MEDIA 2018 KIT
Unique, Thoughtful and Capable Travelers Affluent Stay longer, spend more Frequent travelers Living fuller lives through outdoor adventure, exotic locales, live music Well-educated Always learning, valuing accuracy and depth Intellectually curious Influencer Early Adopters Adventurous Upbeat, energetic, self-confident
By the Numbers 49.1 Marital Average Age Status Gender 51% Female 68% $125,903 Business Married 32% Single Household Income 54% $100,000 + Average 33% $150,000 + 15% $200,000 + Reason for Travel 46% 45% Vacation Travel Frequency 42.3 Nights away from home in the last year 49% Male Employment 46% Professional/ Managerial Education 84% College Educated 6.5 Number of round trips in the last year 67% Staying in hotel/ resort/ rental home
Destinations Bellingham Seattle Wenatchee Kalispell Yakima Spokane Great Falls Portland Pasco Pullman Helena Missoula Walla Walla Eugene Billings Lewiston Redmond/ Bozeman Bend Medford Klamath Falls Sun Valley Redding Boise Minneapolis/ St. Paul Milwaukee Detroit New York/Newark Boston Sonoma County/ Santa Rosa San Francisco Int'l San Jose Monterey Sacramento Oakland Fresno Santa Barbara Reno Mammoth Lakes Las Vegas Salt Lake City Steamboat Springs Denver Colorado Springs Omaha Kansas City St. Louis Chicago Philadelphia Baltimore Washington, D.C. Reagan National Airport New York/JFK Los Angeles Int'l Burbank Orange County Ontario Long Beach San Diego Palm Springs Phoenix Albuquerque Oklahoma City Nashville Atlanta Raleigh/Durham Charlestown Tucson Dallas/Ft. Worth Kotzebue Barrow Prudhoe Bay Austin Houston New Orleans Orlando Nome Fairbanks San Antonio Tampa Bethel Dillingham King Salmon Dutch Harbor Adak Anchorage Cordova Yakutat Juneau Kodiak Glacier Bay/ Petersburg Gustavus Sitka Wrangell Ketchikan Lihue, Kaua i Honolulu, O ahu Kahului, Maui Kona, Hawai i CANADA Calgary, Edmonton, Kelowna, Vancouver, Victoria MEXICO Cancun, Guadalajara, Ixtapa / Zihuatanejo, Loreto, Los Cabos, Manzanillo, Mazatlán, Mexico City, Puerto Vallarta Fort Lauderdale COSTA RICA Liberia, San Jose CUBA Havana Quick Facts 620,447 Passengers Monthly 17 Minutes 11,280 Average Length of Flight Flights per Month 1 Hour Major Hubs Seattle/Tacoma (WA), Portland (OR), Los Angeles (CA), San Francisco (CA), Anchorage (AK) 45+ Destinations Served
Monthly Passengers CALIFORNIA MONTANA UTAH Fresno Los Angeles Mammoth Lakes Monterey Oakland Orange County Sacramento San Diego San Jose Sonoma County/ Santa Rosa 2,668 10,239 1,597 2,903 5,362 3,476 9,183 4,643 8,139 12,903 61,112 Billings Bozeman Great Falls Helena Kalispell Missoula NEVADA Las Vegas Reno/Lake Tahoe 5,781 6,245 2,751 1,855 5,935 8,066 30,633 1,953 17,974 19,927 Salt Lake City WASHINGTON Bellingham Pasco Pullman Seattle/Tacoma Spokane Walla Walla Wenatchee Yakima 4,921 9,567 11,367 5,087 191,538 38,228 3,936 4,872 5,739 270,334 IDAHO Boise Lewiston Sun Valley 35,324 3,797 2,487 41,608 OREGON Eugene Medford Portland Redmond/Bend 14,564 16,580 117,960 14,207 163,311 CANADA Calgary Edmonton Kelowna Vancouver Victoria 4,643 2,894 3,720 11,416 5,929 28,602 MONTHLY PASSENGERS ANNUAL 620,447 PASSENGERS 7,312,039
Horizon Edition Magazine 2018 Editorial Highlights PRELIMINARY JANUARY 2018 Winter Olympics Educational Pursuits Business Meeting Tips Explore: Sun Valley FEBRUARY Great Escapes: Bellingham Missoula Inland NW Spotlight Travel Gear MARCH California Travel Home Design Spring Getaways Explore: Portland APRIL National Parks Experience Boise Golf Explore: Eugene/Springfield MAY Seattle/Puget Sound Area Sonoma/Napa Sports Tourism Explore: Montana JUNE Spotlight on Washington Mammoth Lakes Portland Business Explore: Central Oregon Golf JULY Wine Sampler Second-Home Getaways Northwest Waters Explore: British Columbia AUGUST Oregon Getaways Culinary Showcase Mileage Plan Partner Guide Explore: Walla Walla SEPTEMBER Great Escapes: Reno/Tahoe Inland NW Higher Education Explore: Fall Color OCTOBER Idaho Portland Recreation Voice Actors Explore: Salt Lake City NOVEMBER Skiing the West Holiday Foods Winter Fishing Explore: San Diego DECEMBER NW Getaways Icons of the West Fitness in the New Year Explore: Southern Oregon Each monthly issue also presents a