BALANCED AND FACT BASED Rebalance the Palm Oil image in Europe Margot Logman, Secretary General EPOA
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Rebalancing the Palm Oil image in Europe 3 3
Goal and commitment Goal The European Palm Oil Alliance (EPOA) provides a balanced and objective view on the nutritional, functional and sustainability aspects of palm oil. Commitment We strongly support the uptake of 100% sustainable palm oil. We facilitate and support national industry alliances on sustainable palm oil in Europe to ensure a coordinated approach. 4
EPOA engagement with stakeholders ESPOAG Sustainability standards NGO s National alliances ISPO 5
Countries that signed the Amsterdam Declaration ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND UNITED KINGDOM DENMARK NETHERLANDS LATVIA LITHUANIA BELARUS RUSSIA KAZAKHSTAN POLAND BELGIUM GERMANY CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE SWITZERLAND AUSTRIA HUNGARY MOLDOVA PORTUGAL ITALY SLOVENIA CROATIA BOSNIA AND HERZEGOVINA RUMANIA BULGARIA MACEDONIA GEORGIA AZERBAIJAN SPAIN ALBANIA GREECE TURKEY MALTA Countries that signed the Amsterdam Declaration Important countries that we miss CYPRUS 6
European sustainable palm oil initiatives ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN UNITED KINGDOM NETHERLANDS BELGIUM LUXEMBOURG GERMANY CZEK REPUBIC POLAND BELARUS UKRAINE SLOVAKIAY PORTUGAL FRANCE SWITZERLAND ITALY AUSTRIA SLOVENIA CROATIA HUNGARY BOSNIA AND HERZEGOVINA RUMANIA MOLDOVA BULGARIA MACEDONIA GEORGIA AZERBAIJAN SPAIN ALBANIA GREECE TURKEY CYPRUS MALTA Countries with a National Initiative Countries discussing National Initiative 7
Telling the palm oil story VR plantation tour www.palmoilandfood.eu European Palm Oil Conference Impact report Brochures Explanimations Infographics Social media @EPOA_EU 8
What is happening in Europe with palm oil in food? BALANCED AND FACT BASED 9
EU Palm Oil demand for food declining 5-10% or 150 million Euro / yr 10
Kantar palm oil perception 17 countries in April 2018; 1.000 / country The image of palm oil in 2018 is: Improving in Italy Stable in France, Belgium (&most non-european countries) Worsening in Germany and Poland Bad in Austria (1st year survey) Getting ugly in Spain, which has become worldwide worst in class. The palm oil free claims gain in awareness and remain for most people synonym of better for my health and better for the environment.
Palm oil alternatives are not necessarily healthier The proportion of saturated fats in palm oil is lower than the saturated fat content of other fats for similar food applications. Similar food application TFA PUFA MUFA SAFA Coconut oil Dairy butter Cocoa butter Tallow Palm oil Lard Olive oil Sunflower oil Rapeseed oil Lower SAFA content 12
A mix of palm oil and liquid oils enables structure and optimal nutrition in margarine Structure is provided by palm oil or palm oil fractions MUFA and PUFA are delivered via liquid oils 13
In fact, where are we? Relative (small 3-5%) role of palm oil in deforestation and big role of sustainable palm oil in preserving rainforest 74% palm oil in EU for food is sustainable NGOs support: Say yes to sustainable palm oil: No palm oil is no solution, sustainable palm oil is 14
Facts & Figures 2017: a sneak preview
