Design Lions Winners Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR A01/014 00291 TRASH ISLES PLASTIC PLASTIC AMVBBDO, London UNITED KINGDOM, London, London B03/018 00268 SAVE OUR SPECIES LACOSTE LACOSTE BETC, Paris FRANCE ALLSO, Paris B06/011 00973 DESTINATION PRIDE PFLAG CANADA C02/020 00361 OBSESSION FOR SMOOTHNESS C02/047 00842 INTEL DRONE LIGHT SHOW AT OLYMPICS PFLAG CANADA FCB/SIX, Toronto CANADA ALTER EGO, Toronto / GRAYSON MATWS, Toronto / JIGSAW CASTING, Toronto DOUBLE A DOUBLE A SIX INC., Tokyo / SPA- HAKUHODO CO. LTD., Bangkok INTEL INTEL DRONE LIGHT SHOW INTEL CORPORATION, INITIATIVE, Toronto GLOSSY, Toronto JAPAN AOI PRO. INC., Tokyo SIX INC., Tokyo USA INTEL CORPORATION, INTEL CORPORATION, C04/008 00479 #SHARELOVE AIDES NGO TBWA\PARIS FRANCE TBWA\DAN PARIS D04/026 00843 INTEL DRONE LIGHT SHOW AT OLYMPICS INTEL INTEL DRONE LIGHT SHOW INTEL CORPORATION, USA INTEL CORPORATION, INTEL CORPORATION, E07/078 51143 ARCHAEOLOGIST EHINGER KRAFTRAD A01/055 00425 LAFAYETTE ANTICIPATIONS GALERIES LAFAYETTE ARCHAEOLOGIS T DRY GIN LAFAYETTE ANTICIPATIONS SERVICEPLAN GERMANY, Munich / STUDIO OEDING, Hamburg WOLFF OLINS, London A02/015 00209 LIONESS CREST NIKE NIKE WOMENS WIEDEN+KENNEDY AMSTERDAM / NIKE, Hilversum A02/080 01217 OLD AND NEW COLLIDE - SHAKESPEAR REINVENTING SHAKESPEARE'S E'S GLOBE GLOBE GERMANY UNITED KINGDOM NERLANDS ATRE SUPERUNION, London UNITED KINGDOM PFEFFERMINZ FILM, Kempten NEW AMSTERDAM FILM COMPANY A03/060 01247 INEQUALITY BALLS ESPNW INSTITUTIONAL AFRICA, São BRAZIL PBA CINEMA, São / WARRIORS VFX, Sao / QUIET CITY MUSIC + SOUND, São / Walkin Pictures, Sao B01/013 00021 ONE PLUS ONE. MINISTRY OF FOREIGN AFFAIRS OF JAPAN SDGS JAPAN DENTSU INC., Tokyo JAPAN TAKI CORPORATION, Tokyo B01/025 00095 EATING KABUKI WITH YOUR FINGERS. SHOCHIKU CO. LTD B01/153 01086 31BULLETS CHICAGO SUN-TIMES B01/154 01087 LYRIC OPERA LYRIC OPERA OF CHICAGO B01/159 01218 OLD AND NEW COLLIDE - REINVENTING SHAKESPEARE'S GLOBE B04/011 00642 NEWSPAPER DESIGN EDITION B05/004 00028 OFFICINA HUMANA - OFFICE AS A LIVING SPACE FOR INNER POTENTIAL SHAKESPEAR E'S GLOBE SAMSUNG ASB HESSEN SERVICE GMBH - NIEDERLASSU NG RHEINGAU- TAUNUS- WIESBADEN KABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO DENTSU INC., Tokyo JAPAN BAU ADVERTISING OFFICE, Tokyo / LEHMAN AD, Chiba / TONE UP CORP., Tokyo MINDSHARE, Amsterdam NEWSPAPER OGILVY, Chicago USA OGILVY, Chicago / TheBridge.co, Los Angeles LYRIC OPERA OGILVY, Chicago USA OGILVY, Chicago ALLIED INTEGRATED MARKETING, Chicago ATRE SUPERUNION, London UNITED KINGDOM SAMSUNG GALAXY S8 S8+ OFFICINA HUMANA CONSULTING COMPANY JUNG VON MATT/LIMMAT, Zürich PROJEKTTRIANGLE DESIGN STUDIO, Stuttgart 1 SWITZERLAND JUNG VON MATT/LIMMAT, Zürich / STUDIO FEIXEN, Luzern / TEAM TUMULT, Zurich GERMANY JUNG VON MATT/ LIMMAT, Zürich / STARCOM, Zurich / 20 MINUTEN, Zürich INTEL CORPORATION, INTEL CORPORATION, WIEDEN+KENNEDY AMSTERDAM / NIKE, Hilversum JUNG VON MATT/ LIMMAT, Zürich
B06/005 00492 PROJECT 84 CALM CALM adam&eveddb, London UNITED KINGDOM W COMMUNICATIONS, London B06/021 01244 HERMETO - MADE OF MUSIC AB INBEV INSTITUTIONAL AFRICA, São BRAZIL PBA CINEMA, São / BLEACH POST, Sao Paolo / QUIET CITY MUSIC + SOUND, São / WEBCORE, São / DMTR.ORG, Sao B07/018 00740 NIKE AUSTRALIAN MARRIAGE EQUALITY SWOOSH VOTE NIKE NIKE WIEDEN+KENNEDY, Portland USA WIEDEN+KENNEDY, Portland WIEDEN+KENNEDY, Portland C01/058 01058 GALLERY OF EMERGING HASBRO PLAY-DOH DDB PARIS FRANCE MERCI-MICHEL, Paris / STUDIO 5, Paris SPECIES C03/029 00702 NEXT BRADESCO BANCO NEXT APP R/GA SÃO PAULO BRAZIL R/GA SÃO PAULO C03/036 00858 MOST INTERESTING JOB INTERVIEW AUSTRALIAN SECRET INTELLIGENCE SERVICE C03/039 01059 GALLERY OF EMERGING SPECIES C04/007 00293 TRASH ISLES PLASTIC C04/011 00362 OBSESSION FOR SMOOTHNESS C04/028 00889 FREE DEMOCRATIC PARTY "DARK DIARIES" RECRUITMENT AUSTRALIAN SECRET INTELLIGENCE SERVICE, Canberra / CUMMINS & PARTNERS, Melbourne AUSTRALIA CUMMINS & PARTNERS, Melbourne CUMMINS & PARTNERS, Melbourne HASBRO PLAY-DOH DDB PARIS FRANCE MERCI-MICHEL, Paris / STUDIO 5, Paris PLASTIC DOUBLE A DOUBLE A SIX INC., Tokyo / SPA- HAKUHODO CO. LTD., Bangkok FREE DEMOCRATIC PARTY D03/022 00572 AMBER CUBE DAIMLER AG MERCEDES- BENZ D05/008 00075 DEAD WHALE GREENPEACE PHILIPPINES E02/023 01234 LE BECK'S: LEGENDARY BEER CAN E07/019 00084 MUTTI SPECIAL EDITION FOR FICO EATALY WORLD A01/076 00692 NEXT BRADESCO BANCO A02/022 00242 HUMANITY & INCLUSION HUMANITY & INCLUSION FREE DEMOCRAT PARTY MERCEDES- BENZ G-CLASS GREENPEACE AMVBBDO, London UNITED KINGDOM, London, London CUMMINS & PARTNERS, Melbourne / AUSTRALIAN SECRET INTELLIGENCE SERVICE, Canberra JAPAN AOI PRO. INC., Tokyo SIX INC., Tokyo HEIMAT, Berlin GERMANY PIRATES 'N PARADISE, Düsseldorf / HASTINGS MUSIC, Berlin / PX1 BERLIN ANTONI, Berlin GERMANY