CTV/COMEDY NETWORK Media Monitoring Season 2 Premiere of Hot in Cleveland Richelle Robillard 3/3/2011
The launch of HOT IN CLEVELAND SEASON 2 aired on January 24, 2011. This is a collection of media hits for the launch between Jan. 1 and 24, 2011. The second season secured major features in Canadian newspapers including the Toronto Star, Toronto Sun, and several out of province local papers. There was also success in many online sources including blogs and entertainment websites. Honourable mentions go out to David Strachan for running nearly fifteen articles and Wendie Malick for promoting HOT IN CLEVELAND season 2 on The Marilyn Denis show. Overall, HOT IN CLEVELAND received 74 media mentions. DAILIES 1.Toronto Star Debra Yeo, mention, Jan. 2, What to watch in January 2. Canadian Press Nick Patch, article and photo, Jan. 23, Wendie Malick s career wasn t so hot till she headed to Cleveland **Also appeared in Winnipeg Free Press, celebedge.ca, Macleans.ca, CTV.ca, news.ca.msn.com 9. The Globe and Mail Andrew Ryan, mention, Jan. 24, Tonight on TV/Critical Picks (Keywords: Hot in Cleveland, CTV, tonight) 10. Toronto Star Debra Yeo, mention, Jan. 17, CTV cancels The Bridge, and other TV Tidbits (Keywords: Betty White s 89th birthday, moments from Season 1, glimpse of Season 2, CTV) 11. Toronto Star Debra Yeo, mention, Jan. 17, Hot Box Television Worth Talking About (Keywords: Betty White, Season two, Hot in Cleveland) 12. Toronto Star Debra Yeo, mention, Jan. 24, TV news and tips for Monday (Keywords: Season 2, Elka, Betty White, CTV) 13. Toronto Star Debra Yeo, mention, Jan. 24, Hot Box; Television worth talking about (Keywords: Hot in Cleveland, CTV, 8) 14. Toronto Sun Bill Harris (QMI Agency), article and photo, Jan. 17, Leeves: Truth is always funnier (Keywords: Jane Leeves, Hot in Cleveland, CTV, season two) 2
15. Monreal Gazette Denise Duguay, mention, Jan. 7, New year, new TV, new dates ***Also appeared on Canada.com 17. The Vancouver Sun Kat Angus, mention, Jan. 7, Coming soon to a TV near you; Finding it hard o keep track of when your old favourites are returning? Don t want to miss a new series? Here s a helpful guide. 18. Toronto Star Rob Salem, mention and photo, Jan. 7, Lessons from old school sitcoms 19. The Windsor Star Anonymous, mention, Jan. 22, This Week s Top TV Tips (Keywords: Hot in Cleveland, Valerie Bertinelli, Wendie Malick, Jane Leeves, Betty White) 20. Times-Colonist - mention, Jan. 23, Monday Viewing 21. Calgary Herald - Alex Strachan, mention, Jan. 24, White hot at 89 22. PostMedia News Alex Strachan, article with photo, Jan.6/7, Betty White not just hot in Cleveland ** Also appeared in The Star-Pheonix, National Post, Leader Post, the Montreal Gazette, Telegraph-Journal, The Province, Edmonton Journal, Times-Colonist, The Vancouver Sun, canada.com 33. PostMedia News Chris Lackner, mention, Jan. 22, Get possessed by Anthony Hopkins, Destroyed by Dan Bejar (Keywords: Tired of Betty White Yet?, CTV) **Also appeared in: Winnipeg Free Press, The Province, The Montreal Gazette, The Vancouver Sun, The Ottawa Citizen 39. PostMedia News Alex Strachan, article and photo, Jan. 24, TV tonight: Hot in Cleveland **Also appeared in The Vancouver Sun, Montreal Gazette, canada.com, The Daily Gleaner, Ottawa Citizen, Calgary Herald, Windsor Star, Edmonton Journal, Leader Post 49. Metro (Canada) Ian Johnston, article, Jan. 23, Hot in Cleveland moves past builtin audience 3
