity. Ne pas jeter sur la voie publique. Edito First, we launched the commercialisation of Paris Montparnasse Train Station, which is due to be completely transformed. Next, we opened the 100% leased Promenade de Flandre regional shopping centre of 60,000 sqm a major success story just two kilometres from the Belgian border. Last October, we launched the Paris region s first mixed-use project: 100,000 sqm of residences, offices and shops, hotel, convention centre at Massy, in front of the train station. In 2018, we will develop new ambitious projects, a reflection of the expertise teams. Next year will be just as action-packed. Cap3000, our Group s flagship shopping centre, will welcome new shops, targeting local and international shoppers. Commercialisation will commence for the 30,000 sqm extension at Qwartz in the Paris region. And a year from now, brands will start arriving in the first renovation phase of the Paris Montparnasse Train Station. Non-contractual document 03
Cap3000 The transformation of a legendary shopping centre ~ A unique waterfront & prime location just a stone s throw from the international airport Boasting a direct connection to France s second-biggest airport, Cap3000 is set to go global with new routes to China and the Gulf region. The centre s extension will bring the total area to 135,000 sqm, featuring 310 shops and restaurants, and will attract new customers by offering immediate access to the beach and the seafront. By 2019, the shopping centre s formula will be enhanced with a new offering brands, making it one of the Riviera's key locations. From concept stores to leisure and digital facilities, Cap3000 is undergoing a complete revamp to secure its position as the Nice region s central attraction. CAP3000, A NEW SHOPPING EXPERIENCE Extension to be completed by the end of 2019 Restaurant terraces with a panoramic sea view and direct access to the beach, making it the ideal destination for fun and relaxation 04 05
One of the most beautiful retail offers, with 310 shops and restaurants facing the beach ~ 2 QUESTIONS FOR Delphine TERRIER Head of Marketing Operations, Altarea Commerce 06 Le Corso : A premium area dedicated to 45 premium brands and the highest standards of customer service With the Cap3000 renovation project, we want to offer our clients a futuristic experience What are the main attractions at Cap3000? We are rolling out three kinds of attraction: retail (with revenue-boosting promotions like Black Friday), local, with on-site partners (like Cyril Lignac s chocolate salon) and experimental, to offer clients a unique experience. Digital Wave is an example of the last category. It is the world s first 100 sqm immersive screen offering virtual reality experiences: you can fly like a bird, stroke polar bears or walk 300 metres above the ground. What challenges are involved in this new kind of digital entertainment? Innovation has always been part of Cap3000 s DNA. With these digital attractions, we are creating a retail centre that is also a centre of life, experiences and emotions for our clients. Shopping is no longer the sole purpose of their visit. 07
Paris-Montparnasse Train Station: WHEN SHOPPING COMES TO THE STATION 70 million users in 2017 90 million users expected to 2020 130 shops & restaurants Occupying a central location where the 6 th, 7 th, 14 th and 15 th arrondissements come together, the Paris Montparnasse Train Station aims to be an animated space, open to the city and its surroundings. In 2017, Altarea Cogedim and SNCF Gares & Connexions embarked on a complete overhaul of the station. By the end of 2018, two thirds of its shops will be open to the public, giving new impetus to retail traffic. 08 19,000 sqm of retail space End of 2018 launch of the first renovation phase In collaboration with SNCF Gares & Connexions, architects from AREP and the Jouin Manku design agency, we want to reorganise the station s spaces for a more comfortable user experience: by bringing in natural light by optimising links between floors so that people can get around more easily through x3 increase in retail space by diversifying the shopping and services area with trend-setting brands and original concepts by opening shops in the main concourse Our goal? To adapt to new and future usage patterns and traffic challenges. With the new TGV Atlantic and Brittany lines in operation, 90 million users are expected by 2020. 09
TRANSPORT HUBS: THE NEW SHOPPING DESTINATIONS Flows of business travellers and tourists are transforming cities for good, and turning stations into new nerve centres. Building on the successful retail management of the Paris Nord and Paris Est train stations, and the future Paris Montparnasse and Paris Austerlitz stations, Altarea Cogedim is committed to offering users a new train station experience by transforming these hubs into animated, welcoming spaces and fashionable shopping destinations. : PARIS MONTPARNASSE TRAIN STATION: A MULTIFACETED TRANSPORT HUB ~ 3 QUESTIONS FOR Ségolène DE MALHERBE Retail and Development Director, Nespresso France 10 Evolution from a utilitarian transport hub into a fun shopping destination, that is an attraction in its own right. A varied and stylish offering