Record of Success 2014 International Exhibition June 14 16, 2016
Chinese, global, leading: transport logistic China 2014 Still Number One in Asia: Meeting point for decision-makers in the logistics sector Since 2004 transport logistic China has been attracting participants from across Asia and around the world to Shanghai. At this event have the opportunity of meeting all the key market leaders; and the exhibitors can look forward to a trade audience of outstanding quality. Exhibitors from China and around the world For its 10th anniversary transport logistic China 2014, the 6th International Exhibition for Logistics, Mobility, IT and Supply Chain Management, was held successfully at the Shanghai New International Expo Centre from June 17 19, 2014. The three-day event attracted 492 exhibitors from 47 countries and 16,806 from 69 countries and regions. Anchoring transport logistic China in the local market gave a renewed boost to the event in 2014. The proportion of Chinese exhibitors was higher than ever before at 55%. this event is celebrating its status as the most important business platform in Asia for transport and logistics. The figures for transport logistic China in 2014 underline this impressive achievement: More than ever: A new record, at 16,806 More extensive than ever: Wide-ranging conference program More local than ever: Domestic exhibition area increased by 34% We are overwhelmed by transport logistic at Munich, so we decide to exhibit at transport logistic China. Our most prominent impression about transport logistic China is its strong commercial atmosphere. The are very professional. [ ] The high-end positioning, high-quality exhibitors and ensure us a fairly good result. Qian Wang, Supervisor of Brand Management, Managerial Dept. SINOTRANS & CSC Holdings Co., Ltd., China 2
From around the world: Top 10 exhibitor countries 1 China 2 Germany 3 Italy 4 Russia 5 Czech Republic 6 Netherlands 7 Great Britain 8 Spain 9 USA 10 Belgium Global reach: 47 exhibitor countries Targeted insights: 6 country pavilions High satisfaction: Ratings by exhibitors (good to excellent) Germany Czech Republic Italy Latvia Russia Spain 88% Overall assessment 76% Preparing future business transactions 68% Building up new business relationships 79% Looking for logistics cooperation partners 3
Dynamic contacts forum: Where become business partners Another big rise in visitor numbers Exhibitors at transport logistic China have a competitive advantage: That was the verdict of 95% of the trade audience at the 2014 event. Which explains why visitor attendance at the show just keeps on growing in 2014, there were 12% more trade than at the previous show. And the trend is set to continue, judging by the large proportion of who said they would be coming again next time (97%) and would recommend the event to their business partners (99%). Feedback on visitor quality Exhibitor opinions Success continues: Ever more A lot of very high quality from China, Europe and America. The overall visitor quality is very good and they are exactly who the exhibitors want to see. 9,000 11,215 13,501 15,303 16,806 Through the three days, the visitor flow and quality at our booth are quite satisfactory. 2006 2008 2010 2012 2014 The rate of real buyers is very high. High satisfaction: Ratings by (good to excellent) 96% Overall assessment 88% Completeness and breadth of product range 84% Target exhibitor groups 85% Preparing future business transactions Compared to other logistics events, transport logistic China is better in the quality of exhibitors and and it has very good attendance figures. Huirong Li, Vice President, PR & Marketing, Prologis China, USA 4
From around the world: Top 10 visitor countries 1 China 2 Germany 3 Hong Kong 4 Russia 5 Republic of Korea 6 Singapore 7 Japan 8 India 9 USA 10 Taiwan Global reach: 69 visitor countries High proportion of decision-makers: Visitors decision-making profile All target groups present: Visitor profile by branch or industry Decision-maker/Final authority 28 % Jointly decisive 48 % Consultative 16 % No involvement 8 % Well accepted by the Chinese audience: Permanent residence of Service sector 44 Industry / Manufacturing sector 19 Trade / Import and export 17 Wholesale / Retail 8 Trade associations 5 Government agencies 3 Institutes, colleges / Universities 3 Other 1 0 20 40 60 80 100 % Greater Shanghai Area (Shanghai, Shandong, Jiangsu, Zhejiang) 70 % Hong Kong, Macau, Taiwan 2 % Rest of China 19 % Other country 9 % 5
Pioneering, inspiring, relevant: Air Cargo China and the supporting program Air Cargo China Integrated in transport logistic China is Air Cargo China, an exhibition and conference for the global air cargo business. In 2014, the sixth Air Cargo China was a resounding success. This event is now well established as a key hub for the air cargo sector in Asia. Chaired by Air Cargo China Conference Celebrating air-freight excellence Bernd Maresch, Managing Director of Hans Mars (Zurich), speakers included: Glyn Hughes, IATA Enno d. Osinga, TIACA Darryl Judd, Logistics Executive Group Ashwin Bhat, Swiss WorldCargo Dominik Dieckmann, Accenture John DeBenedette, Worldwide Information Network (WIN) Mike Hewitt, ECS Denis Ilin, AirBridgeCargo Airlines Connecting competence Air Cargo China 2014 was again accompanied by a conference program that mirrors the trend topics in the sector. Coverage included strategies for attracting young talent to the sector and keeping them long term, and the importance of the ASEAN economic community for the air cargo business. Both these topics were discussed in depth by experts in two sessions at the ACC Conference. The presentation of the Air Cargo Week World Air Cargo Awards is always a special highlight at transport logistic China. To find out which companies scooped this coveted award at the glamorous presentation evening, go to: www.aircargoweek.com/awards It s the first time for TNT Airways to join transport logistic China. The show, like transport logistic in Munich, is a great place to catch up with the industry. At this show, we met a lot of Chinese interests, especially from the freight forwarding community, air cargo airlines, etc. John Cooper, Director Commercial, TNT Airways S.A., Belgium 6
Supporting program ever more important The success of transport logistic China 2014 is also reflected in the record numbers attending events in the supporting program: 4,500 participants more than ever before. They attended around 34 conferences addressed by 102 highcaliber speakers on themes such as the silk-road logistics route, supply-chain financing and e-commerce logistics. Visitors highly satisfied: Importance of the supporting program Totally / Very 59% Important 28% Less / Not 13% The conferences, especially those about land transport, all feature prominent and most representative speakers of the industry. Through the conferences we are able to understand the trends, principles, business models and future possibilities of the industry. The audience gave very active feedback. Erbin Shang, Marketing Director, China Railway Express Co., Ltd., China 7
Published by Messe München GmbH, München. Record of Success E/10/2014 Organizers Messe München International MMI (Shanghai) Co., Ltd. Exhibition management MMI (Shanghai) Co., Ltd. Cooperating partners The German Logistics Association supports transport logistic China. The German Association for Freight Forwarding and Logistics (DSLV) is supporting the exhibition and will organize the German Pavilion. Premium partner Global Supply Chain Council (GSCC) Partners CSCMP Shanghai JitLogistics MTG WORLD YES Solution JitLogistics Chinese supporters China Association of Warehouse and Storage (CAWS) China International Freight Forwarders Association (CIFA) Venue Shanghai New International Expo Centre No. 2345 Longyang Road, Pudong New Area Shanghai (Pudong), 201204, PR China Your contact Messe München GmbH Messegelände 81823 München Germany Phone +49 89 949-20277 Fax +49 89 949-20279 info@transportlogistic-china.com Sources: All figures were taken from visitor registration and a survey of exhibitors and during transport logistic China 2014 carried out by MMI Shanghai Market Research. 14 16 June 2016