EUROPEAN ORGANISATION FOR THE SAFETY OF AIR NAVIGATION EUROCONTROL EUROCONTROL EXPERIMENTAL CENTRE Paradigm SHIFT Communication Plan EEC Note No. 03/07 Project INO-1-AC-SHIF Issued : May 2007 The information contained in this document is the property of the EUROCONTROL Agency and no part should be reproduced in any form without the Agency s permission. The views expressed herein do not necessarily reflect the official views or policy of the Agency.
Reference: EEC Note No.03/07 Originator: EEC - INO (INOvative Research ) Sponsor: EUROCONTROL Experimental Centre TITLE: REPORT DOCUMENTATION PAGE Security Classification: Unclassified Originator (Corporate Author) Name/Location: EUROCONTROL Experimental Centre Centre de Bois des Bordes B.P.15 F - 91222 Brétigny-sur-Orge CEDEX FRANCE Telephone : +33 (0)1 69 88 75 00 Sponsor (Contract Authority) Name/Location: EUROCONTROL Experimental Centre Centre de Bois des Bordes B.P.15 F - 91222 Brétigny-sur-Orge CEDEX FRANCE Telephone : +33 (0)1 69 88 75 00 Paradigm SHIFT: Communication Plan Author L. GUICHARD S. GUIBERT D. DOHY (NeoSYS) J.Y. GRAU (NeoSYS) Date 03/2007 Pages Figures Tables - Annexes - References Project INO-1-AC-SHIF Distribution Statement: (a) Controlled by: Marc Brochard Head of LTI (b) Special Limitations: None Descriptors (keywords): Task No. Sponsor Period 2006 Contract-based ATM organisation, Contract of Objectives, Target Windows, Communication, Dissemination Abstract: Paradigm SHIFT project proposes [5] a new paradigm for an innovative Air Traffic Management (ATM) system, based on a new operational concept: a Contract-based system, leading to a market-driven ATS. This document presents all the actions foreseen related to communication on the Paradigm SHIFT project and the way to achieve them. The aim is to present a dissemination plan, defining the key messages related to the specific Paradigm SHIFT communication strategy. However, the relevant key messages associated to the Experimental Centre communication strategy have been also included in it. Furthermore targeted stakeholders and associated relevant issues have been identified.
REVISIONS Release Date Subject V0.0 Draft 23.02.07 Draft version for approval V1.0 Initial First version Project INO-1-AC-SHIF - EEC Note No 03/07 v
SUMMARY The Paradigm SHIFT project, started in 2004 at EUROCONTROL Experimental Centre, proposes a new paradigm for an innovative Air Traffic Management, based on a new operational concept: a Contract-based system, leading to a market-driven ATS. One of the strategic aspects of research projects is to communicate and share with the scientific and the aeronautical communities, its results, questions and progress. Paradigm SHIFT project adopted a dissemination strategy for ensuring an efficient and large dissemination of the project knowledge and outputs. This document presents first the targeted stakeholders and their associated needs. It defines the key messages to deliver and the best way to achieve a better and proactive dissemination strategy. Then, it describes all the actions foreseen related to communication on the Paradigm SHIFT project: Presentations; Scientific articles; Conferences participation; Exhibition (workshop); Web page on external EEC Web, vi Project INO-1-AC-SHIF - EEC Note No 03/07
TABLE OF CONTENTS 1 INTRODUCTION... 1 2 METHODOLOGY... 2 3 BACKGROUND AND OBJECTIVES... 3 4 COMMUNICATION OBJECTIVES... 4 5 STAKEHOLDERS SEGMENTATION... 5 6 KEY MESSAGES... 9 7 RESOURCES... 12 8 INDICATORS/MONITORING... 13 9 COMMUNICATION WORK PLAN:... 14 10 ACTION PLAN... 17 10.1 SINCE THE BEGINNING OF THE PROJECT... 17 10.1.1 2004 & 2005... 17 10.1.2 2006... 18 10.2 FORESEEN PLANNING... 18 Project INO-1-AC-SHIF - EEC Note No 03/07 vii
LIST OF FIGURES FIGURE 1 : INTEGRATED DECOUPLING ORGANISATION... 10 FIGURE 2 : CROQUET GAME... 11 viii Project INO-1-AC-SHIF - EEC Note No 03/07