of shops, restaurants and new concept stores. Services that add high value for every user profile. Redesigned by architects from AREP in cooperation with the Jouin Manku design agency to create smoother traffic flows within the station and improve visitor comfort and well-being. We want to make life easier for the people who use the station What are the Nespresso Group s retail aspirations? We have three pillars for development: to expand in towns where we already have a retail presence, to establish ourselves in towns where we have no presence, and to strengthen our distribution through travel retail. Why did you choose Paris Montparnasse as a location? We see great potential in the plan to transform the station into a shopping centre connected to the city. As well as this, some of our customers visit the Paris Montparnasse station every day, whether it s to go home to the suburbs or to travel to towns where we still have no presence, like Poitiers and La Rochelle. How will you tailor your concept to this new environment? We have designed two different customer journeys. The first allows visitors to browse and discover our products and will be tailored for locals and travellers who are waiting for a connection. The second offers quick, easy purchases and is aimed at customers who are in a hurry. 11
Profile Profile GAUMONT PATHÉ CINEMAS, ENTERTAINMENT PARTNER IN ALTAREA'S SHOPPING MALL & LEISURE 6 ARE CUSTOMER RELATIONSHIPS ALSO A CHALLENGE FOR YOU? Our relationship with audiences is crucial, and we aim to make the experience and the services we offer them increasingly seamless. Digital tools go some way to answering this challenge, making it easier to check schedules, buy tickets quickly online, choose a seat number, etc. 5 IS IT IMPORTANT TO HAVE A PRESENCE IN SHOPPING CENTRES? Profile 12 1 HOW WOULD YOU DESCRIBE GAUMONT PATHÉ CINEMAS? We are France s leading network, with 721 cinemas. We also lead the industry in Holland and Switzerland, and we have cinemas in Belgium as well. On a daily basis, we strive for innovation, higher quality and continuous improvement of the client experience. MARTINE ODILLARD President of Pathé Gaumont Cinemas 2 WHAT WILL BE THE MAIN CHALLENGE FOR YOUR GROUP IN THE COMING YEARS We are faced with new and growing competition from increasingly powerful personal devices, downloads, streaming, etc. To draw audiences into our cinemas, we need to give them a unique feeling and an experience that they can t find anywhere else. 3 CAN YOU TELL US ABOUT THREE INNOVATIONS DESIGNED TO MEET THIS CHALLENGE? In April 2016, in cooperation with Altarea Cogedim, we opened France s first IMAX Laser cinema, in Toulon (Avenue 83). It offers an immersive experience with amazing sound and image quality. In March 2017, we unveiled 4DX: featuring seats that move with the action and sensory effects like rain, wind and smells, it has been a tremendous success with the public. And at Massy, as part of a 100,000 sqm mixed-use project developed and produced by Altarea Cogedim, we opened the first Dolby Cinema with reclining seats. Shopping centres have strong appeal and offer synergies between catering areas and the cinema. Like us, they must keep evolving to meet their customers expectations. These days, growing entertainment facilities and innovative food courts form a cohesive whole that complements a trip to the cinema. With Altarea Cogedim, the partnership started in Carré de Soie in Lyon, in 2009. 4 DO AUDIENCES IN SHOPPING CENTRES HAVE SPECIFIC CHARACTERISTICS? Ease of access, parking facilities and the catering offer are key demands for shopping centre audiences. We generally create comprehensive, family-oriented sites with programming that meets the expectations of a broad public. 13
Just opened in october PROMENADE DE FLANDRE IS OPEN! 100% leased at opening 18 OCTOBER 2017 OPENING OF FRANCE S 1ST CROSS-BORDER SHOPPING CENTRE Release Only 20 minutes from Lille and two kilometres from Belgium, Promenade de Flandre enjoys a strategic location on one of France s busiest highways. Coming soon D esigned as an open space entered by way of a large pergola, Altarea Cogedim, in partnership with Immochan, has used a strong architectural identity to create a delightful space that will complement its existing large-store offering. Around 40 shops are now open, with a central motif of trendy apparel and homeware. Some of the brands are new north of Lille: the first Maison Dépôt in the Hauts-de-France region, the first Zôdio north of the city and innovative concepts by Mango and New Look. Restaurants with scenic terraces, including the first Flying Tiger Copenhagen in collaboration with Gagao, overlook the central square, a lively space that hosts events and leisure activities for all ages. These include a children s play area, a climbing frame, a free zip wire and a laser game. CHOOSES PROMENADE DE FLANDRE AS THE LOCATION FOR ITS THIRD SHOP IN FRANCE ALEXANDRE LOURDEL MUY MUCHO PARTNER AND FRANCHISEE What is the Muy Mucho concept? Muy Mucho is a Spanish brand with 82 outlets. We specialise in small home decor products with an excellent price-quality ratio and a new collection every week. We offer 7,000 items with 3,000 new products per year. Why did you choose Promenade de Flandre as a location? Because it is the first retail offer in this very interesting catchment area. We were also intrigued by the innovative concept of an enclosed, open-roof centre and the anticipation it has generated among locals. 14 60,000 SQM of retail space 45 brands and restaurants Why did you choose Altarea Codegim as a partner? We are happy with the services Altarea Cogedim offers on this site, and delighted to work with such a professional and approachable partner. 15