MARKENFILM SPACE, Hamburg DENTSU JAYME SYFU, Makati City BECK'S BECK'S PILS SERVICEPLAN GERMANY, Munich MUTTI SPA MUTTI SPECIAL AUGE DESIGN, Firenze EDITION FOR FICO EATALY WORLD A02/032 00822 DESIGN LANGUAGE BRAUN HOME APPLIANCES AND ELECTRONICS A02/039 00591 "CELEBRATE DIVERSITY" EUROVISION SONG CONTEST 2017 EUROVISION SONG CONTEST UNIVERSUM, Berlin PHILIPPINES ETNIKOLOR, Makati DENTSU X, Makati GERMANY ITALY STUDIO JOHANN COHRS, Hamburg NEXT APP R/GA SÃO PAULO BRAZIL R/GA SÃO PAULO NON-PROFIT COSSETTE, Montréal CANADA MORRISON FILMS, Montréal / SHED, Montréal / APOLLO STUDIOS, Toronto / NORMAL STUDIO, Montreal EUROVISION SONG CONTEST GREY, London UNITED KINGDOM GREY, London BANDA AGENCY, Kiev / REPUBLIQUE, Kiev UKRAINE BANDA AGENCY, Kiev / REPUBLIQUE, Kiev A02/073 00834 CHOBANI REBRAND CHOBANI CHOBANI CHOBANI, New York USA CHOBANI, New York / EDELMAN, New York B01/012 00049 ART OF CUTOUTS OLFA CORPORATION CUTTER DENTSU INC., Tokyo JAPAN BLUECOLOR, Tokyo / WASA-BE ADVERTISING, Tokyo B01/071 00823 DESIGN LANGUAGE BRAUN HOME APPLIANCES AND ELECTRONICS GREY, London UNITED KINGDOM GREY, London B01/115 00935 PLEASURE ICON UNILEVER MAGNUM LOLA MULLENLOWE, Madrid SPAIN 2
B02/011 00216 ONLY FOR AESTIC EYES GOOD MORNINGS CO., LTD B03/016 00220 SHITTY PAPER MADE FROM HATE B03/097 01179 TRASH ISLES PLASTIC GOLDEIMER SHITTY PAPER MADE FROM HATE 3RD_PAGE DENTSU INC., Tokyo JAPAN CREATIVE POWER UNIT, Tokyo PLASTIC PHILIPP UND KEUNTJE, Hamburg B03/121 01205 DEISEL - GO WITH FAKE DIESEL DIESEL DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York GERMANY SIEMER VERPACKUNG, Ronnenberg AMVBBDO, London UNITED KINGDOM, London, London ITALY RIVAL SCHOOL PICTURES, New York / COSMO STREET, New York B03/144 01248 INEQUALITY BALLS ESPNW INSTITUTIONAL AFRICA, São BRAZIL PBA CINEMA, São / WARRIORS VFX, Sao / QUIET CITY MUSIC + SOUND, São / Walkin Pictures, Sao B04/013 00977 100 THINGS TO DO IN BRAZIL BEFORE YOU DIE B06/020 01223 LONDON SYMPHONY ORCHESTRA 2018/19: NEW LANDSCAPES CONDUCTED BY SIR SIMON RATTLE ESTADÃO NEWSPAPER LONDON SYMPHONY ORCHESTRA B07/033 00985 FEAR AND FANTASY FESTIVAL FEAR AND FANTASY ISTANBUL C01/016 00288 LYNCHING IN AMERICA: CONFRONTING LEGACY OF RACIAL TERROR EQUAL JUSTICE INITIATIVE, WITH SUPPORT FROM GOOGLE INSTITUCIONAL FCB BRASIL, São BRAZIL VIBE FILMS, São / SATELITE AUDIO, São / SHUTTERSTOCK, New York LONDON SUPERUNION, London UNITED KINGDOM