People all over Europe are now talking about palm oil.. BALANCED AND FACT BASED 16
Palm oil debate 2013 ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN NETHERLANDS BELARUS BELGIUM GERMANY POLAND CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE AUSTRIA HUNGARY MOLDOVA neutral engaged passionate PORTUGAL SPAIN ANDORRA ITALY SLOVENIA CROATIA BOSNIA AND HERZEGOVINA ALBANIA RUMANIA BULGARIA MACEDONIA GEORGIA AZERBAIJ GREECE MALTA 17 CYPRUS
Palm oil debate 2014 ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN NETHERLANDS BELARUS BELGIUM GERMANY POLAND CZEK REPUBIC UKRAINE SLOVAKIAY FRANCE AUSTRIA HUNGARY MOLDOVA neutral engaged passionate PORTUGAL SPAIN ANDORRA ITALY SLOVENIA CROATIA BOSNIA AND HERZEGOVINA ALBANIA RUMANIA BULGARIA MACEDONIA GEORGIA AZERBAIJ GREECE MALTA 18 CYPRUS
19 Palm oil debate 2015 19 neutral engaged passionate AZERBAIJAN IRELAND SPAIN FRANCE ENGLAND ANDORRA ITALY SWITZERLAND LUXEMBOURG BELGIUM GERMANY NETHERLANDS POLAND DENMARK CZEK REPUBIC AUSTRIA SLOVENIA ALBANIA GREECE TURKEY RUMANIA LITHUANIA LATVIA ESTONIA RUSSIA FINLAND SWEDEN NORWAY BOSNIA AND HERZEGOVINA ICELAND MACEDONIA BULGARIA HUNGARY SLOVAKIAY CROATIA UKRAINE MOLDOVA BELARUS MALTA GEORGIA KAZAKHSTAN CYPRUS PORTUGAL
20 Palm oil debate 2016 20 neutral engaged passionate AZERBAIJAN IRELAND SPAIN FRANCE ENGLAND ANDORRA ITALY SWITZERLAND LUXEMBOURG BELGIUM GERMANY NETHERLANDS POLAND DENMARK CZEK REPUBIC AUSTRIA SLOVENIA ALBANIA GREECE TURKEY RUMANIA LITHUANIA LATVIA ESTONIA RUSSIA FINLAND SWEDEN NORWAY BOSNIA AND HERZEGOVINA ICELAND MACEDONIA BULGARIA HUNGARY SLOVAKIAY CROATIA UKRAINE MOLDOVA BELARUS MALTA GEORGIA KAZAKHSTAN CYPRUS PORTUGAL
Palm oil debate 2017 ICELAND NORWAY SWEDEN FINLAND ESTONIA IRELAND DENMARK LATVIA LITHUANIA RUSSIA KAZAKHSTAN ENGLAND NETHERLANDS BELGIUM GERMANY POLAND BELARUS LUXEMBOURG CZEK REPUBIC UKRAINE SLOVAKIAY neutral engaged passionate PORTUGAL SPAIN FRANCE ANDORRA SWITZERLAND ITALY AUSTRIA SLOVENIA CROATIA HUNGARY BOSNIA AND HERZEGOVINA ALBANIA GREECE RUMANIA MOLDOVA BULGARIA MACEDONIA TURKEY GEORGIA AZERBAIJAN CYPRUS MALTA 21
Palm oil debate 2018 ICELAND Passionate debate in many European countries NORWAY SWEDEN FINLAND Less debate in European Countries with strong ESTONIA sustainable palm oil commitment Emotions rule over facts IRELAND ENGLAND DENMARK NETHERLANDS BELGIUM GERMANY POLAND LATVIA LITHUANIA BELARUS RUSSIA KAZAKHST LUXEMBOURG CZEK REPUBIC UKRAINE Increased debate FRANCE SWITZERLAND AUSTRIA SLOVENIA CROATIA SLOVAKIAY HUNGARY RUMANIA MOLDOVA GEORGIA engaged PORTUGAL ANDORRA ITALY BOSNIA AND HERZEGOVINA BULGARIA MACEDONIA AZERBA passionate SPAIN ALBANIA GREECE TURKEY CYPRUS MALTA 22
We have a good story to tell and we need to work together! Enough is enough! 23
Enough is enough We have a good story to tell EPOA covers most of the EU market And most of the palm oil production worldwide We are ready to switch to 100% sustainable palm oil
What is needed to rebalance the debate? Lead the market transformation to 100% sustainable palm oil in Europe Pro-active communication to improve the image of palm oil in food on sustainability, nutrition and safety Empower people on the ground with positive stories about the impact of sustainable Oil Palm on the UN Sustainable Development Goals 25
THANK YOU! You can contact us @ E: info@palmoilandfood.eu W: www.palmoilandfood.eu