Just opened in october URBAN PROJECT: A SPACE FILLED WITH LIFE, ON THE DOORSTEP OF PARIS Release A MIXED-USE PROJECT OPENING AT MASSY Massy Place du Grand Ouest offers a glimpse into the cities of the future. Diverse and functional, this 100,000 sqm project is a crystallisation of all Altarea Cogedim s expertise. A n authentic city segment, the development combines over 700 residences with offices, shops, a conference centre and a Hilton hotel in one space. It is an innovative project with a long-term perspective, creating a location with high standards of living and well-being for residents. Constructed around a single road opposite the TGV-RER station, which handles 70,000 travellers every day, the street level will cater to every lifestyle and time of day. Along with 30 shops and restaurants, including a Carrefour Market, it offers housekeeping, additional services and a Gaumont Pathé cinema. INDIANA CAFÉ: A LIVELY HUB AT MASSY OLIVIER DUTERTRE DIRECTOR, INDIANA CAFÉ FRANCE What is the Indiana Café concept? We are an American brasserie-style restaurant, open from 8 am until 2 am. So it s a place where customers can have breakfast, sample a Mexican dish or enjoy a drink during Happy Hour. Why did you choose Massy as a location? We seek out lively locations that bring together jobs, accommodation, shops and leisure facilities, and that s exactly what Place du Grand Ouest in Massy offers. We were attracted by its welcoming architecture, focusing on the town s main square, and its direct connection to the TGV-RER train station. ATLANTIS SANTÉ: HEALTHCARE FOR LOCAL RESIDENTS 17 Coming soon As a finishing touch, Altarea Cogedim set up Easy Village, a smartphone app for urban services that encourages interaction between users. 16 DEBORAH MOREAU MANAGER OF ATLANTIS SANTÉ What services does Atlantis Santé offer? It is a medical and dental health centre where GPs, specialists, dental surgeons and orthodontists work together to meet local healthcare needs. Why did you choose Massy as a location? Place du Grand Ouest is a new neighbourhood; one of the most dynamic and attractive in the Paris region. There is a high demand for services, but the infrastructure was incomplete. We decided to set up our multidisciplinary medical practice here to provide residents with modern, high-quality medical care.
Shopping experience Shopping & well-being 18 ALTAREA COGEDIM: CARING ABOUT A GREAT CUSTOMER EXPERIENCE. A key player in developing new uses for retail centres, Altarea Cogedim focuses on entertainment, wellness and culture for an optimal approach to the customer experience. The goal? Long-term transformation of its centres to make them venues for both shopping and pleasure, with a dual challenge: attracting new clients and creating customer loyalty. The Group has taken a rigorous approach to this challenge, referring to benchmarks like the Well building standard, which is one of the most stringent in the real estate market. To assess the level of well-being in the centres, 33 criteria were defined, grouped into three categories: Technical environmental criteria - air and acoustic quality Criteria relating to comfort and the service and leisure offering (rest areas, children s areas, art exhibitions, events, etc.) Criteria relating to the food offering, which must be varied and healthy. These factors were measured in 24 centres in 2017 and all shopping centres will have been assessed by the end of 2018. They will then be evaluated annually in order to quantify, document and improve the well-being of visitors. For the second consecutive year, Altarea Cogedim was named a "Sector Leader" among the 823 companies and funds assessed. Holding on to its position as 1st in the world among the retail REITs assessed, the Altarea Cogedim Group also took 1 st place out of all listed companies worldwide and 1st place out of companies in Europe. The GRESB is an international benchmark rating that measures sustainable development. BERCY VILLAGE: A CULTURAL, ARTISTIC AND RECREATIONAL MEETING-PLACE Since Bercy Village opened, art and culture have been embedded in its identity. This Parisian shopping and relaxation spot houses an art gallery and frequently hosts exhibitions in its intimate, covered passageways. Three years ago, comic-strip artist Jean-Paul Favand, founder of the Musée des Arts Forains (Museum of Fairground Arts) invited visitors to take an artistic walk over painted paving stones. More recently, renowned photographer Robert Doisneau adorned the walls with images of the wine sellers of the past, before replacing them with distinctive shots from Studio Harcourt to celebrate the Cannes Festival. These are just some of the artists and artworks inviting visitors to slow down, relax and enjoy a cultural experience. 2017: a year of well-being in Altarea Cogedim retail centres In February, in MiniWorld at Carré de Soie, families were treated to the temporary exhibition Les Playmobil font leur cinéma (Playmobil in the movies). It has since been replaced by Ciné LEGO l'expo (the LEGO cinema exhibition). In April, Qwartz celebrated its third birthday with The Walk, a unique virtual reality experience allowing users to take a tightrope walk over the rooftops of New York. This summer, Cap3000 s terraces were the venue for a series of seafront concerts: new talent and classical, jazz and electronic music brought a new rhythm to evenings on the Côte d'azur. Shopping & well-being 19
