A Favorable Start for a Prosperous Exhibition

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Tehran Int. Permanent Fairground 5-8 November 2016 A Gateway to the Region Markets A Favorable Start for a Prosperous Exhibition

Specialized and International Exhibitions of Meat Products and the Related Industries Tehran-Iran -The One and only Exhibition of Halal Protein Products in the World -The One and only Exhibition of Protein Products in the Middle East

Spiritual Supporters of the Exhibition Iran Ministry of Industry, Mine & Trade Trade Promotion Organization of Iran Iran Exhibitions Company Iran Veterinary Organization Society of Meat Products Producers Iran Protein Producers Syndicate Animal Products Importers Associations German-Iranian Chamber of Commerce

Collaborating Publications:

Collaborating Exhibitions:

Opening ceremony of the Exhibition

Key Figures in the Opening Ceremony: -Dr. Khalaj, Head of Iran Veterinary Organization -Mr. Mortazavi, Chairman of federation of Iranian Food Industries Association -Mr. Ghanbari, Deputy of Iran International Exhibitions Co -Dr. Hedayat Hoseini, the Head of National Nutrition & Food Technology Research Institute - Mr. Sadeghi Niaraki, Director General of the Food, Pharmaceutics and Cosmetics Industries Department

Lecturers: -Dr. Khalaj, Head of Iran Veterinary Organization -Mr. Mortazavi, Chairman of federation of Iranian Food Industries Association -Mr. Mehdi Sadeghi Niaraki, Director General of the Food, Pharmaceutics and Cosmetics Industries Department - Dr. Hedayat Hoseini, the Head of National Nutrition & Food Technology Research Institute

Statistics MeatEx 2016

Time of Holding the Exhibition: Nov 05, 2016 ~ Nov08, 2016 Location: Tehran International Permanent Fairground Area Covered: 6,233 m 2 Area Rented: 3001 m 2 Number of Iranian Exhibitors: 60 Companies Number of Foreign Exhibitors: 31 Companies from 13 Countries Approximate Number of Visitors: 12,000 from 18 Countries

The Most Important Foreign Exhibitors: Meat & Livestock Australia (MLA) Tönnies GmbH, Largest German Meat Producer Foods Carpisa, The Largest Spanish Hamburger Producer Al Taghziah, The Largest Lebanese Protein Producer

Side Events during the Exhibition: Title Lecturers Organizer Introducing the Exhibitions of Food Products by Messe Frankfurt Importance of Controlling the Medical Remains in Meat and Poultry Professional Sanitation in Slaughterhouses Introducing the BIOFACH Exhibition of Organic Food Products Seminar with respect to Fermented Meat Products Ms. Ruth Lorenz Dr. Dabagh Dr. Dabagh Ms. Julia Holziner Mr. Jurgen Walter Messe Frankfurt Animal Products Importers Association Animal Products Importers Association Nürnberg Messe Society of Meat Products Producers Global Meat Congress 2016 Ms. Iryna Pryima APK

Main Reasons for Visiting the Exhibition - Making New Business Contacts - Acquainting with New Products - Maintaining the Existing Business Connections - Studying the Competitors - Making Agreements - Acquiring Information regarding the Market Status - Exchanging Information 22 21 15 12 36 41 57 0 20 40 60 % Interests of Visitors in Different Parts of the Exhibitions - Slaughterhouse Machinery - Raw Meat - Slaughterhouse Equipment - Processed Products - Making Agreements - Sales Equipment - Industrial Automation 11 28 38 46 58 53 0 20 40 60 80 %

Satisfaction of the Visitors Dissatisfied 7% 47% Very Satisfied Satisfied 46%

Weak Points of the Exhibition: Inappropriate Halls Being Held at the same time with Gulfood manufacturing in Dubai Lack of a System for Registering (counting) the Visitors and Providing Accurate Statistics Absence of some of the Popular Iranian Brands in the Exhibition Delayed Customs Release of Products of some of the Foreign Exhibitors

Strong Points of the Exhibition: Placing Iran in the Center of World s Halal Meat Products Market Ranking Iran as Number One in the Middle East s Protein industry Official Cooperation with the World s Largest Exhibition of Protein Industry (IFFA Exhibition) Attracting Most of the Foreign Exhibitors in the First Edition Extensive Eye Catching Booths Construction in the Exhibition Participation of major State and Private Sectors in the Protein Industry Holding Various and Practical Seminars during the Exhibition Utilizing the Business Counterpart Finder Application for the very First Time in an Exhibition