The National is a beautifully produced travel and culture magazine that s distributed in every seatback pocket of every Amtrak train reaching more than 5.1 million passengers each issue, and 31.7 million annually. #amtrakthenational amtrakthenational.com
Amtrak by the Numbers Amtrak serves 500 destinations in 46 states and 3 Canadian Provinces with routes spanning 21,300 miles With 31.7 million passengers in 2017, Amtrak is setting all-time ridership records That s an average of 86,849 passengers per day on 300 trains
The National Magazine Amtrak s award-winning magazine celebrates the railroad s unique position as an American institution that truly unites the country. Whether you re from California or the Midwest, the Northeast Corridor or overseas, taking the train means riding Amtrak and connecting in deeper ways to the people and places it brings together. The National is a culture magazine that celebrates the romance of cross-country train travel and the broad tapestry of the American experience from its vibrant art, music, literature and cuisine to its unforgettable destinations, personalities and institutions. With acclaimed writing from Pulitzer Prize winners and U.S. Poet Laureates, each bimonthly issue promises to be an American classic a cultural touchstone that s built to last, just like Amtrak.
2018 Editorial Calendar February March 2018 The Food & Drink Issue Famous chefs, luminaries and culinary minds share stories about the food and recipes that matter to them most; Plus: an artisanal grain revival is restoring New England s status as America s Breadbasket, one delicious loaf at a time. April May 2018 The Adventure Issue The inside story of America s greatest treasure hunt; the ultimate cross-country bike journey with Amtrak, and other expeditions big and small for the intrepid and curious. June July 2018 Made in America From battery-makers to bourbon distillers, a look at the people and companies creating beautiful things and sustainable jobs right here in the U.S. August September 2018 American Visionaries Portraits of the entrepreneurs, inventors and other bravethinkers whose big ideas are reconfiguring the way we live and work or will be someday soon. October November 2018 The Style Issue From old-guard icons of heritage chic to the street-savvy upstarts defining a new American cool, The National s annual salute to living in style. December 2018 January 2019 American Design Form, function and aesthetic genius meet in the architecture and objects that shape our lives, homes and communities. Subject to change at Editor s discretion
The National s regular sections include: Rail Life Cultural happenings around the country worth your time, from must-see art, music and exhibitions to the latest in travel, food and entertainment. Essays, interviews and dispatches on the fascinating people, places, ideas and experiences that define America. The National Conversation Our signature interview with an American icon on a topic of national importance. Whether it s Ken Burns on Vietnam, Melinda Gates on the gender gap, Jake Tapper on the media, Alice Waters on organic cooking or Neil degrasse Tyson on the mysteries of the universe, The National Conversation promises to inform and stimulate. Next Stop A different kind of destination story, Next Stop offers compelling profiles of major American cities through the personalities, groups and trends transforming them.
Photo Portfolio Each issue of The National features stunning photography, including our Portfolio series, for which acclaimed photographers climb aboard legendary trains like the Southwest Chief, the Sunset Limited, the Crescent and the California Zephyr to document the inexhaustible beauty and diversity of Amtrak s national route system. In-Depth Features There s nothing like a train ride to get lost in ambitious longform journalism, especially when it s rooted in our country s landscape and culture. The National takes you places, whether it s inside the secret world of Camp David, along the dizzying course of the country s toughest ultramarathon, or among the eccentric denizens of the Philadelphia Kennel Club s National Dog Show. American Letters The National is a vibrant home for memorable writing, whether from big names or fresh voices. So far, the magazine has published work by legendary writers like Ann Patchett, Paul Auster, Sam Shepard and Dean Koontz as well as U.S. Poet Laureates, including Billy Collins and Philip Levine, and lost fiction by Jack Kerouac and F. Scott Fitzgerald.
