The Africa Travel Association s Sixth Annual U.S.-AFRICA TOURISM SEMINAR Washington Convention Center, Washington D.C., March 7-8, 2013 Marketing Destination Africa 2020 Thursday, March 7, 2013 Hosted by King and Spalding, 1730 Pennsylvania Avenue, NW, 10 th Floor 5:30 pm 7:30 pm Networking Reception SPOTLIGHT ON DESTINATION CAMEROON With the Ministry of Tourism and Leisure of Cameroon The U.S.-Africa Tourism Seminar will kick off with an evening reception spotlighting Destination Cameroon. Co-hosted by the Ministry of Tourism and Leisure of Cameroon, the networking event will highlight the ATA World Congress in May 2013 and share updates on the program. Friday, March 8, 2013 Washington DC Convention Center, 801 Mount Vernon Place, NW 8:00 am 9:00 am ON-SITE REGISTRATION 9:00 am 9:45 am Opening Plenary Session DESTINATION AFRICA 2020 A WORLD OF NEW OPPORTUNITIES FOR THE US MARKET Moderator: Edward Bergman, Executive Director of the Africa Travel Association Welcome remarks from Co-Sponsor: John Golicz, CEO of UNICOMM Welcome remarks from ATA President: Honorable Eng. Walter Mzembi, Minister of Tourism and Hospitality Industry, Republic of Zimbabwe; President of the Africa Travel Association Welcome remarks from Co-organizer: Her Excellency Amina S. Ali, Ambassador Extraordinary & Plenipotentiary of the African Union to the United States of America, African Union Mission to the United States Update on U.S.-Africa Relations: Cynthia Akuetteh, Deputy Assistant Secretary of State for African Affairs, U.S. Department of State
9:45 am 10:15 am Keynote CURRENT & FUTURE STRATEGIES FOR MARKETING DESTINATION AFRICA IN THIS DECADE David Pavelko, Head of Industry, Google Travel 10:15 am 10:30 am Spotlight DESTINATION CAMEROON HOST OF ATA S 38 TH ANNUAL WORLD CONGRESS 10:30 am 10:45 am Coffee Break Hear from the Ministry of Tourism and Leisure of the Republic of Cameroon, host of ATA s signature 2013 World Congress in Africa, about Cameroon s newest products and services and what s being planned for ATA delegates. SPONSORED BY EXPEDIA 10:45 am 11:15 am Spotlight DOING BUSINESS IN AFRICA Introduced by Sean Barlow Executive Producer of Public Radio s Afropop Worldwide, Celebrating 25 Years on Public Radio Stephen Hayes, President, Corporate Council on Africa Spotlight REPUTATION: KEY RISK FACTOR AFFECTING TOURISM, EXPORTS & INVESTMENT Harriet Mouchly-Weiss, Managing Partner, Strategy XXI Partners 11:15 am - 12:15 pm Professional Development Workshop LEVERAGING SOCIAL MEDIA Introduced by Edward Bergman Executive Director of ATA Hear about the big trends in social media and learn how tourism organizations around the world are using these trends to make a difference. From tips on working with social influencers to visual storytelling through Facebook, Pinterest and Instagram, you'll leave this session with lots of ideas and practical tips. Elena Ferranto, Account Director, Sparkloft Media Gio Palatucci, Social Media Strategiest, Sparkloft Media 12:15 pm 12:45 pm Professional Development Workshop DEMYSTIFYING THE AMERICAN TELEVISION INDUSTRY This workshop will provide a rare insider s perspective on the U.S. television industry and offer strategies to effectively use the medium to reach and influence the American traveler. Mark Walton, Managing Director, Onyx Global Marketing
12:45 pm -1:45 pm Lunch Presentation SOUTHERN AFRICA TOURISM UPDATE: With South African Airways, Botswana Tourist Board and Namibia Tourist Board South African Airways, along with senior managers from the Botswana Tourist Board and the Namibia Tourist Board, will provide an in-depth and informative update on the region, the airline, as well as Botswana and Namibia. Presenters: Leslee Hall, Botswana Tourism Organization, U.S. Office Chris Seek, Namibia Tourist Board, U.S. Office Gregg Truman, Vice President of Marketing, South African Airways; ATA International Board of Directors 1:45 pm- 2:30 pm Professional Development Workshop AFRICAN AIRLINES UPDATES African aviation industry experts come together to take stock of the industry s current situation and prospects for the future. The interactive discussion will focus on key issues such as perception in the global market, marketing, government regulations, finances, safety and security, and climate change. Moderator: Robert Brunner, Vice President Americas, Arik Air International USA; ATA International Advisory Council Speakers: Shreyas Nanavati, Chief Commercial Officer, APG USA Kagnew Asfaw, Regional Director the Americas, Ethiopian Airlines; ATA International Advisory Council Gregg Truman, Vice President of Marketing, South African Airways; ATA International Board of Directors
2:30 pm 3:00 pm Professional Development Workshop AFRICA PRODUCT AND MARKETPLACE UPDATE A panel of industry professionals shares the most up-to-date information on new products and services in "Destination Africa for travel agents selling Africa. Moderator: Karen Hoffman, President, the Bradford Group; Tanzania Tourist Board USA Representative; ATA International Board of Directors Speakers: Adele Black, President, Affluent Hospitality, Inc.; ATA International Board of Directors Jimmy Eichelgruen, Regional Sales Manager, Europe, Middle East and Africa, Delta Air Lines; Ross MacNett, Senior Manager of Market Management Washington DC, Maryland and Virginia, Expedia Partner Services Group 3:00 pm 3:15 pm Coffee Break SPONSORED BY EXPEDIA 3:15 pm 3:30 pm Professional Development Workshop FAITH-BASED TRAVEL AND VOLUN-TOURISM Learn about niche travel products, like faith-based travel and volun-tourism, as market opportunities for growth. Gilad Goren, Vice President, Business Development, Group IST; ATA International Advisory Council Reverend Nicholas S. Richards, Executive Secretary, Foreign Mission Board, National Baptist Convention, USA, Inc. 3:30 pm 4:00 pm Professional Development Workshop PROMOTING NATIONAL ATTRACTIONS: US CASE STUDY Introduced by Edward Bergman Executive Director of ATA National park and conservation experts present the critical ingredients of a winning national park product strategy in the USA. Moderator: Stephen B. Richer, Public Affairs Advocate, National Tour Association (NTA) Speakers: Gail Adams, Director of the Office of Intergovernmental and External Affairs, US Department of the Interior James Deutsch, Executive Director, Africa Program, Wildlife Conservation Society
4:00 pm 4:30 pm Spotlight on U.S. Demand for Africa OUTLOOK FOR TRAVEL TO AFRICA This session explores how Destination Africa is tapping into the U.S. marketplace, providing an invaluable opportunity to gain insights and collect concrete data on U.S. outbound travel to Africa. Opening Remarks: Lisa Simon, President, National Tour Association (NTA) Presenter: 4:30 5:00 pm Closing Remarks Ron Erdmann, Deputy Director, Office of Travel & Tourism Industries, International Trade Administration, US Department of Commerce This session will be followed by a signing of an ATA-NTA MoU. Edward Bergman, Executive Director of the Africa Travel Association