HIGHLIGHT REPORT SHANGHAI FASHION WEEK APRIL BAILIAN GROUP SIHANG WAREHOUSE

HIGHLIGHT REPORT SHANGHAI FASHION WEEK APRIL 6-14. 2017. BAILIAN GROUP SIHANG WAREHOUSE

TABLE OF CONTENT ABOUT DFO 3 DFO S CEO DFO - SHANGHAI FASHION WEEK - AW17 DFO DISTRIBUTION NETWORK ADDITIONAL AW17 EVENTS - TIMELINE LOCATION - SIHANG WAREHOUSE SHANGHAI HIGHLIGHTS - AW17 SHOWROOM BUYER ATTENDANCE ATTENDED PRESS AT DFO SHOWROOM AW17 BRAND LIST DFO SHOWROOM INVITATION DFO SHOWROOM AW17 PHOTOS AW17 VIP PREVIEW DFO SHOWROOM - BRAND PRESENTATION ADDITIONAL EVENTS & PRESENTATIONS MEDIA EXPOSURE 4 5 6 7 8 11 12 13 14 16 17 23 26 37 46

ABOUT DFO DFO is a Fashion Management and Market Development Group for China and Greater China markets. DFO operates a strong distribution model covering 5 product segments and over 60 international clothing and accessories brands. DFO s customers include: Major international and local department store chains, multi-label boutiques, retail investment groups, and e-commerce retailers, including: Harvey Nichols, Galleries Lafayette, Jin Ying (Golden Eagle Group), Parkson, Graceland, Lori, Wolee, Shangpin, Secoo and Mei.com, among hundreds of others. DFO s work has been featured on Business of Fashion, Jing Daily, Elle, and StyleTV, to name a few. With more than 1,000 industry buyers and press at DFO s Shanghai Fashion Week showroom this season, DFO s B2B platform is regarded as one of the frontrunners in the industry.

DFO S CEO DFO s CEO Meimei Ding graduated with a Master s degree from Central St. Martins College in London. She earned her Bachelor s degree from University of Pennsylvania, one of America s Ivy League institutions. Fluent in English and Chinese Mandarin, Meimei spent 6 years working in Shanghai and Beijing as a leading Brand Strategist. Her list of clients include Levi s, Christian Dior, Georg Jensen, MTV, among others. With an understanding of the Chinese market and culture, Meimei envisions DFO to be a professional platform for brands and buyers based on: Market statistics, sales analytics, and quality services. From her time at DFO, Meimei has built a wealth of networks in Europe including trade organizations, governmental institutions, and industry press. Meimei is frequently invited to travel and speak on subjects relating to fashion and the Chinese market. Meimei spends her time between Europe and Shanghai. She has been interviewed by Business of Fashion, Jing Daily, WeAr, and Drapers for her work.

DFO - SHANGHAI FASHION WEEK - AW17 Hosted by Shanghai Municipal Government, Shanghai Fashion Week showcases top design talents from around the world within the frames of a special cultural and business event. This April, its joint spaces from catwalk to shows spanned over 25,000 sqm, where over 1,000 brands showcased their latest designs. The success was hailed by Business of Fashion as Shanghai s Bid to Conquer Asian Fashion (Apri 25, 2017). For AW17, DFO organised the 7th edition of largest private showroom event in China, a brand new concept trade space called DADASHOW, and collaborated with WHITE Milano in a heavyweight industry marketing event.

DFO DISTRIBUTION NETWORK ANHUI 安徽 BEIJING 北京 CHONGQING 重庆 FUJIAN 福建 GUANGDONG 广东 GUANGXI 广西 GUIZHOU 贵州 HENAN 河南 HONG KONG 香港 HUBEI 湖北 HUNAN 湖南 JIANGSU 江苏 JIANGXI 江西 LIAONING 辽宁 NANJING 南京 NINGXIA 宁夏 SHANDONG 山东 SHANGHAI 上海 SHANXI 陕西 SICHUAN 四川 SINGAPORE 新加坡 TIANJIN 天津 TAIWAN 台湾 YUNNAN 云南 ZHEJIANG 浙江 + MORE

