Attraction Survey Results January 218 February 12, 218 David Nash Research and Data Manager
Where are visitors from? STATE/COUNTRY PERCENTAGE NC 69.26% INVALID ZIP 7.13% FL 4.92% SC 1.52% VA 1.45% PA 1.45% CA 1.2% OH 1.7% NJ 1.1% NY.95% MD.88% TX.82% GA.76% MI.63% UT.57% WA.51% AZ.51% WV.44% STATE/COUNTRY PERCENTAGE IL.38% IN.38% CO.32% CT.32% MN.32% AK.25% DC.25% WI.25% NM.19% AL.19% BRAZIL.13% PUERTO RICO.13% WY.13% GERMANY.13% ID.13% KY.13% AR.13% TN.13% STATE/COUNTRY PERCENTAGE BOLIVIA.6% DE.6% MA.6% LA.6% OK.6% FRANCE.6% VT.6% CANADA.6% MT.6% NE.6% MO.6% VIRGIN ISLANDS.6% OR.6% ME.6% NV.6% NH.6% NETHERLANDS.6% 2
Average Attraction Rating 1 st Quarter 4.67 2 nd Quarter 4.71 3 rd Quarter 4.76 4 th Quarter Year 4.71 3
What is the age of the visitors (All Attractions)? 6+ 12% Under 18 6% 3-49 29% 3-49 61+ 5-6 18-29 15% 18-29 6+ Under 18 5-6 17% 61+ 21% 4
Where are Visitors Staying? 9 8 85 7 6 5 4 3 265 13 97 95 Local/Resident Day Trip Passing Through Friends/Family Hotel RV Park/Campground 5 4 Other 5
4 What are the areas of interest? 35 3 34 38 25 18 159 15 132 99 77 72 71 5 34 28 27 23 17 6
9 8 Total Number of Filled Out Surveys (by Attraction) 8 7 6 5 4 3 266 254 198 Botanical Garden Averasboro of the Cape Fear 41 Triangle Rock Club 13 11 2 82nd Airborne The Climbing Place 7
Total Surveys Where are you staying (by Attraction)? 7 6 5 4 3 82nd Airborne Averasboro Botanical Garden of the Cape Fear The Climbing Place Day Trip 72 28 15 142 8 Friends/Family 2 37 6 5 19 25 3 Hotel 6 18 48 1 19 3 Triangle Rock Club Local/Resident 4 46 224 3 57 1 445 25 Other 4 Passing Through 1 66 53 8 2 RV Park/Campground 1 4 8
Total Surveys Age Range (by Attraction) 3 25 15 5 82nd Airborne Averasboro Botanical Garden of the Cape Fear The Climbing Place Under 18 2 14 1 2 13 16 61+ 4 64 99 2 6+ 17 5-6 2 48 53 24 25 3 Triangle Rock Club 3-49 3 74 86 6 37 1 42 11 18-29 1 44 16 1 2 1 25 27 9
Total Surveys Why are you Visiting (by Attraction)? 6 5 4 3 82nd Airborne Averasboro Botanical Garden of the Cape Fear The Climbing Place Business 1 1 1 2 4 8 Triangle Rock Club Business with Military 2 13 1 3 8 14 Convention 1 Eclipse 1 Events/Festivals 2 8 4 11 2 Hurricane Irma 2 2 1 Other 25 22 19 9 This Attraction/Venue 4 16 231 2 61 1 458 1 Vacation 2 28 1 65 1 2 2 Visit Friends/Family 3 47 7 5 25 33 6 1
Breakdown of Visitor s Who Selected This attraction/venue as Why are you visiting? 5 45 4 35 3 25 15 5 82nd Airborne Averasboro Botanical Garden of the Cape Fear This Attraction/Venue The Climbing Place Passing Through 28 8 3 Local/Resident 3 31 222 2 41 1 39 8 Hotel 1 1 5 Friends/Family 4 Day Trip 4 8 6 63 2 Triangle Rock Club 11
Where did you hear about the Attraction? 3 25 15 5 82nd Airborne Averasboro Botanical Garden of the Cape Fear Billboard 53 5 3 The Climbing Place Facebook 4 5 4 Triangle Rock Club Other 5 26 75 41 6 2 Other: Drove By 3 2 9 Other: Google 3 1 2 1 2 Other: TripAdvisor 1 1 Other: Visitor Center 1 1 5 Other: Walked by 3 6 Print 1 18 28 2 16 Radio 1 1 Signs 1 Social Media 26 Website 2 42 3 3 4 1 24 9 Word of Mouth 4 74 12 3 59 49 28 12
Total Surveys 25 Was the Venue Easy to Find (by Attraction)? 15 5 82nd Airborne Averasboro of the Cape Fear The Climbing Place Triangle Rock Club No 1 1 1 1 3 yes 1 27 8 166 2 116 33 13
Ratings (by Attraction) 5. 4.8 4.6 4.4 4.2 4. 3.8 3.6 3.4 3.2 3. July August September October November December January February March April May June 82nd Airborne Division War Memorial 4.6 5. 4. 5. 5. Averasboro 4.68 4.68 4.75 4.74 4.67 4.43 4.79 Botanical Garden 4.65 2. 5. 5. 4.33 5. 5. JFK Special Warfare of the Cape Fear 4.17 4.61 5. 4.58 4.5 4.61 4.9 The Climbing Place 5. 4.53 4.8 4.63 4.79 4.92 4.85 4.38 Triangle Rock Club 4.89 4.67 4.67 5. 5. 5. 14
Averasboro Survey Comments of the Cape Fear The Climbing Place Triangle Rock Club Averasboro Excellent help by volunteers that were present Very interesting & knowledgeable staff. Great gift shop Once upgraded - advertising via public schools and daycares. It was very satisfactory (everything) Pairing of the museum with the Poe House next door was an amazing stop Keep your staff. They are knowledgeable & friendly. Why is Lego Blackbeard upstairs? What a fantastic find. We were driving through & needed a place for the kids to get their energy out. The price is great. The owners/employees were helpful & friendly. We are from Tampa & wish we had a place like this! You guys are lucky! We will be back when we drive north to see family again!! Wonderful Staff! Thank You (blank) Very fun. Friendly staff. John was extremely helpful and a pleasure to talk to. I will come again. good gift shop Adding more museum [illegible word] Enlarge: wonderful site, would love 2 see more of the Cape Fear Triangle Rock Club Awesome! None change the place up a bit :) The tour was amazing! Ms. Wilma was wonderful. Beautiful home, fully restored. Volunteers were wonderful. Really enjoyed. Great FASCINATING improve lighting Information was great! Enjoyed everything from the receptionist to the artifacts Very friendly staff, interesting and good facility I love this place Love this Very interesting Very nice It was a great experience The building is set off the main road, but the sign is huge and easy to see! 15
Survey Suggestions Averasboro of the Cape Fear The Climbing Place Triangle Rock Club Walking tour. More funding Solicit more reading to make it more imaginative for the children. Visit other children's museums in neighboring cities. No perfect Personalized magnets N/A. I was very pleased. everything was amazing, keep it up Nothing - it was amazing!!! Nothing We were looking for more transportation items Excellent display. Thank You Repair the train upstairs Add parking I am overall very satisfied with this facility and have no complaints! 16
Extra Survey Questions of the Cape Fear Question 1 Question 2 No 4 Yes 8 3,1,8,8 1 3,5,4, 1 8,12,1,8 1,5,, 1 3,5,3,3 1 1,1,1,1 1,3,, 1,1,, 1 2,3,2,2 1 17