SPRING CONFERENCE MARCH 12-13, 2009 CAESARS PALACE, LAS VEGAS CELEBRATE THE PAST AND PREPARE FOR THE FUTURE EXHIBITOR PROSPECTUS

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F I F T Y Y E A R S SPRING CONFERENCE MARCH 12-13, 2009 CAESARS PALACE, LAS VEGAS CELEBRATE THE PAST AND PREPARE FOR THE FUTURE Visit www.apfconnect.org for more information EXHIBITOR PROSPECTUS

APF 2009 Spring Conference March 11-13, 2009 AN INVITATION The American Pathology Foundation invites you to join us for our 2009 Spring Conference, March 11-13 at Caesars Palace in Las Vegas. Take this opportunity to realign yourself with past colleagues and establish new relationships- doing business with APF really does pay off! GAIN EXPOSURE FOR YOUR COMPANY. Whether your objective is to generate new leads, to network with pathologists and practice administrators or to increase awareness of your brand, APF national conferences are the perfect avenue to accomplish these goals. All exhibit hours are unopposed by other meeting activities. As always, refreshments will be served and a variety of traffic-building activities will take place in the Exhibit Hall setting. REGISTER TODAY! Only a limited number of Exhibitor Booth Spaces are available! Please join us for the education, networking, fun and most importantly, the opportunity to showcase your products and services to some of the leading professionals and decision-makers in the pathology field. APF values the contributions of each exhibiting company. We are most appreciative of your support and look forward to your participation in the Spring 2009 Exhibit Program. Caesars palace las vegas 3570 Las Vegas Blvd. South, Las Vegas, NV 89109 1-866-227-5938 www.caesarspalace.com Caesars Palace is one of the world s best known resort-casinos, celebrating the glory that was Greece and the grandeur that was Rome, in an 85-acre destination location that sets the standard for excitement and luxury. Reigning at the heart of the Las Vegas Strip, Caesars Palace ranks among the world s top luxury resorts known for their originality and beauty. The property features more than 3,300 hotel guest rooms and suites, 26 diverse restaurants and cafes, the 4.5-acre Garden of the Gods pools and gardens, Qua a world-class spa, and 240,000 square feet of premium meeting and convention space. Its 4,100-seat Coliseum spotlights worldclass entertainers such as Bette Midler, Cher, Elton John and Jerry Seinfeld and sits just steps away from celebrity chef restaurants and The Forum Shops. Caesars is serviced by McCarran International Airport (LAS) and is a 15-20 minute cab or shuttle ride from the terminal. Caesars Palace is offering the American Pathology Foundation guest rates of $209, plus tax, single/double occupancy. The cut-off date for hotel reservations is Monday, February 9, 2009. We strongly recommend that you contact the hotel reservations at 1-866-227-5938 well in advance of this date to ensure your accommodations at the host hotel. DIVERSITY IN THE DESERT Diversity is evident all along the world-famous Strip, with attractions representing the far corners of the globe from the deserts of Egypt and the skyline of New York City, to the streets of Paris and the canals of Venice, Italy. But diversity doesn t stop there. In addition to being the gaming Mecca, Las Vegas is the entertainment capital of the world and within the last few years has grown into a culinary institution where 5 star dining experiences abound. You ll find a burgeoning art and cultural scene as well as opportunities for scenic getaways in the spectacular Southwest landscape. A leading destination for foodies, shoppers and golf enthusiasts alike, Las Vegas offers more to do and see than ever before.