ADDITIONAL AW17 EVENTS - TIMELINE M A R C H SHANGHAI AW17 VIP PREVIEW 15-17. A P R I L 6. DFO SHOWROOM AW17 OPENING DISAYA COCKTAIL PARTY A P R I L 7. WHITE MILANO STYLE ROUTES TO SHANGHAI OPENING & BRAND PRESENTATION DADASHOW OPENING A P R I L 8. DFO SHOWROOM AW17 BRAND PRESENTATION WHITE MILANO STYLE ROUTES TO SHANGHAI INDUSTRY FORUM DADASHOW BRAND PRESENTATION A P R I L 9. DFO SHOWROOM AW17 BRAND PRESENTATION DADASHOW BRAND PRESENTATION A P R I L 14. DFO SHOWROOM AW17 END OF EVENT

LOCATION - SIHANG WAREHOUSE SHANGHAI With great support by Bailian Group Fashion Centre, and close proximity to LABELHOOD, one of Shanghai Fashion Week s key events, Sihang Warehouse is by the Suzhou River bank in downtown Shanghai. The top 2 floors, with roof-top terrace overlooking Shanghai skyline and Suzhou River, was dedicated to DFO. A contemporary warehouse in the heart of the city, which is part of a very important cultural heritage site, Sihang Warehouse is Shanghai s most famous historic building from the Second Sino-Japanese War (1937-1945). Recently refurbished, it welcomes artists, designers, and media and reconnects the site with Shanghai s booming urban life.

LABELHOOD

HIGHLIGHTS - AW17 SHOWROOM 9 DAYS OF MARKETPLACE 15 BRAND PRESENTATIONS AND EVENTS 100 EXHIBITING BRANDS 4,000 SQM PRIVATE VENUE 10,000 LATEST DESIGNS

BUYER ATTENDANCE AT OVER 1,000, BUYER ATTENDANCE broke last seasons records, with multi-label stores, department stores, shopping plazas, e-commerce from China, Hong Kong, Taiwan, Macau, Japan, Korea, Singapore etc. Leading retailers included K-11, Graceland, Lori, Parson, Jin Ying, Wolee, Heaven, Hyphen, WendyZ, D&S, LCS, DNS to name a few.

ATTENDED PRESS AT DFO SHOWROOM AW17 BUSINESS OF FASHION VOGUE ITALY VOGUE CHINA ELLE CHINA 1626 HARPER S BAZAAR YOHO GRAZIA CHINA MODERN WEEKLY MODERN LADY TATLER VISHNU FEMINA CHINA HAIBAO.COM RAYLI.COM PCLADY.COM ONLYLADY.DOM LETV.COM CHANNEL YOUNG COSMOLOGY.COM + more

BRAND LIST SPECIAL GUEST: ABCENSE (TW) DEEPLY PERSONAL (LV) LANTERN SENSE (HK) PH15 (UK) AERON (HU) DISAYA (TH) LIE (KR) PINGHE (UK) AIJEK (SG) ELOHIMBYSABRINAGOH(SG) LUCAS JACK (UK) RUBY SEES ALL (AUS) ASILIO (AUS) FEW MODA (US) REINEREN (CN) SOL SANA (AUS) A.W.O.L (SG) INCOMPLETE BAGS (CN) MANISH ARORA (FR) SWAROVSKI (AT) by FANG (CN) HELIOPOLIS (SG) MANOUSH (FR) USE UNUSED (HU) CAROLINE NAJMAN (FR) JAMIE WEI HUANG (CN) MARY FRANCES (US) UNREAL FUR (AT) CUBIC (UK) JOE S JEANS (US) MONOCHROMATIC XU (CN) WHOLE9YARDS (SG) CYNTHIA & XIAO (CN) JONATHAN LIANG (FR) NANUSHKA (HU) QUEENMARK (SG) C. J. YAO (CN) KAT MACONIE (UK) OH! By KOPENHAGEN FUR (DK)

BRAND MONTAGE

DFO SHOWROOM - INVITATION

DFO SHOWROOM AW17 PHOTOS

AW17 VIP PREVIEW For selected group of top buyers and press form Shanghai and surrounding areas, DFO organised a VIP preview that unveiled the most awaited collections of the season. The event took place at Central Studio.The list of participating brands included some of DFO s top brands. BRAND LIST: ASILIO JONATHAN LIANG LANTERN SENSE MARY FRANCES PORTSPURE WHOLE 9 YARDS SOL SANA