MAINFRAME, London SYMPHONY ORCHESTRA FESTIVAL KINO ISTANBUL / TBWA\ISTANBUL N/A GOOGLE BRAND STUDIO, San Francisco / EQUAL JUSTICE INITIATIVE, Montgomery TURKEY C01/020 00478 #SHARELOVE AIDES NGO TBWA\PARIS FRANCE TBWA\DAN PARIS C01/050 00888 FREE DEMOCRATIC PARTY "DARK DIARIES" FREE DEMOCRATIC PARTY C01/051 00974 DESTINATION PRIDE PFLAG CANADA C02/024 00446 CONNECTING SEATS KLM ROYAL DUTCH AIRLINES FREE DEMOCRAT PARTY C02/044 00817 NIKE REACT GAME OF GO NIKE NIKE REACT GAME OF GO C02/052 01107 MUSEUM THAT MADE A NAME FOR ITSELF BY CHANGING ITS NAME. MUSEUM OF CONTEMPORA RY ART AUSTRALIA USA TBWA\ISTANBUL / 212 STUDIO, Istanbul GOOGLE BRAND STUDIO, San Francisco / EQUAL JUSTICE INITIATIVE, Montgomery / GHOST ROBOT, Brooklyn HEIMAT, Berlin GERMANY PIRATES 'N PARADISE, Düsseldorf / HASTINGS MUSIC, Berlin / PX1 BERLIN PFLAG CANADA FCB/SIX, Toronto CANADA ALTER EGO, Toronto / GRAYSON MATWS, Toronto / JIGSAW CASTING, Toronto AIRPLANE DDB & TRIBAL AMSTERDAM NERLANDS CONTEMPORARY ART GALLERY MEDIAMONKS, Amsterdam / WIEDEN+KENNEDY, Portland NERLANDS IN CASE OF FIRE, Amsterdam / FROLIC STUDIO, Amsterdam MEDIAMONKS, Amsterdam OGILVY AUSTRALIA, Sydney AUSTRALIA OGILVY X, Sydney / CODE ON CANVAS, Sydney C03/021 00405 EVERT_45 KPN TELECOM N=5, Amsterdam NERLANDS C03/038 01102 ENDLESS STORIES GETTY IMAGES N=5, Amsterdam / PUPKIN FILM, Amsterdam / SUPERHERO CHEESECAKE, Amsterdam UNIVERSUM, Berlin INITIATIVE, Toronto MAAK, Amsterdam / MINDSHARE, Amsterdam / A BIGGER CIRCLE, Amsterdam GETTY IMAGES ALMAPBBDO, São BRAZIL ALMAPBBDO, São ALMAPBBDO, São PARK PICTURES, New York GLOSSY, Toronto HILL+KNOWLTON STRATEGIES AMSTERDAM, Amsterdam C04/018 00286 SELFIESTIX MARS PEDIGREE COLENSO BBDO, Auckland NEW ZEALAND FINCH, Auckland WAVEMAKER, Auckland C04/020 00558 SAFETY HACKS NHK APP/ NHK NEWS TBWA\HAKUHODO, Tokyo JAPAN AOI PRO. INC., Tokyo TBWA\HAKUHODO, Tokyo C04/033 00962 MTV #FCKHIV VIACOM / MTV MTV OGILVY JOHANNESBURG SOUTH AFRICA 3
D03/035 00809 SHOT REVERSE SHOT HUAWEI HUAWEI BUZZMAN, Paris FRANCE BUZZMAN, Paris BUZZMAN, Paris BUZZMAN, Paris D03/049 00909 TERREX - MADE FOR ANY ADIDAS ADIDAS TERREX TBWA\SHANGHAI CHINA TBWA\SHANGHAI TBWA\SHANGHAI TERRAIN LINE D03/064 01268 2018 PYEONG CHANG OLYMPICS HYUNDAI PAVILION HYUNDAI MOTORS COMPANY D04/001 00017 REDEFINING DISTANCE NTT DOCOMO, INC. HYUNDAI PAVILION NTT DOCOMO 5G Mobile Network Technology ASIF KHAN, London UNITED KINGDOM