1 INTRODUCTION The project Paradigm SHIFT started at the beginning of 2004 at EUROCONTROL Experimental Centre in Brétigny (France) investigated a new control paradigm that could cope with future air traffic demand of the horizon 2020 and beyond. Paradigm SHIFT project introduces a new way of designing the air navigation system based on the concept of management by joint objectives instead of by means, called Contract-based ATM organisation. This project defines the foundation of an Air Traffic Management (ATM) system able to cope with traffic demand, while maintaining a very high target level of safety and supporting a sustainable air transport business development.[5] This document presents all the actions foreseen related to communication on the Paradigm SHIFT project and the way to achieve them. This Communication Plan replies to the specifications of "EUROCONTROL Experimental Centre Communication Plan 2005-2009" [3] Initial reference is the Paradigm SHIFT Operational Concept Document [5], however one shall notice that although dissemination strategy is addressing the Paradigm SHIFT project in its wholeness, focus has been made on Contract based Air Transportation System (CATS) project especially for communication related matters as it is the expected short term future of Paradigm SHIFT project. Project INO-1-AC-SHIF - EEC Note No 03/07 1
2 METHODOLOGY Dissemination strategy has been defined through two steps: First step has been made internally by the Paradigm SHIFT integrated team and was mostly fed in by the convergence study [1], [2] and the various feedbacks each member has collected either during project dissemination process itself (e.g. conference presentation, exhibition, workshop ) or by being involved in other parallel activities (e.g. department/company internal meeting, private exchanges ). This has lead to a maturation of the communication approach regarding both the concepts description and the messages to be promoted. Furthermore, SESAR convergence process made previously has also allowed a better prioritisation of these messages. Second step has involved the Experimental Centre s Marketing Information Management (MIM) team in various confrontation meetings in order to assess and to refine the strategy and the messages to focus on. One has to notice that in the past, MIM team members have already attend to some communication meetings (e.g. Paradigm SHIFT AwayDay, Centre internal presentation, workshops) allowing them better to understand the concepts, but also to provide advices and to highlight initial communication weaknesses. Structure of the document is based on the generic communication plan [3] and the stakeholder segmentation model [4] performed by the EUROCONTROL Experimental Centre. Three key messages have been defined: Paradigm SHIFT is in line with SESAR recommendations. Paradigm SHIFT proposes another ATM organisation to reach a collaborative airground integrated ATM to deliver aircraft according to schedule. Paradigm SHIFT proposes to manage flight through a cooperative and negotiated contract (Contract of Objectives). 2 Project INO-1-AC-SHIF - EEC Note No 03/07
3 BACKGROUND AND OBJECTIVES The Paradigm SHIFT project, started in January 2004 at EUROCONTROL Experimental Centre, proposes a new paradigm for an innovative Air Traffic Management, based around two main concepts Contract of Objectives, supported by three mechanisms, the Target Windows, the Decentralized Design and the Operational Plan Process and the Dual Airspace. Through the analysis of the Air Transportation System, we introduced a new way of designing the air navigation infrastructure based on a management by objectives instead of by means. Management by Objectives defines the founding of an ATM system able to cope with traffic demand on the horizon of 2020 and beyond, while maintaining a very high target level of safety and supporting a sustainable air transportation business development. One of the strategic aspects of the research projects is to communicate and share with the scientific and the aeronautical communities, its results, questions and progress. The objective of the document is to clearly define the main emphases of communication, the key messages to deliver, the target and the best way to achieve a better and proactive dissemination strategy. Project INO-1-AC-SHIF - EEC Note No 03/07 3