Caesars Palace, Las Vegas, nevada March 11-13, 2009 EXHIBITOR INFORMATION Reach an influential audience of pathology professionals at the 2009 Spring Conference. Act now to reserve your prime exhibit space. Register online at www.apfconnect.org or mail or fax the enclosed Application and Contract to Exhibit today! EXHIBIT SPACE & BOOTH SELECTIONS Only 21 booths are available in the Grand Ballroom for the Spring 2009 Conference. Each exhibiting company is limited to one (1) booth, 8 feet deep by 10 feet wide. Booth selection is on a first-come first serve basis, with registration priority given to returning exhibitors. EXHIBITOR REGISTRATION PROCESS Exhibitor sign-ups for the Spring Conference will be accepted according to the schedule shown below: December 15: Online/Fax/Mail Registration for Returning Exhibitors Only December 22: Online/Fax/Mail Registration Open for All Exhibitors EXHIBIT SPACE FEES All booths are 8 feet deep by 10 feet wide. Included with each space are draped back and side walls, a booth identification sign, one 6 draped table, two chairs and a wastebasket. The exhibit hall floor and all booths are carpeted. All exhibitors will be listed in the APF Spring Program Book with a brief description of the company or product and pertinent contact information. Twenty four hour security, including move-in and move-out, daily aisle maintenance and trash control, overall illumination and temperature control will be provided. Wednesday, March 11 2:00 5:00 pm... Exhibit Hall Open to Exhibitors for Set-up 5:30 7:00 pm... Grand Opening Reception in Exhibit Hall with Exhibitor Hosted Wine Tasting & Third Annual Eilers Fund Silent Auction Thursday, March 12 7:00 8:00 am... Continental Breakfast in Exhibit Hall 9:45 10:15 am... Morning Break, Exhibit Hall Open 12:00 1:15 pm... Lunch in Exhibit Hall 2:45 3:15 pm... Afternoon Break, Exhibit Hall Open 5:30 8:00 pm... 50th Anniversary Celebration and Toga Extravaganza in Exhibit Hall Friday, March 13 7:00 8:00 am.... Continental Breakfast in Exhibit Hall 9:15 9:45 am... Morning Break, Exhibit Hall Open 12:00 1:15 pm... Lunch in Exhibit Hall 2:45 3:15 pm... Afternoon Break 3:30 3:45 pm... Exhibitor Wrap-Up Session 3:45 pm... Exhibitor Teardown The APF Conference offers 6 hours of unopposed exhibit time. The continental breakfasts and lunches provide additional opportunities for you to interact with conference participants. The rates for exhibit space are: $1,500 per booth The APF reserves the right to deny exhibit space. Note: Exhibit space pricing does not include any materials such as (but not limited to) additional tables, furnishings, electrical, etc. These items must be arranged separately with the exhibit contractor. REGISTRATION OF EXHIBIT PERSONNEL All persons visiting the Exhibition area as well as staffing the booth must be registered and wear the APF Conference name badge. Exhibitors will receive two (2) complimentary registrations per paid booth space. The fee for the third representative is $150. Each exhibiting company is limited to three (3) representatives. Representatives must be employees of your company. APF has a policy against solicitation by representatives of organizations who are not registered exhibitors at the APF Spring Conference. Furthermore, solicitation or distribution of commercial materials may not take place in the room where General Education Sessions are held. Such solicitation or distribution is a violation of our agreement with the ACCME which provides accreditation for the APF s continuing medical education offerings. TERMS OF PAYMENT & CANCELLATION Applications must be accompanied by a credit card number, check or money order made payable to APF in the full about per space rental reserved. If written notice of space cancellation is dated by February 1, 2009, a full refund, less a $100 administration fee, will be made. NO refund will be made for requests dated after February 1, 2009. CONFERENCE PROGRAM BOOK INFORMATION Your company information and/or product description will be included in the exhibitor section of the APF Program Book. Please provide one-two paragraphs that best represent your organization. Email your company description to melissa@apfconnect.org. Please note that APF reserves the right to edit copy to conform to format and length limitations. Your company logo will be included with your Exhibitor Information listed in the Program Book. Please submit your logo along with your company description. For best results, we request Illustrator or Freehand EPS files or a hi-res JPEG. We cannot reproduce Word Document files and are not able to use logos from websites. The deadline for all Exhibitor materials (company description, logos, etc.) is Monday, February 16, 2009. Important Dates for Exhibitors December 15, 2008: Early Registration for Returning Exhibitors December 22, 2008: Open Registration for Any Exhibitors February 2, 2009: Cancellation Cut-off February 9, 2009: Room Block Cut-off February 16, 2009: All Exhibitor Applications, Company Info, Logos due EXHIBITOR SERVICES John Gillen, PME Expo Services 2314 Holly Ridge Dr., Ocoee, Florida 34761 Phone: 407-654-0749 Fax: 407-656-7234 The Exhibitor Service Kit containing order forms, shipping instructions and information about exhibitor services and booth furnishings will be sent to each exhibitor via email no later than the first week in February, 2009.