curated group of short-read topics of broad interest and appeal: THE REGION Communities, events, arts, business, recreation, entertainment, innovation, trends AIR TIME An engaging first-person essay FLYER GUIDE Beverages, Mileage Plan, fleet, route maps, airport maps, important flyer information ALASKA RANKS HIGHEST IN CUSTOMER SATISFACTION Alaska Airlines ranked Highest in Customer Satisfaction Among Traditional Carriers in North America, Ten Years in a Row by J.D. Power in its 2017 North America Airline Satisfaction Study SM. Alaska is proud to receive this recognition and applauds the 20,000 employees who have helped make it happen ten years running. Alaska Airlines received the highest numerical score in the proprietary J.D. Power 2008 2017 North America Airline Satisfaction Studies SM among traditional carriers (tied in 2008). 2017 Airline Study based on responses from 11,015 passengers who flew on a major N. American airline between April 2016 and March 2017. Your experiences may vary. Visit jdpower.com. 11.17
2018 Ad Specs AD DIMENSIONS DEADLINES SIZE (in inches) WIDTH DEPTH ISSUE MONTH AD SPACE RESERVATION AD FILE / MATERIALS FULL PAGE FULL PAGE Live Area 7.75 10.25 Trim Size 8.375 10.875 Bleed Size 8.875 11.375 OCTOBER '17 NOVEMBER DECEMBER August 15 September 15 October 13 August 22 September 22 October 20 1/3 VERTICAL 2/3 VERTICAL 2/3 VERTICAL 4.8125 9.875 1/2 HORIZONTAL 7.3125 4.8125 1/3 VERTICAL 2.3125 9.875 1/3 SQUARE 4.8125 4.8125 1/6 VERTICAL 2.3125 4.8125 SPREAD Live Area 16.125 10.25 Trim Size 16.75 10.875 Bleed Size 17.25 11.375 1/2 PAGE SPREAD (bleed on sides and foot) Live Area 16.125 5.125 Trim Size 16.75 5.4375 Bleed Size 17.25 5.6875 JANUARY '18 FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER November 15 December 15 January 15, '18 February 15 March 15 April 13 May 15 June 15 July 13 August 15 September 14 October 15 November 22 December 22 January 22, '18 February 22 March 22 April 20 May 22 June 22 July 20 August 22 September 21 October 22 SUBMISSION REQUIREMENTS 1/6* VERTICAL 1/3 SQUARE 1/2 HORIZONTAL** *1/6 page ads only available in vertical shape. **1/2 page ads only available in a horizontal shape. Fractional ads grouped together on a page. PRINTING: Heat-set web offset TRIM: 8.375 x 10.875 BINDING: Alaska Beyond: Perfect Bound Horizon Edition: Saddle-stitch COLOR: 4-color process (AAAA/MPA/SWOP) LINE SCREEN: 133-line screen. Dot size 5% to 95%. DENSITY: Overall printing density of all colors cannot exceed 300%. COLOR PROOFS: Provide a SWOP-standards contract proof produced from the supplied advertising file. If not supplied, one can be provided at a charge of $85. If no proof is provided and you choose not to purchase a proof, the publisher is not responsible for any color issues with the printed advertisement. PMS/SPOT COLORS: PMS or spot colors must be converted to 4-color process equivalents in file. PRODUCTION CHARGES: Changes requested to new or existing ad files subject to production charge in addition to the advertising space charge. To minimize production charges, ad files should be supplied in the sizes and formats specified. ACCEPTED FILE TYPES PDF FILES: Ad should be submitted as pressready PDF file (PDF/X-1a preferred). Please embed all fonts, and convert all photos and spot colors to CMYK. Digital photos and graphics files should be at a resolution of 300 dpi or higher at the size which they are used in the PDF. On full page, spread and ½-page spread bleed ads, offset crop marks.25 inch from trim so they do not appear within the bleed area. AD SUBMISSION FTP TRANSFERS: Connect to the following Web-based site using a current Chrome, Firefox, Microsoft Edge or Safari browser. SITE: www.pcg4.biz USER NAME: upload PASSWORD: inflight PLEASE NOTE: Alaska and Horizon as they relate to the airlines may not be used in any advertising without permission and cannot be used as part of a URL. All advertising content is subject to approval by the publisher and Alaska Airlines. We recommend all artwork, images and text be airline- and flying-friendly. PARADIGM COMMUNICATIONS GROUP 2701 First Avenue, Suite 250, Seattle, WA 98121 (206) 441-5871 sales@paradigmcg.com alaskabeyondmagazine.com 11.17