ONLINE 50. Throng.ca article and photo, Jan. 13, CTV celebrates Betty White s 89th birthday with one-hour special, Jan. 17 51.Examiner.com Marilyn Sparks, article and photo, Jan. 13, Betty White gets 1 hour CTV birthday special Behind the Hotness **Also appeared on CTVmedia.ca 53. TVGuide.ca Denete Wilford, article and photo, Jan. 24, Some Like It Hot (Keywords: Second season premiere, Betty White, Comedy Network) 54. TheSeriousComedySite.com article and clip, No Date, Comedy TV & DVDs - Hot in Cleveland - The Comedy Network/CTV 55. Viewers.ca mention, Jan. 14, CTV Programming Highlights: Jan. 15 31 56. CTV Online - Anonymous, press release, Jan. 6, She s Back! The Marilyn Denis Show s First Week of Guests Revealed (Keywords: Wendie Malick, Hot in Cleveland, CTV, Season 2) 57. Dose.ca - Kat Angus, mention, Jan.7, A guide to mid season TV premiere dates 58. 680 News VIDEO, Jan. 21, Wendie Malick 59. Torontoist.com Christopher Bird, mention, Jan. 17, Televisualist: British People Are Just Better Than You 60. mrwillw.blogspot.com blog, Jan. 19 Wendie Malick in Toronto Promoting Hot in Cleveland 61. jamesbawden.blogspot.com blog, Jan. 21, Wendie Malick Is Hot in Hot In Cleveland 62. Torontoist.com Christopher Bird, blog (mention), Jan. 24, Televisualist: Unstated Union (Keywords: Second season premiere, Betty White, Comedy Network) 63. tvfeedsmyfamily.blogspot.com Bill Brioulx, blog, Jan. 24, Buffalo gal Malick works Cleveland via Toronto. 4
64. Mikesbloggityblog.com - blog, Jan. 24, How hot is Hot? 65. Linealibre.com Someone, blog, Jan. 14, Hot in Cleveland RADIO 66. 104.5 CHUM FM - Roger, Darren & Marilyn, radio interview, Jan. 21, Hot in Cleveland! Hotter in the studio! **Also appeared on CHUMFM.com (Blog and Photo Gallery) TELEVISION 67. Marilyn Denis Show, CTV TV Appearance, Jan. 21, Wendie Malick **Also appeared on CTV.ca, Marilyn.ca MAGAZINE 70. TV Guide Betinna Manaseri, article and photo, Jan. 24, Betty s back for Round 2: Ladies have some work ahead of them in Cleveland (Keywords: Season two premiere, Betty White, Mary Tyler Moore, CTV, Comedy Network) 71. Toronto Sun, TV Magazine Bill Harris, article, Jan. 23, Cleveland still rocks!; Frasier s Daphne helps make Cleveland even hotter **Also appeared in Times-Journal, London Free Press, 24 Hours 5
TWITTER Overall Twitter coverage was positive (+) promoting Season 2 of Hot in Cleaveland on CTV John Kampilis (@muchjohnny): Hot in Cleveland fans Wendie Malick is on The Marilyn Denis Show tomorrow on CTV 10a ET (8:53 PM Jan 20th via Twitter for BlackBerry ) Steve Hatton (@BraveNewTV): Oh yeah that reminds me Hot in Cleveland returns on CTV at 8/7C Watch Hot In Cleveland Online at CTV.ca - Full Episodes of Hot In... - ctv.ca (2:23 PM Jan 23 via Twitter) eonefilms (@eonefilms): Hot in Cleveland season 2 premieres tonight on CTV. Will the women be able to free Elka (Betty White) after she's arrested for stealing? (6:57 PM Jan 24 via Twitter) Betty White (@WeLuvBettyWhite): Season 2 premieres of HIC in Canada tonight on CTV at 8pm! ~ TV tonight: Hot in Cleveland #BettyWhite (12:20 PM Jan 24 via Twitter) TVLand (@tvland): RT @WeLuvBettyWhite: Season 2 premieres of HIC in Canada tonight on CTV at 8pm! ~ TV tonight: Hot in Cleveland #Bett... Throng Canada (@throng_ca): The Comedy Network serves up Hot In Cleveland marathon, Sunday, Feb. 6 (3:45 PM Jan 25 via Twitter) Media exposure for HOT IN CLEVELAND season 2 was very successful with 74 mentions prior to the launch. The positive feedback from Twitter and Facebook is evidence that social networking sites were also very effective. 6