APF 2009 Spring Conference March 11-13, 2009 exhibit hall Events EXHIBITOR SHOWCASE & REFRESHMENT BREAKS The Roman Ballroom at Caesars Palace is the setting for the Exhibitor Showcase and the gathering place throughout the conference. Conference Attendees will gather to socialize, network and take a break. Thursday, March 12th Friday, March 13th 9:45-10:15 am.... Morning Break 9:15 9:45 am...... Morning Break 2:45 3:15 pm..... Afternoon Break (Conclusion of Eilers Fund Silent Auction) 2:45 3:15 pm...... Afternoon Break Grand Opening Reception Exhibitor Hosted Wine Tasting & Third Annual Eilers Fund Silent Auction Wednesday, March 11, 5:30 7:00 pm The Spring 2009 Conference gets underway with a Grand Opening Reception on Wednesday evening. Meet and greet friends old and new as the evening s social activities get underway with a fabulous wine-tasting event hosted by our exhibitors. As you visit each exhibit booth, you will be served a favorite wine that the exhibitor has chosen specially for the occasion. Our Third Annual Eilers Fund Silent Auction will kick-off on Wednesday evening with a variety of prizes up for bid. Auction items will be on display in the exhibit hall throughout the conference until bidding concludes during our Friday morning break. Proceeds raised will benefit the American Pathology Foundation s Russell J. Eilers Scholarship Fund. This scholarship makes it possible for selected pathology residents to attend APF meetings free of charge. We encourage exhibiting organizations to donate items for the silent auction and welcome all contributions: gift items, artwork, collectibles, products, services and monetary donations. Contact the National Office for more information or an auction donation form. 50th Anniversary Celebration & Toga Extravaganza Thursday, March 12, 5:30 8:00 pm Join us as we celebrate the 50th Anniversary of the APF Animal House style. Leave the business suits behind and come in costume as your favorite Greek or Roman character toga making materials will be provided. Don t miss this chance to unwind at the end of the day with your friends and colleagues while you enjoy wonderful food, music and many surprises! DAILY CONTINENTAL BREAKFAST & LUNCHEONS A Continental Breakfast Buffet and Plated Luncheon will be served each day in the Roman Ballroom. Breakfast will be from 7:00 8:00 am each day and lunch will be 12:00 to 1:15 pm. These meals are included in your registration costs. Please use these opportunities to visit exhibitors and network with your colleagues. SPONSORSHIP OPPORTUNITIES Don t miss these special opportunities to enhance your visibility at our 2009 Spring Conference! To take advantage of these sponsorship opportunities please contact melissa@apfconnect.org. Grand Opening Reception and Wine Tasting...... $5,000 8 ft. Banner in the Exhibit Hall; Recognition Announcement 50th Anniversary Celebration................ $6,000 8 ft. Banner in the Exhibit Hall; Recognition Announcement Entertainment for 50th Anniversary Celebration.. $2,000 Recognition Announcement by Band/Entertainer Internet Kiosk in Exhibit Hall (1)............... $2,000 Luncheons (2)................................ $3,000 Continental Breakfasts (2)..................... $2,000 Coffee/Refreshment Breaks (3)................. $1,000 Recognition Poster in Exhibit Hall Conference Tote Bags.......................... $3,000 Name Badge Neck Wallets...................... $1,500 Coffee Break Acrylic Travel Mugs............... $1,500 50th Anniversary Commemorative Martini Glasses............................. $1,500 Company Name and Logo Printed on Sponsored Item

Caesars Palace, Las Vegas, nevada March 11-13, 2009 exhibit hall floorplan CAESARS PALACE LAS VEGAS Roman iv Roman iii 10 stage 11 09 12 08 13 07 14 06 15 05 04 F I F T Y Y E A R S 16 17 03 18 02 01 21 20 19 Roman II ENTRANCE Roman I Register today! www.apfconnect.org