4 COMMUNICATION OBJECTIVES The specific aim of communication is to draw attention to the different stakeholders on the concepts, progress and results of the project. At the same time it may attract the interest of potential partners and encourage scientists and students to integrate the research area. The two main points of the Paradigm SHIFT dissemination strategy are to: Show how Paradigm SHIFT is complying with SESAR recommendations and with other current R&D projects. Highlight which are the Paradigm SHIFT added values, through own distinctiveness. This Communication Plan relies on convergence/distinctiveness study performed earlier in the project. Nevertheless, all the communication actions carried out by Paradigm SHIFT project will attempt to take up the four main EEC Key messages (KM) [8] defined for the Long Term Activity: KM 5: EEC is the heart of ATM innovative and long term research in Europe; KM 6: EEC leads and structures the long term research network; KM 7: EEC serves ACARE objectives through experiments and studies; KM 8: EEC coordinates with NGATS and other international programmes. 4 Project INO-1-AC-SHIF - EEC Note No 03/07
5 STAKEHOLDERS SEGMENTATION The target of the Paradigm SHIFT communication activities are issued from the EEC Stakeholders segmentation model.[4] Some of these segments are aimed at more accuracy, as they are the real goal for dissemination. Airspace users; ANSPs; Airport Authorities; Society; Aeronautics Industry; R&D and Scientific Communities; Regulatory Authorities. Hereafter a more detailed description presents the different segments, their particular needs and objectives and the main Paradigm SHIFT messages delivered to them. Project INO-1-AC-SHIF - EEC Note No 03/07 5
Sector Inter-organ al Organisations Needs of the stakeholder Airspace Users GAT IATA, AEA, IFALPA (Cargo-) Airlines, GA Efficient, cost effective ATM infrastructure OAT NATO MoDs, armed Reserved airspace, services time access, flexibility ANSPs ATM providers CANSO Nat l ANSPs Efficient use of resources IFATCA, Employment stability safety first ATFCM services CFMU Cooperative and dynamic airspace management CNS providers SITA, ITU BT AIS providers Jeppesen Key messages for the stakeholder Cost efficient system, increase capacity Real negotiation of constraints from all actors Best use of resources Human centred system Safety first ATCO organize their work inside negotiated/shared objectives Importance for the project High Medium high Data sharing Low Met services WMO Nat l met offices accuracy Low Success factor Airline involved? Approved CBA? Buy in 6 Project INO-1-AC-SHIF - EEC Note No 03/07
Airport Authorities Society ACI Profitability Punctuality Integrated Air-ground The Public Passengers ATS will meet their needs Medium Punctuality, tax high Tax payers Efficient system Medium Aeronautics Industry ATM System Manufacturer CNS System Manufacturer Third party Reduced impact of ATS AECMA Thales Functional architecture Frequentis Aircraft and Engines EADS, Boeing No added constraints Low Exchanges normalisation Avionics EUROCAE Honeywell FMS Functionalities, accuracy Standardisation bodies R&D Community European Research Management ARINC, JAA EC Effective ATM research Compliance SESAR with High Project INO-1-AC-SHIF - EEC Note No 03/07 7
recommendations Research provider Nat l Research Centres, R&D units of ANSPs, EATM Universities Academic achievement Regulatory Authorities ICAO, JAA, EC Nat l CAAs, Ministries of Transport Research expertise medium Common research studies References in their publications Research expertise medium References in their publications Common studies Legal aspects are tackled Low Support Industry IT & Software Houses & consultants Profitability Software development expertise low 8 Project INO-1-AC-SHIF - EEC Note No 03/07