I am legitimately shocked by how good Amtrak s magazine (The National) is. lisa lucas, executive director of the national book foundation The National is outstanding. Intriguing and engaging work. ann hafften, weatherford, tx The National looks good, feels good, and captures our country in a way that feels just right in these weird times. hanna raskin, charleston, sc Reader s Love The National We really liked the careful mix of stories. Reading The National feels like meeting people from other places on the train. parker waller, monono wi What a spectrum of fascinating topics, all presented in exceptionally well-written articles. susan and dave wakefield, branford, ct 2017 Min Magazine Media Award Winner: Magazine Launch We are thrilled that our new onboard magazine The National has won Magazine Launch of the year at the prestigious Min Awards. The new bi-monthly magazine, that we created in partnership the global travel media company Ink, is a contemporary publication and digital site that celebrates the personalities, culture and destinations that can be found across the vast nationwide Amtrak network. For Amtrak and Ink to have won this national award is testament to the vision, commitment and partnership that we have together. Congratulations to Ink. alicia austion, head of branding and marketing
86,849 riders per day on 300 trains 500 destinations in 46 states and 3 Canadian Provinces on 21,300 miles of routes 31.7 million annual riders Amtrak s National Reach
The National Reaches Key Markets Across Amtrak s Route Network Amtrak carried more than 3.4 million riders through their top 30 stations. Amtrak carried more than three times as many riders between Washington, DC, and New York City as the airline industry. Amtrak carried more riders between New York City and Boston than all of the airlines combined. Station Ridership Station Ridership New York, NY 10,436,909 Washington, DC 5,098,562 Philadelphia, PA 4,328,718 Chicago, IL 3,247,117 Los Angeles, CA 1,635,039 Boston, MA 1,574,450 Sacramento, CA 1,051,001 Baltimore, MD 1,030,161 Albany-Rensselaer, NY 855,176 San Diego, CA 777,352 Providence, RI 717,537 Wilmington, DE 691,694 BWI Airport, MD 689,042 Newark, NJ 661,344 Seattle, WA 649,491 New Haven, CT 642,471 Boston Back Bay, MA 611,527 Milwaukee, WI 597,134 Portland, OR 590,076 Emeryville, CA 581,573 Lancaster, PA 560,257 Harrisburg, PA 508,624 Bakersfield, CA 491,824 Irvine, CA 450,732 Route 128, MA 450,301 Trenton, NJ 433,918 Boston-North, MA 424,600 Oceanside, CA 416,021 Stamford, CT 401,548 Solana Beach, CA 396,157 Source: FY 2015 Amtrak Passengers
Amtrak Riders Are an Affluent and Accomplished Demographic Reach nearly 32 million passengers across America 47%/53% Male/Female 66% Employed 21% Retired 81% Have no children >18 in household 75% College educated Average Age: 48 Average HHI: $103,000 Average # of Trips: 9 Top Reasons Customers Choose Amtrak: Comfort, relaxation and enjoyment Convenient station locations 91% would definitely choose Amtrak in the future Source: 2015 Amtrak Ridership Profiles
The National Rates 2018 Rates effective with the February-March 2018 issue Frequency: Bimonthly Rates 1x 3x 6x Spread $56,700 $53,865 $51,171 Full Page $31,500 $29,925 $28,429 2/3 page $22,105 $20,999 $19,949 1/2 page $16,579 $15,750 $14,962 1/3 page $11,054 $10,501 $9,976 1/4 page $8,288 $7,874 $7,480 1/6 page $5,526 $5,249 $4,987 Inside front cover spread $78,750 $74,812 $71,072 Inside front cover page $39,375 $37,406 $35,536 First spread $70,009 $66,509 $63,183 First right hand page $34,999 $33,249 $31,587 Inside back cover $34,999 $33,249 $31,587 Outside back cover $42,000 $39,900 $37,905 Special formats upon request
The National Closing Dates Issue Feb/Mar April/May June/July Aug/Sept Oct/Nov Dec/Jan Material deadline 1/4/18 3/1/18 5/1/18 7/2/18 9/3/18 11/1/18 Onboard 2/1/18 4/1/18 6/1/18 8/1/18 10/1/18 12/1/18
The National s Digital Platforms The National s digital content is featured across Amtrak channels on a responsive site intergrated with Amtrak s onboard wifi www.amtrak.com. Readers are able to enjoy The National s content online, on their mobile devices and onboard the trains. Advertisers can gain access to this valuable reader via banners on the site and the bi-monthly e-newsletter to complement their print advertising campaigns. amtrakthenational.com #amtrakthenational
Contact Us Kristian Knapp Publisher Direct +1 786 724 0536 Email kristian.knapp@ink-global.com Gerry Ricketts Managing Director Main +1 6785538080 Direct +1 6785538082 Email gerry.ricketts@ink-global.com View the digital edition of Amtrak s The National magazine online at www.amtrakthenational.com