APF 2009 Spring Conference March 11-13, 2009 exhibitor guidelines rules & regulations The Contract & Application to Exhibit The Contract/Application for space, the formal notice of space assignment by APF and the full payment of all booth fees together constitute a contract for the right to use space. APF reserves the right to assign and reassign the exhibit space allotted each contract as it deems necessary. Terms of Payment You are urged to submit your application early. Full payment must accompany the completed application. Checks must be in US Funds, drawn on a US Bank, payable to APF. Booth Space Cancellation Reduction of Space Notification of cancellation or reduction of booth space must be in writing. Cancellations sent via fax will be accepted at 949-376-3456. Cancellations received by February 1, 2009 will be subject to a $100 administrative fee. No refund will be made for cancellation requests postmarked after February 1, 2009. Use of Display Space All distribution and demonstration of promotional materials must be confined to the perimeters of the exhibitor s booth. Distribution of literature, samples, etc., by firms that are NOT participating in the technical exhibit is prohibited. Evidence of violation of this rule should be reported immediately to an APF representative. Standards for Exhibiting As a courtesy to participants and fellow exhibitors, exhibiting companies must open their exhibit on time and staff the booth at all times during the exhibit hours. No packing of equipment or literature, or dismantling of exhibits is permitted until exhibit closing time. Unethical conduct or infraction of rules on the part of the exhibitor or his representative, or both, will subject the exhibitor or his representative to dismissal from the exhibit hall, in which event it is agreed that no refund will be made by APF. No entertainment or social functions may be scheduled to conflict with conference program hours, exhibit hours or social events held during March 11-13, 2009. Liability The American Pathology Foundation (APF), its officers, directors, agents and employees cannot guarantee against loss, theft, damage or injury connected with the exhibitor s participation in the exhibition. The exhibitor assumes the entire responsibility and liability for losses, damages and claims arising out of the use of the exhibition premises. The exhibitor agrees to indemnify, hold harmless and defend APF, Caesars Palace, and their respective employees and agents from any and all such losses, damages and claims. Hotel will not be responsible or liable for any loss, damage or claims arising out of exhibitor s activities on the Hotel s premises except for any claims, loss or damages arising directly from the hotel s own negligence. APF will not be responsible or liable for any loss, damage or claims arising out of the exhibitor s activities on the premises except for any claims, loss or damages caused by or resulting from the negligence of APF, its officers, directors, agents or employees. Exhibitors understand that neither APF nor Caesars Palace maintain insurance covering exhibitor s property and it is the sole responsibility of the exhibitor to obtain such insurance. Contractual Agreement It is expressly understood that in leasing and using space in the exhibit hall, the exhibitor agrees to abide by all rules and regulations; moreover, that APF in accepting the application for space, agrees to furnish ordinary facilities and services as enumerated in this agreement. Any points not covered above or elsewhere on these pages are subject to a settlement by the management (APF). APF reserves the right to change or modify any rule or regulation, or any specification therein, when deemed advisable and to the best interest of the association. In the interest of providing meeting attendees with information about the variety of products and services available to Pathology Professionals, APF permits companies to set up exhibits at APF meetings. The attendance of the exhibitors at APF meetings does not constitute the association s endorsement of any product or service offered. APF makes no representations, express or implied, regarding the nature or quality of the products or services offered by meeting exhibitors. Attendees are urged to consult with their own legal advisors before signing any contract with an exhibitor.

Caesars Palace, Las Vegas, nevada March 11-13, 2009 Application & contract to exhibit Reserve your exhibit space online at www.apfconnect.org or return this form with full payment to: American Pathology Foundation, 1540 S. Coast Hwy, Suite 203, Laguna Beach, CA 92651 Fax (949) 376-3456 Registration Deadline: Monday, February 16, 2009 Exhibiting Organization (for Conference Program Listing) Primary Contact Title Address City, State, Zip Telephone # Fax # Email Address Logistical Contact (if different from Primary Contact; for service kits and booth assignments) Primary Contact Title Address City, State, Zip Telephone # Fax # Email Address Badge Information: List all company representatives attending the conference. Limit three (3) representatives per booth. Two (2) registrations are included with your booth fee. The third registration will be an additional $150. 1. 2. 3. BOOTH SIZE: 8 x 10 Rates for Exhibit Space are: $1,500 Please indicate three (3) Booth Preferences: 1. 2. 3. Exhibitors may register for an exhibit space online, but must make their booth selection by contacting the APF National Office at 877-993-9935 ext. 202. If returning this form via fax or email, please indicate three (3) booth preferences. APF recommends you submit your application early. All application will be processed on a first-come, first-serve basis, with early online registration open for returning exhibitors on December 15, 2009, and open registration after December 22, 2009. PAYMENT MUST BE SUBMITTED WITH APPLICATION TO EXHIBIT: Exhibit Booth Rental............................................ $ Additional Representative at $150 each.............................. $ Wine Order (enclose completed wine order form)........................ $ Sponsorship Opportunities (indicate event/item/cost)..................... $ Total................... $ Enclosed is a check made payable to American Pathology Foundation Check # Credit Card: Visa MasterCard American Express Credit Card # Exp. Date Name as it Appears on Card (please print) Authorized Signature Date Please indicate if you have any special needs including dietary: It is agreed that this application and contract resulting from its acceptance and confirmed assignment of space shall be subject to the regulations contained in Information for Exhibitors as contained in this brochure and on the reverse side of this application. In the event of cancellation by the exhibitor prior to February 1, 2009, the liability of the association shall be limited to the refunding of the amount of rental paid less a $100 administrative fee. Cancellation by the exhibitor after that date will result in forfeiture of the required payment. Cancellation by the exhibitor must be in writing. In case of cancellation of the meeting for reasons beyond control of the APF, it is understood that the liability of the association shall be limited to the refund of the amount paid.