6 KEY MESSAGES The first step in any communication exercise is to define the key messages to be provided. From the convergence study [1], Paradigm SHIFT highlighted three major axes as drivers of its dissemination. The paragraph below contains the key messages to be conveyed to the Paradigm SHIFT stakeholders. Those key messages will be the basis of the delivery of the communication actions. KM1: Paradigm SHIFT shares with SESAR the same analysis of the current ATM system and is fully in line with SESAR recommendations: Analysis of current ATM system: ATM system is a network with huge diversity in terms of flights, aircraft, airlines, airports, airspace, ANSPs, etc. Fragmentation of the ATM system has negative impacts on its level of performance because it is not sufficiently geared to sustained schedules. Service on a "first come, first served" decreases the punctuality performance. Paradox exists between the "trans-state" airline organisation and the "states" ATM organisation. The low functional integration between ATM stakeholders results in delays and leads airlines to set buffers in their schedules. Paradigm SHIFT project proposes answers to SESAR D1 recommendations [6] with the concept of Contract of Objectives: The integrated decoupling management of ATM leads to an agreed traffic between all the actors. This will improve the schedule integrity, will ensure a real integration of all the actors and more especially will improve the synergy between airborne and ground segments. The process of negotiation is based not only on data-sharing but on real trade-off between all actors interests and constraints; this will lead to better predictability. Target Windows allow optimising actor s resources and monitoring their own operations leading to an improvement in efficiency. KM2: Paradigm SHIFT proposes a new ATM organisation reaching a true collaborative air-ground integrated ATM to deliver aircraft according to schedule. Paradigm SHIFT proposes an integrated decoupling ATM organisation, where all the actors negotiate and agree on their own objectives. This organisation is based on the breakdown of responsibility between the different actors. The transfer of responsibility between them is now an explicit and formally contracted. Project INO-1-AC-SHIF - EEC Note No 03/07 9
Figure 1 : Integrated decoupling organisation The trade-off process, driven by actors interests and constraints, will reinforce autonomy and responsibility, while allowing a high level of integration between all stakeholders and consistency of the ATM organisation, in order to optimise the use of their scarce resources. KM3: Paradigm SHIFT proposes to manage flight through a cooperative and negotiated contract: The Contract of Objectives. The main proposal of the Paradigm SHIFT project is the Contract of Objectives, issued from the negotiation process. This contract will provide well-defined objectives for each actor involved in a flight. These objectives represent the commitment of each actor for delivering the aircraft inside temporal and spatial intervals located on the transfer of responsibility areas. Each actor commits himself/herself and is accountable for their achievement. These objectives are negotiated and focus on punctuality (schedule integrity), taking into account all the actors constraints. This contract will ensure the operational continuity of the flight. ATCOs are now able to visualize, on their own working position, the final objective (the destination punctuality), instead of managing sectors that they are responsible for without considering network optimisation. One can imagine this concept of Contract of Objectives as a control by croquet wickets. In this way, the transfer of responsibility between actors is represented as a croquet wicket, which integrates destination punctuality, actors constraints and potential disruptions. The goal for the operator is then to deliver the aircraft inside a given wicket. 10 Project INO-1-AC-SHIF - EEC Note No 03/07
Figure 2 : Croquet game Project INO-1-AC-SHIF - EEC Note No 03/07 11