AW17 VIP PREVIEW

DFO SHOWROOM - BRAND PRESENTATION - PORTSPURE

DISAYA COCKTAIL MEET-AND-GREET

DFO SHOWROOM - BRAND PRESENTATION - WHOLE9YARDS

DFO SHOWROOM - BRAND PRESENTATION - LANTERN SENSE

SWAROVSKI SHOWCASE

ADDITIONAL EVENTS & PRESENTATIONS

DADASHOW ALIA BASTAMAM CYNICAL CHÉRI if&n KRIS XU SERO MONICA LEE For seasons, we felt that partners and designers from around the world are seeking a solid marketplace where they can meet and engage with Chinese market. As the largest designer showroom in China with more than 1,000 brands and 1,000 retailers on our database, we would like to invest our know-how and market resources into DADASHOW - A tradeshow space celebrating innovation, creativity, design and commerce. With DADASHOW, it is our aim to nurture an exuberant and sustainable playground for emerging designers that wish to explore the market without the heavy demands of our distribution showroom model. The mission of DADASHOW is to provide emerging brands with an incubator environment where they can experience the market on a platform pillared by DFO s industry knowledge. With DADASHOW, emerging brands are hand-selected by DFO to test waters and to make sure that they have potential on the Chinese market. BALIZZA BELLE SAUVAGE BLUM&CO BRUNO NOWI BUCOBIANCO Carrie K. DLEET DOUGLASPOON EZZATI AMIRA FU YUE HEIRLOOM HOUSE OF CAJOLE IVONOVI MAKE8D DRESS COKE! BY COCA-COLA JENN LEE MAN CHIEN JEU POITRINE MAYA LI JUDY WU METHODOLOGY MOON CHANG NE PRICE ON REQUEST q Menswear QULU creations RED GENII SHINHWAN KIM SOUS LES PAVÉS THISNORTHAT WAI YANG WEIHAOYONG YOJIRO KAKE + MORE CASSEY GAN i-am-chen KLODER MJUS SADIE CLAYTON

DADASHOW

COLLABORATION WITH WHITE MILANO WHITE is the main tradeshow for women s collections and the leader for international brands scouting. With its four yearly editions during the Milanese woman and man fashion week, it represents the launching pad for the success of brands and companies, as well as a reference point for most of the key multibrand and department stores in the world. Visited each season by over 21,000 visitors from the most prestigious retailers worldwide, WHITE is a coveted platform for niche brands. For STYLE ROUTES TO SHANGHAI, which included a group model presentation, party, and industry forum organised by DFO on April 7 and 8 for WHITE Milano, the program aimed at creating a Fashion Meets Commerce impact that communicated the core values of WHITE to China s fashion industry. With attendance exceeding 400% beyond expectations, the PR and media strategy as well as the quality of the events was hailed as an industry success.

WHITE MILANO - MODEL PRESENTATIONS & EXHIBITION

WHITE MILANO - INDUSTRY FORUM

MEDIA EXPOSURE https://goo.gl/9laz7q

MEDIA EXPOSURE BUSINESS OF FASHION 25. APRIL 2017 COVER PAGE https://www.businessoffashion.com/articles/news-analysis/shanghais-bid-to-become-asias-fashion-capital

MEDIA EXPOSURE LIFE MAGAZINE

MEDIA EXPOSURE SHANGHAI DAILY

MEDIA EXPOSURE LUXE.CO http://luxe.co/?s=dfo

MEDIA EXPOSURE BUSINESS OF FASHION BUSINESS OF FASHION

MEDIA EXPOSURE WWW.TOUTIAO.COM

MEDIA EXPOSURE VOGUE MARIE CLAIRE CN PCLADY SOHU https://goo.gl/rzr2dm https://goo.gl/5psczx http://g.pclady.com.cn/x/169/1699358.html https://goo.gl/fhft0a

MEDIA EXPOSURE - SOCIAL MEDIA

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