A P F 2 0 0 9 S P R I N G C O N F E R E N C E JOIN APF THIS SPRING IN LAS VEGAS! BENEFITS OF EXHIBITING WITH APF Generate business opportunities and revenue for the future Network and build relationships Gather data on how and with whom pathologists and practice managers are doing business Mailing list of conference attendees available only to exhibitors Study your competition Exhibitor directory published in final program book Numerous sponsorship opportunities to increase your visibility It s FUN! APF conferences provide ample networking opportunities for you to share experiences and craft solutions with your colleagues. For more information please visit www.apfconnect.org or call (877) 993-9935. EXHIBITOR DATES: MARCH 11-13, 2009 CAESARS PALACE, LAS VEGAS, NEVADA American Pathology Foundation 1540 S. Coast Hwy., Suite 203 Laguna Beach, CA 92651 2009 APF spring Conference MARCH 11-13, 2009 CAESARS PALACE, LAS VEGAS

APF 2009 Spring Conference March 11-13, 2009 wine order form The Exhibitor Hosted Wine Tasting Event will be held on WEDNESDAY, MARCH 11, 2009. Each exhibitor is invited to provide a sampling of wine to be served to guests who visit your booth. APF will provide hors d oeuvres. Wine must be ordered from this list. Prices are inclusive of a 21% service charge and a 7.75 % sales tax. We recommend a limit of 4 bottles per exhibitor booth. Additional sponsorships are available if you wish to increase your company s visibility at this event. White Wines Price Quantity Total 01 Domaine Chandon, Brut Cuvee, Napa Valley........... $64.50........... $ 02 Perrier-Jouet Grand Brut, France................... $103.00.......... $ 03 J Lohr Riverstone Chardonnay, Monterey County...... $59.25........... $ 04 Clos du Bois Calcaire Chardonnay, Alexander Valley.... $64.50........... $ 05 Geyser Peak River Road Sauvignon Blanc, Sonoma County.. $62.00........... $ 06 Craggy Range Sauvignon Blanc, New Zealand......... $67.00........... $ 07 Bollini Pinot Grigio, Italy......................... $56.75........... $ 08 Cypress White Zinfandel......................... $59.25........... $ Red Wines 09 Kenwood Cabernet Sauvignon, Sonoma County......... $59.25........... $ 10 Kendall Jackson Cabernet Sauvignon.................. $69.50........... $ 11 Cambria Julia s Vineyard Pinot Noir, Santa Maria Valley... $67.00........... $ 12 Westside Zinfandel, Paso Robles.................... $62.00........... $ 13 J Lohr Merlot, Paso Robles.......................... $62.00........... $ 14 Rodney Strong Merlot, Sonoma County............... $64.00........... $ 15 Joseph Phelps Merlot, Napa Valley.................... $109.50.......... $ 16 Rosemount Shiraz, Australia......................... $59.25........... $ COMPANY NAME: TOTAL $ Enclosed is a check made payable to American Pathology Foundation Check # Credit Card: Visa MasterCard American Express Credit Card # Exp. Date Name as it Appears on Card (please print) Authorized Signature Date RETURN THIS FORM AND YOUR PAYMENT TO: American Pathology Foundation 1540 S. Coast Hwy, Suite 203 Laguna Beach, CA 92651 (877) 993-9935 Fax (949) 376-3456 www.apfconnect.org