7 RESOURCES This paragraph provides a comprehensive list of all communication media and tools available to drive the Paradigm SHIFT communication: Presentations; Scientific papers; Conferences participation; Exhibition (workshop); Web page on external EEC Web; Leaflet and/or flyer; Poster; Animated media (film, video, flash animation); Activity report (INO report); EEC Notes; Press releases; Internal communications (WIC, EEC Echoe ); EUROCONTROL corporate communication media (SkyWay, EEC News). 12 Project INO-1-AC-SHIF - EEC Note No 03/07
8 INDICATORS/MONITORING To measure the impact of the different instruments of communication, some tools are yet available: Web site tracking; Number of scientific articles selected in major conferences compare to the number of proposed one; References to «Paradigm SHIFT» project in other projects, research, studies ; EEC watch weekly report. Project INO-1-AC-SHIF - EEC Note No 03/07 13
9 COMMUNICATION WORK PLAN This paragraph identifies the products and services to be delivered, and the way to achieve them. Problem / Opportunity Strategy and Tactics Objectives Measurements Management Issue Segment Message Media Frequency Timing Cost Risk analysis Expected outcome How evaluated Responsible for measurement Responsible for implementatio n Priority Internal Communication KM1 & KM2 EEC Echo Once Before march SHIFT All stakeholders R&D Community KM2 Concept dissemination EEC Note on D17 Once Before march Leaflet Once Before march R&D Community KM2 Web pages update January CATS (after T0) R&D Community, Industry, ANSPs, Airspace Users, Airports R&D Community, Industry, ANSPs, Airspace Users, Airports Concept dissemination Concept dissemination Conferences 2007 Presentations 2007 Society Concept dissemination Animated media 2007 14 Project INO-1-AC-SHIF - EEC Note No 03/07
Problem / Opportunity Strategy and Tactics Objectives Measurements Management Issue Segment Message Media Frequency Timing Cost Risk analysis Expected outcome How evaluated Responsible for measurement Responsible for implementatio n Priority All stakeholders All stakeholders Project overview Concept dissemination, Results Leaflet 2007 Web page 2007 CATS (after 2007) R&D Community, Industry, ANSPs, Airspace Users, Airports R&D Community, Industry, ANSPs, Airspace Users, Airports R&D Community, Industry, ANSPs, Airspace Users, Airports R&D Community, Industry, ANSPs, Airspace Users, Airports All stakeholders R&D Community, Industry, ANSPs, Airspace Users, Airports Project start, Concept dissemination Concept dissemination Preliminary results dissemination Preliminary results dissemination Preliminary results dissemination Preliminary results dissemination Press release 2007 Exhibition 2007 Conferences 2008 Presentations 2008 Web page 2008 Exhibition 2008 Project INO-1-AC-SHIF - EEC Note No 03/07 15
Problem / Opportunity Strategy and Tactics Objectives Measurements Management Issue Segment Message Media Frequency Timing Cost Risk analysis Expected outcome How evaluated Responsible for measurement Responsible for implementatio n Priority R&D Community, Industry, ANSPs, Airspace Users, Airports Final results dissemination Conferences 2009 CATS (end of project) R&D Community, Industry, ANSPs, Airspace Users, Airports All stakeholders Final results dissemination Presentations 2009 Final results dissemination Web page 2009 R&D Community, Industry, ANSPs, Airspace Users, Airports R&D Community, Industry, ANSPs, Airspace Users, Airports Final results dissemination Final results dissemination Exhibition 2009 Press release 2009 16 Project INO-1-AC-SHIF - EEC Note No 03/07
10 ACTION PLAN 10.1 SINCE THE BEGINNING OF THE PROJECT 10.1.1 2004 & 2005 Janvier Février Mars Avril Mai Juin Juillet Août Septembre Octobre Novembre Décembre 2004 2004 2004 2004 2004 2004 2004 2004 2004 2004 2004 2004 ATCO Confrontation+ Scientific advisor Presentation WEBPage creation INO presentation ATCO confrontation ATM Seminar Internal Presentation INO workshop Janvier Février Mars Avril Mai Juin Juillet Août Septembre Octobre Novembre Décembre 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 2005 AFC Presentation EEC Note 01 ATCO confrontation WebPage Updated C-ATM team presentation ATA presentation Poster EEC Note 06 ACE presentation INO workshop EEC Note 23 EEC Note 16 Project INO-1-AC-SHIF - EEC Note No 03/07 17