ASIF KHAN, London / IART, Basel / GL ASSOCIATES, Seoul DENTSU INC., Tokyo JAPAN ELEVENPLAY, Tokyo / RHIZOMATIKS, Tokyo / P.I.C.S, Tokyo / DENTSU TEC, Tokyo / NIPPON TELEGRAPH AND TELEPHONE CORPORATION, Kanagawa ASIF KHAN, London / HYUNDAI MOTOR COMPANY, Seoul ASIF KHAN, London / INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, Seoul D04/025 00818 NIKE REACT GAME OF GO NIKE NIKE REACT GAME OF GO E01/005 00083 MUTTI SPECIAL EDITION FOR FICO EATALY WORLD MUTTI SPA MUTTI SPECIAL EDITION FOR FICO EATALY WORLD MEDIAMONKS, Amsterdam / WIEDEN+KENNEDY, Portland AUGE DESIGN, Firenze NERLANDS ITALY MEDIAMONKS, Amsterdam E07/014 00270 SAVE OUR SPECIES LACOSTE LACOSTE BETC, Paris FRANCE ALLSO, Paris E07/060 01028 FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED, Chicago USA E07/065 10301 THIS COKE IS A FANTA COCA-COLA COCA-COLA DAVID AGENCY, São BRAZIL LANDIA, São / O2 FILMES, São Total Awards: 70 OMD USA, Chicago 4
Additional Short Prize Award, London /, YES Grand Prix Grand Prix London BERNSTEIN & ANDRIULLI, London PICTUREBOOKS, Guetersloh / PRODUKTIONSBUERO ROMEY VON MALOTTKY, Hamburg SHAKESPEARE'S GLOBE, London PENALTY, Sao MINISTRY OF FOREIGN AFFAIRS OF JAPAN, Tokyo SHAKESPEARE'S GLOBE, London SAMSUNG ELECTRONICS SWITZERLAND, Zurich 5
, London /, London MOKOH MUSIC, Berlin IPROSPECT, Makati / GREENROOM INC., Manila / UPPRGRND, Makati / HIT PRODUCTIONS, Makati City 6
AUFSTEHEN GEGEN RASSISMUS!, Berlin / SUXEEDO, Berlin / SWAT.IO, Vienna / DELIKATESSEN, Hamburg, London PENALTY, Sao BERNSTEIN & ANDRIULLI, London MOKOH MUSIC, Berlin AMBASSADORS, Amsterdam / SOUNDCIRCUS, Amsterdam / BIG ORANGE, Amsterdam STINK FILMS, São / SLIKLAND, São / PUNCH AUDIO, São BLOCKHEAD, Auckland / DEPARTMENT OF POST, Auckland 7
NTT DOCOMO, Tokyo / NTT TECHNOCROSS CORPORATION, Tokyo / NTT ADVANCED TECHNOLOGY CORPORATION, Kanagawa / SHINESOFT, Tokyo / HEART SOFT, Kanagawa / Global Ace, Tokyo / Vision Bridge, Tokyo / AMUSE, Tokyo / UNIVERSAL MUSIC, Tokyo / DENTSU MUSIC, Tokyo / DENTSU CREATIVE FORCE, Tokyo / DENTSU CREATIVE X INC., Tokyo / DENTSU LIVE INC., Tokyo / J.C. SPARK, Tokyo / MT. MELVIL, Culver City / GOOD FILM COMPANY, London / +RING, Tokyo / Quino Grafix, Tokyo / AT LINKAGE INC., Tokyo / TAKUMI ONKYO, Tokyo / SWISH JAPAN, Tokyo / TOKYO SOUND PRODUCTION / TO GO, Tokyo / BOATMAN / SHIMIZU OCTO, Tokyo RESOLUTION MEDIA, Chicago MYND8, Sao / JAMUTE, São / DAVID, Miami 8