Review QWARTZ (92) THE GRAND PARIS LANDMARK CARRÉ DE SOIE (LYON) A BREATH OF FRESH AIR IN LYON EAST 20 21 Review Review 125,000 SQM by the end of 2019 AT A GLANCE The expansion planned for the end of 2019 is taking shape. Two new parts will open on either side of the centre to complement the current offering and meet the expectations of Qwartz customers. The first will offer leisure facilities for all the family, while the second will be home to new XXL brands (home, sport and culture), creating a new, more comprehensive shopping experience. Visible, accessible and appealing, Qwartz is a perfect fit for the Grand Paris project, offering new shops, large terraces for a refreshing break and world-famous brands like Primark. This digitally connected shopping centre is also socially committed, paying particular attention to visitor well-being and sustainable development. A WORD FROM FASHION BLOGGER Barrylafraise Why I go there? It offers a wide range of shops and trendy restaurants in a pleasant space that s clean, modern and airy. My favourite shops Stradivarius, which opened recently. But I m also a big fan of Zara and Pull & Bear. My favourite break / restaurant I love stopping off at the Colombus Café after a shopping session! 60,000 SQM of retail space 15 MINUTES from the city centre AT A GLANCE The eagerly-awaited Carrefour opened last October, adding to the centre s appeal. Catering to lovers of sports fashion, JD sports also joined the centre last month. A tantalising mix of shopping and leisure, Carré de Soie is undergoing a transformation that will bring it into line with the East Lyon metropolitan project. Its bright, newly renovated pedestrian walkway appeals to families, who can buy their groceries in medium-sized stores, choose from 60 brand outlets in the centre and have fun at France s first MiniWorld park. A WORD FROM FASHION BLOGGER Bullesdemode Why I go there? It s easy to reach by car, which is practical for mothers, and I like its original design resembling a neighbourhood street. My favourite shops Grain de Malice for its colourful selection, H&M for its bargain corner and Gibert Joseph for its range of stationery and agendas. My favourite break / restaurant Café Etienne for a rest between two shopping sessions, and Le Pathé, which is unmissable.
News NEW BRANDS AT ALTAREA COGEDIM SHOPPING CENTRES Eat and shop Søstrene Grene moves into Mulhouse Adapting to the needs and expectations of customers at every shopping centre, Altarea Cogedim updates its offering every year with fresh experiences, shops and concepts. We look back at some new developments in 2017. Bercy Village: a foodie s paradise Lovers of good food will be delighted by three new outlets at which change with the seasons. In the afternoon, the restaurant Bercy Village. First, Roberta: an authentic three-in-one concept becomes a tea room an excellent reason to take a break on the that s 100% Italian. With a fresh pasta bar and delicatessen on terrace and sample one of their stunning pastries! And from one side and, on the other, a ristorante in the purest family November, Jour, a healthy, natural snack bar will offer a salad tradition, it s a lively, welcoming place to visit at any time of the counter, savoury tarts and wraps, seasonal dishes and a selection day. Next, La Maison Pradier, which expertly combines snacking of desserts all day long. and healthy eating. Its chefs create innovative lunch specials Eat and shop At Søstrene Grene, great ideas come with a surprisingly friendly price tag. Lovers of home decor and minimalist design were overjoyed by this new addition to Porte Jeune in Mulhouse shopping centre. New products arrive in the shop every week; the idea is to sell collections for a limited period only. Restaurant La Place arrives in Paris Est Train Station Kasanova+ seduced by Cap3000 22 Straight from The Netherlands, La Place restaurant offers a market atmosphere in the heart of Paris Est Train Station. Dishes and sandwiches are prepared on site every day, using fresh, natural ingredients. The chefs are guided by the tastes and well-being of their customers, who can enjoy a hearty snack or a healthy smoothie while waiting for their connection. This year, Cap3000 welcomed France s first Kasanova+ branch, dedicated to homeware. Established 50 years ago and based on the good price-quality ratio of its products, this Italian concept has been completely revamped, offering new services and designing its shops around the customer experience. 23