10.1.2 2006 Janvier Février Mars Avril Mai Juin Juillet Août Septembre Octobre Novembre Décembre 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 2006 C-ATM Presentation Webpage on extranet EEC Note 01 LMCO Presentation + NASA Presentation EEC Note 08 Management Presentation NASA ICNS ASMA ATCO confrontation ICRAT DA presentation to SH ICAS EEC Note 16 WebPage Updated INO Workshop 10.2 FORESEEN PLANNING Janvier Février Mars Avril Mai Juin Juillet Août Septembre Octobre Novembre Décembre 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 2007 ATC Presentation (CATS) SESAR Presentation (CATS) ATC Maastricht (CATS) EEC Note (Plan de com) EEC Note (OCD) NASA ICNS? ATM Seminar? 18 Project INO-1-AC-SHIF - EEC Note No 03/07
REFERENCES The documentation referenced in this document is described hereafter: [1] D. Dohy, J.Y. Grau, 2006, Paradigm SHIFT Convergence Report, release 1.0. [2] S. Guibert, L. Guichard, D. Dohy, J.Y. Grau, 2006, Paradigm SHIFT : a contract-based ATM organization in line with SESAR recommendations, 5 th EUROCONTROL Innovative Research Workshop & Exhibition proceeding. [3] EUROCONTROL Experimental Centre Communication Plan 2005-2009. [4] E. Watkins, 2004, EEC Stakeholders Segmentation Model. [5] L. Guichard, S. Guibert, H. Hering, J. Nobel, D. Dohy, J-Y. Grau, K. Belahcène, 2004, Paradigm SHIFT Operational Concept Document, EEC Note No. 01/2005. [6] SESAR Consortium, 2006, Air Transport Framework: the current situation, release 3.0. [7] CATS Consortium, 2007, CATS presentation, ATM Projects Meeting. [8] http://www-local.eurocontrol.fr/management/continuousimprovement/qualcom/keymessages-to-stakeholders/view?searchterm=key%20messages Project INO-1-AC-SHIF - EEC Note No 03/07 19
GLOSSARY ACARE Council for Aeronautics Research in Europe ACE ATM & CNS Engineering ACI Airports Council International AEA Association of European Airlines AIS Aeronautical Information Services AFC Air France Consulting ANSP Air Navigation Service Providers AsMA Aerospace Medical Association ATA Air Traffic Alliance ATCA Air Traffic Control Association ATCo Air Traffic Controller ATM Air Traffic Management C-ATM Collaborative ATM CAA Civil Aviation Authority CAATS2 Cooperative Approach to Air Traffic Services II CANSO Civil Air Navigation Services Organisation CATS Contract-based Air Transportation System CDM Collaborative Decision Making CFMU Central Flow Management Unit CNS Communication Navigation Surveillance EASA European Aviation Safety Agency EBAA European Business Aviation Association EC European Commission ECAC European Civil Aviation Conference EEC EUROCONTROL Experimental Centre EUROCAE European Organisation for Civil Aviation Equipment manufacturers FAA Federal Aviation Administration FMS Flight Management System GAT General Aviation Traffic 20 Project INO-1-AC-SHIF - EEC Note No 03/07
IANS IATA ICAO ICAS ICNS ICRAT IFATCA IFALPA JAA LMCo MoD NASA NATO NGATS NLR OATA OAT RTCA R&D SES SESAR WIC WMO Institute of Air Navigation Services International Air Transportation Association International Civil Aviation Organisation International Council of the Aeronautical Sciences Integrated Communications Navigation and Surveillance International Conference on Research in Air Transportation International Federation of Air Traffic Controllers Association International Federation of Pilots Association Joint Aviation Authority Lockheed Martin Corporation Ministry of Defence National Aeronautical and Space Agengy North Atlantic Treaty Organisation Next Generation Air Transportation System Nederlands Lucht-en Ruimtevaart Laboratorium Overall ATM Target Architecture Operational military Air Traffic Radio Technical Commission for Aeronautics Research & Development Single European Sky SES ATM Research programme Weekly Information Corner World Meteorological Organisation Project INO-1-AC-SHIF - EEC Note No 03/07 21